China Entertainment: Director’s happiness is so simple
Chapter 142 Hype, Master?
Twenty minutes later, Watts frowned slightly and asked Lu Ping'an first: "Lu, tell me your opinion."
Lu Ping'an is of course on James Wan's side: "If the cost of this project does not exceed 2 million, the profit expectations of the film are still very good."
After hearing this, Wen Ziren's eyes were filled with gratitude.
Wattsberg said: "But I don't think it's very good. This movie doesn't seem to have any attraction. It's not much different from a regular horror movie."
Wen Ziren's expression froze instantly, and his heart almost stopped.
At this time, Lu Pingan spoke: "Boss, I have been chatting with James all morning. I think he is fully capable of making a unique horror film. I guarantee it with my personality."
Wen Ziren breathed a sigh of relief again, but did not dare to wipe the sweat from his forehead.
Watts asked, "Are you sure?"
Lu Ping'an said firmly: "OK!"
Watts spread his hands: "Well, since you highly recommend it, I can give him a chance."
James Wan was excited on the spot.
Wattsberg then said: "Lu, don't let me down."
"Don't worry."
"Um."
Watts said that and left.
Lu Pingan breathed a small sigh of relief and smiled at Wen Ziren: "It's done."
Wen Ziren experienced a rollercoaster of emotions, and his eyes were full of gratitude at this time: "Lu, I really don't know how to thank you..."
He knew that Lu Ping'an had put a lot of pressure on him in order to recommend him.
For a moment he didn't know how to express his gratitude.
Lu Ping'an just waved his hand and did not dwell on this topic for much longer. Instead, he led him to continue the preparations for "Latent".
Wen Ziren understood the meaning, but he had already promised: "Lu, I won't let you down either."
"Haha, okay, when you become a great director, you will have to mention this more."
"no problem."
"Didn't I say you don't have to say thank you all the time? Just finish the movie."
"do not worry!"
Then the matter was finalized. One afternoon later, James Wan and Summit signed the director contract and project contract.
James Wan joins Summit as director of his own film, "Dead Silence" with a budget of 2 million.
How to make a 20 million original film with a cost of 2 million is James Wan's business.
Lu Ping An's attitude towards this is that it is better to overspend and the film to be less successful, so that he can be more generous.
After the matter was settled, the two continued their work on "Insidious".
This time James Wan is even more perpetually motion-motivated than in the morning, and his enthusiasm is in a mess.
After the day's work, Wen Ziren temporarily stayed in the villa rented by Lu Ping'an.
Lying in bed at night, Watts texted: "How was my performance today?"
Lu Pingan replied: "Oscar winner!"
Watts: "It's not enough. Let's continue next time."
Lu Ping'an: "ojbk!"
On the other side, James Wan was also calling home excitedly.
"Mom, let me tell you, it's better to be from my hometown."
Starting from the next day, Wen Ziren became Lu Pingan's driver, assistant and apprentice.
The work on "Latent" is also proceeding step by step.
However, Lu Pingan has given up hope that James Wan can enhance "Latent".
As mentioned before, the current Wan Ziren is still inexperienced, and "Insidious" was produced by Wan Ziren during the period when horror films were successful. It is obviously impossible for the current Wan Ziren to defeat the more mature him.
It is impossible for Lu Ping An to improve and surpass himself.
So Lu Ping'an gave up the idea of getting a super reward and started counting good days.
The super rewards obtained in "Hungry Platform" only have a shelf life of 6 months.
It was due to expire on December 22, and "Latent" would have been filmed by then. He thought the rewards would be given out after filming was completed.
A few days later, the box office data for "Death Anniversary" for the week was also released.
The four shareholders in the summit meeting room were very happy.
"20.5 million! Lu, we succeeded again!"
Watts' face glowed.
20.5 million a week, after deducting all costs, you can already make a lot of money. The next step is pure profit.
And what this brings to Summit is far more than just profits.
Currently, Summit does not have a stable distribution channel, or the stable distribution channel does not cover the entire United States.
