China Entertainment: Director’s happiness is so simple

On July 7th, "Returning the Pearl 3" was launched, and "Goddess Dragon" also started its early promotion.

Lu Ping An will not come forward regarding publicity matters.

He only needed to contact Guangfa and some TV stations and portal publicity platforms, and then let Wu Guohua take control and lead a few main creators around, while Lu Ping'an continued to focus on the later stages.

In addition, nowadays, most TV dramas do not actually need to be heavily promoted before they are released. Only projects that are particularly popular will be promoted with sparks and lightning before they are released or even started filming, such as a big beard.

Moreover, this period is also when "Return of the Pearl 3" is released. It is very popular. It is not easy to compete with it, so it is good to maintain a certain degree of popularity. When the popularity of "Return of the Pearl 3" subsides, "Goddess Dragon" will naturally Will rely on its own strength to rise.

However, "Dragon Goddess" is the first TV series released by Star Film and Television. Even if it is not specially promoted, it will still receive a lot of attention.

First of all, Xingchen Film and Television is a well-known domestic film and television production company, and its boss Lu Ping'an is well-known in the film industry.

A sudden announcement of a TV series will naturally attract the attention of the outside world.

In addition, the production cost of "Dragon Goddess" is said to be very low. It is still a three-part drama, with no famous director and no stars. The only one, Sun Yaowei, is still outdated.

And such a TV series would actually let Lu Ping'an personally participate in the distribution, which makes people think a lot.

The protagonist of Lu Ping'an's last movie was also Dong Xuan. The two were in the same class, and Dong Xuan was the protagonist in the play. Is there anything else going on here?

This kind of discussion has been going on since "Dragon Goddess" began to be previewed on Raytheon and two broadcasting stations.

This has also increased the popularity of "Goddess Dragon" to a certain extent.

Xingchen and Lu Ping'an didn't have any explanation for the time being, so they treated it as free publicity.

By July 10th, three days after the release of "Returning the Pearl 3", its reputation began to collapse. Although the ratings were still high, it also gave up a considerable share to other TV series.

At the same time, the pre-promotional program of "Goddess Dragon" has also begun to air, and the related scandals between Lu Ping'an and Dong Xuan have also been officially mentioned by some media.

At this time, Wu Guohua held a press conference.

The first thing is about the scandal: "Lu Pingan and the goddess Long Dongxuan are just ordinary classmates. Please don't make any assumptions."

Feng Ke immediately answered: "I heard that "Goddess of the Dragon" is a low-cost martial arts film. It has no famous director and no stars. The only big star, Sun Yaowei, is now outdated. Compared with other martial arts films, its competitive advantage is Almost not. If there is no relationship as you mentioned, why would Director Lu take over the publishing business of this project?"

Wu Guohua said calmly: "Director Lu took over the promotion of "Goddess Dragon" because although "Goddess Dragon" is low-cost, it is well-produced. Director Lu believes that the show can achieve good results."

Soon the reporter asked again: "What if "Goddess Dragon" fails?"

After Wu Guohua gritted his teeth slightly, he said what Ping An Road asked him to say: "Director Lu said that "Goddess Dragon" is very suitable for dinner. In the evening, the whole family will watch TV while eating dinner, which will help digestion. Its ratings may not be included in this year's domestic ratings." It’s in the top 20 or even the top 50, but it’s definitely not bad.”

Some reporters were curious: "Have Director Lu studied the TV drama market?"

Wu Guohua revealed directly: "Yes."

Reporters were immediately curious: "Will Director Lu get involved in TV dramas in the future?"

Wu Guohua nodded and said: "Director Lu currently has a script. He originally wanted to make it into a movie. However, after several revisions, he felt that a TV series can be more perfectly presented. Therefore, after the script is perfected in the future, the work will be presented to everyone in the form of a TV series. " "The Dragon Goddess" is our company's future attempt to enter the TV drama business."

Reporter: "What kind of theme is it? When will production start? How much production cost will be invested?"

A series of questions were quickly asked.

Wu Guohua remained calm: "The script has not yet been perfected and the production time has not yet been determined. The only thing I can reveal is that if the play is really put into production in the future, the investment will not be small."

The reporters were happy now.

Film directors want to get involved in TV series, which is actually not new in the current film and television industry.

Poet Chen previously made a very magical TV series, and Feng Dapao also co-produced a TV series with Warner Bros. some time ago.

Although the quality is average, it does not prevent everyone from having expectations for the Lu Ping An TV series.

After all, he was a great film director, and Lu Ping'an's works were always different from others, so the reporters on the scene were very happy. They didn't come in vain and got some good news.

After the show ended, Wu Guohua was still a little flustered.

