China Entertainment Bright Era

Chapter 359 Variety Show Planning

A brilliant era.

Office of the Chairman.

The overflowing sunlight in the morning shines through the floor-to-ceiling windows, making the huge office bright and bright.

Wang Jinhua, Zhang Jizhong and Yu Min were sitting on the sofa chatting, while Xia Yu, Huang Xuan, Zhao Liying, Su Chang and Jiang Xin were sitting aside and listening.

The door was opened and everyone was silent.

Looking around, a family of three walked in.

Seeing the family of three enjoying themselves happily, everyone looked warm.

Xia Yu and the others waved hello, but Zhang Jizhong joked: "You have a hot-searched physique, and you will be on the hot search whenever you show up. The news about you online has not stopped during this period."

Chu Xuan and Liu Yifei smiled slightly: "Sister, Brother Zhang, Brother Yu."

After saying hello to Sister Hua, Zhang Jizhong and Yu Min, and waving to Xia Yu and the others, they sat down on the sofa with Liu Xiaoli.

Wang Jinhua looked at Chu Xuan and Liu Yifei gently. These two guys had been out playing for more than half a month. Liu Xiaoli said that they had their own rhythm of life, which was really good.

"Everyone happens to be here. If you have any ideas, let's talk about it," she said.

Zhang Jizhong's "The Deer and the Cauldron" is about to be cast. As one of the company's main projects, it is only natural to arrange for its own actors to participate.

She and Zhang Jizhong were talking about actors some time ago. There are many roles in "The Deer and the Cauldron", so it is not a problem to arrange a few actors to be in it.

In addition to Xia Yu, who is scheduled to play the leading role of Wei Xiaobao, Huang Xuan, Zhao Liying, Su Chang and Jiang Xin are the cast members of Chu Xuan and Qian Qian, and they are also considered by her to play important supporting roles in "The Deer and the Cauldron".

But when she told Chu Xuan the news, Chu Xuan said that he and Qian Qian had other ideas.

Xia Yu took the teapot on the tea tray and poured a cup of tea for each family of three.

Chu Xuan picked up the small tea cup and took a sip, and said: ""Struggle" is also a project that we mainly invest in. Sissy and I are also the male and female protagonists of "Struggle". Different from the plot of "The Deer and the Cauldron" centered around Wei Xiaobao, "Struggle"

There are three pairs of CPs, corresponding to three growth lines. With this script situation, with the current popularity of Sissi and I, it is very likely that the two male characters, the third male character, and the second female character, the third female character, will become popular."

Xia Yu and the others listened, while Wang Jinhua and the others were thoughtful.

Zhang Jizhong and Yu Min have not read the script of "Struggle", but they have heard from Wang Jinhua that "Struggle" is Chu Xuan and Qian Qian's next work.

Now after listening to Chu Xuan briefly explain the structure of the script, they also have a preliminary understanding of "Struggle".

The three pairs of CPs all have growth lines, so it is true that Chu Xuan and Qian Qian, as the male and female protagonists of "Struggle", can make the other two pairs of CPs popular.

Wang Jinhua also understood what Chu Xuan meant and said: "What do you mean, let Huang Xuan, Li Ying, Chang Chang and Jiang Xin perform "Struggle" with you?"

Hearing what she said, Zhang Jizhong suddenly understood the meaning of Chu Xuan's words and said, "If this is the case..."

He looked at Huang Xuan and the others and said: "Then it would be better for them to play "Struggle" with you than "The Deer and the Cauldron". Except for Wei Xiaobao, the plots of the other characters in "The Deer and the Cauldron" are very scattered, there are not many growth lines, and the scenes are not

many."

Su Chang and Jiang Xin's eyes lit up. Being able to play an important supporting role in Zhang Jizhong's martial arts drama was already a rare and great resource. Such an opportunity originally made them very happy.

But Chu Xuan and Liu Yifei suddenly intervened and wanted them to play "Struggle"?

They didn't know what kind of script "Struggle" was, but they heard that there were three pairs of characters and three growth lines. This situation did not hinder their yearning for the drama.

If a character has a growth line, it means that the character can be shaped better, fuller, more three-dimensional, and more deeply rooted in people's hearts, unlike characters without a growth line, which often have a facial makeup image.

