China Entertainment: Director’s happiness is so simple

The popularity of withdrawing from relationships is huge.

It seems that Xiangjiang intends to suppress the popularity in the mainland.

So the news that "John Woo's "Red Cliff" was secretly completed last month was released the next day.

Finished last month.

Dare you release old news?

So the role it can play can be imagined.

In fact, even if "Red Cliff" had a grand finalizing ceremony.

Basically, it can't suppress Edison's popularity.

Because the Edison incident is already extremely popular, firstly, and secondly, those with more sensitive noses can already smell the wind direction from the upper levels of the mainland.

Otherwise, if you look carefully, is "Lust, Caution" still popular now? Can Tang Wei still appear in mainstream newspapers and media?

It's just that Edison is very popular now. One is performing real combat in reality, and the other is playing house in the movie. It goes without saying who should be reported at this time.

In the film industry, news about the completion of "Red Cliff" surfaced and then disappeared, while news about "The King of Kung Fu" spread all over the place.

"The King of Kung Fu" is scheduled to be released at the end of April. Those who are well-informed already know about it and will only report it after Edison's storm has passed.

Huayi's confidence is super strong.

He actually started to imitate Zhang Weiping and negotiate terms with theaters.

Lu Ping'an even knew that Huayi had decided to choose "The King of Kung Fu" for overseas distribution.

So he couldn't help but wonder, had he gone too far by letting people praise "The King of Kung Fu" so much in Hollywood?

Turning around, he looked at his own project.

"Yangtze River No. 7" has been in theaters for three weeks now.

The last two weeks are after the Spring Festival.

At present, the total box office of "Yangtze River No. 7" has reached 302 million. It is difficult to break 400 million, but it is still possible to break 350 million.

And "Yangtze River No. 7" was able to achieve such results during the Spring Festival.

It also made Lu Ping An completely determined. In 2009, it was the time for Lu Ping An to start a new schedule strongly.

Specific strategies have been roughly planned.

That means you don’t need a movie to develop it.

If you want to do it, just turn it up.

Let’s have a blockbuster movie, plus a few high-profile, low-budget movies, mainly comedies.

Make the Spring Festival schedule lively!

In this way, blockbusters can attract traffic, and the cost is small without fear of loss, which is perfect.

Specific publicity will begin in the second half of the year.

Extend the warm-up period and do something big!

Of course, it’s still early for this to happen, so we can slowly add it up.

Finally, I set my sights on "Kung Fu Panda".

On the 24th, "Kung Fu Panda" finally reached its global finale.

And the final place is the Oscars ceremony in Los Angeles.

This time I didn’t go to the Oscars safely, I wanted to go to the Olympics.

The Oscars expressed their understanding, so Bao Qingqing will accept the award on stage instead of Lu Pingan, if she can win the award.

Earlier, DreamWorks Animation and Lu Ping'an had said that it would not be a big problem for the film to win awards this time.

However, after the Spielberg incident, Lu Ping An did not have any expectations for this.

After all, one of the shareholders of DreamWorks Animation is Spielberg.

As I said before, there may not be any obstacles overtly, but I can't say for sure secretly.

So this time he just thought of the worst.

It’s just that many things are counterproductive.

This time it was pretty good.

In the end, "Kung Fu Panda" defeated "Ratatouille" and won the Oscar for Best Animated Feature Film.

Bao Qingqing said at the beginning that she would never embarrass the Chinese people, but as soon as she came on stage, she burst into tears with excitement. Fortunately, this kind of scene is the most popular among foreigners. Seeing the thin and small Chinese being so excited, the applause continued. More than a minute.

After winning the award, the domestic attitude towards it was as expected.

This is not the first time Lu Pingan’s film has won an award, nor is it the second time it has won an award. With the short film included, this is the fourth time it has won an Oscar!

Doing things in one go only then leads to failure.

Having won the Oscar four times, although the country is still in shock and the animation industry is buzzing, in general, it is still difficult for many people to get the same strong sense of joy as when the Oscar was lit for the first time.

So from an overall social level, the popularity of an Oscar statuette is still not as high as the popularity of Edison Xi's withdrawal from the entertainment industry. Of course, there is a reason for this. After all, Edison Xi just retired from the entertainment industry the day before yesterday, and many people have not yet digested it.

"Kung Fu Panda" won the award.

Someone from DreamWorks Animation called Lu Ping An immediately and said that he hoped you would like this gift.

Lu Ping'an smiled softly, expressing his Q.

