China Entertainment 2000

For Zhou Yi, he stated that this clear time is as simple as eating and drinking;

But for the hip-hop community in the United States and even the world, his words are undoubtedly provoking all of them.

"The new auto tune sound I developed will undoubtedly have a profound impact on the world's music scene, but I don't intend to hide it myself, but open source it and display it completely so that everyone can enjoy it. to the results of industry changes brought about by scientific and technological progress.

"Of course, the emergence of this new tone does not mean that some people can use it to cover up their shortcomings in singing skills. It is just a technical supplementary means and a means of expression. What really determines the height of a singer is your songs, The thoughts in your head..."

The open source remarks were so sincere that they not only made fans scream, but also attracted the attention of a group of young new musicians and Internet people.

Zhouyi is great, no need to say more!

"This industry does not lack singers, but it lacks talents who can promote the progress of the industry! There is no doubt that Spike is this genius!"

"God, he is only 23 years old. He has introduced new production technology that can affect the change of the music industry more than four years after his debut. This is simply incredible!"

"Listen to 'boom boom pow', it's a song from the future and I'm obsessed with it!"

"I still like "Sexy Back", Scarlett Johansson is so sexy!"

"Why can't it be "24K Magic"? Is there too many Victoria's Secret supermodel teams that you can't stand?"

"That's What I Like."

"I like "drag me down" and "Happy"..."

The result of having too many good songs in an album is that fans will often use their wits to compete for rankings. This is clearly reflected in Zhou Yi now.

Guandan, who is envied by others, is like drinking water to him. There are also several "one of my own" songs in the album that are eyeing the championship of "boom boom pow".

This kind of extravagant behavior first appeared in Zhouyi's first English album, and it started to get out of hand with his second album.

Now that the third major is still like this, companies such as Universal, Sony, and EMI are a little helpless.

What on earth was Warner thinking, that it really wouldn’t break the song?

Especially Universal.

Although it has only been a little over a week, they have already started having meetings to discuss whether to give up strategically on bulletin board resources.

Anyway, there are many albums that do not perform well on the Billboard and sell well. Among other things, Linkin Park, which is owned by Warner like Zhou Yi, is a typical example of singles that mostly do not rank well, but the sales of their albums explode all over the world.

As a record company, the first thing they have to consider is the album.

Of course, before that, they still had to attack Zhou Yi's remarks, at least to hold him back.

On the 24th, Neil McCormick, the music critic of the British Daily Telegraph, took the lead in attacking Zhou Yi in his column——

"As a music critic, I was looking forward to Spike's new album. But unfortunately, he used the auto tune technology that I hate most.

"There is no doubt that this is an extremely insidious invention in the history of the world's music scene, not to mention that Spike has also developed a new timbre technology. Adding this extra to the human voice will make the music itself even worse.

"He shouldn't do this. With his status and influence in the music industry, doing so will undoubtedly cause more and more people in the music industry to fall into the embrace of the auto tune software and use the new tone technology he developed to cover up their abilities. The shortcomings..."

On the 26th, American country rock female singer Neko Case also said in an interview that the auto tune software should not have been born——

"I know my voice and singing aren't perfect, but I don't want to use Auto-tune to fix it.

"Spike should know his place in the entire music industry and by doing this he is undoubtedly encouraging everyone in the industry to use Auto-tune, which will kill the vitality of us as singers."

Also on the same day, Dr. Dre, Eminem’s mentor and leader of West Coast gangsta rap, also expressed his disgust for this new Auto-tune technology in a public interview——

"You ask me? Yeah, no doubt about it, I just want to kill this sound, the new technology Spike is bringing will destroy our entire industry. Did you see his Chinese album using this technology? The answer is No.

"Obviously, he is deliberately polluting the American music scene and trying to mislead our new generation of musicians."

Under the hype of the media, the focus of public opinion gradually changed from "Since the Auto-tune software came out in 1997, is this new Auto-tune technology created based on the software considered to be created by Spike?" "This is the worst invention in the history of music."

It is acknowledgment that this new timbre technology was indeed promoted by Zhou Yi.

In any case, with Zhou Yi's current fame and status, coupled with such a pioneering technical move, he can also win the reputation of a "grandmaster".

Especially when "boom boom pow", which is his showcase work, is still so popular.

"It's not quite right. The reaction of this group of people is so big?"

There is something strange about Qian Jiang always paying attention to public opinion.

If people like Dr. Dre come out, it can be interpreted as speaking for Eminem, but Neil McCormick and Nico Keys are closely related to Universal, Eminem and even hip-hop music. Unable to hit.

"Because Auto-tune has really great influence, other industry leaders can't say anything because of my current status."

Zhou Yiban, rubbing his eyebrows, lay on the seat of the nanny car and closed his eyes to rest. He had just finished an offline performance session and had to go to record the next program to promote it without stopping.

The error-free version is being read! 6=9+Book_Bar debuts this novel.

Different from the roughness and sensation brought by the first-generation Auto-tune technology at the end of the last century, "boom boom pow" is one of the pinnacle works of the 2nd era, and its own production ideas and technical processing are at the peak.

The Black Eyed Peas also became a global top hit with this song, and their career reached a new peak.

To have such a mature commercial work in 2004 is undoubtedly to be directly called the ancestor.

In the future, any traces of Auto-tune technology can be glimpsed in this song. If he is not the ancestor, who is the ancestor?

The reason why these people are anxious is not only because this thing does have a bad influence, but also because of his status.

If he could only be compared to legends before, once his status as the so-called founder of the sect is really established and a large number of latecomers follow him, then with his current status and influence, he will be where he is by then. Promoted to legend.

Although the gold content of this "establishing a sect" is very small, and it can even be said to be a parallel import, it is still an innovation in a pop music project.

The world music scene has developed for so many years, and many genres and technologies have been updated and iterated, reaching their peak and then declining. The pioneers among them are always worth commemorating.

Besides, there will be nothing to boast about "founding a sect" in the future. Until the era of mobile Internet, there was nothing new in the entire world music scene. On the contrary, everything was going backwards.

This is also the reason why he will release this song in 2004. There will be no chance next year.

T-Pain will use new technology sounds for the first time next year and set off a trend——

It wasn't until 2008, when Kanye released his Auto-tune masterpiece 808, that this mature Auto-tune technology completely swept the world. Even if rap giant Jay-Z angrily denounces this technology as bullshit and specializes in diss songs, it will not help.

The torrent of the times cannot be stopped by a few people.

Singers in the Chinese-speaking area are no exception and have been affected. Top Chinese creative kings such as Wang Lihong and Jay Chou have also begun to produce related types of songs.

Obviously, many editors, including the New York Times, have also seen this, and some even directly pointed out Zhou Yi's ambitions in the title -

"Spike's wolf ambition is finally exposed, don't let him affect our next generation!" 》

"Spike is poisoning our music scene and our next generation. He is using music as a weapon of invasion, exporting it to the United States and the world in an attempt to weaken us..."