He still doesn't have much confidence in "Goddess Dragon".

He felt that the boss might have spoken too harshly.

That night, some news about the press conference was released on the portal website.

As expected, the scandal was overshadowed by the news that "Lu Ping An is about to enter the TV drama market, and it will be a big investment."

Under it is "Lu Pingan believes that the Sanwu TV series "Goddess Dragon" will create great results."

For a time, the audience quickly expressed their expectations for "Goddess Dragon", which will be broadcast in two days.

People in the industry, especially those in the TV drama industry, feel that Lu Pingan's entry into the TV drama market is somewhat threatening, but more importantly, they feel that Lu Pingan seems to be overconfident.

Can the TV drama market and the movie market be the same?

Do you really understand the TV drama market?

Don’t you also need stars when making movies?

And this drama was not filmed by you. If it was filmed by you, then you really need to pay attention to it.

Of course, some people are thinking that according to Lu Pingan's film style, this drama may be a brain-burning theme, and the quality will probably be good.

But when you think about it this way, everyone feels weird. It seems that it has nothing to do with burning your brain and eating, right?

But this also makes everyone more curious about what kind of drama this is.

But the deputy directors of the two TV stations on the other side are a little confused.

"Okay, now, with such a high profile, if "Goddess Dragon" pounces, Zangdu won't be able to hide it."

The director of Guangdong Province's Taiwan Film Purchase complained to the deputy director.

The deputy director also had the same idea.

He had told Lu Ping'an before that if the ratings were not good, he would not remove the show from the shelves, but would continue to broadcast it on another channel.

This is to give Lu Ping'an a safe step to retreat, and it gives him a lot of face.

But now Lu Ping An seems to be a little conceited. He is promoting the program in the early stage and shouting that the results will be good.

Are you really not afraid of embarrassment by shouting like this?

Or, is there really a relationship between Lu Ping'an and the heroine?

Or is it that his vision is really accurate?

The deputy director thought for a while and then said: "Just follow the contract."

It's his business to be embarrassed. If there is no shame, it means that the TV station is making money, and the face it deserves has been given, so why bother with so much.

This kind of dialogue is also happening on Jingcheng TV.

Those who have watched the show are not very optimistic about "Goddess Dragon".

Even producer Li Peng.

It has been so long since he finished filming "Dragon Goddess", and he has also watched many martial arts dramas currently produced in the mainland, so he increasingly feels that "Dragon Goddess" really does not have much competition.

Fortunately, it was sold at that time, and at a high price.

Of course, as it was his own hard work, he naturally had hope.

And if you really want to pounce, it will have an impact on yourself in the future.

So he planned to burn incense tomorrow, not asking for more, just asking not to hit the ground too hard.

Some of Lu Ping'an's relatives and friends also sent text messages or phone calls to greet him.

Either expressing support or expressing concern, with different emotions.

The emotions on the part of the creator of "Goddess Dragon" are also quite torn.

They have not seen the finished film, but they also knew during the filming process that the plot of the film is very simple and the crew has no money. In short, it does not look like this drama will do well.

But now that Lu Ping An is so optimistic about the film, they will be happy and worried.

Naturally, they are happy because as an actor, they now have such a high level of attention, which is what they like the most.

The worry is naturally because if you are praised too high, the more miserable you will be if you fall down.

Like Dong Xuan, many actors in the film have just started their careers.

This fall may last a lifetime.

Dong Xuan thought about calling Lu Pingan for comfort, but she felt that Lu Pingan was probably under a lot of pressure now. Calling him rashly would add trouble to him and ruin the remaining goodwill at the moment, so in the end she decided Put down the phone.

But what he didn't know was that Lu Ping'an wasn't paying attention to these things at all now.

The late stage of "Hungry Platform" only has a 1% fault tolerance, so it should not be taken lightly.

On July 12, "Goddess Dragon" was finally launched.

The Beijing and Guangdong channels broadcast it together.

At this time, countless viewers were already focused in front of the TV.

Everyone's thoughts are very simple.

Director Lu is very optimistic about it, so let’s watch it. If it doesn’t look good, don’t watch it. Just go back and see how the newspaper arranged the story to ridicule Lu Ping’an.

The lives of ordinary people are so simple, and the affairs of celebrities actually have little to do with them.

As long as it can produce good works.

People in the industry are also paying attention, and everyone wants to see what is going on in the TV series that Lu Ping An is optimistic about.

The main creators also stayed in front of the TV and watched, feeling very nervous.

Results follow a week later.

Reactions varied.

Industry Insider: That’s it? It has nothing to do with burning your brain, Lu Ping'an is probably going to be embarrassed!

Creator: It seems, okay?

Older viewers: It’s okay.