In fact, in his opinion, it was expected that "Kung Fu Panda" defeated "Ratatouille".

First of all, in terms of box office, the current global box office of "Kung Fu Panda" has been fixed at US$745.1 million, making it the fifth highest box office in the history of global animated films!

"Ratatouille" only has 620 million.

Secondly, "Kung Fu Panda" crushes "Ratatouille" in terms of global and North American influence.

In the words of Oscar rules.

As I said before, thousands of judges voted, many of whom had not even seen the movie, and they all voted blindly.

This is also one of the biggest flaws of the Oscars that has been criticized by many people.

On this basis, among the thousands of judges, which one is more popular: those who have heard of "Ratatouille" or those who have heard of "Kung Fu Panda"?

Apart from anything else, when giant pandas became popular all over the world in November 2007, everyone must have heard of this movie, right?

In contrast, what about the mouse?

Let’s take a step back.

Rat or panda, which one do you choose?

Let’s talk about professionalism.

The quality of "Kung Fu Panda" is no worse than "Ratatouille".

Therefore, it was basically expected that "Kung Fu Panda" would win.

Of course, Lu Pingan also knows that the award for "Kung Fu Panda" this time is actually related to the release time.

If we place it next year, we will have to compete with "WALL-E" the year after that. This is also the situation in the original time and space.

In North America, Wall-E's influence is greater than that of Kung Fu Panda, and Americans love mechanical things.

So this time, it should be said that "Kung Fu Panda" won the award at just the right time.

As for DreamWorks Animation?

Lu Ping'an was not prepared to say anything.

Anyway, people said, this is a gift, so just accept it.

As Master Oogway has said, yesterday has passed and the future has not yet arrived. Today is only a gift. Just cherish this gift.

Looking back, "Kung Fu Panda" won super high box office and won an Oscar.

This time I made a lot of money.

According to calculations, the total revenue of "Kung Fu Panda" will be around US$200 million.

And this does not include the future disc market.

After making so much money, of course Lu Pingan will not forget the heroes.

The first dozen or so backbones of Bao Qingqing's animation team directly divided the rooms and bonuses. In 2008, housing prices in the Fourth Ring Road were about to exceed 20,000 yuan, but the total cost of a dozen suites was less than 30 million yuan. Of course, the most important thing is The problem is still household registration. This time, five people can solve the household registration problem, and the rest line up to wait for Xingchen’s quota for next year.

The rest were given bonuses plus travel, digital products and other items. On average, each person received a six-digit bonus, which was enough to pay the down payment for a house outside the Fourth Ring Road.

There are two other great heroes.

That is Cheng Long and Guorong.

Cheng Long can be regarded as taking the greatest credit this time, helping "Kung Fu Panda" run around the world for more than three months.

Lu Pingan directly announced that he would give him a red envelope worth 10 million US dollars and tell the world.

Cheng Long was very happy, but privately he was only willing to accept US$2.88 million, and the US$2.88 million was settled by the two of them after talking on the phone for more than an hour. Cheng Long's original intention was to get 880,000 US dollars, just for good luck. , Lu Pingping is certainly not happy.

From a practical point of view, Cheng Long gave the film platform more than three months. Although he gave 5 million, it was actually very good value for money, so 10 million is definitely more, but 288 is definitely no problem.

In the end, the two reached 2.88 million.

Cheng Long was very happy.

This is Cheng Long’s character and style of doing things.

You have to give him enough face, he can treat you as a brother, money? Asking for money hurts feelings, it's just a matter of meaning, and then everyone earns enough face and respect.

But if you keep silent and don't mention anything, he can still remember you for a lifetime.

So now, it's just right.

Also with character is Guorong.

Guorong is in charge of the roadshow platform in Asia this time. In addition, he also invested in this film, accounting for 8% of the total share of the film. This time he can make a lot of money.

Lu Ping An paid him dividends in advance and also offered to give him a red envelope of US$10 million.

Guorong also declined directly like Cheng Long, but Guorong didn't talk nonsense so much. He said directly: "Okay, 5 million, transfer it to the fund."

Lu Pingan agreed directly, which was also his original intention.

So this is also a good idea of ​​his character, knowing that he will not accept it, and Lu Ping'an will continue to donate, so he simply calls for 10 million, and publicly donates half of the name to the Panda Conservation Base and the Red Panda Conservation Base. The Cross Society and many other organizations made great fortunes.

At this point, "Kung Fu Panda 1" comes to a perfect end.