China Entertainment 2000

For those unique singers in the world music scene, their nickname often represents a symbol and an eternal impression. It is even very likely that this nickname will directly replace the singer's real name and become the world's recognition of him. Name——

A typical representative is Elvis Presley.

Many people may not have heard a few of his songs, let alone know that his name is actually Elvis Presley. But when you hear the nickname "Superstar Elvis", a first impression that you have never met may come to your mind in an instant -

Oh, it’s that American music superstar. I’ve heard of it, I know it.

This is the power of labels.

This is what Elvis Prez used his brilliant first half of his career to achieve, and it is an inherent impression that is unique to him.

The world music scene has developed all the way to the present, and all kinds of domineering or memorable nicknames have actually been used in various ways. After entering the new century, Britney, who has inherited the title of America's sweetheart, and Avril Lavigne, known as the little punk witch, have successfully put a solid label on themselves.

In terms of male singers, many people have tried since the new century, but none of them succeeded. The only one who came forward was Eminem, who successfully integrated the nickname "Ruffian" into his singing career at the end of the last century. He has gained popularity around the world. People in Naidu gave him the nickname Ruffian Eminem.

The Book of Changes has achieved results, but it does not have a very memorable nickname - the magician from the east, the lion from the east, Spike, etc. They are not catchy and communicable, nor are they concise enough, let alone nickname.

In this case, Warner Records combined Zhou Yi's current situation and chose a nickname for him that is extremely famous around the world: Phoenix.

"Since my debut, I have encountered many setbacks. I have encountered various public opinion crises and wars in turn, but I have always been able to rise from the ashes of the explosion of public opinion, becoming stronger each time."——

Spike the Phoenix.

He now has a strong enough resume to support this nickname, so that it will not make people feel that it is a ploy.

The phoenix, reborn from the ashes again and again, will never lower its proud head and always soar in the sky - just like Zhou Yi's experience over the years.

Especially due to the smear campaign in the UK this time, the door he kicked open at the concert was deeply imprinted in the minds of the nearly 120,000 spectators. These people were "Spike the Phoenix" The most loyal believer in communication.

Therefore, after Zhou Yi himself said this famous saying on the 10th, the propaganda machine behind Warner began to rotate in an orderly manner, reinforcing the connection between the two in the minds of the audience over and over again.

With the song "Unstoppable" catching up to the top of the UK's major radio charts, Zhou Yi, who is running the promotion, has naturally completed the transformation of his image as a phoenix.

"Phoenix, interesting, why don't you call me Porscheman?"

At a racecourse in London, Eva Green, who was leading the horse, teased the man's new nickname: "You sing about Porsche in your new song. I heard they also want to negotiate an endorsement contract with you."

"Is there a possibility that the name Phoenix is ​​much more prestigious than Porsche in the entire Western world?"

After handing her pony over to the staff, Zhou Yi, who was strolling on the racecourse, did not forget to tease her horse with fodder: "Besides, there are too many myths and legends related to the Phoenix around the world. This also helps. My fame grew on other continents."

Eva Green clicked her tongue, her eyes full of smiles: "I'm going back to Paris, don't you have anything to say to me?"

"Wish you a safe journey?"

"You're such an asshole for asking a question."

"Looks like you discovered my true identity."

Zhou Yi, who was stroking the brown horse's head, laughed out loud, and immediately stood there and opened his hands towards her: "However, I hope that when I go to Paris to promote the new album, you can ignore these things and entertain me as a landlord. I."

"That's hard to say."

Eva Green raised her eyebrows noncommittally, and took the initiative to step forward and hug the man goodbye: "If you lose to that ruffian in the United States, then I may not see you."

"I won't lose."

Feeling the touch of the woman's tight hold on his back, Zhou Yi raised his head and glanced at the dark weather over London and said with determination.

Eva Green raised the corners of her mouth, shrugged her nose, and patted him on the back: "You know, sometimes your confidence looks really arrogant. The results haven't come out yet, but you are so determined that you are not If you lose, the opponent’s momentum is no worse than yours.”

If Zhou Yi is the most conspicuous thorn in the entire Eastern music scene, then Eminem is currently the most thorny singer in the entire Western music scene.

Discussions and news from both parties are frequent headlines.

Zhou Yi has been making waves in the UK recently with the lead single "Unstoppable" from his new album, while Eminem has been making waves with the lead single "Just Lose It" from his new album "Encore". 》Troubled the United States upside down——

There is no other reason than this man's song, which directly targets his ridicule at the former world's number one pop king, Michael Jackson, who was deeply involved in the child molestation scandal.

There is no cover-up, just a direct insult.

This also caused a huge uproar in the United States. Countless fans of Michael Jackson broke down and started to curse. A large number of media followed up, directly letting more people know that Eminem was about to release a new album.

Zhou Yi and Eminem's public opinion operations in the United Kingdom and the United States can be said to be another me in the world - very similar, but not exactly the same.

Zhou Yi relied on Arsenal's undefeated championship to attract concerts, and then continued to speak out against many British media, allowing "Unstoppable" to break the 20-year record of the British radio chart and win the championship in a crushing manner;

And Eminem relied on the attention brought by the black Michael Jackson and his own super high popularity to make the song "Just Lose It" directly break the 21-year record of the American radio chart, and ranked the highest in the history of the American music scene with a record-breaking total of 52 million first-week listens.

The most important thing is that Eminem, who previously claimed that Zhou Yi was nothing but "black magic", has long stated that his new album "encore" will be released in July in advance - due to anti-piracy reasons, he only recently officially announced the date: July 15.

It is the same day as Zhou Yi's new album "listen/Future Sounds".

Obviously, this year, these two thorns who have been fighting since 2002 will use albums to decide the winner in this hot July.

"It's because the results haven't come out yet that I said I won't lose. That's called confidence."

Zhou Yi smiled: "Wait until the results come out before saying these things. That's not called confidence. That's called repeating the facts."

After the hug, Eva Green leaned on the wooden railing with one arm bent at the elbow, took off her sun hat with one hand, and said with emotion: "You two are really tough. You don't change the date at all. Are you really going to bet on your reputation?"

A real head-on confrontation, whoever loses, will never be able to raise his head in front of the other party again.

This is an extremely rare scene in the history of the world music scene. Only singers who are absolutely confident in their own abilities dare to make this decision.

The last battle on the same day was the Japanese music scene in 2001. The long-lasting light-step battle directly hit the insurmountable sales peak of the Japanese music scene since the new century.