Moreover, Chu Xuan and Liu Yifei are the male and female protagonists. With the popularity of Chu Xuan and Liu Yifei at the moment, if you can act in a drama with them, your career will most likely be taken to the next level.

Such a foreseeable situation, although they didn't know what "Struggle" was, actually made them look forward to it more than participating in "The Deer and the Cauldron".

Chu Xuan picked up the teacup and drank the rest of the tea, then put down the teacup and said: "Many people in the industry have doubts about the new male lead and second female lead in "Zhu Xian". Even the director of the European balcony at Mango TV has also questioned

, in the end, although I was able to communicate with you, sister, I will inevitably have some knots in my heart."

Wang Jinhua raised her eyebrows and glanced at him, not expecting that Chu Xuan would suddenly mention this.

This is indeed true. After the press conference of "Zhu Xian" last year, many people questioned Huang Xuan and Zhao Liying.

Chu Xuan and Qian Qian were producers, and Chu Xuan was both the vice director of the company and her brother. She didn't say much about their persistence and chose to support them behind the scenes.

But now that Chu Xuan brought up the old matter again, she couldn't help but glance at Huang Xuan and Zhao Liying, wondering about Chu Xuan's intention in saying this.

Huang Xuan and Zhao Liying pursed their lips and said nothing.

At that time, they were also aware of the doubts that the outside world had about them, but as newcomers, they did not pay much attention to the matter, and with the support of their master and mistress, they did not take it seriously.

But now that this question is raised again, it makes them unable to figure it out, and they can only wait quietly for the next step.

Zhang Jizhong and Yu Min looked at Chu Xuan. After hearing what Chu Xuan said, it was obvious that Chu Xuan had other intentions in asking Huang Xuan and Zhao Liying to play "Struggle" with them.

Under the spotlight of everyone, Chu Xuan said: "The post-production of 65 episodes of "Zhu Xian" will take at least about half a year. "Struggle" is a 30-episode urban drama. The shooting and post-production period is not long. It is estimated that the total period will be four

It can be done in a month.”

"Let Huang Xuan and Li Ying play "Struggle" with me and Sissi. With the popularity of me and Sissi, when "Struggle" is broadcast, we will not say it is a big hit and maintain a stable ratings. Sissi and I are still confident.

."

"In this way, Huang Xuan and Li Ying will definitely gain a group of fans and get some attention through "Struggle"."

"If "Struggle" becomes a hit, then they will do more than that."

Chu Xuan crossed his legs, put his hands on the armrests on both sides of the sofa, and said: "Based on this situation, let "Struggle" be broadcast first and "Zhu Xian" be paused. After "Struggle" is finished, "Zhu Xian" will take over. Huang

Xuan and Liying are no longer newcomers."

As soon as he finished speaking, Zhang Jizhong was stunned for a moment, then patted the sofa, grinned and said, "Awesome!"

He gave Chu Xuan a thumbs up: "I'm convinced!"

In his opinion, Chu Xuan was still humble.

"Struggle" is an urban drama, with Chu Xuan and Qian Qian as the male and female protagonists, so it can be regarded as their joint transformation work.

This alone, whether it's the gimmicks or the freshness, is enough to attract many viewers to watch their show.

Moreover, given their status in the industry, they had autonomy, and Wang Jinhua was there to check it. The director was still Zhao Baogang, and Chu Xuan and Qian Qian were willing to act after reading the script. He expected that the quality of "Struggle" would be good.

So, what Chu Xuan said about the stable ratings was modest in his opinion. Not to mention becoming a big hit, he could foresee that "Struggle" would at least be a small hit.

In this case, Huang Xuan and Zhao Liying will definitely benefit a lot from the popularity of Chu Xuan and Qian Qian.

Then, if "Struggle" and "Zhu Xian" are changed in the order of broadcasting, the cast, popularity index and audience expectations of "Zhu Xian" will be completely new and elevated by several levels.

Based on his experience in the TV industry, if Chu Xuan and Liu Yifei make "Struggle" popular, then the popularity of Huang Xuan and Zhao Liying will at least reach the third-tier level, or even the artificially high second-tier level, and then "Zhu Xian" will be popular among "Struggle"

"After the broadcast, it was immediately picked up, allowing Huang Xuan and Zhao Liying to broadcast their dramas at the height of their popularity.

