China Entertainment: Director’s happiness is so simple

It’s July 7th.

"Hungry Platform" was released for one week, with a box office of 21 million. The media predicts that if "House of Flying Daggers" is not about to be released, it will not be a problem for "Hunger" to exceed 50 million before it is released.

The online evaluation continues to be stable at the level it should be at 8.4 points.

As a film that is more selective about the audience and not so commercial, it is already very good to achieve this result.

"Happy Death Day" was released for two weeks, with a box office of 38 million, and it is very likely to exceed 60 million before it is released. However, most of the media are not optimistic, because "House of Flying Daggers" is about to be released, and all movies will not have much schedule by then, so the media predicts, "Death Anniversary" can exceed 50 million, which is already very good.

No matter how much it exceeds, the current box office of both movies has exceeded Star Film and Television's expectations.

Moreover, the reputation of both movies is very stable, which makes Lu Ping An's brand become deeper and deeper.

At the same time, the expected box office performance of the two movies is based on last year's movie market, and the top ten is stable.

But that’s not necessarily the case this year.

Many people think that this year's film market will be much larger than last year's.

In addition to the 15% increase in the number of new cinemas, the movie box office in the first half of the year was also very impressive.

Several Hollywood blockbusters, such as "Lord of the Rings 3", "The Day After Tomorrow" and "Troy", all grossed more than 70 million at the box office.

Compared with last year's Hollywood blockbusters, there was an increase of more than 20 million.

This has also raised everyone's box office expectations for this summer's two blockbusters "House of Flying Daggers" and "Amazing Night".

Therefore, the predicted score of "Happy Death Day" is around 50 million, which does not make people feel very amazing.

But Lu Pingping knows.

This year's movie market looks big, but in fact it's still the same, with not much growth.

Ranking eighth at the domestic box office this year is Cheng Long's "New Police Story" with 43 million.

Ranking tenth is Wang Jiawan’s “2046” with 30 million.

"House of Flying Daggers", which has high hopes, only has 150 million, which is not as good as Zhou Xingxing's "Kung Fu".

Therefore, after the end of this year, Lu Ping An is likely to occupy three seats in the top ten list.

But others certainly don’t know this data.

So while everyone is feeling a little regretful about the results of Lu Ping'an's two films, the box office expectations for "House of Flying Daggers" have once again risen a lot.

Some media predict that "House of Flying Daggers" will definitely have no problem catching up with "Hero" in box office performance.

After all, the announcement of "House of Flying Daggers" in terms of new graphics far surpassed that of "Heroes".

On July 1st, "House of Flying Daggers", recognized as a big fish in the film market, finally embarked on the fast track for promotion and distribution.

The first is copyright.

New Picture Zhang Weiping revealed in a high profile that the North American distribution rights of "House of Flying Daggers" were sold for about 115 million yuan, and the Neon distribution rights were sold for 85 million yuan. The total of the two is exactly 200 million yuan.

Zhang Weiping said with confidence: The total investment of "House of Flying Daggers" is 290 million yuan. It can be said that the film has not yet been released and has recovered most of the cost. This does not include the income from distribution rights in other overseas regions and all VCD copyright income. In short, " "House of Flying Daggers" is definitely profitable.

The huge sales of copyrights not only boosted the confidence of investors, but also dropped a confidence bomb on movie fans, and their enthusiasm for watching movies skyrocketed again.

Zhang Weiping took advantage of the situation and opened the press preview conference.

Later, the media said that the preview screening on the 2nd was very successful.

When the "Little Sister" International Chapter, who was dressed in a Tang Dynasty costume and looked especially graceful and luxurious, danced her long sleeves and performed the dazzling "Pan Drum Dance" in Peony Square, the audience burst into admiration. , as the plot developed and the fate of the characters was revealed, applause rang out in the theater again and again.

Pay big bucks and get good things to say.

Movie fans were once again excited and impatient.

This is not over yet. The premiere celebration on the 16th has not yet begun. "House of Flying Daggers" once again showed its strong "lethal power".

According to a reporter from CCTV's "Economic Half Hour" column, a car refrigerator manufacturer that registered the trademark for the film "House of Flying Daggers" in advance saw its product sales quadruple shortly after registration.

Zhang Weiping came forward in time, angry and happy at the same time: "This shows that "House of Flying Daggers" has become a household name, known to all women and children before the premiere campaign even started."

Immediately, the cooperation and mutual leverage between Founder Technology Company and New Picture Company also made Zhang Weiping happy: "Founder is a national brand, and "House of Flying Daggers" is also a national movie, showing the essence of Chinese culture. The cooperation between the two parties will definitely be a win-win situation." ."

A series of promotional methods have made the film more popular.

The new screen will immediately open "Online Ticket Sales for Premiere Branch Venue Concerts".

In three days, more than 60% of the tickets for the main venue have been pre-sold, and more than 600 tickets for the premiere have been ordered by overseas Chinese alone.

