China Entertainment Bright Era

Mid-May is an ordinary day, but for a group of viewers across the country and the media from both sides of the Taiwan Strait, it is not an ordinary day.

At this moment, a group of viewers and media across the country are either at home, in roadside restaurants, or in coffee and milk tea shops, focusing their attention on the TVs that are playing advertisements, just because "A Date with Luyu" is about to start broadcasting.

Just because the interviewee for this episode is Zhang Shaohan.

After these days of joint marketing and publicity through program previews and media releases, under the guidance of topics provided by the media, and without the unexpected occurrence of other capital intervention, the almost one-sided public opinion trend has made the Zhang Shaohan incident suspected to be reversed.

More and more transparent.

For a person who has been targeted by thousands of people, is the situation now about to turn around?

For melon-eating people, there is no melon more attractive than this in the near future.

For some of Zhang Shaohan's fans, nothing excites them more than chasing stars.

For the media, there is an urgent need to grasp the first-hand news information in the program content in order to make profits.

With the current public opinion situation as if a storm is about to come, as long as there is a flashpoint, this resurgent public opinion will explode. With the predictably high popularity, casually publishing some relevant information will make a lot of money.

.

Many media also know that this reverse turn of public opinion happened suddenly and would not have been possible without the control of a large group behind it. Perhaps the first-hand news information has been obtained by the group behind it, but it is always hard to get enough.

If you can drink some soup, you can still make a small profit even if you don't make a big profit.

The media in Baodao are more excited than the mainland media. In the past two months, Zhang Shaohan's negative public opinion broke out. Before the outbreak, there was a long-term conflict between Zhang Shaohan, Zhang's mother, Zhang's father, Fan Weiqi, Chen Jianzhou and Foremost Company.

, or it could be said to be the early stage for the outbreak of negative public opinion. Most of the news was only circulated in the island and was not announced to the mainland.

This also allowed these media in Baodao to master a lot of information and some news that was beneficial to Zhang Shaohan. However, at that time, they were given too much negative publishing fees, and their peers in the intricate network of relationships were criticizing Zhang Shaohan, which made the masters

Certain information media have no motivation to speak for Zhang Shaohan.

But if Zhang Shaohan's situation begins to reverse through "A Date with Lu Yu", then this hidden information will be profitable and have great potential.

Under such circumstances, Phoenix TV was happy.

"22 million TVs are watching!" one person in the data center announced, and the other employees were very happy.

The ratings cannot be calculated yet. This requires a horizontal comparison of the ratings share in the national market.

But how many TV stations are watching "A Date with Luyu"? Such real-time data can be viewed immediately.

There are 22 million TVs. There may be one person, two people, or more people behind each TV. This cannot be calculated clearly, but a conservative estimate of 50 million viewers should still be there.

And it’s still running ads now, with 50 million people watching them, so when it starts airing, it will be another great time.

Such results, not to say they are amazing, have also broken the ratings record of "Date with Luyu" in the past two years, and are also the first among all channels in this station at the same time. It is worthy of making those present happy.

After about ten minutes, TVs across the country began to jump to screens, showing pictures of modern technology synthesized in a later stage. Various information streams flew by in the background, giving a sense of déjà vu in the Internet era.

And "A Date with Luyu", with such a program background, was broadcast on time at 8pm in the prime time slot.

"Here we come." Zhang Gengyu, the twin brother of Fu Mao, put down the remote control in his hand and said lightly while sitting on the sofa, waiting for the show to start with his sister Zhang Yunxiao.

Originally they thought that Zhang Shaohan would not dare to offend them even if he appeared on the show, but after learning the news from Zheng Handong and speculating that there was a top mainland boss behind him, they did not have much confidence. They just hoped that Zhang Shaohan would keep a straight line and not do anything.

Make your words too precise, so even if you have to spend money on public relations, it won't be considered a big deal.

"It's broadcast..." Fan Weiqi curled up on the sofa, murmuring in a low voice, with a dazed look on her face that was a little frightening.

