China Entertainment: Director’s happiness is so simple

Arrived on the 29th.

"Pacific Rim" has been released in North America for two weeks.

Compared with "Fantastic Four 2"'s 41 million in its second week, after a tumultuous first week at the box office, this week's "Ring Tai" completely blew it away.

However, the overall box office was not as good as the first week, with only 57.6 million taken this week.

Because there are many new movies released in North America at this time.

"Ocean's Thirteen" also starring Matt Damon.

Columbia's animated mockumentary "Surfing the Penguins".

It also promoted the strong series "Hostel 2", "Fake God 2" and "Die Hard 4".

The pressure on Pacific Rim appears to be much greater on paper than it was two weeks ago.

However, the box office of "Huan Tai" this week is still strong. Judging from the comprehensive reasons, the main reason is that "Huan Tai" has a strong reputation. The reputation of other movies is mixed, and the good movies are not particularly explosive.

In addition, "Pirates of the Caribbean 3" has been released for more than a month, and its deterrent effect has begun to decrease, which has offset the impact of the new film.

Thanks to the combination of various parties, "Huantai" has maintained its advantage.

However, Lu Pingan does not have much hope as to whether the box office can continue to maintain this high point in the future.

Because as I said before, the golden period for "Ratatouille" to be released in North America is actually only about two weeks. Wait for "Ratatouille" tomorrow, "Transformers 1" the day after tomorrow, and "Harry Potter and the Order of the Phoenix" a week later. With these things in mind, it is basically impossible for "Huan Tai" to continue to make great progress.

Fortunately, the current result is that the task has been successfully completed.

Good box office results, basically achieving return on investment.

The most important thing is that "Huan Tai" has achieved success as an original movie, and the meaning here is actually more important to a certain extent than the resurrection of "Batman".

This is different from making an original horror film that became a big hit.

The audience for horror films is completely different from the audience for such large-scale productions.

Similarly, this is different from the exclusive fan group of "Batman" and the literary and artistic groups to which award-winning films such as "Brokeback Mountain" and "1937" belong.

This time it’s on a wider, public level.

There is no particular tendency among the movie-watching public, and there is no obvious group division. Most of them are passers-by who represent the broadest group.

Can achieve commercial success at this level.

It can be said that this is the true "national character" at the mass level.

It will be much easier for Lu Ping An to engage in original and large-scale productions in the future.

The North American mission was basically completed, and Lu Pingping went back to China with the main creators that night.

Landed in Beijing on the 30th.

At this time, "We Come from the Future" has been released in mainland China for a month.

Also because there are no special restrictions on piracy, the box office is not very high, only 220 million ~

For this number, Ning Hao and others have opened three bottles of champagne.

It is opened once for more than 200 million, and once for every 10 million thereafter.

Like a diaosi who got rich overnight.

Fortunately, this was done secretly, otherwise as the winner of the Oscar for Best Cinematography, he would definitely be embarrassed!

Compared to the box office of "We Come from the Future".

At present, the box office of "Huan Tai" is even more explosive.

After returning to the company, Wu Guohua happily brought the data.

At first glance, Lu Ping'an was surprised.

Tomorrow is the premiere. Currently, the online pre-sale box office of "Huan Tai" on Maoyan Ticket has exceeded 200 million, reaching 216 million!

And that's just the network aspect.

The total of other channels is about 50 million, which means that before "Huan Tai" is released, the box office has already reached 266 million!

“Exceeded expectations.”

Lu Ping'an said with emotion.

"Yeah, it's all inspired by "Fantastic Four 2"."

Wu Guohua pointed out the data with a smile.

The overall surge in pre-sales started with the defeat of "Fantastic Four 2".

"It is better to produce and sell by yourself than export to domestic sales. It's a pity that "Kung Fu Panda" was scheduled to be released early, otherwise it should have followed this path."

After Lu Ping'an regretted slightly, he asked again: "The other channels don't seem to be very high. Is there anything fishy in them?"

Wu Guohua nodded and said: "Some theaters are indeed engaging in small tricks, but Director Han takes it very seriously this time, and the overall impact is not much."

"So 50 million is probably the upper limit of traditional pre-orders?"

"Yes, the impact of the Internet is relatively large, and theater seats and pre-orders are limited. 50 million is indeed the ceiling of traditional methods."

"So the final box office actually has a limit."

Lu Ping'an sighed slightly.

There are only so many domestic theaters at the moment, and with such a high pre-sale box office, it has actually squeezed most of the first week's box office in advance, so the overall box office growth in the first week after the release in the future may not be that ideal.

But there is nothing we can do about it.

It’s already awesome to be able to do this now.

After all, besides him, who else can hit the box office limit in the pre-sale stage?

"Then let's focus on the defensive side, especially piracy."

Wu Guohua nodded to express his understanding.

Xingchen's two recent movies, "1937" and "We Come from the Future", did not put much effort into this aspect because of their special nature.

But this time it's different.

Pre-sales are close to 300 million, and no one knows how high the box office will be in the future.

An explosive record is just around the corner. If piracy comes to the rescue, Xingchen will definitely become a big joke, and colleagues will definitely add insult to injury, so this time we must be ruthless!

At this time, colleagues in the industry have indeed been shocked many times.

Everyone knows that Lu Ping An is awesome.

But in the past few years, his domestic box office revenue has been around 400 million, which is considered to be the top.

Although there is a slight gap between other companies and him, the one closest to him is Lao Mouzi's "Golden Armor" for less than 260 million.

The gap between other movies is almost 100 million to 200 million.

This gap seems big, but in fact, more than 100 million is nothing to everyone.

Everyone is very good at finding reasons.

Bad luck, the announcement was not in place.

Or maybe Lu Ping An has a theater chain, maybe it's a fraud, or maybe it's not stolen from the box office, etc.

Anyway, a little here and a little there, cumulatively, the gap of one or two billion seems to be easily made up.

As a result, this pre-sale almost exceeded 300 million? !

This is really going to be released for a month, why not just go for 560 million? !

This makes people wonder whether they and Lu Ping'an are working together in the same market!

Of course, everyone knows the objective factors.

The movie has been successful in the United States.

Defeating a Hollywood blockbuster head-on is indeed quite tough.

So the quality of the movie will definitely not be bad.

But everyone will also be curious.

How good can this movie be?

It is said that special effects are used a lot.

Is this the code for wealth?

It is also said that Matt Damon has a strong box office appeal in the United States.

So can we also learn?

With all kinds of moods.

Everyone walked into the premiere of "Pacific Rim" on the evening of July 1st.