China Entertainment: Director’s happiness is so simple

On the evening of the 29th, a hotel in Beijing.

The "Wonderful Night" celebration banquet was held here.

As the main creators jointly used hammers to smash "three hundred and ten million" ice cubes, the flash lights clicked on the scene.

One month after its release, the movie had a box office of 310 million, making the producers present laugh from ear to ear.

This time, Ping An Lu only gave up 35% of the share of "Wonderful Night".

Only 10% got the largest share.

But who makes the revenue ratio of "Wonderful Night" really eye-catching.

The production cost is 45 million, the distribution fee is 30 million, the mainland box office is 300 million, and various advertising income is nearly 45 million.

Calculated in this way, it is equivalent to investing 30 million and dividing the account 120 million, 4 times!

This is just the mainland box office.

At present, "Wonderful Night" has been released in Xiangjiang and Wanwan for a week, and a split-account model is implemented.

The box office grosses were HK$12.5 million and NT$36 million respectively.

Converted, the account can be divided into about 6 million yuan.

It’s not much, but by the end of the month, the profits from the three places across the Taiwan Strait will exceed 100 million.

In addition to splitting the box office, "Wonderful Night" also earned about US$9 million from distribution rights.

In short, this is a luxurious meal for the producers!

So after breaking the ice cubes, no one would have any objection to the fact that all the main creators received big red envelopes.

For Lu Ping'an, the benefits this movie brought him are even greater.

The fried chicken restaurant alone, which has been linked to marketing with the movie this month, has a national turnover of more than 70 million!

With one movie, Burger King became a nationally famous brand.

With such a national foundation, when Liu Feiren won the championship the day before yesterday, which bombarded the country, Burger King was able to reap the dividends immediately. Otherwise, relying solely on endorsements and advertisements is indeed unlikely to contribute to the current situation of fried chicken being out of stock.

Once the fried chicken restaurant makes money, it can continue to expand.

Lu Ping An also drew a red line.

The current spokesperson for fried chicken restaurants is Liu Feiren. A spokesperson of this level means that the quality of fried chicken restaurants will be different.

Therefore, aspects such as food hygiene and services must continue to be upgraded.

Otherwise, it will harm the flying people.

Li Chenggong is also aware of this, so the subsequent expansion of fried chicken restaurants will not be as fast as expected, but the purchase of stores and land will not affect it.

Fried chicken restaurants are one of them, and the main one is the movie theater.

The producers share 43% of the bill, and most of the rest belongs to the cinema!

And movie theaters make more than just one movie.

The entire summer season so far, in the three months of June, July and August, the total box office has exceeded 700 million!

It is also a gluttonous feast for the theater industry.

According to the data reported by Xiang Guoqiang, through the summer season, the payback time of dozens of theaters under his name has been shortened by at least 5 months!

Moreover, movie theaters and fried chicken restaurants have similar advantages in terms of cash flow.

Payback in 3 months.

Therefore, the expansion pace of Planet Cinema will be smoother in the future.

The rest include income from technology promotion, income from museum peripheral products, etc.

With these benefits, excluding costs, Lu Ping An's assets have skyrocketed by at least 300 million!

So the 88,000 red envelopes per capita are just a drop in the bucket.

This also made the atmosphere of the celebration banquet lively.

So much so that no one could count the number of people drinking.

Everyone teased each other and said all kinds of good things, regardless of your identity. Anyway, Lu Ping'an said, eat well and drink well, and then the scene will change and then play music and dance.

Everyone really wants to take advantage of today to relax.

This past month, I have been very exhausted both physically and mentally.

Take advantage of today to be crazy, then take a good rest and face the new journey.

Hu Qingquan is also here today.

He's a producer on the show, but not just "Night of Wonder."

He is also one of the producers of "Batman" and "Brokeback Mountain."

During the filming of "Batman", he and Summit provided logistical support to Lu Ping An at all times.

After the basic shooting of "Batman" was completed at the end of July, he began to prepare for the preparatory work of "Brokeback Mountain".

It wasn't until the preparations were completed a few days ago that I returned to China to join the "Wonderful Night" road show schedule.

It can be said that Lao Hu has been working hard for more than half a year, and he also takes advantage of today to relax.

After a whole fuss with the creators, and reaching a point of drunkenness, Lao Hu confessed to Kong and Lu Ping'an.

This is normal after drinking.

However, Lao Hu did not express any long emotion. He just reminded Lu Ping An with a drunken tone and a sincere heart: "Ping An, after today, let's get over it."

"I understand, don't worry, Old Hu."

"Do you really understand?"

"Understood, keep a low profile, I understand."

Lu Ping'an gave a reassuring look.

When the box office exceeded 300 million, some media already crowned him the "King of Commercial Films".

This kind of title is actually not popular in China.

So this kind of report is also quite flattering.

Even if they are just happy, in fact, when the box office took 235 million and became the first domestic movie box office, the attitude of various media towards Lu Ping An has actually begun to become less friendly.

Or strictly speaking, it was such amazing results that attracted a lot of sensationalists.

These people don't like you, so they will scold you or set you up, and they won't reason with you at all, and they don't care who you are.

"Wonderful Night" has such a high box office that it has become a phenomenon movie.

Lu Pingan was scolded, the script was scolded, and even the audience was scolded.

Some people say that the audience is vulgar and only likes this kind of nutritious movie.

As the box office of movies gets higher and higher, more and more people are participating in naysayers.

Although, judging from Lu Pingan's current status and strength behind him, this kind of voice should not be ignored at all.

But at his current stage, where his achievements in commercial films have reached their peak, he really has to keep a low profile.

But after hearing this, Hu Qingquan shook his head and said:

"When you reach the top, you have to be more low-key in life and work. This is just one of them. The important thing is that you can settle down more before this time is over. Movies are not only about business, do you understand what I mean?"

"I know, we'll be filming "Brokeback Mountain" in a few days."

"Can your condition hold up?"

Lu Ping'an knew what Hu Qingquan was asking.

He smiled and poured a cup of coconut juice for Hu Qingquan: "Don't worry, Old Hu. During this month's road show, what I am most concerned about is actually how to shoot this movie. I will discuss it with Tian Zhuangzhuang in a few days. When the time comes, Once you take a good look at it, you will be absolutely sure.”

"That's good."

Hu Qingquan nodded, seeming relieved, but also seemed to be unable to hold back his drunkenness that his whole body was drained of energy, and he slumped down on the backrest, but he was still talking, but his words became more and more confused, "What I'm afraid of is your tail. You are cocky, arrogant, thinking that box office is everything, and then you don’t want to make progress and are ready to rest on your laurels. This is not okay, you know.”

"I know."

Hu Qingquan did not forget to warn him even when he was drunk. Lu Ping'an was moved and was about to say something when Huang Bo shouted: "Is it time to sing karaoke?"

Old Hu suddenly stood up: "Xiao Huang, Dao Lang!"

Huang Bo replied loudly and tacitly: "Understood, the first snow, the first song must be played!"

Hu Qingquan, a loyal fan of Daolang, is about to open his voice again.

Everyone immediately started cheering, Lao Hu’s singing was still very good.

But Lu Ping'an looked surprised: "Lao Hu, are you not drunk?"

Hu Qingquan, despite his drunkenness, looked aloof: "Love songs sober up, don't you understand?"

Lu Ping'an: "Um...Does Master understand?"

Hu Qingquan suddenly became excited and looked around. He really woke up from the wine.

Everyone laughed and went downstairs to sing.