China Entertainment: Director’s happiness is so simple

Entering December, the global film market has entered an active period.

There is a Lunar New Year show in the Mainland and a Christmas show in North America. It is a box office carnival for all kinds of movies.

In the Mainland, annual blockbusters "The Legend" and "Assembly" are ready for release.

"The Signature" was screened first.

Reviews are as positive as ever.

Mainland movie fans are also eager to watch it after it is officially released.

For mainland movie fans and mainland media, in addition to the information on the mainland's Lunar New Year movies, what everyone is most concerned about right now is the Christmas movies in the United States.

For many senior movie fans, this year’s North American Christmas season is a treasure trove.

Many people can tell you how many blockbuster movies will be released during the Christmas season in North America this year.

Will Smith's "I Am Legend", Disney's "Rat", Nicolas Cage's "National Treasure 2".

"These three are our biggest opponents in "Kung Fu Panda"!"

The old man walking in Beijing said this to the old lady next door.

After saying that, another uncle joined the battlefield: "You are wrong, there is another one."

"One more?"

The smell of gunpowder began to rise.

The uncle was not afraid at all: "The American version of "The Bucket List" will also be released on the 14th."

"Hey, how can it be the same? It's a civil war at most!"

"Just tell me if you are your opponent."

"That's different."

"It seems you don't understand."

"I don't understand? Then I have to argue with you."

A street fight soon began.

The reason why the Christmas season in North America is so popular this year is naturally because "Kung Fu Panda" is about to land in North America.

The current global box office of "Kung Fu Panda" has reached 490 million US dollars.

When it is released in North America, whether it can break through 700 million US dollars in one fell swoop has become a matter of concern to countless people.

700 million US dollars, which is the top box office performance in the world.

According to some media statistics, if "Kung Fu Panda" really takes in a global box office of US$700 million.

Then "Kung Fu Panda" will become the sixth in the history of animated films.

The top five are:

"Finding Nemo" in 2003 940 million

"The Lion King" in 1995, 960 million

"Shrek 2" in 2004 920 million

2007's "Shrek 3" 790 million

"Monsters, Inc." in 2001 740 million

Film history achievements are only one of the meanings.

If it really gets 700 million, it will far exceed the global box office of Neon's "Spirited Away" and "Howl's Moving Castle".

This also means that together with animation, China has regained the Asian highlands and officially ranked among the top ranks in the world.

And such a broad significance can be known to the public, but it still depends on the propaganda tilt from above and the aura brought by "domestic movies".

After the news of "Kung Fu Panda" became a hit overseas more than a month ago, everyone has witnessed the global box office of Panda rising from 410 million to 490 million.

The extremely high box office means that domestic films are taking one step at a time in the international arena. While causing foreign movie fans to go crazy, it also gives mainland people a step-by-step boost in confidence.

Combined with the approaching 2008, this is a national sense of pride.

It can be said that almost everyone who is Chinese now knows about the giant panda named Abao who is about to make history.

What this brought about was the spread of elements of "Kung Fu Panda" across the country.

It ranges from all kinds of signboards and advertisements.

Everything as small as homework books, pencil cases, school bags, clothing, etc., all have the image of Kung Fu Panda.

Its popularity is second only to the current number one, who is also a member of the national team: the Olympic Five Fuwa.

Of course, there will definitely be a lot of pirated copies here.

Xingchen has a very open attitude towards piracy.

During the market rush, it is not a big problem to turn a blind eye.

But for some random people, we definitely can't just sit idly by.

You can use it, but you can't use it blindly.

For example, put Po into a bikini.

With this kind of unique skill, even if Lu Pingping doesn't care about it, the market supervision department will kill you.

Have you ever seen anyone who dared to fool around with the five Olympic lucky babies?

Now Kung Fu Panda is almost treated like this.

In this way, for China, it is only a matter of time before "Kung Fu Panda" becomes a super IP.

Can Abao become a truly international super IP next?

This depends on the final battle, which is the market response of North America, which has the commanding heights of various cultures.

Mainland movie fans, colleagues and superiors are all looking forward to this.

And for Lu Ping'an.

He still has a lot to do to succeed in North America.

"Kung Fu Panda" landed in North America. In the eyes of most people, this is just a matter of a single movie.

But for Lu Ping An, this is an important step for Xingchen in its international territory.

If you want "Kung Fu Panda 1" to be a big hit in North America, it won't be a big problem.

But we want movies after "Kung Fu Panda 1" to have a fair market competition environment.

Then we have to work hard at a deeper level.

Therefore, before the film was released in North America, Lu Ping'an also flew to North America to begin final negotiations on the animation business.

Coming to North America this time is considered a half-national mission.

"Kung Fu Panda" has great influence, and Lu Pingan has enough time to promote it in North America.

Before the official promotion, some things must be finalized.

Now "Kung Fu Panda" is gaining popularity.

For Hollywood, if a movie that advertises itself as Hollywood but whose actual production team is all Chinese has achieved such good results, can Hollywood really watch it?

Of course, there is no problem with an average, money-losing movie, but now that the global box office of "Kung Fu Panda" is rushing towards 700 million, and it is aiming for the top five box office in global animated film history, can everyone still sit still?

So this time, Lu Ping An will definitely have to make many negotiations on interests.

To put it bluntly, this is a ceding of interests.

The good news is that Lu Ping'an is no longer an unknown little player. He has long been qualified to sit on the negotiation table as an equal in front of all types of capital and speak loudly.

So this time it is not a cessation, but a deep binding for mutual benefit and win-win results.

The negotiations went very smoothly.

Everyone reached a preliminary consensus on the first day.

Next, Lu Ping An’s Stars will have an in-depth cooperation with DreamWorks.

It's said to be DreamWorks, but it's actually DreamWorks Animation, not Spielberg's DreamWorks parent company.

But there is a relationship between the two, because DreamWorks Animation was spun off from DreamWorks a few years ago.

So strictly speaking, Lu Pingan is still cooperating with Spielberg.

However, as a listed company, Spielberg's personal imprint has long been diluted, so it is not a big problem.

All current DreamWorks Animation projects are distributed by Paramount.

So "Kung Fu Panda" is also released by Paramount.

The relationship between Ping An and Paramount is already good. The two parties have already had a deep foundation for cooperation in the Wonderful Night series, Brokeback Mountain, etc., and now of course it is getting even better.

The next step is further cooperation.