Distribution outside of North America is the same as other independent films, with most of the distribution rights sold out and a small part split.
However, after several hit movies, Summit is now qualified to negotiate long-term cooperation with a number of distribution companies.
In this way, Summit’s next movie can try to reach 3,000 theaters.
Such a large scale is not something that ordinary independent film companies can achieve.
This is a new step for Summit to become a major production company!
The dividends for the actors are not small either.
Rachel is now finally starting to become famous.
It is said that some advertisers and well-known agencies have contacted her.
Although the treatment was average and the movie was only a small hit at the moment, it still made Rachel extremely happy.
Lu Ping An’s dividends are not small either.
"Chainsaw" and "The Source" achieved high box office, but both movies have some special characteristics.
The latter is a foreign film and has little reference value in Hollywood.
The former was his first movie in Hollywood. It was a big hit. Although the quality of the movie was indeed good enough, it was still regarded as "lucky".
But now his second film will achieve excellent results, and it is still a low-cost thriller type film.
After Lu Ping'an's battle, his worth and status will be completely fixed.
The next morning, Lu Pingping arrived in New York and met with Jimmy Fallon in advance.
The pair detailed some ideas for tonight's talk show.
The two people's goals are clear now.
Lu Ping An needs to go on various programs to market himself and the movie, so that the popularity of the next movie can be maintained, and then he can strive for another increase in the box office.
Jimmy Fallon is also in it for a career.
After the last cooperation, the talk show received good ratings and Jimmy reached the peak of his career.
How to maintain and even take a step further is the most important thing.
The two of them had the same purpose and it was a pleasure to chat.
In the afternoon of the same day, Lu Ping'an went on the "Late Night Show with David" recording session again.
"Hi, Lu, "Happy Death Day" grossed US$20.5 million at the box office in its first week, ranking second in the same period. Congratulations!"
"Thanks!"
"But it looks like we won't be able to see you running around naked, right?"
On the show, Jimmy enthusiastically started to follow the script with Lu Pingan.
Lu Ping'an looked wary: "You don't really want to see it, do you?"
The audience in the audience hahaha.
At this time, Americans’ views on homosexuality were relatively normal.
Appropriate joking is welcomed by everyone.
But if it were released many years later, Lu Ping'an's Hollywood career would probably be in trouble.
After the little joke, Jimmy began to interview topics related to "Death Anniversary".
The reputation and ratings of "Death Day" are not as good as those of "Chainsaw", but the quality is actually still good.
Many fans also have many questions about the movie.
Lu Pingan took this opportunity to share many behind-the-scenes stories to let everyone better understand why "Death Anniversary", which cost only US$4 million, was more successful than other movies of the same period.
In fact, the current results of "Death Day" cannot be considered a great success.
But this thing depends on marketing.
After a wave of marketing, coupled with current results, people who see it on TV will feel that it is a success, and this will further stimulate their interest in going to the cinema.
After five or six questions, what needs to be said has been said, and Jimmy began to ask the main question of the night: "Lu, there are many fans waiting for your "Chainsaw 2", tell me, "Chainsaw" will have a second one. Part two, right?"
Lu Pingan confirmed: "Yes, there are actually more than two "Chainsaw" movies. In my plan, there will be at least 5 movies."
"Wow!"
Jimmy and the audience exclaimed.
There was surprise, excitement and disdain.
Lu Pingan continued: ""Chainsaw 2" will be launched early next year. It will depend on the results. If it meets expectations, it will continue filming."
"What do you think the results will be?"
"Of course it will meet expectations, otherwise I wouldn't have written so many movies."
Everyone applauded, and Jimmy asked again: "I'm curious, if you make another small-budget movie, say with a cost of 2 million, will you still be successful?"
Lu Pingan shook his head directly: "No."
"This is understandable. Winning big box office with a small cost is a miracle. Miracles cannot happen forever."
As a result, Lu Pingan shook his head again: "I mean 2 million is not enough. My current salary is more than 2 million."