In addition, the new screen announced that "House of Flying Daggers" will have premiere ceremonies in 7 venues including Chengdu, Shanghai, Yangcheng, Hangcheng, Shenzhen, Xiamen, and Yongchuan.

The Xiamen branch venue will be the largest branch venue, able to accommodate 26,000 spectators.

The local organizer's ticket pre-sale situation is quite good. "I can't reveal the specific situation and figures, but they are very confident and are ready to apply for Guinness World Records."

Now that the Guinness Book of Records has been released, these movie fans feel that it is not a big problem for "House of Flying Daggers" to surpass "Heroes".

Therefore, everyone increasingly feels that the poor reputation of "Hero" is Lao Mouzi's mistake.

As a result, the enthusiasm for watching movies increased.

And such a large-scale publicity and distribution, with such good results, also made Zhang Weiping stronger in front of theaters.

In the end, the producer's theater share is determined to be 43%, the movie ticket price will be increased by another 5 yuan, the film schedule shall not be less than 80% within two weeks, and the box office balance settlement shall not be later than 3 months.

Under the combination of propaganda and war, "House of Flying Daggers" really has an invincible momentum.

Many media outlets began to follow up with reports, one of which was to whitewash the protection period of "House of Flying Daggers".

Regarding the preferential treatment of "House of Flying Daggers" having an unobstructed two-week schedule, Zhang Weiping did not shy away from it: "All governments in the world will take measures to protect their own national films, especially the United States and France. The freezing of "Heroes" in the United States is the policy of the United States. As a direct result of protecting our own national films, "House of Flying Daggers" has received such courtesy. On the one hand, we are very grateful to the relevant government departments for their support and protection of domestic films. On the other hand, it is also a reflection of the strength of "House of Flying Daggers". We welcome more Many domestic blockbusters can also be squeezed into the summer schedule, winning more market share for domestic films."

The moral aspect was firm, and Zhang Weiping took advantage of the situation and announced that this time "House of Flying Daggers" will be led by the State Administration of Radio, Film and Television, in conjunction with the Ministry of Culture, the State Administration for Industry and Commerce, and the General Administration of Press and Publication and other four ministries and commissions to help prevent piracy.

The intensity seems to be greater than that of "Hero".

So when a reporter asked Zhang Weiping: What are your expectations for the box office of "House of Flying Daggers"?

Zhang Weiping spoke firmly: With the warm-up of the market and the feedback of information, I am confident that the box office of "House of Flying Daggers" will exceed that of "Hero" this time!

"What a loud tone!"

Lu Pingping, who was far away in London, couldn't help but sigh after seeing this interview.

He said so in the original time and space, and he still says so now.

For a while, Lu Ping'an really began to wonder whether the plot of this version of "House of Flying Daggers" had been changed.

Hu Qingquan on the side also knew the news, and he worriedly said: "Now the promotion of "House of Flying Daggers" has completely surpassed your "Wonderful Night"."

"It doesn't matter, Old Hu."

Lu Ping'an is full of confidence, "We win by word of mouth, not to mention "Wonderful Night" will be released on the 30th, so it's early."

Hu Qingquan asked again: "What if House of Flying Daggers exceeds expectations?"

"This is indeed a problem."

Lu Pingan nodded, and then said, "Then give him more strength."

So that night, the first rumor spread on the Internet:

"Zhang Weiping: "House of Flying Daggers" will break the domestic box office record of "Titanic"!"

In 1998, "Titanic" was released in China for at least half a year, setting a box office record of 360 million.

This time Zhang Weiping suddenly said that he would surpass "Titanic".

At this time, all parties were shocked.

But soon, before Zhang Weiping began to clarify, spontaneous posts refuting the rumors appeared on the Internet.

"Don't talk nonsense. Zhang Weiping's original words in the new picture are that "House of Flying Daggers" will definitely surpass "Heroes". According to the increase in ticket prices, it will be 300 million!"

Suddenly, a group of melon-eating people suddenly realized.

It turns out to be 300 million!

That’s a big deal!

Supported!

In a non-real-name Internet environment, a number of trolls are following the attack one after another.

Soon, "over 300 million" became the official goal of "House of Flying Daggers".

Zhang Weiping could naturally see this, but he wanted to clarify it in time. Regardless of the timing and motivation, it was inappropriate.

In fact, he doesn't think this number is too exaggerated.

He had confidence in Lao Mouzi.

Be more confident in your marketing abilities.

He doesn’t think he’s over-marketing, nor does he think there’s anything wrong with over-marketing.

After all, commercial movies are just marketing.

Without marketing, how can there be box office?

So 300 million is just 300 million.

This number is slightly more than I expected.

But what if it is really achieved.

Even if it doesn't reach it, it's still reasonable.

On the 16th, "Ambush from Flying Daggers" will be released online.