China Entertainment: Director’s happiness is so simple

"Since the special effects of "Pacific Rim", we have once again been shocked by the breakthrough of domestic animation technology."

"From the perspective of Kung Fu movies, the plot is not very new, but from the perspective of domestic 3D animation, you can see the hard work of the production team in every second, and you are moved and proud of it."

"When I saw "Monsters, Inc." and "Ice Age" earlier, I imagined that within ten years, we would be able to create such animation. My friends said that I was just dreaming. Let alone ten years, twenty years may not be possible. I did it, but now, seeing the dust scattering the sunlight and the hair trembling with the movement, I can't tell whether it is a real shot or an animated water wave. The answer is already clear. It doesn't take twenty years, nor ten years, but It’s been five years. To be more precise, as early as 2002, when Ping An came up with the panda idea, we were already on par with the world.”

"From the perspective of a kung fu movie, the plot is actually not very new, but it can still be seen that Xingchen has achieved the perfect balance between plot and effect."

"The plot is actually really good. What I want to say is that some of the lines in it are really very good. It can also be said to be some of the feelings when watching the movie. For example, what Dad Duck said is absolutely right. We Why follow the crowd and fight for things that don't belong to you? Find your own place, everyone is born with value! You need to discover it!

Wugui Zhenren’s words are the most classic, why not seize the moment? This is the most important."

"I saw the education problem from "Kung Fu Panda". We are not Kung Fu Panda, we are better than Kung Fu Panda."

"Am I the only one who thinks Tailang is talking about his childhood?"

"I didn't expect that animals combined with martial arts would be so enjoyable to watch. The animals exchanged moves with such swiftness and sharpness that it was dazzling. One second of footage was crammed into at least half a minute of moves."

"I have always felt that Lu Ping'an's movies are rarely rustic, and it is still the case this time. Even though it is a cartoon, the production technology is world-class, and the elements that show my Chinese culture make me wet my eyes, and I can make a lot of money. The local martial arts world can definitely be described as trendy and cool.”

The next day, the reviews for "Kung Fu Panda" came out.

From then on, the world no longer had the cry of "I hate that the Chinese can't make such cartoons."

In terms of ratings, Douban’s current score has reached 8.6.

Most still focus on technology.

Second is the plot and pictures.

In fact, in terms of plot alone, this film would be rated at most 8 points.

The subject matter is not new and the plot is relatively simple.

But with the blessing of technology, everything is different.

This is a domestic sentiment.

At this time, the majority of movie fans have also seen various reports and film reviews.

Then they entered the theater one after another.

What follows is an hour and a half of wonder.

After leaving the theater, I started calling friends to come and enjoy this "highest level of domestic animation".

It's just that such popularity and admiration are not particularly high in the eyes of some people.

At present, it seems that it is still inferior to "Pacific Rim".

The movie-watching frenzy set off by "Huan Tai" in China is comparable to that of "Transformers".

Even so, the international box office of "Huan Tai" currently does not reach 500 million.

So Lu Pingan said that the future box office of "Kung Fu Panda" will be at least as good as that of "Huan Tai"?

Many people expressed doubts.

It's just that they don't know.

In fact, it can truly reflect the future viewing effect of "Kung Fu Panda" internationally.

In fact, we can’t look at the reactions of domestic adults after watching the movie.

But it depends on the reactions of young children after watching the movie.

Adults think more.

Kung fu and character images are not particularly attractive to everyone.

But teenagers and children are different.

They haven't been exposed to so many kung fu movies.

At the same time, I am full of yearning for the element of Kung Fu.

Just like foreigners.

Plus cute pandas and other animals.

And the plot depth is just right for them without being childish.

There are also incredible action scenes.

Combined, the attraction is simply overwhelming.

This can be seen from the sales of animal dolls sold in various stores of Planet Cinema that day.

This time, Planet Cinema is free for children under 1.3 meters tall, but they need to be accompanied by their parents.

Then it attracted many parents to go to the cinema during the summer vacation.

Then after watching the movie, the children's eyes were brightened, and they started to behave and roll around when they saw the dolls.

I want Abao!

I want a fierce tiger!

I want real turtle

After getting the doll, he started chanting the move: Wuji Finger-twisting! Acupuncture! Ada.

All the popular and trendy works are always the favorite of children.

Just like when "The Wind and Cloud" was broadcast, the cry of "Blood Drinking Mad Sword" resounded across the country.

It's similar this time.

The middle school souls of the teenagers have awakened again.

As a result, the surrounding products sold like hotcakes.

Then I went home and showed off in front of my friends, and the next day, another parent was dragged into the cinema by their children.

Of course, those who can best reflect the future international prospects are still the foreign film producers in China.

On the evening of the 2nd, after Lu Pingan concluded the animation technology sharing session, Hu Qingquan brought good news.

"How about it?"

"It's done!"

Hu Qingquan smiled and took out a stack of contracts, and then talked about the results.

To put it simply, this time "Kung Fu Panda" will eventually sign distribution agreements with a total of 166 companies in 72 countries and regions around the world.

It will be released in theaters around the world starting in August and is expected to last for at least three months.

Many of the distribution agreements have already been settled. The difficult part is the dozens of large companies that came to the scene yesterday.

And now.

Panda + Kung Fu, plus the theme is universal and positive, with no obvious ideological propaganda.

Coupled with the direction of a major international director and extremely excellent production quality.

In this wave, the buyout release price of "Kung Fu Panda" directly reached over 52 million.

This does not include North America, the world's largest market.

"Record-breaking!"

Lu Ping'an was very happy.

The distribution revenue of 52 million is the highest figure among all Xingchen movies so far.

In this way, all the investment of the Star Animation team over the past five years has been repaid.

For film producers, if you do the math, the global box office of "Kung Fu Panda" in its original time and space is about 600 million U.S. dollars. Subtracting the sub-regions such as North America and East Asia, the remaining output will be about 300 million U.S. dollars.

If the film studio takes about 30% of the gross profit, it will definitely be no problem to make money, and it may be possible to make more, because the global box office this time may be higher than in the original time and space.

So you can actually sell it at a higher price.

"Yes, we still underestimate the popularity of kung fu themes internationally."

Hu Qingquan couldn't help but sigh.

When it comes to the best-selling Chinese movies, they are actually kung fu movies.

It’s just that Lu Ping An has never photographed this subject, so there is indeed some gap between the actual negotiation and the earlier investigation.

But overall, everyone is actually very satisfied.

Because first of all, film producers have their own views on the future market prospects, and Lu Ping An will not use 600 million when they say it is 600 million.

Besides, this is not a one-vote deal after all.

Because this time it’s not just about cooperation in film distribution.

It will also include more derivative cooperation projects in the surrounding areas.

Various businesses such as dubbing, soundtrack, peripherals, etc. will keep up with us and work hard to run this project well.

When the next episode of the series comes out, that’s when the real money will be made.

With a deeply rooted IP fan base, we can do more things in the future.

So the next step is to see how far this panda can go. (End of chapter)