China Entertainment 2000

"Fuck!"

"Who does he think he is?!"

"What does Warner want to do?!"

"Are you going to fight us to the death?!"

On April 30, due to the strange circumstances surrounding Zhou Jianhui’s demise as president of Warner Asia, the development of public opinion was directly driven by the development of public opinion. The media who had previously dared not report the relevant news are now swarming in like sharks that have smelled the fishy smell——

"Shocking!" Ex-Sony CEO’s resignation revealed internally! 》

"Tommy Mottola Scandals Continue!" 》

"Sony: The mastermind behind racial discrimination!" 》

"Spike: Unfair Suppression from Competitors!" 》

"The Pioneer Who Inherited the Will for Equality—Spike"

"..."

Unable to withstand the pressure, Sony's top management held an emergency meeting. While slamming the table and scolding the mother, they also did not forget to cast their unkind eyes on the people of Tommy Mottola's faction.

Norio Ohga, the president of Sony Japan, known as the father of records and CDs, and whose status is far higher than that of former US president Tommy Mottola, the global president of Sony Records, Norio Ohga, rarely appeared at this meeting, with a gloomy face: "That's enough. "

The meeting place, where people were cursing and blaming each other, immediately shut up.

Unlike other Japanese management, Norio Ohga can be said to be the biggest contributor to Sony Records becoming a global company.

It can be said that without the various acquisitions, annexations, and signings led by Norio Ohga, Sony would still be a national giant that could not develop on a small island in Japan, rather than the international giant it is now.

Under his leadership, Sony has fully blossomed in film and television music around the world. This is Norio Ohga's ability.

"Investigate whether there was any behavior against Spike during Tommy Mottola's tenure. If so, destroy it immediately so that Warner won't get hold of it. In addition, let the public relations suppress the impact as much as possible and don't let this topic ferment."

Norio Ohga tapped his fingers on the conference table: "We don't need to admit anything to the outside world. If the final investigation turns out to be true, let's say that we fired Tommy Mottola out of righteousness, rather than his voluntary resignation, and temporarily canceled it. Follow-up collaboration with Tommy.”

"But, what about Spike? He has a great influence among young people, and most of his core fan groups are extremely fanatical." The blond foreigner from the marketing department frowned, turned his pen and asked -

"His core fan base is very capable of stirring up public opinion."

"no need to worry."

Norio Ohga thought for a while and then shook his head: "We can show goodwill to him. Our people have been in contact with him. If he is willing to sign with Sony after his contract expires next year, then all the public opinion that is not good for us will be over." Vulnerable.

“Also, a large part of the enthusiasm of Spike’s fan base comes from his achievements that no one can match and no one can match, whether in China or the United States.

"And it's easy to break this fanaticism, just let his fans and passers-by know that Spike is not truly invincible."

As a Japanese, Norio Ohga, who is well versed in fandom culture, is very familiar with this routine.

He could only say that Zhou Yi or Warner was very courageous.

There are so many artists playing in the fandom culture, but not even Michael Jackson dares to use this absolutely invincible device that 99% of the time will overturn.

Especially Zhou Yi is a musician.

When it comes to talent, no one can guarantee that they will be invincible until retirement. However, once the situation turns upside down, the popularity brought by this kind of fandom will instantly backfire and your reputation will be ruined in an instant.

"But he has indeed penetrated the American music scene in the past few months. Who else can we look for now?"

"No, no, no, we don't need the American music scene. You should focus on the Asian music scene that most Americans don't know about." Norio Ohga gestured to his secretary, who understood the information one by one. Distributed to all executives.

"In China, Spike had two strong rivals when he first debuted - one was Xie Tingfeng, whose popularity plummeted due to the lawsuit. This person is useless and cannot be used as a chess piece for us to compete.

"The other one is Alexander..."

With Norio Ohga's voice introducing the Chinese-American Wang Lihong's English name and past achievements, his self-written and self-sung Chinese hit "Only" and Zhou Yi were once inseparable from each other in the mainland, and finally won the Ranking first in the rankings has become the capital of endorsement.

"Now Alexander has released his first album in Japan and officially entered the Japanese market. As long as the sales of his album can meet expectations, it doesn't matter even if it is not as good as Spike's performance in Japan. Sony will help him market it to be comparable to that of Spike. Spike’s Asian King.”

Pointing his index finger at the conference table, Norio Ohga talked about what he valued about Wang Lihong's trip to the Japanese market.

"The most easily defeated Spike's current personality is Asia's Invincible. Warner said he has no comparable opponent in Asia. But in fact, EMI's Utada Hikaru has confirmed that he will release an English album next year. She He is the only person in the Asian music scene who has ever defeated Spike in all aspects.