And young viewers, who account for the bulk of the summer TV drama market, say: It’s great!

Finally, the deputy directors of the two TV stations said: This data. Get the contract!

The deputy directors of the two stations searched the gambling contracts again.

The basic average ratings are not less than 0.5%, and the price of the series is 20,000 per episode. If it falls below 0.5%, it will be withdrawn. If the national average ratings exceed 2% to 5%, Star Film and Television will be given a price difference of 20,000 to 80,000 per episode respectively. One tick every 0.5%.

In 2003, the lowest ratings among the top ten TV series nationwide were above 5% and close to 6%.

According to the current situation, the national ratings have risen from 2.5% at the beginning, to the current 4.1%. If the average ratings are at this number in the future, the price of each episode will be 80,000, and they will have to make up 60,000. !

The high price of 80,000 is even comparable to the 70,000 an episode of "Dragon" in the first round. The key is that "Dragon" didn't even get 5% of the ratings!

How does this work?

The directors of the two stations didn't have time to regret that the betting contract was too low, so they decided directly: increase the price of advertising!

So the next day, the news that the ratings of "Dragon Goddess" reached a new high became a hot topic at the moment.

The ratings of 4.1% are not particularly high, but they can still be ranked among the top three of each of the two satellite TV stations and the top 50 of the country!

"Lu Ping'an has such a sharp eye!"

"This show is so bloody. Are the ratings fake?"

"Don't tell me, my kids really like watching it!"

"Dong Xuan is so beautiful, the way she bites her hair is so cool."

"..."

Most people online are optimistic about it.

Because people who use the Internet tend to be younger in age.

Many people in the industry were confused.

Can a film like this achieve such good results?

This market is so magical!

But facts don't lie.

The two TV stations later announced that the pre-broadcast advertising transaction prices each exceeded 5 million!

This is the price of a hit show.

It shows that the ratings are correct, the two TV stations are really making money!

The confused reporter interviewed several experts from the TV station. They said that such results exactly reflect that in the current fiercely competitive TV drama market, big investments, big lineups and big backgrounds may not necessarily guarantee victory. Only by studying the audience's mentality well can they be attractive. Only human stories can truly touch the hearts of the audience.

Experts' words seem to indicate that "Snowflake Goddess Dragon" also has a touching story, which is right up your alley.

However, the reporter randomly interviewed several viewers. Everyone said that they don't remember much about what the show said now. They just know that they can spend an evening easily without using their brains.

The series is aired just in time for family meals on summer nights. The whole family can understand it. There are no "unsuitable for children" plots such as exaggerating violence or adult emotions. It is a mindless TV series that helps digestion.

This fulfills what Lu Ping’an said about “helping digestion”.

Industry insiders were speechless again when they saw this report.

Is it because my drama is too brain-burning?

You Lu Ping'an has been making brain-burning movies for two years, and now many film and television works rely on brain-burning aspects.

If you don't do this, it will appear that your own work has no quality.

As a result, you are now recommending a no-brainer movie.

Lu Ping'an, why don't you follow the routine?

Some media also had opinions, so they quickly issued reports:

If such miracles of "drama abuse" happen again and again, it will not be a comedy but a tragedy. It is an indisputable fact that audiences love to watch light-hearted and interesting TV dramas. However, if the audience accepts too many low-level and low-quality TV dramas, it is worthy of reflection. , Improving the audience's viewing taste is the direction that TV stations and TV series creators need to work hard in the future.

Lu Ping'an didn't care at all about this kind of thing.

It’s not like he made the show, he just distributed it.

This is well known in the industry. If you insist on competing with the distribution company, so many distribution companies will be offended by you!

If you really want to scold me, you have to scold the production unit.

Now, all he cares about is how much money he makes.

Wu Guohua reported: "The revenue from pre-roll advertising can now cover the cost. If the drama series is based on a 4.0% rating, it is expected to earn about 5 million. After tax, the second-round selling price has already reached 20,000 per episode. , the income after the second round is expected to be no less than 3 million.”

"Oh, that's okay."

Lu Pingan nodded without any expression.

As expected.

So after listening to the report, he continued to return to the late stage of ventricular hepatitis.

Producer Li Peng didn't know whether to be happy or sad at this time.

The film became a hit, and although it had a bad reputation, he also became famous.

But the problem is, if the movie becomes a hit, Lu Ping'an will definitely make a lot of money, but it has nothing to do with him.

I really don’t know how much money Ping An Road makes.

Li Peng really wanted to ask if he had ever earned more than 3 million, which is what he currently earns from his projects.

But in the end he decided not to be curious anymore. He had a premonition that his heart would not be able to bear it when he heard the answer.