In this way, not only will there be less doubts in the industry, but the director of the European balcony will also let go of his worries.

Similarly, the audience's expectations for "Zhu Xian" have reached a higher level.

Zhang Jizhong glanced at Chu Xuan, then at Wang Jinhua, and said: "You are worthy of being brother and sister. You can think of the easiest way to take advantage of the situation at critical moments. You don't have to pay any price at all. I am convinced."

Chu Xuan's plan seems very simple, but without the long-term vision to think things through, not many people can think like this.

It can not only make the actors popular, but also bring the company's drama to a higher level. If Huang Xuan and Zhao Liying become popular first, they can also gain greater profits for the company when selling "Zhu Xian".

In his opinion, this plan was perfect.

"Awesome." Xia Yu patted Chu Xuan on the shoulder. After all, he was still the founder of micro-entertainment. He has such a flexible mind. As an actor, he never imagined that he could play such a role.

"That's a good idea." Wang Jinhua nodded to Chu Xuan. She had already experienced Chu Xuan's intelligence and intelligence, but he was busy dating in the past few years and Chu Xuan seemed to be unreliable. But Chu Xuan was always at the critical moment.

The layout ideas at that time can make everyone’s eyes shine.

Huang Xuan and Zhao Liying looked at Chu Xuan with admiration in their eyes. He was worthy of being a master, and he was amazing. They can now imagine that through one "Struggle" and another "Zhu Xian", they might be able to take off.

.

Su Chang and Jiang Xin were also impressed. Chu Xuan's ability to win over others was second to none. I guess after these two dramas, Huang Xuan and Zhao Liying might be on the front line?

"The vice chairman is the vice chairman. The positions are different, and the perspectives and ideas on things are different." Yu Min crossed his arms and said with a smile.

"Indeed." Zhang Jizhong nodded.

"Great." Liu Xiaoli pressed Chu Xuan's shoulder.

This move was like praising a child, which made Chu Xuan laugh and feel a little embarrassed.

Liu Yifei smoothed her hair and looked at Chu Xuan.

This idea was proposed by Chu Xuan, and she immediately supported it as soon as she heard it.

After all, "Zhu Xian" is the first drama they have produced, so of course she also wants "Zhu Xian" to have better results.

It's just that she and Chu Xuan had a common concept when they were producing, how to make a TV series successful, and the rest was put aside in advance.

In other words, do your art first and then think about business.

According to what Chu Xuan said, in business, if you use your brain, there will always be a way.

Isn't there a solution? It has to be a boyfriend, that's awesome.

She also learned something from it and worked hard to close the gap in business thinking with Chu Xuan.

"I'm going to communicate with Director Zhao, and by the way, I'll tell Mr. Ouyang, I think Mr. Ouyang will be very happy," Wang Jinhua said.

"Then this matter has been decided in advance. It just so happens that the important supporting roles in "The Deer and the Cauldron" can be used in exchange for resources." Zhang Jizhong nodded.

The matter was temporarily resolved, and Chu Xuan's plan also satisfied them.

Here, the group chatted happily until noon.

Everyone went out to have a meal together. During this period, Chu Xuan and Liu Yifei also told Huang Xuan and Zhao Liying about the general situation of "Struggle". Once the communication is completed, Sister Hua will give them the script and let them prepare for filming in advance.

, the friends understood it, and each of them had a clear idea.

After the meal, everyone left. Chu Xuan, Liu Yifei, Liu Xiaoli and Wang Jinhua returned to the office.

The people sent by Mango Channel to negotiate the variety show were already on the way, and they were chatting and waiting in the office.

Chu Xuan and Liu Yifei also looked at some reports from the company. Some of the reports on market analysis of the film and television industry are worthy of attention. These reports not only analyze from the perspective of the audience, but also elaborate on film and television dramas from multiple directions such as screenwriters, directors and producers.

It changes year by year, this is all experience.

At around two o'clock in the afternoon, the girl at the front desk knocked on the door and walked in with someone from Mango Station. Chu Xuan and Liu Yifei put down the reports in their hands, and Liu Xiaoli and Wang Jinhua also stopped communicating.

