China Entertainment: Director’s happiness is so simple

No matter what time of day you walk on the red carpet, you have to arrive early.

Lu Ping'an didn't have any sponsors. He originally walked with Gao Yuanyuan and others in their car, but someone from China Film Group came and invited them to go together. Compared with women, no matter who she is, of course career is the most important, so he and Hu Qingquan met early They set off, which made Gao Yuanyuan call him unloyal.

Along the way, the China Film Group and Lu Ping'an chatted for a long time, probably just to congratulate each other, and then mentioned the movie adaptation.

This time Lu Pingan did not hide his clumsiness and directly revealed that the script for a big movie is almost completed.

There is no need to hide your clumsiness at this time. "The Tuner" is already famous even if it doesn't win an award. If you don't take advantage of this moment to expand your results, there will be no chance after that.

Of course, the premise is that Lu Ping'an has to take the initiative. Being a director is the bottom line. Otherwise, it's better to wait until later.

So the two parties agreed to talk after returning to China.

After arriving at the waiting area, the red carpet was about to begin. The host was introducing the results of this film festival, how many participating films there were, how many regional and national filmmakers, and some participating celebrities.

It's probably like this. Anyway, Lu Ping can't hear a lot of the buzzing, and many of them are not in English. He feels that it is still important to learn a few more foreign languages ​​in the future. After Golden Finger strengthens the inside of his body, his memory will There have also been some enhancements, so it shouldn’t be that difficult to learn.

In the waiting area, Lu Pingan saw the crew in the same unit module and nodded as a greeting.

Several European directors communicated with Lu Pingan in English, praising the structure and creativity of "The Tuner". Finally, they asked about famous directors such as Lao Mouzi and Li An, just like foreigners mentioning Cheng Long when talking to you. , which is a bit embarrassing.

Soon the red carpet started, and Hu Qingquan was informed that it was his turn to be the crew of "The Tuner".

It was very formal, but in fact, it was just like that. It was a short film after all, and it didn’t give you a seat like a feature film, so when you entered the venue, it was like entering a sports meeting. There were people in front and behind, and it was very lively.

The host of the red carpet also introduced it like a name: "The people walking down the red carpet are from the short film competition unit. They are the crew from Canada "Black Soul", the crew from the United Kingdom "Jungle Jazz", and the crew from China "The Tuner" ..."

Lu Pingan tried his best to keep smiling. Outside the red carpet, the cameras of various media flashed wildly, even a little dazzling.

Lu Ping'an saw the Sixth Princess and Sina with sharp eyes. These three major portals are working hard these days. Sina is coming, NetEase and Sohu will probably come too, but they can't be found for a while.

In about less than a minute, Lu Ping An's first red carpet was over. There was no interview. He walked directly into the venue and found a seat to sit down. Then he watched people coming in one after another. Gao Yuanyuan almost fell when he entered the venue. Unfortunately, Lu Ping'an couldn't take a photo. It's a pity.

The staircase venue, which could accommodate thousands of people, slowly began to fill up.

The crew of "The Tuner" is located at the back of the center. On the left is the crew of "Black Soul" from Canada, and on the right is the crew of "Jungle Jazz" from the UK.

Lu Pingan took a look and found that only three of their short film crews were arranged together, while the rest of the short film crews were arranged in another area.

So this time, the short film Gold and Silver Bear will probably be the competition between the three of them.

As the time approached, the solemn atmosphere at the scene became more and more intense.

It was getting dark outside, but the lights were bright. Soon, supporters inside the venue announced that the closing ceremony of the 51st Berlin International Film Festival had officially begun.

The most exciting moment is coming.

All the guests were looking at the big screen on the awards stage

First came other awards and the Teddy Bear Short Film Award, but no domestic director won.

Then came the short film section. As soon as it started, a special mention award went to the British "Jungle Jazz".

After that person came on stage, the remaining Lu Ping'an and the two Canadian crews were also very happy, because it was now confirmed that they were either golden bears or silver bears.

"Congratulations on winning the Special Mention Award. Next, we will continue to award the Short Film Jury Silver Bear Award, which will be presented by Payal."

