China Entertainment: Director’s happiness is so simple

On the 27th, Lu Pingan appeared at the opening ceremony of this year's Shanghai Film Festival.

The opening ceremony of this Shanghai Film Festival can be regarded as the most star-studded one in history.

On the red carpet in front of the Shanghai Concert Hall, more than 170 Chinese and foreign film and television stars and guests came to cheer and cheer for the film festival.

Famous film directors Lu Pingan and Li An, international celebrities Jin Yuxi, famous musician Tan Dun, "Schindler's List" star Liam Neeson, Berlin Film Festival opening film "Snowcake" actress Sigourney Weaver, Zeng Andie MacDowell starring in "Four Weddings and a Funeral", John Lone starring in "The Last Emperor", Ron Silver starring in "Muhammad Ali", as well as Kurihara Komaki, Hiroyuki Sanada, Cheng Long, Zhou Gongzi, Ling Chiling, Yan Danchen, Zeng Li, Zhou Bichang, Gigi Lai, etc.

There are also cast members of "The Countess", "Painted Skin", "The Night Banquet", "Twenty Again", "Dragon Tiger Gate", "The Legend of the Condor Heroes", etc., all stepping onto the bright red carpet.

The dazzling stars not only illuminated the opening ceremony, but the heavyweight guests added to the weight of the film festival.

The International Selection Committee for the "Golden Goblet Award" of this Shanghai International Film Festival is chaired by the world-renowned French director Luc Besson. This is the first time that the Shanghai International Film Festival has invited a foreign director to serve as the chairman of the jury.

Among the nine committee members, three have won Academy Awards, which makes the selection of this year's Shanghai International Film Festival "Golden Goblet Award" self-evidently authoritative.

In the short film section, Hu Qingquan serves as the chairman of the jury.

In the Asian newcomer unit, Tian Zhuangzhuang serves as the chairman of the jury.

Lu Ping'an was originally invited to serve as the chairman of the feature film jury, which is where Luc Besson currently sits. However, due to limited time, he and Cheng Long would go to Hollywood to shoot "The Peak 3" in a few days, so he declined.

However, this does not affect the cooperation between the two parties at all.

The first Chinese director to win an Oscar.

He doesn't have to do anything, just make an appearance, which makes the Shanghai Film Festival more "justified".

In a larger sense, with Lu Pingan, all kinds of domestic film festivals will have a more confident international feel. Of course, the premise is that Lu Pingan is willing to appear.

In addition to making an appearance, the main purpose of Lu Ping'an's visit was to talk about cooperation.

Most of the domestic filmmakers and practitioners came to this film festival, so it became a negotiation window for Lu Pingan to promote digital projection technology and cooperate with online ticket purchase.

At present, most of the domestic projection modes are still film-based.

It’s not that digital copies have not been promoted, but that cinemas have not been able to fully implement digital projection technology.

What this brings is a lot of increased costs for many producers.

There is a huge price difference between film copies and digital copies, with one costing a few hundred yuan and up to over a thousand yuan, and the other easily costing tens of thousands.

Judging from the current playback effect, there is actually no difference for ordinary movies.

Which one is more applicable is actually clear at a glance.

But it costs money to transform theaters into digital projections.

The relevant technologies were all overseas before this, and the country was stuck in a state of "stuck", which can be said in one word: expensive.

In this regard, Planet Cinemas, which has its own technology, has become the first cinema in the country to complete the transformation of digital projection, and the first cinema in the world to complete the full projection model.

Film, digital, IMAX, etc., everything from the traditional to the future.

Now that we have completed our own transformation and upgrading, it is time to cooperate with China Film and Television to give back to the public.

Of course, it is said that it is giving back to the public and contributing to domestic films, but in fact it is still a business.

The technology is exported to China Film Digital Co., Ltd., and they promote it. Xingchen only needs to receive a reasonable amount of money.

At this time, the big bosses from the theater chain are here, so it is not difficult to talk.

I believe that with lower prices and technology that is no worse than foreign countries, the technological transformation of projections across the country will be quickly achieved in the future.

Compared with this, the biggest business this time is actually the comprehensive launch of the online ticketing system.

As of the 27th, one week after the release of "Twenty Again", the box office has exceeded 100 million.

The strong performance made everyone marvel at Lu Ping An's movie prowess, and everyone finally set their sights on buying tickets online.

The movie had a box office of 100 million, and the box office from the Internet reached 32 million!

Netizens use various channels such as Penguin and Taobao, or directly enter the "Maoyan Piaopiao" website.

Get all the information about released and upcoming movies at your first glance.

Trailers, promotional materials, and ticket purchasing links provide a super sci-fi, super silky user experience where you can freely choose from cities, theaters, venues, and even seats.

This model, which will be taken for granted in the future, will naturally be extremely shocking to netizens of this era.

Of course, there are still many obstacles.

For example, the payment method is cumbersome, and there are only three theater lines that support online seat selection, with a total of less than 300 theaters.

Generally speaking, the track for ticketing has just begun, and there is still a long way to go in the future.

But the Internet’s disruption of lifestyles is indeed not just talk.

So some people come here for the movies, while others come simply for a taste.

So much so that "Twenty Again", which is currently in theaters, has received box office data that exceeded expectations.

And it's not just "Twenty Again" that has benefited from this.

The other movies currently released on the website, such as the upcoming "Initial D" and "Painted Skin", have a pre-sale box office of almost 10 million. Among them, the online pre-sale box office of "Initial D", which was released earlier, is even more It’s almost surpassing the record of “Twenty Again”.

Of course, the most comfortable ones, besides Xingchen, are the small film producers who dare to try new things.

For example, "Xinjiekou", a film directed and starred by Xuecun, is expected to be released on July 14.

Huang Bo played a small role in this film, and it was precisely because of Huang Bo that "Xinjiekou" got a ride on it.

The film's pre-sale box office has so far exceeded 1.5 million.

You know, the cost of this movie is only 3 million yuan. There were 13 film copies of the film in Beijing, Shenyang, Dalian and other places. The box office in three days was only 300,000 yuan. Until it was released, the total box office was less than 1.5 million yuan. !

Of course, Xuecun didn't know about the original time and space, but for now, with pre-sales of 1.5 million, it is almost possible to see the money back in the future, which can already make the film crew set off firecrackers to burn incense.

There is also "The 601st Call" from Tang Dynasty, which was released at the end of July. Because Hu Ge stars in the film, the film has attracted much more attention than "Xinjiekou". The pre-sale has just started, and the box office for the day has already exceeded 30 Ten thousand, maybe even reaching 3 million is possible.

There are also many other domestic films that have achieved good pre-sale box office results.

Anyone with a discerning eye will know at a glance how big the dividends brought by the Internet are. After all, many of those movies were prepared for "one-day trips". Now it seems that they have to stay for a few more days.

The strong online consumer sentiment has also led to many filmmakers sending requests for cooperation.

Cinema chains, film studios, advertisers, etc.

Of course I'm happy with this.

This is what a ticketing service platform is supposed to do.

So by taking advantage of the gathering of filmmakers at the Shanghai Film Festival, he can be regarded as having a wave of conference sales.

Whether it’s screening equipment or online ticketing, everyone currently has no other choice.

Lu Ping An is also very fair and only makes reasonable money.

Therefore, it is inevitable that Maoyan Ticketing will form a certain degree of monopoly. (End of chapter)