"Director Long, welcome." Wang Jinhua stood up and shook hands with Long Danni who came over.

"Mr. Wang, long time no see, you still have the same style." Long Dan Ni greeted.

"Sister Long." Chu Xuan and Liu Yifei looked at the visitor and said hello.

"Chu Xuan, Qianqian, we meet again." Long Danni returned the greeting and shook hands.

"Sister Li." She shook hands with Liu Xiaoli again, and immediately sat down on the sofa with her team.

Long Danni joined Mango TV in 1997 and has been engaged in program planning with outstanding achievements.

Now she has been promoted to Mango Station as the department director, allowing her to utilize her program planning abilities to a greater extent.

When he was working on "Super Girl", he was a member of the organizing committee, and he met Wang Jinhua a few times at that time.

When I was working on "New Year's Eve Party", I was the art director. At that time, I also worked with Chu Xuan, Liu Yifei, and Liu Xiaoli.

We are all familiar faces to each other, not so strange.

"Thank you." Long Danni took the tea poured by the girl at the front desk. When the girl at the front desk left the office and closed the door, she took a sip of tea and said: "Mr. Wang, someone came to your company to preliminary communicate and confirm some matters.

A plan has been drawn up, and this time I came here on behalf of Mango Channel to negotiate with Mr. Wang about the details of the program framework and finalize the entire variety show."

Wang Jinhua nodded slightly and said: "The variety show about actors is still the first in China, and it is also a brand-new large-scale variety show. Mr. Ouyang and I are very interested in it. Both parties also hope to experience "Super Girl" and "Zhu Xian" to develop a more friendly relationship.

in-depth cooperation.”

She added: "We have discussed a complete framework with your people before. In the past few days, we'd better get all the details and precautions, get the funds, get the contract, speed up the pace to officially launch the variety show

Start, otherwise it will take too long and no one will know what changes will happen in the market."

Long Danni nodded: "This is also what we mean. Since the appearance of "Super Girl", the variety show market has been paid attention to by various channels and capitals. Various domestic variety shows have also innovated. The theme variety show about actors is a very novel one.

It’s better to start recording as soon as possible.”

Wang Jinhua nodded in agreement.

As early as the beginning of last year, Chu Xuan accidentally mentioned the idea of ​​"Since "Super Girl" can select singers, then we can also have a variety show to select actors." Seeing that "Super Girl" is very profitable, she has always kept Chu Xuan's idea.

Keep it in mind.

It was just that Brilliant Times had just been established at that time, and the affairs were complicated, so there was no time or space to realize this idea.

Now more than a year has passed. The original advertising revenue of "Supergirl 1" was nearly 200 million. Last year, the advertising revenue of "Supergirl 2" was nearly 300 million. The cost of establishing the program was only tens of millions.

Such a revenue ratio has not only refreshed her, but also industry insiders and many capital's understanding of this large-scale variety show.

In the current entertainment industry market, variety shows are more profitable than film and television dramas. This is a conclusion drawn from large-scale variety shows such as Mango Channel's "Super Girl" and Shenghai Channel's "My Type, My Show".

Bright Times is still in the early stages of development. Most of its profits come from TV series, and a small part comes from artists' remuneration sharing. Micro-entertainment's shares belong to other types of real estate assets and cannot be counted as part of the main profit of Bright Times.

Nowadays, the film market is still growing, and investing in blockbuster movies is obviously too risky, so there is no rush in the film industry until the film market matures.

Bright Era established a film and television company, planned a special effects department, and built its own theater. These are all paving the way for entering the film industry.

However, the development of the film market is not controlled by anyone. It is led by the audience and the development of social economy, so this will take time and wait for a mature opportunity.

Once they see an opportunity, both she and Chu Xuan are confident that Bright Times will have a great chance of carving a way in the film industry if they are fully prepared.

But we can’t wait until then. If Bright Times wants to develop more vigorously without lack of funds, connections and channels, in addition to adapting to the rising market, artists’ remuneration sharing and TV series copyright sales can make profits.

Besides, variety shows are a good choice.

The core selling point of variety shows is creativity and novel ideas. Since you can think of creativity, others can also think of it.

Therefore, accelerating the time for ideas to become reality is something that interests her very much.