She was also covered with a thin blanket. She acted like this on a hot day. Either she was sick physically or mentally. Maybe she was using this thin blanket to cover up her uneasiness, or the dirt in her heart. At the same time, she was

I hope Zhang Shaohan will not say anything detrimental to her.

"It's begun!" People in front of TV sets across the country watched the Phoenix Channel's channel screen jump to the program trailer. Everyone was full of interest and looked forward to the start of the program with bright eyes to fill their raging gossip hearts.

At this time, the background of the TV program rotated, and the background screen of the Internet era disappeared, turning into a screen of Zhang Shaohan's past public information, including participation in singing competitions, concerts, album signings on site, media interviews, etc.

Chen Luyu appeared from one side, and tens of millions of spectators became attentive.

Chen Luyu walked slowly to the center. She was compassionate, delicate and elegant, showing her skillful demeanor to the audience in front of the screen.

Just listen to her slowly say——

[“When dreams ignite hope, put on “invisible wings”, and pursue the “dream flowers” ​​that symbolize the dawn in the distance, this will be a beautiful “fable”.

When hope shines into reality, with the "admiration of happiness" in mind, and smelling the soothing "perfume lily", this is "perfect" in terms of life.

But things don't go as planned, and one day reality turns to pieces and shatters hope. Even if "I don't want to understand", in this "city window", I can only hide in the dark corner of the deserted place to look for the "lost beauty".

When the hope was completely shattered and the dream was completely shattered, without the passion of "Aurora", even if "Keep Walking in the Rain", "The Sun in the Palm" could not be seen.

However, the phoenix can be nirvana, and its radiance can be reborn. Suffering is a thing of the past, but this is not a kind of growth.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! With the rapid development of the Internet information age, efficient and fragmented information spreads in all directions, which makes people intoxicated and confused.

When you tear off a corner of the confused camouflage and peel off the complicated and fragmented threads, perhaps there is another scene inside."]

Chen Luyu opened his hands and smiled at the audience: "I am Chen Luyu, welcome to "Date with Luyu". In this episode, let us experience the prosperity under the changing times, and discover that in the prosperity, there are things that are inconspicuous and no one cares about."

The truth behind the curtain, so as to listen to a new story, we invite our guest, Zhang Shaohan."]

The short lead copy made many viewers not aware of it, and triggered a feeling of affection and closeness to Zhang Shaohan. They don't know what happened. These viewers themselves were not aware of this change in their hearts.

"Wow, that's great! Lu Yu is so talented in stringing together Angela's songs!" Many Zhang Shaohan fans were excited. Such copywriting is very fresh and rare, and it also includes

I can string together the songs of my idols, and the literary talent is so good and the artistic conception is so impressive, which really makes the fans' eyes light up.

"This copy..." This piece of copy silenced many media reporters in front of the TV.

They are all literary workers. They are very familiar with and experienced in which words are used to "praise", which words are used to "criticize", which sentences are used to hype, and which sentences are used to market.

But compared with the copy dictated by Chen Luyu, they discovered what is high-end and what is high-end.

At first glance, this copy is a normal description without the "subject" in the "subject, predicate and object", and Zhang Shaohan is not included in the copy. It sounds like the meaning expressed is very objective.

However, if you look deeper, you will find that this copy is subjectively praising Zhang Shaohan from beginning to end, and at the same time, it also affects the audience every word.

Combining Zhang Shaohan's songs with beautiful phrases, just a few sentences describe Zhang Shaohan's life from chasing dreams to peaks and troughs. Anyone who has listened to the songs mentioned in this copy will be captured by the beautiful copy first.

She was suspicious of the reason why Zhang Shaohan fell to the bottom, and then subconsciously regarded Zhang Shaohan as a vulnerable group.

Once many viewers watch the program regarding Zhang Shaohan as a vulnerable group, wouldn't it have the effect of reversing the Zhang Shaohan incident and reverse the audience's perception of Zhang Shaohan to the greatest extent?

Compared with this copy, which not only makes the audience feel fresh, but also makes the audience feel comfortable, and can also influence the audience subtly, those on the market guide the audience to praise a person, such as "beautiful", "fairy", "like a beauty"

The marketing is simply the performance of an uneducated scumbag, and it will be counterproductive if you talk too much.

