China Entertainment: Director’s happiness is so simple

Countless movie fans are excited.

The two top blockbusters, both costing over 100 million yuan, also made people in the industry excited and shocked.

Because from these two movies, they saw something that really shocked and even scared everyone: the team!

Regarding this point, a discerning commentator soon wrote a report:

"Interpretation: Lu Ping'an's movie journey, every movie that comes out is never just a movie."

The article reviews all Lu Pingan's movies in detail.

Everyone was surprised to find that Lu Ping's journey along the way seemed to be just like what was said in the article, and every step had a deeper meaning.

For example, when I first made the short film "The Tuner", it was intended for a feature film version.

The purpose of making short animation is to accumulate experience and build a team for making feature films, and now "Kung Fu Panda" is about to be released.

There are special effects in the movie, and it was later proven that they were not just for added effect.

For example, the rabbit in "The Tuner", after it, there were more and more special effects in "Source Code" and "Wonderful Night", and behind it, it seems that the investment of funds is definitely not increasing. It's so simple, but the team has grown stronger, and now there is "Pacific Rim".

Lu Ping'an's career as a director has lasted for five years and he has been steadily improving his directing skills from the mainland to Hollywood.

I also accumulated a strong team in five years, and then I spent five years sharpening my sword, one sword after another.

This made many people in the industry sigh and admire Lu Ping An's vision and courage.

These two movies are the kind of movies that you really can’t make even if the scripts are placed in front of you.

Unless you are extremely rich.

Even if you have money, you may not be able to do well.

But now that Lu Ping An has his own top team, can he just do whatever he wants in the future?

Others thought that Lu Ping An had reached the peak, but they didn't expect that this was just the beginning!

Of course, some people are thinking that with such a big gesture, we will see when you fall down!

That night, the Xingchen team became famous in the industry, and countless colleagues in the industry lost sleep.

In response, Wu Guohua couldn't help but sigh: "Boss, are we using too much force?"

Lu Pingan, who had just returned to the company, also shook his head and laughed.

I didn't expect that just a slight move, simply previewing two movies, releasing a little information, and not even giving a scheduled release date, could have such an effect.

What can this say?

It can only be said that this is the accumulation of long-term reputation, coupled with fellow pig teammates, and the timing of the selection is better.

As for whether you are really worried about "exerting too much force".

Lu Pingping didn't care.

This was the plan.

Who wouldn’t promote a movie because it’s so good?

Of course, there is a certain purpose. For example, "Kung Fu Panda" is to counter certain remarks.

But "Pacific Rim" is indeed not intended to have such a big effect. It is just a planned release of materials in advance.

If this kind of original movie wants to do well at the box office, the fan base is very important.

Why was the box office of "Pacific Rim" so low in North America?

The reasons can be roughly divided into two parts.

Part of it is that the original Legendary Pictures focused on film quality but not on distribution. For marketing and pre-release, it mainly relied on the strong strength of another producer, Warner.

However, Warner's share of the project is small and it has not invested much effort in distribution.

It has made three trailers, which are still passable, but the viral marketing and various platform promotions are completely different from its own "Inception" and "Batman".

The distribution aspect is only part of it, and it’s still a small part.

There are many bigger reasons.

For example, "Pacific Rim" is a neon-style movie in an original IP. This style is far from penetrating into the mainstream in the United States, and it is still original. Before this, there was no foundation.

If you want to make up for this, you have to release relevant comics and world views in advance. That is what Lu Ping An is currently doing, releasing the chronicles and comics a year in advance.

In addition, even if you don't do this, there is still market space for such a film, provided that there are famous directors and stars to support it.

For example, if Will Smith or Brad Pitt were used in the original time and space, the box office would be completely different.

This is also the great thing about stars like Will Smith. They can really open a new movie.

And replacing other first-line stars or famous directors will actually have good results.

But the original "Pacific Rim" didn't have it.

In addition to these, there is also the aesthetic fatigue of old American audiences towards special effects movies in 2013.

Finally, there is the issue of the schedule of the original version. An adrenaline-fueled movie about mechas fighting monsters is actually placed among Pixar Monsters University, Universal Minions, Adam Sandler comedies and a bunch of family movies. How can it do well at the box office? Strange.

But now, if we put the timeline back to 2006, it would be completely different.

In addition, chronicles and comic materials released a year in advance are used to cultivate a fan base.

There is also the famous director Lu Ping'an, plus the stars, and then choose a good schedule.

When this version of "Pacific Rim" is released, I believe the box office will not be worse than the original.

So it's not that Lu Ping'an is arrogant, but that everyone is really executing the plan.

Mainland movie fans are so excited, it can only mean that their peers are not good enough, and Xingchen has been doing the right things over the years.

As for being so high-profile, will it cause suppression from some people or things in the future?

Lu Ping An adheres to one sentence, don't eat alone, you can solve most problems.

There are only a few leading production and distribution companies in the Mainland. Lu Ping An still brings everyone together as usual this time, and can solve most of the problems.

The China Film Group above is also a "family member", so there is no need to worry.

Of course, Lu Ping'an also knows that strong fortresses are often broken from the inside.

Ping An’s attitude towards this is the same.

People in the company can come and go freely.

If you are hired, Lu Ping'an will happily send you off. This can be regarded as providing talents to Chinese movies.

Even if they are all gone, he won't be afraid. The biggest problem is cheating.

If you stay, Lu Ping An will still treat you well.

But if it's a little trick, don't blame him for being rude.

"Tell everyone what I mean."

Lu Pingan and Wu Guohua said.

Wu Guohua chuckled and said: "There are quite a lot of people coming to poach people now, and everyone's net worth has increased, but "Kung Fu Panda" is going to compete for Oscars, and "Pacific Rim" is still in production. It is a movie that is going to be a hit, and the revenue is expected It's impressive. Only a fool would leave at this time. It's still very possible for someone to do something small. But we are mostly friends in China. If anyone does it, there will be no place for it. Unless you go abroad, that will be a problem. It’s treason.”

"It's better to be careful, especially with taxes. It's the end of the year, so check again."

"The Chinese New Year will be here in a few days."

"Then you have to act quickly."

"Okay." (End of Chapter)