As the host finished speaking, the award-giving guests came on stage.

After the applause, the guests directly began to read the award speech:

"In the increasingly intense piano sound, the film turns from dullness to anxiety and despair, and the dramatic conflict comes from the world of lies constructed by the protagonist..."

"Okay, Silver Bear!"

Hu Qingquan clenched his fists and became excited after hearing the words "piano sound".

Lu Ping'an was also excited.

Again, he really didn't expect to win the award, and it was a Silver Bear.

He has talked with many big guys these days. The Berlin Prize in this period actually has a bit of a political meaning. The plot of "The Tuner" is neutral and there is nothing particularly obvious about it. It is really like Xie Fei before As said, being shortlisted is already the best result.

But he didn't expect it to be Silver Bear.

"...Through masterful control of the cinematic image, the film ~lu~ depicts the story of a degenerate artist trapped in a hell of his own making..."

The road is safe, which is read as Pian'er Road.

But that didn't stop the audience from applauding.

"The winner of the Silver Bear Award is Pian~lu's short film "The Tuner"."

The venue burst into applause.

Lu Ping'an, Zhang Songwen and Hu Qingquan stood up, awkwardly hugged each other, and then shook hands with the two Canadian and British crew members.

Then the three people came on stage in a daze. They couldn't understand anything the host said. None of them spoke English. Lu Pingan and Zhang Songwen were just laughing.

The official award ceremony began, and Lu Pingan took the Silver Bear Award gift box with both hands.

There is a difference between the Silver Bear Award for short films and the trophies for feature films. One is a sculpture, while the one for short films looks like a medal with a bear engraved inside.

But this is also Lu Pingan’s first important trophy.

"Thank you." Lu Pingan thanked him.

The presenter took a step back and gave up the podium to Lu Ping'an.

Facing thousands of people at the venue, Lu Pingan was a little nervous, but he cheered up and said in broken English, "I am Lu Pingan, from China BJ Film Academy, and I am a freshman.

This is the first time that I have brought my own work to the competition. I am very honored to receive the love and recognition of the jury. I will continue to work hard.

I would also like to thank Teacher Hu Qingquan here. Teacher Zhang Yifan, my good friend Zhang Songwen and the classmates who are not here, thank you for your support. Thanks to my school for training and teaching me. Thanks again to the Berlin Film Festival for recognizing me, thank you. "

The applause sounded like thunder, and Lu Pingan and others returned to their seats as if they were stepping on cotton.

Everyone passed around the trophy with smiles on their faces.

The awards ceremony continued on the stage. The animated short film "Black Soul" won the Golden Bear like the original space and time. Then came the main competition unit. Wang Xiaoshuai's "Seventeen Years Old Bicycle" won the Best New Actor and the Jury Award Silver Bear. Award, the Golden Bear Award was taken away by "Intimacy". Director Lin Zhengsheng from Wanwan won the Silver Bear Award for Best Director for "Love You Love Me", and the heroine Li Xinjie won the Silver Bear Award for Best Actress. Gao Yuanyuan It came up empty without any surprise.

The film festival has now come to an end.

At this moment in China, it is already three o'clock in the morning, and many media practitioners are forced to get up and work overtime.

First-hand news from the Berlin Film Festival began to grab headlines on major news pages.

Lu Ping An was preparing to meet with a group of film producers the next day.

As he fell asleep, the domestic morning news began to report on the awards won by "Seventeen Years Old Bicycle" and "The Tuner" in Berlin, and Lu Ping'an became famous for the first time.

Gao Yuanyuan and Zhang Songwen left Berlin the next day, and Lu Ping'an sent them to the airport specially. One of them had a job, and Zhang Songwen had to go to class.

After watching the two of them board the plane, Lu Pingping returned to the hotel and started meeting with the film producers.

He had a question in the past, why the domestic film market in this era is almost unprofitable, but the older generation of filmmakers are always happy to make movies.

Now he understands that they are just going to the film festival. As long as they can win awards, the copyright can be sold for at least several times the cost, minus the publicity and distribution costs and theater shares. It is pure profit, and they don't care about the domestic box office. Can I get my money back?