"Then the production cost will not exceed 2 million!"
"You can try it."
Jimmy looked shocked to the audience: "He actually said yes!"
Lu Ping'an still looked confident: "Actually, I have many, many creative ideas in my mind. It doesn't cost much to realize these creative ideas. I believe it will continue to bring the freshest movie-watching experience to horror movie fans."
After speaking, he added: "Try it with a small cost. I don't think it's a big problem. They are all good stories. If everyone likes them, won't miracles happen again?"
Jimmy said, "I want to make a cameo, and I want to witness it with my own eyes!"
"no problem!"
Lu Ping'an still looked confident.
One is "Chainsaw 2" and the other is a low-cost new work experiment.
Once the two topics are brought up, tonight's ratings and tomorrow's topics will probably not be lower.
Lu Ping'an didn't have much concern about this.
In Lao America, you have to be more confident.
This is what I learned when I was competing for the Oscars earlier this year.
Making a fortune in silence is a matter at the company level.
If you want to show your personal talents, you still have to be high-profile.
From a Chinese point of view, madness will lead to disaster, so it is right to keep a low profile in everything.
But it's different in the United States. It's this "adventurous spirit" that people admire.
Although there will definitely be criticism, for example, if you say a few words that are immodest, there will also be many people who will take pleasure in your misfortune when they see you fall.
But in the United States, the main tone is still "radical" rather than the domestic "moderate" and "modest".
And there is a difference between confidence and "crazy".
Ping An also knows how to grasp this point.
In this way, your personal brand will receive more attention in the United States, and it will also achieve better publicity effects for the movie.
Moreover, Lu Pingan is not purely "radical". He also said that he has a lot of stuff in his mind and is just trying it out.
Of course, the most important thing is that Lu Ping An is confident.
You brag and you do it, that’s how awesome you are, you can get more in the future in this Hollywood jungle, it’s that simple.
So be confident, there's nothing wrong with it.
After the recording of the program ended, Jimmy said slightly worriedly: "Lu, the words have been released, is it okay?"
"No problem, just follow the plan."
"good."
Jimmy actually wasn't too worried about the results of Lu Ping'an's new movie.
This is just two-way marketing.
Next, he will join the crew as a guest star, and then follow and record the entire process.
Identity is a "witness" or "lie exposer".
If Lu Pingan's new movie becomes a hit, he will benefit from it.
Even if the film's response is mediocre, he will be wise enough to protect himself.
No matter what the future performance of the movie is, he will be able to get several programs with good ratings in the future.
Anyway, you make money.
The show aired a few days later.
Jimmy Calls and ratings hit a new high in his hosting career.
The outside world is also talking about Lu Ping An's new low-cost work.
There are some who are optimistic and some who are bearish. In short, it is full of enthusiasm.
In the words of Watts, this wave is worth millions in publicity fees.
The most intuitive effect after the program was broadcast was that the box office of "Death Day" increased slightly.
Soon the box office results for the second week came out, 21 million, which was slightly hundreds of thousands more than the first week.
After two weeks, the North American box office of "Death Day" has exceeded 40 million, which is a huge hit!
The media once again reported that Lu Pingan has released another blockbuster movie after "Chainsaw".
This brings more benefits to the rest of the week's releases.
Some media have begun to predict that the global box office of "Death Anniversary" is expected to exceed 100 million.
Watts was happy, Lu Pingping was happy, and Jimmy was happy too.
Many parties benefit, this is the purpose of hype.
The goal is achieved and everyone is happy.
The most important thing next is to film "Latent" well.
Watts feels that if this wave of "Insidious" becomes a big hit again, Lu Ping'an will be able to be crowned the "Master of Thrillers".
Lu Pingan smiled and said nothing.
It doesn't matter if you are a master or not, it is interesting to be a master's master.
With this in mind, he called to Wen Ziren beside him: "Xiao Wen, how do you think you should take this shot?"
"I think"
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