China Entertainment 2000

As a person who has worked in the physical record industry for more than 20 years, Qian Jiang was still a little confused about the completely unreasonable popularity of "Mouse Loves Rice".

If Zhou Yi hadn't said that he had already used the connections in the bar street to investigate the person in detail, he might have really gone crazy looking for people like the general managers of the artist departments of Sony, Universal, and EMI, his old rivals.

After all, Yang Chenggang and Wang Qiwen had both wandered and struggled in the imperial bar, so it was easy for the rich women with backgrounds in the bar street to find out about the two of them.

That's right, the way "Mouse Loves Rice" became popular still made him feel a little uncomfortable.

This is a pure Internet song, without any background of any record company, and there is no marketing that can be called publicity - this is even more outrageous than when Zhou Yi first debuted.

When Zhou Yi debuted, he relied on the little queen Xiao Yaxuan to increase his popularity, and he had to spend money to buy space.

At this moment, he finally understood how those Americans who were hit by the dimensionality reduction of Apple's online music store felt.

Oh no, it should be said that this is even more outrageous than Zhou Yi's performance in the Apple Music Store - Zhou Yi had his own traffic and attention when he entered Apple Music, but the song "Mouse Loves Rice" had nothing.

The singer is not famous, and the author is unknown, but relying on the power of the Internet, he has gained popularity and popularity far exceeding the works of first-line singers from record companies.

He doesn't understand, but he is shocked.

What worries him most is that this song is posted online for free.

What if a large number of latecomers follow suit?

The cost of recording a rough song and posting it online is much lower than the cost of formally releasing a record. If everyone learns from Yang Chenggang, it means that the traditional record system with physical records as the main body will gradually collapse.

Not only will the threshold for singers be infinitely lowered, but even this market that has been hard to establish will shrink - Apple Music is still paid after all, and domestic online music is paid... Qian Jiang doesn't think there is any hope.

The most important thing is that once this model is popularized, the influence of the record company itself will undoubtedly be infinitely reduced and weakened in the foreseeable future.

Even Warner will not be an exception.

From the "Lilac" that was first heard by babies in 2002 to the "Mouse Loves Rice" that became popular on the Internet in 2004, Qian Jiang seemed to have seen the end of "himself".

However, before he could feel regret for the result that he was completely powerless to change, another report from his subordinates made him stunned on the spot-

"What did you say? Another new singer appeared and beat a group of traditional singers on the charts?"

"Yes, his stage name is Daolang, and it was released by Tianjin Audio and Video Channel in Tianjin. The piracy trend is very strong."

"Piracy trend?"

"Yes, it's very strange that this person, all his publicity channels are local distributors of record channels, completely bypassing the existing publicity model of record companies. The album "The First Snow of 2002" released on January 6th, starting from Tianjin, has been covered in the Beijing-Tianjin-Hebei region and surrounding areas for nearly half a month, and now it has directly exploded."

"???"

How can there be a master?

Qian Jiang frowned, and his expression was even more solemn than when he saw the results of "Mouse Loves Rice".

Compared with the unfamiliar and unknown Internet, he is very familiar with the trick of local channel dealers covering-many singers in the Hong Kong music scene used to do this.

Completely bypassing the parent company of the record company, they directly cooperated with the channel dealers, and sold the albums with the help of their private pirated channels in order to become famous.

But this model was soon abandoned by the group of Hong Kong singers-

Hong Kong is too small. In the golden age, the market was already full of first-line and top singers fighting each other. Every day, there were those 20 to 30 people, and they were so competitive that even if someone wrote a good song, they would basically choose to sell it to them.

Over time, this group of singers became a foil, and then no one cared about them.

But the mainland is different.

The mainland market is too big. Just being famous in Beijing, Tianjin, Hebei and the surrounding areas is enough for a singer to make a living by commercial performances, and he doesn’t even need to go out for commercial performances.

And with the development of the domestic music industry, people who want to become singers are also aware of this red line, so even if someone will cooperate with the channel dealers, it is only done secretly, and even has to wear a vest to keep safe.

Like this Daolang, no one dares to let the channel dealers use the power of the channel to push it directly.

Qian Jiang immediately requested an album. Unlike the crudely produced "Mouse Loves Rice", this "The First Snow of 2002" was obviously well-made and was a complete studio album.

But the record company was not any company he was familiar with, but from a XJ Audio and Video Company that he had never heard of.

Qian Jiang asked someone to check and concluded that this audio and video company was only responsible for selling genuine records there. The reason why "The First Snow of 2002" entered the mainland market and circulated in the Beijing-Tianjin-Hebei region was because there were many channel dealers operating it.

Of course, what was operated was not genuine, but pirated.

From the 6th to the 12th, the album climbed step by step, allowing this album to enter the public view of Beijing-Tianjin-Hebei and its surrounding areas. The rankings of the songs began to soar after being strongly promoted by audio and video stores in the streets and alleys.

Previously, everyone's attention was on "Mouse Loves Rice", but they didn't notice Daolang, which was still ranked low.

But on the 15th, as Daolang's ranking surged, the Pepsi Music Chart even specially recommended this song.

Starting from the 16th, in this winter of heavy snowfall, "The First Snow in 2002" finally completed the mass accumulation and came from behind——

In terms of popularity, it not only surpassed the songs of Wang Lihong, Tao Zhe, Andy Lau, Zhang Xueyou, etc., but also kept pace with "Mouse Loves Rice" in terms of data growth, shocking the attention of people all over the place.

"As the Chinese New Year approaches, all record companies will relax, or adjust their promotion plans to the end of the year or the Lantern Festival. This period is your best chance to make a jump."

In the imperial capital, in the conference room of a large audio-visual publishing house.

The boss who lit a cigarette had a smart attitude and was strategizing: "No one knows the arrangements of the record company better than us. During this period, all your opponents are busy celebrating the New Year. This is our best opportunity to market you."

An album has become popular all over the country without relying on any marketing. This is the marketing route they set for Daolang - a Western singer who never does marketing.

What?

You mean there is marketing?

Wrong! That's because the pirates sold Daolang's album on their own because they saw a profit, and helped him promote it in disguise. Doesn't this further show that Daolang is strong? !

He is so powerful that even pirates try to promote him as much as possible in order to sell more of his albums. Doesn’t this strength make him invincible?

What's more, they didn't brag, and Daolang's strength was indeed worthy of this marketing.

They are well-informed, but there are at least three songs in Daolang's album that show signs of becoming big hits——

"The First Snow in 2002", "Punishment of Impulse", "Lover".

With one specialty and three hits, among mainland male singers he is just not as good as Zhou Yi.