China Entertainment 2000

"Elva! Things have changed!"

As one of the parties involved, although due to her fame, Elva Hsiao is often mentioned in the corner as a singer in this public opinion battle, the team assigned to her by EMI is not a dry job.

The moment she realized that the wind direction was wrong, she immediately collected and analyzed the specific situation and informed her of the result.

Elva Hsiao, who had only slept for a little over four hours yesterday because she was rushing to work continuously, was still in the nanny car trying to catch up on her sleep. When she heard this, she opened her eyes immediately, and the fatigue around her eyes could not conceal her joy from the bottom of her heart: " real?"

"Yes, look at the search terms on Yahoo, your English name even appears on them."

The agent brought out his laptop and displayed the latest popular celebrity search terms on Yahoo.

The first place is undoubtedly Spike Chou, the English name of Zhouyi.

After him, Shakira, Avril Lavigne, Johnny Depp, Conan O'Brien, Mariah Carey and other talk show guests lined up and squeezed into the top ten.

And her name, Elva, happened to be ranked tenth in the entry, becoming the goalkeeper of this week's Yahoo celebrity hot word list.

The blog account used by her team to share their experiences has also seen a surge in followers. In just two days, it has gained hundreds of thousands of followers. A recent blog post announcing the location of the next performance has received hundreds of followers. message.

On the Apple Music Store, the sales volume of the ep album "Elva" is not very high, but the paid downloads of the single "Because of You" have exceeded the 700,000 mark, and one million sales are expected;

The sales of physical albums with music videos surged by more than 40,000 in less than two days. Although many people are unwilling to buy the physical version of the album after paying for "Because of You" online, looking at the increase, the sales volume has obviously not reached its peak.

EMI Records had snot bubbles popping out of their noses, and they quickly raised their internal expectations for Elva Hsiao's EP. The explosion of online streaming media put Elva Hsiao in the limelight for a while——

She is the first female singer to have a new song with hit potential in the Apple Music Store.

The single "Because of You" is priced at US$2.99, and does not come with a music video to distinguish it from the physical version. But even so, there are still many people who just listen to the music, which leads to a very strange phenomenon——

Many European and American paper media have formed a matrix to criticize this song, but its spread and influence in the online world are spreading uncontrollably and endlessly...

The source of this is the Apple Music Store, which is willing to provide high-quality services, which makes it impossible for this group of people to join forces to block it.

The Apple store, which is eager to develop rapidly, has finally found another golden chicken that can help them expand their influence. This is because they are not willing to criticize traditional critics, but instead increase their recommendation for Elva Hsiao's EP album. ——

Zhou Yi joined the Apple Store because he had high popularity, but Elva Hsiao is different. This is an "unknown amateur" who really started from their Apple Music Store and became popular!

This is of benchmark significance!

This is proof that they can negotiate contracts and interests with other record companies in the future.

Of course, on a larger scale, this is about rooting out the roots of non-major record companies that cannot compete with Apple.

With Elva Hsiao as an "amateur" benchmark, it will undoubtedly become more difficult for them to follow the traditional route of signing singers and making records in the future, and they will have to accept and cooperate with this emerging Internet music model.

"Fuck! Damn it! What are EMI and Warner trying to do?! Do they want to completely subvert the traditional American record industry?!"

"A Spike from Warner is scary enough, but now a female singer from EMI is here. The naivety of the traditional record industry is about to change..."

"The traditional record industry has been ruined by them!"

On the evening of the 20th, U.S. time, Nolf Schmidt Holz, CEO of Boardman Records, one of the world's top five record companies headquartered in the United States, angrily criticized Warner and EMI for their inappropriate behavior in an interview -

"The appearance of Spike and Elva in the Apple Music Store is the result of the short-sightedness of Warner and EMI. They are indeed promoting the development of digital music, but at the cost of the death of the traditional record industry.

"After them, there may be a situation where everyone can record songs and upload them to the Internet and cooperate with Apple alone. This will lead to the bankruptcy of countless small record companies and destroy the physical record market that has been cultivated with great difficulty.

"I don't approve of this behavior, let alone their choice. It is true that their singles may sell well..."

Although it is one of the five major multinational record companies in the world, Boardman Records is undoubtedly the one with a relatively bad economic situation and prospects - so bad that the parent company is secretly seeking cooperation with Sony, planning to use Boardman Records Records were sold to Sony and the two companies merged.

This is much worse than Warner.

At any rate, Warner still has Zhou Yi as the anchor of Poseidon, and it has not lost its dominance after becoming independent from its parent company, Time Warner.

But the merger Boardman is currently negotiating in secret is led by Sony Music. Once the negotiations are completed, it means that Boardman Records, which has been dominant for decades, will completely disappear from the record industry, and Sony Records will take over their legacy.

The culprit behind all this is digital music.

Because it could not adapt to the advent of the Internet music era, the shortcomings and loopholes that were covered up in the physical record era of Boardman Records directly became the last straw that broke the camel's back.

21st, Japan, Tokyo, NHK Theater.

Zhou Yi, who had just finished rehearsing for the China-Japan Song Festival, was surrounded and blocked by reporters as soon as he showed his head——

"Mr. Zhou Yi! Mr. Zhou Yi! What do you think of the criticism of you by the president of Boardman Records?"

"Mr. Zhou Yi, the global president of Boardman Records, Nolf, angrily accused you of being the gravedigger of the record era. Do you agree?"

"Mr. Spike, the CEO of Boardman Records thinks that you are a demon who disregards the development of the industry for your own interests. The entire industry should spontaneously boycott you. Do you have anything to say to him?"

"..."

Fei Xiang, Lin Yilian and others, who had never seen so many foreign reporters chasing a Chinese person for an interview during the rehearsal stage, were all squeezed aside——As the top stars in the Chinese music scene, they couldn't even get into the human wall of reporters at this moment, and no one was willing to look at them straight in the eye...

In the past week, the false popularity and prosperity created by their press conference organized by NHK TV station disappeared without a trace at this moment!

"Who? Norf Schmidt-Holtz? I have never heard of him. He is not even a musician."

Zhou Yi, who was surrounded and unable to move, laughed when he heard the name: "Also, the loss of Boardman Records is their own problem. Don't throw dirty water on me."

After all, it was one of the top five in the world in the past. It seems that he is incompetent and furious to say so. It seems that he has been secretly negotiating with Sony to discuss the merger, and he is at a disadvantage in the negotiation. That's why the president is furious.

"But Boardman Records-"

"I advise him to reflect on himself and not be incompetent and furious."

Raising his hand to interrupt the blonde female reporter, Zhou Yi sneered: "Sometimes look for your own reasons. Have you been operating the record company seriously over the years? Has the group's performance increased? Have you worked hard?"

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