"Mr. Wang, shall we start discussing some details now?" Long Danni asked, taking out the documents from the folder.

Chu Xuan interrupted at the right moment and said, "Can you tell me the general situation?"

Liu Yifei also looked curious, they didn't know what this variety show was about.

Long Danni was startled. She stopped holding the document in her hand. She looked at Chu Xuan and said, "Don't you know this yet?"

Wang Jinhua shook his head and said: "They are too angry and have many things to do. I want to talk to them about this but they can't spare the time."

Everyone smiled at her teasing.

Long Danni put the document next to the sofa and said: "Then let me tell you the general structure and process of the program."

Chu Xuan and Liu Yifei nodded, ready to listen to what was going on.

"This program is called "I Am an Actor". It is a competitive performance program and is divided into two stages: audition and main competition."

"The rough competition system is that four actors and judges will select one hundred people through auditions, and then select fifty people to enter the main competition, and then the four major directors and the invited directors, screenwriters, and producers will jointly score until the selection is made.

champion."

Liu Yifei understood it and asked again: "How to choose the audition?"

Long Danni replied: "Voice and performance are the basic skills of an actor. We combined voice and performance to create a dubbing selection. Performance is to imitate a classic part of a character, and form is to dance, show martial arts or perform a show."

Liu Yifei blinked and said to Chu Xuan: "Sounds fun."

Chu Xuan nodded and said: "Dubbing and imitating performances are very new in variety shows. The audience should like to watch it. Whether the dubbing is good or bad, the performance is good or bad, there will be discussions.

"

"Yes." Long Dan Ni Ran said: "When a program has a discussion point, it will become popular. When it becomes popular, it will become popular. When it becomes popular, it will increase the sponsorship fees of advertisers."

"Then how to choose during the main competition?" Liu Yifei asked again.

"The contestants are divided into groups to act out clips from film and television dramas, such as your "Sword of Immortality", "The Condor", etc. The contestants are allowed to act, and then they are graded to be promoted or eliminated," Long Danni said.

Liu Yifei raised her eyebrows and said with some interest: "It's so interesting."

Chu Xuan also became interested. In the current market, these rules are all new ways to play. Although he doesn't know the full story of the show yet, he also believes that this show has a high chance of becoming popular.

"What is the cooperation model inside and outside the program?" he asked.

Long Danni crossed his legs, put his hands on his knees, and said: "In order to ensure the popularity of the show, the four actors and judges selected for the show must be well-known actors familiar to the audience, and the cooperation period will be one month; as for the four major directors to draw up

Those are Chen Kaige, Feng Xiaogang, Zhang Jizhong, and Tang Jili, and the contract period is two months."

"In other words, it will take one month to record the auditions and two months to record the main competition."

Hearing this, Chu Xuan looked at Wang Jinhua and said, "Sister, didn't you say you invited director Zhang Yimou?"

Wang Jinhua faced him and said: "Director Zhang is busy with "The City is Full of Golden Armor" and is unavailable this year."

Chu Xuan and Liu Yifei were slightly stunned and nodded.

Long Danni continued: "Because the program is in this format, it requires a large number of crew members during the main competition, as well as many directors, screenwriters and other professionals behind the scenes. This resource depends on your brilliant era."

"We estimate that there will be about 1,000 people behind the scenes of the show. Counting the four actor judges and four directors as well as the advertising fees of well-known people in the industry, the budget in this area is about 50 million."

"Coupled with various expenses such as publicity fees, the final estimated total investment is about 70 million."

"Of course, the two buildings and scene props proposed in the plan, including the studio, accommodation building, machines, lighting and screens, belong to your glorious era, and are not included in the total jointly funded funds."

Photography studio? Accommodation building?...Chu Xuan looked at Wang Jinhua, slightly confused.

"Since the company wants to expand its variety show business, it is necessary to have its own indoor shooting venue."

"I plan to build a small park in the suburbs outside the fifth ring road of Beijing. It will be a closed-loop program recording venue that integrates a live studio for filming programs, a contestant accommodation building, a canteen, etc."

"The LED screen used for Sissi's coming-of-age ceremony last time also came in handy. I've budgeted the rest of the expenses. It's not too much, 20 million is enough."