"Did you see it?" In Xinghui Studio, Cao Mei, Cao Ping and a group of employees gathered to watch the TV show. Cao Mei was very excited when she heard Chen Luyu's copywriting, and said to everyone passionately: "There is no praise from beginning to end.

Zhang Shaohan’s words do not clearly praise Zhang Shaohan’s subjective description.”

"But it will make us feel that Zhang Shaohan is a good girl who pursues her dreams, and for some reason, such a good girl can only hide in the dark corners to look for the light."

"The appearance conveyed by this will make the audience sympathetic and curious, which will further inspire more viewers to side with Zhang Shaohan and make the subsequent public opinion trend more favorable."

"What is advanced ideological propaganda? This is it! Writing a paragraph of objective description does not mean praising a person, but praising her everywhere in every line. This is advanced copywriting!"

"Teacher Lu Yu is excellent, and we should also learn from the good things. Use this copy as a template, take Chu Xuan and Liu Yifei as examples, and imitate it in your free time to improve your own cultural literacy."

“The final battle in our industry is not about means, but about cultural level!”

Hearing Cao Mei's words, the employees nodded in cooperation, but in fact they were complaining in their hearts, and used Chu Xuan and Liu Yifei as examples to write copy? Since joining this studio, whenever there is a job to flatter people, I don't know how many times I have used Chu Xuan and Liu Yifei as examples.

I'm working on a draft, and I know that the two bosses are big fans of Chu Xuan and Liu Yifei, but isn't it bad for you, who works in the media, to be star-chasing?

At this moment, the TV program officially started, and Zhang Shaohan's appearance surprised many viewers in front of the TV.

"Oh my god, why are you so thin?"

Although Chu Xuan, Liu Yifei and others brought hope to Zhang Shaohan, Zhang Shaohan's weak body was unable to recover in a short period of time. At this time, her skinny image when she first met Chu Xuan had changed.

, but the abnormal thinness is still obvious.

Compared with the once cheerful and sunny little queen with big lungs, this appearance has shocked many viewers. Moreover, under the guidance of the favorable public opinion trend for Zhang Shaohan these days, and the copywriting just conveyed a direction of depression in healing.

Sexual emotions also made many viewers feel sorry for Zhang Shaohan.

"It's time to work!" Cao Mei said to a group of employees, and the five-person group immediately started working.

When the program was first aired, one topic was # Skinny as a stick, weak as a stick, how much blow does a person have to take to be like this#, and another topic was # Such a Zhang Shaohan, I don’t believe she is really bad#, two

The topic passed @#张shaohan's "A Date with Luyu" # and this controversial topic entered the relevant drainage pool of the micro-entertainment server, waiting for fermentation.

The reason why @ topic can enter the traffic pool is because Li Hong put a traffic tag on the official WeChat account of Xinghui Studio behind the scenes, so that this account can enter the intelligent algorithm of traffic drainage, otherwise @ topic can only

Being seen by people who follow you, people who don't follow you can only see it by luck, or push wavelet traffic through the shallowest recommendation algorithm, which is far from enough to generate too much heat.

So, what does it mean that traffic is in the hands of capital? Even big self-media Vs are also leeks of capital? This is what happens behind the scenes. The capital market and the user market are clearly played. You can watch whatever you want, and you can watch whatever you don’t want.

If you want to see it, you will never see it. If you want you to be popular, you will be popular. If you don’t want you to be popular, you won’t get any traffic at all.

Putting aside other factors, apart from Chu Xuan, Liu Yifei, Cheng Long and other artists with widely circulated classic works who are not controlled by traffic, the new generation of artists in the future will not be able to escape this network, which will lead to the birth of the traffic era.

, this is also the general trend, and no one can change it.

Closer to home, the Xinlang faction's media launched a topic to seize the high ground of public opinion when the program was launched to avoid any surprises.

As viewers across the country watched the program and learned about Zhang Shaohan's life trajectory, they had mixed emotions and were filled with emotion.

