China Entertainment: Director’s happiness is so simple

You must know that the average age of moviegoers around the world is less than 24 years old. In other words, the current movie market is when the post-90s generation is in charge.

What are the characteristics of the post-90s generation?

Lu Ping'an was born in the 1990s in his last life, how could he not know?

A simple summary is: open-minded, following trends, not particularly familiar with relatives.

In addition, the earliest post-90s generation are all in their sophomore year.

It’s the age when you can’t sit still the most.

I have some money in my pocket again.

New Year's Eve.

Can you stay at home?

So the midnight show is specially designed for them.

Of course, the reasons don’t stop there. Lu Ping An then reported the data.

In 2009, 65,000 people participated in the New Year's Eve event on the Bund in Shanghai.

Other provinces and cities have similar New Year’s Eve activities.

The participants are all young people.

It has never been so lively before.

"Times have changed, and next is the world of the post-90s generation." Lu Pingping said, spreading his hands.

Wu Jing was still confused: "Are those born in the 1990s so crazy?"

"It's not crazy, it's free. The earliest post-90s generation have gone to college and have their own social circles, especially those in first-tier cities. There are many rich people who are also fashionable. There are activities like the New Year's Eve party on New Year's Eve. I'm happy to Of course there will be many people participating.”

". You're still a little crazy. Shouldn't you be at home during the vigil?"

"Of course you born in the 60s don't understand those born in the 90s."

"I'm 70, okay." Wu Jing laughed, and then asked, "Then what type of role do you think I am suitable for?"

"Have you ever thought about playing a soldier?"

"soldier?"

Wu Jing's eyes slowly glowed.

Lu Ping'an didn't say anything more, just pointed it out.

Time soon came to New Year's Eve.

As of this morning, the pre-sale box office of Star's three Spring Festival movies finally exceeded 200 million, reaching 248 million. Yesterday, the single-day increase was nearly 70 million.

The pre-sale box office has increased significantly.

Lu Pingan's personal appeal and his confident speeches over the past few days began to take effect.

Of course, the most important thing is that many people were on the Spring Festival travel some time ago, and now that they are home, they have time to do other things, such as pre-purchasing movie tickets.

But even so, the pre-order box office of three movies worth 200 million is still bleak for Star Movies.

But Lu Pingping was not worried.

Because it depends on which angle you look at it.

If you keep watching it from the perspective of "Star Movies", this pre-sale box office will certainly not be enough.

But looking at the pre-sale box office during the Spring Festival period, this data can already prove that the Spring Festival period has huge potential!

The total box office of all movies on the Spring Festival last year was less than 60 million, including blockbusters like "Yangtze River No. 7".

Now his three movies have earned close to 250 million, which is pretty good.

In other words, after this time, it is basically a fact that the Spring Festival stalls have been successfully opened.

Of course, for Xingchen, it still depends on the box office of the movie.

If it's too low, it certainly won't look good on your face.

But Lu Ping'an is still not worried.

Because movies still rely on word of mouth.

Maybe my grades were low a few days before the Spring Festival, but I could still catch up after that.

So it's not a big problem.

It’s New Year’s Eve soon.

Early in the morning, Lu Ping'an reconfirmed the preparations for the Spring Festival stalls of all departments. At noon, relatives from both sides of the original owner's father and mother gathered in the courtyard.

This year is quite special.

The Spring Festival Gala in 2009 attracted much attention, and after the Olympics, the director of the Spring Festival Gala was subject to election.

The two families haven't been together for a long time.

So this year we happened to have dinner together, and then the two families went to watch the Spring Festival Gala together.

Relatives said they would watch a movie together on New Year's Day.

Lu Pingan laughed: "That's just right. I feel relieved when my uncle is here. If someone has a dislocated jaw, he can be treated on the spot."

The lively New Year's Eve dinner was finished early, and in the evening, the two families went to the scene.

Lu Ping'an watched the Spring Festival Gala with the remaining creators of the three movies.

The main creators who stayed in the capital this time include Lu Pingan, Ning Hao, Fan Wei, Ge You and others, plus Zhang Songwen and other friends.

Baoqiang and others returned to their hometown.

Their mission is to build momentum through road shows in their respective identities after the Spring Festival season starts.

Baoqiang’s first stop is Xingtai, Hebei.

Huang Bo’s first stop was Qingdao.

Baoqiang said that he had just talked about this with the government at home. Good guy, I fully support it.

Understandable.

It's rare to find a star, so of course my hometown will treat her as a treasure.

Huang Bo's treatment is a little worse. After all, his reputation is not as great as Baoqiang's, but Qingdao Tourism Ambassador is already negotiating. If the Spring Festival stall becomes a big hit, he will definitely win it.

Liu Qianqian will also perform in Wuhan.

Brother Hu and Xu Shan compete in the Magic City.

Lu Ping'an and others are the base camp, starting from the capital and nomadic in various places.

In the past few days, everyone tried their best to take advantage of their home court.

We will hold a conference in a few days and then go on a roadshow across the country, from first-tier to second-tier cities, and if possible, to third-tier cities and below.

It's good that the three movies are released together. After joining forces, every place they go is star-studded.

So there is no lack of exposure at all.

For this purpose, the crew also chartered a plane to improve efficiency.

In short, it is a goal. During the seven days of the Spring Festival, everyone must give full play to their greatest advantages and deal maximum damage.

Of course, the cost will be quite high.

Coupled with the pre-publicity for the Spring Festival period starting in October, the cost of this publicity and distribution is estimated to exceed 150 million.

But the wonderful thing is that the total paper cost of the three movies is less than 400 million.

The actual cost, that is, the cost after subtracting various sponsorships, is less than 200 million.

Low-cost commercial masterpieces show their advantages at this moment.

Therefore, as long as the total box office exceeds 700 million, there will basically be no loss.

Is 700 million difficult?

Lu Ping'an thinks it's still quite difficult.

Because his goal is to exceed 700 million in seven days during the Spring Festival!

Next, just wait quietly for the answer to be revealed.

Soon, at 8 o'clock, as the bell rang, the 2009 Spring Festival Gala began.

In the courtyard, Lu Ping'an, Ning Hao, Zhang Songwen and Jiang Wen's family who were joining in the fun were eating hot pot and watching TV.

This year’s Spring Festival Gala was pretty exciting.

Jay Clen's "Compendium of Materia Medica" was on the air not long after the opening, and he was paired with Captain Song. It is said that this program is the number one in ratings, higher than Lao Zhao's.

Then came the themes of Wenchuan, the Olympics, and aerospace.

Most songs and sketches are inseparable from these three themes.

After 11 o'clock, the style of painting changed, and "Not Short of Money" by Lao Zhao, Xiao Shenyang, Grandpa Bi and Ya Dan came on stage.

The somewhat sleepy people cheered up, including Jiang Wen.

Lao Zhao's appeal is indeed strong.

Then it's "eyes closed and opened", and the Spring Festival Gala is over.

Everyone stood up and began to pay attention to the situation at the New Year's Eve venue.

At this time, the young night owls in the eight first-tier cities also started to take action.

Where to go next?

Anyway, for these night owls, they definitely can't stay at home. They don't have much in common, so they might as well go out and play.

Some go to Internet cafes, some hang out, some go to karaoke, and some play cards.

This year, they have one more choice.

That's watching movies.

"It is said that Yintai has a New Year's Eve movie."

"Whose movie?"

"It's about stars, and it's three parts. It's said to be super funny."

"Then what are you waiting for? Let's go!"