China Entertainment: Director’s happiness is so simple

Chapter 191 What is a commercial movie?

After the visit, Yang Mi, who took countless photos together, was as interested as most tourists.

So I also spent a lot of money to buy some museum "merchandise".

There are scaled down versions of the "cupboards".

It was a miniature version of the beautiful cabinet in the museum.

The workmanship is exquisite and the figures are exquisite.

Yang Mi felt that if he had known Lu Ping'an earlier and had a good relationship with him earlier, there might be a wax figure of him in the museum cabinet.

Thinking like this, she felt that the task of getting along well with Lu Ping'an in the future would have to be accelerated.

In addition to the "cabinet", there is also a set of mini soldiers that you can play with yourself or give to children.

There is also a palm-sized gold-plated tortoise back panel, which looks beautiful and delicate when framed in a glass box.

There are blessings engraved on it, which is very auspicious.

It's just a bit expensive, costing 1999.

But for Yang Mi, who is now a householder worth 10,000 yuan, drizzle

After wandering around the museum for nearly an hour, a few people continued to wander in the mall. They looked at the time and saw that the movie was about to start, so they went to the theater.

While waiting, everyone took photos of their faces, held dolls, and bought drinks and popcorn. When the time came, they started to enter the venue.

From the moment you enter the venue, a different experience begins.

"Please receive 3D glasses."

The staff repeated the same words hundreds of times, but there was no emotion when they were said at this time.

But it is new to the audience.

"How do I wear this?"

"Why are there still clips?"

"What if it breaks?"

"Can I change the lenses if I can't see clearly?"

Various problems are still common for staff.

After patiently explaining, Yang Mi and others entered the venue with 3D glasses.

After a while, the movie started.

The 3D version of the viewing experience is indeed worth the price of admission.

In fact, if the 3D version of the movie wants to ensure the effect, it has relatively high requirements for the brightness of the picture.

The high brightness of the picture will damage the life of the projector bulb.

Fortunately, the boss of the Commercial City Cinema has a good relationship with Lu Ping An.

The other party strictly followed the playback requirements, so that the projection effect of Trade City Cinema could be consistent with that of Planet Cinema. Otherwise, Lu Ping An would not have let Trade City Cinema become the first customer of 3D broadcast technology.

Next, the movie starts playing.

When the dinosaurs appeared, Yang Mi's classmates truly understood why Yang Mi was so excited in the museum.

But in this way, they felt that the museum seemed to be in vain.

You should go after watching the movie, so that you can feel more immersive.

But it’s okay, the ticket is only 10 yuan, I’ll go there next time

As the plot of the movie progresses, all other thoughts in everyone's minds are replaced by the plot.

Seeing the laughter that burst out from time to time in the theater and the shining actors in the film, Yang Mi became anxious again.

She felt that she was closer to Lu Ping'an than others, and it would be a pity not to seize this resource.

But what's even more pity is that she has only graduated from high school now.

Hey, I really want to grow up quickly so that I can make decisions for myself.

What Yang Mi didn't know was that the super thigh in her eyes was upstairs.

"Mr. Wang, how about this first?"

After Lu Ping'an finished chatting with Mr. Wang, the leader of the Trade City, he stood up and left.

"Director Lu, do you want to leave after dinner? I've made all the arrangements."

"Don't bother Mr. Wang. We have to meet next week anyway. Let's talk about it then."

"Okay, I'll see you off"

With his face glowing, Mr. Wang stood up, shook hands with Lu Pingan, and sent him out.

Less than 3 days after the introduction of 3D in the Commercial City Cinema, the cinema’s sales doubled year-on-year. Do you dare to think this?

And many people have even seen the pirated version and now want to experience it again.

Therefore, the 3D "Wonderful Night" gradually becomes more than just a movie, but more like a movie. . . Punch paper?

There are also museums, and the ticket revenue alone is a huge sum of money.

It's a pity that I can't earn from peripheral income. It is said that the peripheral turnover is nearly 100,000 yuan every day!

Fortunately, ticket revenue is secondary, the most important thing is the flow of people!

After two weeks, the number of people entering the mall through the museum can be estimated to be more than 100,000!

When the road show of "Wonderful Night" comes to the Trade City next week, there will be another large flow of people.

So Lu Ping'an is the God of Wealth in his eyes at this moment!

Lu Ping'an was also very satisfied with this.

What is a commercial movie?

Just selling movie tickets and copyrights is not a commercial movie.

Real commercial movies have to be like now, linking all industries through one movie and making more money!

At the same time, it can also take care of all partners, so that everyone can have something to eat.

This is the value of commercial movies.

Just as I was thinking about it, the company called: Zhou Xingxing has arrived.

Lo and behold, business is coming again.

The meeting between Zhou Xingxing and Lu Pingan also involved the commercial part of the movie.

"Wonderful Night" became a hit. For producers and directors like Zhou Xingxing, the most important thing is 3D technology.

Everyone has seen the visual improvements brought by 3D technology to movies, and also seen the economic value created by 3D movies.

Anyone with some ability and ambition will think about how to participate.

Zhou Xingxing is one of them.

Now his "Kung Fu" is in post-production, and the mainland release date is about to be finalized.

If he could convert it to 3D and make more money, he would naturally be willing to do so.

Soon the two met at Xingchen Film and Television.

"Hello, Director Zhou."

"Director Lu, we meet again."

"I watched your movie and I liked it very much."

"Thank you, but there are still many shortcomings."

After a brief exchange of greetings, the two sat down to talk about business.

Zhou Xingxing and Lu Ping'an are both straightforward people, especially when it comes to money.

So the topic is straight to the point.

"I would like to ask what conditions are required if I want to convert my movie to 3D."

Zhou Xingxing got straight to the point.

Lu Ping'an didn't waste any words: "You have to watch the movie first. Some movies are not suitable for conversion to 3D."

Converting ordinary 2D movies to 3D can cost at least double the ticket price, which looks very attractive.

But it is true that as Lu Pingan said, not all movies are suitable for 3D.

However, Lu Ping'an has watched "Kung Fu", so he naturally knows that if this movie is changed to 3D, the effect will indeed be much better.

However, Lu Pingan did not rush for quick success, but frankly informed relevant information about 3D.

He knew that Zhou Xingxing valued money very much.

At the same time, he is also willing to spend money for movies.

And his movies are indeed a signature.

Winning this order will be very beneficial to IMAX technology in the future.

Zhou Xingxing obviously also likes this.

Lu Ping'an didn't treat him as a fool, and his attitude was sincere, which made people like him very much.

With this atmosphere around, the next thing will be easy to talk about.

Lu Ping An gave a price range: about 2 million to 5 million US dollars.

This price is similar to the price of converting 2D to 3D fifteen years later, or even more expensive, because the quality is here.

This is how he quoted prices externally.

Now that Lu Pingan has the only technology, he naturally has market pricing power, so he has the final say.

In this way, the proliferation of 3D can be prevented to a large extent.

Of course, he also knew that this situation could not last long.

What China is best at is copycats.

And if it were really at this price, there would be a high probability that the transaction would not be completed.

After all, how much is the national movie box office in a year, and how many 3D theaters are there?

It’s not like it will be more than ten years ago.

So Lu Ping An also said: "During the market development period, you can get discounts."

"What's the discount?"

Zhou Xingxing asked immediately. (End of chapter)

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