"You and your sister worked as part of a work-study program in Canada, and participated in major music competitions to receive bonuses to support your family. Your father had a heart disease at the time, and your mother took care of your father. Does that mean you two sisters were raising a family?"

"Not exactly, my mother also does some part-time jobs."

If it were said that Chen Luyu was the only one asking questions, many viewers might not believe it. After all, the situation of two school-going children taking stock of a family is too niche and not very convincing.

But Zhang Shaohan's answer was very clever. He did not deny the content of the question. Instead, he brought his mother into the topic and told the audience that the two sisters raised the family together with their mother. This raised the topic to several more trustworthy dimensions.

With this sense of trust, many viewers have a great fondness for Zhang Shaohan, as well as doubts.

Why would such an obedient person, who knew how to work hard for his family and study frugally during school, turn against his mother and family? This shouldn't be the case. Are all the previous public opinions really false?

"What happened next? How did you become an artist?"

"My music competition video in Canada was seen by the company, and people from the company contacted me. Then with the encouragement of my mother, people recognized me."

Mainland audiences suddenly realized that this is how Zhang Shaohan entered the entertainment industry.

Some viewers in Baodao nodded. The way Zhang Shaohan entered the circle is not a secret here. Videos of Canadian music competitions can now be found. This is a real situation, and it also makes everything that Zhang Shaohan said before increase the authenticity of the audience.

.

"So, your mother is your noble person. She cultivated your musical talent and led you into the circle and career of your dreams."

"Yes, it was indeed my mother who guided me, and I am very grateful for that."

The audience was even more surprised. Since you are grateful, why did you break up with your mother? And judging from the previous public opinion, your mother not only said that you were "taking drugs" but also said that you were "selling yourself". She simply hated you.

,Why is this?

"It seems that your career took a turn just a few months ago. Suddenly, there were a lot of negative reports about you all over the country, and your mother and your family publicly said that you were not. Why? Can you tell me the reason?"

The key point is here, and audiences across the country are watching and listening with rapt attention.

Zhang Shaohan was silent for a moment, looking like he was speechless.

"Heart disease is hereditary in our family. I was diagnosed with heart disease at the end of last year, and then went to Canada for treatment. I returned to China at the beginning of this year to prepare for home recuperation..."

Zhang Shaohan shrugged, looking puzzled.

"I found that my passbook, bank cards, and some valuable things were missing. Maybe it was because of money."

"Ah?" The audience in front of the TV and Chen Luyu on the TV were surprised at the same time.

I went abroad for medical treatment and came back to recuperate, but my family’s money disappeared?

Audiences who knew the previous public opinion speculated that the money was taken away by the mother, which is what Zhang Shaohan once said publicly.

This was the biggest doubt in the public opinion before. Why did the mother take away her daughter's money? The money earned by the daughter should be shared with the mother normally. As for taking it away?

Zhang's mother was fond of gambling and was suspected of keeping men, so Zhang Shaohan had a fight with Zhang's mother over money, so Zhang's mother took the money away... After Chen Luyu understood it clearly, of course such things could not be said, at least not through the program.

If it spreads and the media later exposes it, that's another matter.

If this situation were told by Zhang Shaohan's daughter, even if the audience found out that Zhang Shaohan was wronged, the daughter's behavior of slandering her mother would greatly affect the audience's perception of her.

Audiences across the country continued to watch with questions.

"This matter is your family matter, but your former good sisters also had some conflicts with you because of this matter. What is the reason for this?"

Good sisters?... The audience immediately thought of Fan Weiqi, because Zhang Shaohan and Fan Weiqi were bundled for marketing. They have always appeared in public at the same time for many years, and the entertainment industry once praised the friendship between the two sisters.

However, how can there be so much friendship in the entertainment industry? Plastic ones are often so fragile. As soon as Zhang Shaohan's accident happened, Fan Weiqi drew a clear line with her. At that time, viewers like them were stunned. Aren't you two never separated for life? Why?

No one knows anyone anymore? They are deceiving our feelings!

But the audience doesn't know why these "two sisters" are like this. As Chen Luyu said, this is Zhang Shaohan's family matter. Why did Fan Weiqi get involved in the previous public opinion?