"As far as I know, Utada Hikaru's team plans to do marketing like this at that time. Naturally, we can use Alexander to do this marketing in advance."

Marketing is something that everyone does, which means everyone is the same.

Anyway, most Americans know about Asia through traditional media channels, and they believe whatever the media says.

As long as Wang Lihong's data in the Japanese market is acceptable, then with the support of Sony's powerful marketing channels, there is no need to buy negative articles, and Zhou Yi's unique personality will naturally be broken, because his fans have a strong sense of deception-

Naturally, with just a little guidance, his public relations behavior in the United States will also lose the filter, at least many fans will break the filter, and begin to examine all Zhou Yi's hype methods.

Commonly known as the collapse of the house.

Of course, it's not that no one has doubts about this-

"What if Alexander doesn't have any results?"

Ohga Norio was silent for a while: "According to the investigation in Japan, it won't be. Alexander's talent is obvious to all. He entered the Chinese music circle because of the accident of going home to visit his relatives. Otherwise, he should have debuted in the United States after completing his studies.

"His school, Sony's Taiwan branch, and even Taiwan Sony's top sister Li Wen all praised his talent. Li Wen praised him for his European and American foundation. ”

Although Li Wen did not succeed in Europe and the United States, her evaluation is still convincing.

With Zhou Yi as a foundation, Wang Lihong's European and American music foundation should obviously be able to be popular in Japan.

What's more, Zhou Yi is just a Chinese. He learned English in a Chinese school, and his understanding of American culture was limited to textbooks and news.

Wang Lihong is an ABC who grew up in the United States. He even speaks more standard English than Zhou Yi. He should understand American pop culture better than Zhou Yi.

"When will he release his album?"

"April 23, it's almost time. Today is the 30th, the seventh day, and I should get a weekly report card tomorrow. "

Ohga Norio looked at the date, full of expectations.

He was also jealous of Zhou Yi under Warner.

If Wang Lihong could reach this position, he simply couldn't imagine it.

But...

In fact, due to the time difference, the senior executives of the Japanese Sony branch who had obtained all the data were so worried that they couldn't sleep.

The moonlight outside the conference room clearly showed that it was late at night, but the president of Sony Records Japan, Masao Morita, was still smoking one cigarette after another, with no intention of going home to sleep.

Beside the huge conference table, there were five core Sony executives smoking with him.

"Why? Why?"

"We obviously invested so much, and even copied part of Zhou Yijun's [Star of Stars] marketing model..."

I'm worried...

Wang Lihong, who performed well in the Chinese market, was a Chinese American, grew up in the United States, was fluent in English, and was well versed in the essence of European and American pop music culture. He released his first album to enter the Japanese market with great fanfare seven days ago. "The Only One", Wang Lihong ran around for announcements under Sony's arrangement -

in order to show his face as much as possible and show his image and personality like a prince charming.

Because of his handsome appearance and height, Wang Lihong still went for the Asian-style.

In theory, this style should be popular with many girls, even many women.

He also played this role diligently in variety shows, and received unanimous praise from Japanese sisters and housewives on the show.

Asian-style, tall, handsome, and talented, in theory, should be a killer.

But the bloody facts in the end told all the senior executives of Sony Records in Japan, including Masao Morita, that Wang Lihong was not good enough.

There are requirements and restrictions for the sales of major singers in the Japanese oricon chart. It is not that as long as an album is released, even cats and dogs will be included.

Therefore, in fact, not all singers who release albums in Japan will have sales records.

If the minimum requirements for the weekly chart are not met, such as not being able to enter the top 200 of the singles weekly chart, or the top 300 of the album weekly chart, then oricon will not have any sales Recorded.

This is why there are foreign singers who have released albums or singles in Japan, but there is no sales record.

In the week of April 23-30, none of Wang Lihong's singles and albums were on Japan's most authoritative Oricon chart.

You know, last week's Oricon singles weekly chart record was 632, and the album weekly chart record was 701.

This means that Wang Lihong worked hard for a week, and Sony's heavy publicity was all in vain...

The single did not sell Six hundred, the album didn't sell for seven hundred.

The lonely three-digit number, when put together with Zhou Yi's album and single sales in Japan, can be said to be full of irony.

Morita Masao digested it all night, but still couldn't accept this cruel reality.

What the hell is going on, it shouldn't be...

But what is coming will eventually come.

When Ohga Norio, who was in the United States, called at 8 a.m. on May 1, U.S. time, Morita Masao, who was also known as one of the three leaders of Sony, stood at attention decisively, and then bowed very skillfully-

"Red bean paste, Smith Marseille!"

United States, New York, Sony Building, high-level conference room.

Ohga Norio: "???"