The same is true for Lu Pingan's "The Tuner" now. The copyright price is much different after winning the Silver Bear Award than before.

In this regard, Lu Pingan directly accepted Hu Qingquan's suggestion and left the matter to China Film and Television. They are professionals. They must also hurry up and confirm the introduction of some films in the past two days. Lu Pingan is a student of Beijing Film Academy and one of his own. They don't mess around.

At around ten o'clock in the morning, I met with several well-known film producers with people from China Film Group.

European film studios still offer the highest prices. In addition to the normal low to pitiful prices of up to 10,000 yuan for short films, many more people are eyeing the adaptation rights, just because of a Silver Bear trophy.

After a day of negotiation, it was no problem to buy out the screening rights of "The Tuner". The total amount in all regions was about 80,000 US dollars, which should be the best result among the short films in this film festival.

It's just that Lu Ping'an is hesitant about the adaptation rights.

The highest bidder was from North America, at $300,000.

This is the disadvantage of short films and not selling finished products. After all, they have not been tested by the market.

If it is a feature film, the judging criteria are different. Many film producers can actually tell at a glance whether the film can make money in their own country. Just like "Bicycle, 17 Years Old", just because it was "banned in mainland China", the box office was Not bad, the full buyout would be at least two million US dollars.

Later, "The Blind Shaft" with Alfred Bauer's Silver Bear was also banned. I don't know how much it sold, but director Li Yang personally said that he made more than 10 million yuan.

Therefore, short films and feature films are actually two different fields commercially.

However, from a cost perspective, Lu Ping An is actually making a profit no matter which one he chooses now.

The cost is more than 10,000 U.S. dollars, and it can be sold for more than 300,000 U.S. dollars. After deducting tax, you can get more than 200,000 U.S. dollars. This is dozens of times higher every time. It can be regarded as the highest profit of this Berlin Film Festival.

"How to sell it?"

The person from China Film Academy asked.

Lu Pingping fell into thinking.

If you want to sell the adaptation rights, you have to guarantee your own certain interests.

For example, when I make a big movie in China later, I can't have any copyright issues.

After the film is finished, it can be sold at film festivals without any copyright conflicts.

If it works, then sell it. If it doesn't work, just wait until a big movie is made before selling it.

After the person in charge of China Film understood it clearly, they went to talk.

Finally, on the third day, the copyright negotiations for "The Tuner" were completely completed, and the screening rights were purchased for US$85,000 worldwide.

The rights to adapt the short film were sold to North America for US$420,000. It does not affect the production of major domestic films. Of course, the other party also wants the right of first refusal for major films. There is also a restriction. If the domestic adapted film cannot be released within one year, it will be released later. , it cannot be released abroad within five years.

There was a bit of a domineering clause, but Lu Ping An liked it, so he decided directly.

The person in charge of China Film didn't understand it at first, but after hearing Lu Ping'an's idea for a big movie, he understood: "Maybe this time I can eat two fish."

Lu Pingan smiled and said: "So I need your support."

So a short film sold for a total of 505,000 US dollars.

This time, according to China Film's calculations, after tax, Lu Ping'an earned US$326,000!

And that's not all. Every time a short film is played, he can earn anywhere from dozens to hundreds. Short films can be broadcast on TV far more often than movies, so the subsequent profits are not expected to be much different. How many big movies.

"A short film can sell for US$500,000. This is a record for the entire film festival. Why didn't I know in advance? If I had known about it, the profit would have been more than 30 times that of yours. It's really scary."

The person in charge of China Film Group joked.

Lu Ping'an said modestly: "I just take photos as a homework."

"You can win a Silver Bear Award for a job and make so much money. You have to tell the media. Directors in China will be jealous to death. I just heard that the one who won the Golden Bear for "Black Soul" The total sale price was only 70,000 US dollars, so I still lost some profits.”

The people at China Film Academy laughed happily.

Hu Qingquan also corrected him with a smile: "We are engaged in art, talking about money is too vulgar!"

The person in charge of China Film Group nodded repeatedly: "Mr. Hu is right, then let's talk about it when we go back?"

Lu Pingan nodded: "Okay, let's talk when we get back."