"Because I was sick and needed to recuperate, some resources arranged by the company could only be temporarily suspended. Therefore, Fan Weiqi took my resources. As for why she wanted to publicly insult me, I don't understand it. She just took my resources and used them,

I didn’t know what to say, but they still scolded me, which makes me confused even now.”

Zhang Shaohan changed her previous good attitude towards her mother. When she mentioned Fan Weiqi, her eyes became sharp, as if she had found an outlet to vent her inner hatred. She named Fan Weiqi mercilessly, but the words were not sharp and she did not give any reasons.

Understandable, but enough to trigger associations and speculations from audiences across the country.

Youdao is born with good talent, so is Liang. Zhang Shaohan and Fan Weiqi debuted at the same time. However, Zhang Shaohan's fame is far behind that of Fan Weiqi. However, the two still have a marketing relationship. In the eyes of outsiders, it is obvious that Fan Weiqi is taking advantage of Zhang Shaohan's popularity. So, then

Fan Weiqi’s own experience must be deeper.

For people with a dark heart, if someone oppresses them, that person is not on the same page as their life, but if someone oppresses them by their side every day, a person with a dark heart will definitely feel uncomfortable and jealous.

And depressing.

This chapter is not over yet, please click on the next page to continue reading the exciting content! Now something happens to the person who is pressing for you. For such a person, that is something that you can’t wait for. Once you were a phoenix and I was a sparrow, but now something happens to you.

Then I am a phoenix. Is this adding insult to injury?

Many viewers followed the logic and made up their mind. Some previously unintelligible events instantly cleared up the confusion. Fan Weiqi originally said, "How bad can a person who quarreled with his mother be?" They still felt it was reasonable and stood by Fan Weiqi.

, now it's like eating shit. Thinking of Fan Weiqi's words that were taken for granted before and were full of truth, makes people feel extremely sick.

He robs others of their resources, interferes in their family affairs, and even beats them to death to ensure his position in the company. Is such a person worthy of being sought after?

"Zhang Shaohan! You Bitchi!!" In the villa, Fan Weiqi roared like crazy, lifted off the blanket on her body, and slammed the remote control in her hand at the TV.

The TV quality is okay and not broken.

The remote control that was broken in half was speechless: Did I offend you? What if you took it out on me for your own misdeeds?

There was a "crash" and the glass products on the coffee table shattered all over the floor.

After venting her anger and turning off the TV, Fan Weiqi turned around and rushed upstairs, not knowing whether to cry or to continue venting.

Her boyfriend Chen Jianzhou watched this scene silently and quickly followed him. Zhang Shaohan publicly named Fan Weiqi on the show. Considering the media's annoyance, he could predict that his girlfriend would have a difficult time in the future.

Audiences across the country knew nothing about them, so they continued to watch TV with mixed emotions as the program came to an end.

"What do you want to say about the good sisters you once were."

"Everyone has his or her own ambitions, and people with different paths should not work together. That's it."

The audience looked at him with admiration. Now many of them were completely from Zhang Shaohan's perspective. Seeing their former friends viciously backstabbing Zhang Shaohan, Zhang Shaohan did not say anything bad. They gave Zhang Shaohan a thumbs up.

"Then what do you think of your mother now?"

Returning to the topic of her mother, Zhang Shaohan fell silent. She could openly vent to Fan Weiqi, but for her mother, a person who troubled her, all kinds of unspeakable emotions made it difficult for her to speak for a while.

After a long while, she said slowly: "I told the media that I wanted to sue her before, but it was just an inappropriate move because I failed to manage my emotions in a moment of anger. What I hope more is that our family affairs don't have to make such a fuss and affect society.

Let the audience see the joke."

"Perhaps, in her eyes, no matter how hard I work and pay, everything I get should be hers, but as a daughter, I want to say that money is just a number. You take everything from me and leave without saying goodbye.

, as a daughter’s repayment for her mother’s kindness in raising her.”

"But from now on, I will make my own decisions about my life. Let's live in peace with each other. Let's all be well."

At this point, this issue of "A Date with Luyu" ends, which will also be the fuse for the next wave of public opinion.