After hearing Sister Hua's words, Chu Xuan and Liu Yifei nodded, expressing their understanding.

Seeing that Wang Jinhua had explained it clearly to them, Long Danni continued: "For a total investment of 70 million, you and I will each invest 35 million. The profit model is a 6:4 advertising share during the broadcast of the program."

"Advertising share?" Chu Xuan was startled.

Wang Jinhua smiled, glanced at Long Danni, and said: "My previous suggestion was that we would pay for all the money, and after the program was recorded, we would sell it to Mango Channel for 1.5, but the director of Ouyang Yang was not willing."

"Mr. Wang, this is 150 million." Long Danni raised the corners of his mouth slightly and shook his head.

Even though Mango Channel has a high revenue estimate for this program, the acquisition cost is 150 million. Even if the program becomes popular, how much can they still make after deducting this cost?

Unless the show becomes a hit, you can still make a lot of money after deducting the cost of 150 million.

But it is indeed predictable that a show will become popular, but success depends entirely on luck.

Therefore, unless some costs are reduced, Mango TV may choose to buy it out in one go.

But Wang Jinhua refused to let go of this number, and Mango Terrace couldn't do anything about it.

Without the connections and resources of directors, screenwriters, artists and crew professionals from Brilliant Era, Mango Channel is still unable to handle such a large-scale program about actors.

The micro-entertainment promotion channels, Internet cafe marketing channels, and offline paper promotion channels of the Brilliant Era, including advertising sponsorship channels for big brands, are also very important to Mango Channel.

It is also for this reason that Mango Channel settled for the next best thing and proposed a profit-sharing cooperation model of 6:4 advertising sharing.

This is also what Wang Jinhua wants. The advertising revenue of major TV stations is huge profits, let alone the local No. 1 Mango Channel.

In her impression, Bright Times is also the first company in China that can get a share of TV station advertising revenue.

Advertising revenue serves as the financial support of the TV station, and she is very satisfied with being able to get 40% of the profits. If it were replaced by another company, it would be either 73% or 82%.

"This is probably the case." Long Danni said: "Chu Xuan and Qian Qian, you also need to contribute."

"We?" Liu Yifei blinked, a little curious.

Wang Jinhua got up and walked to the desk, took out a document from the document basket and returned. After sitting down, she handed the document to Chu Xuan.

Chu Xuan took the document, and Liu Yifei came over to read it with him.

Long Danni also said on the side: "The program is divided into behind the scenes and in front of the camera, and it must be promoted in advance. As the image spokesperson of the program, you can attract many young people to sign up. This is before the program starts."

"After the show starts, you will be the host behind the scenes to preside over the process. You will also be responsible for communicating with the contestants, judges and mentors, directors and screenwriters according to the wishes of the program team. You can also make suggestions to the contestants, and you can also

Participate in the teaching provided by the instructors to the players.”

"Don't worry, it's very easy and won't take up too much of your time."

Chu Xuan and Liu Yifei looked at each other. This sounded very funny, and they became interested for a moment.

"Originally, I thought it would be better for you to be the judges, but you, Sister Hua, rejected it." Long Danni shook his head.

"It's not good to be a judge." Wang Jinhua said: "It has nothing to do with ability. Their age and qualifications are not enough. Sitting on the judges' bench will definitely be questioned by the audience and industry insiders, but it will make them look embarrassed."

"It's better and more relaxed to play behind the scenes. The audience is also happy to see the daily routine of the program in which they participate, and no one will question the host who is only responsible for hosting simple and relaxed procedures."

Chu Xuan and Liu Yifei nodded repeatedly, just having fun behind the scenes and forget about being judges.

The judges have to comment in front of the screen and teach behind the scenes, which is very tiring just thinking about it.

As Sister Hua said, as actors, they are not yet qualified to sit on the judges' bench.

"Take it back and watch it. Let's discuss the details of the rules and the structure of the program together first. It's still early for the program to be recorded, and the preparation phase will take at least four or five months. You just have to have a good idea of ​​this matter in your own mind," Wang Jinhua said.

.

Chu Xuan nodded slightly and closed the document. Liu Yifei also straightened her figure on the sofa.

Wang Jinhua called several people from the project department, and just like that, everyone started a detailed discussion about the program.

(End of chapter)