China Entertainment: Director’s happiness is so simple

"The first Chinese entertainment stock was successfully listed"

"Lu Ping'an is worth over 10 billion"

"Ping An Lu: Stars will continue to produce high-quality films and TV dramas in the future"

"."

Xingchen was successfully listed and its market value doubled on the first day of listing.

Lu Ping An directly jumped from 131st to 16th on the rich list with a net worth of 18.9 billion, second only to Lao He, the boss of Midea Group.

Xingchen’s employees have also directly produced 9 billionaires, more than 50 multi-millionaires, and hundreds of millionaires.

This moment directly shocked the entire domestic entertainment and even domestic society.

The industry has also begun to focus on analyzing Xingchen’s current listing operations and past development models.

"Advantages and Disadvantages of Listing of Chinese Private Media Enterprises"

"The Enlightenment of Xingchen's Listing on the Film and Television Drama Industry"

"."

Various reports emerge one after another.

Even though there have been many in-depth and simple analyzes before this, the media still enjoy it.

As for the reason why Xingchen can develop to this point.

In fact, everyone knows it.

That's the strength of Lu Ping'an himself.

This is the energy of being a top director.

From the earliest award-winning short films, to later international films, and then to industrial films.

All of them are achieved through extraordinary talent.

With outstanding talent and the right time and place, Stars is under everyone's nose. After 9 years, it has grown step by step to an unmatched level.

Just for those in the industry.

If we only analyze this point, it is obviously not enough.

Talent and the like cannot be learned from anyone.

But fortunately, Xingchen did not achieve such a scale solely by the talent of a single person.

Soon the entire industry has dissected out several contents that can be used for reference.

The first is brand.

In the entire mainland film and television drama industry, there are more than 5,000 production companies, of which less than 100 are well-known by name.

Many film and television companies register temporarily just for a film and television drama project, then cancel the registration immediately after the project is completed and start over with a different name.

There are even handbag companies that first get an idea and then find money to start the project operation without any fixed office location or assets.

From the perspective of film and television dramas, most works on the market implement a "project system". A TV series is considered a project. After the project is completed, manpower, material resources, and financial resources are reorganized, and then the project starts all over again.

The names of many companies in the industry are unfamiliar, but if you get in-depth contact with them, you will find that they have actually run many projects. This practice has a certain history in the early stage of marketization of film and television drama production, when it was not yet standardized. Background, but as the marketization of film and television dramas deepens, this approach of establishing a company based on projects is not conducive to long-term development. Only by focusing on branding can we attract more projects.

"Xingchen" has entered the film industry since 2001 and has become famous in just a few years. One of the reasons is that the word "Xingchen" is a resounding sign.

Xingchen's prospectus mentioned that according to the "China's 500 Most Valuable Brands" rankings from 2004 to 2009 released by the World Brand Conference jointly sponsored by the World Brand Laboratory and the World Economic Forum, the brand value of "Xingchen Film and Television" has always ranked first Leading position among domestic media companies.

Based on the brand advantages of "Produced by Xingchen", the initial brand licensing business has achieved a certain scale of revenue and profits.

The second is industrialization.

In the film and television production industry, the "workshop-like" operation method has also resulted in the entire industry having a set of established and humane operating rules. The trend of passing on, helping, and leading is prevalent, and family-owned enterprises account for a large proportion.

Xingchen has introduced a modern talent management system from the beginning, retaining core team members through equity subscriptions and playing their active role.

At the same time, a modern financial management system was introduced, with clear accounts, eliminating the gray area under the family-based and humane management of the project company.

The biggest difference between Xingchen Film and Television and other companies is that Xingchen’s directors, supervisors, and senior managers are not related to each other.

This is the most standard industrial company management model.

And companies like Galloping Horse, Rong Xinda and even Huayi all have the shadow of "family style" to a greater or lesser extent.

During project production, Xingchen carries out modular and standardized management of each business link. For example, in terms of financial management, "income assessment + budget control + capital withdrawal" is the main line.

In terms of operation management, we adopt the flexible model of "Business Department + Studio".

Standardized operations based on flexibility ensure the standardization and high efficiency of the entire business operation system.

In the creative industry, human resources are the most important production factors. In other words, management and business teams are the "first assets" of cultural enterprises. Whoever has an excellent team can attract the funds needed for business development.

Among companies whose main business is movies, Xingchen's management methods are the most modern. This kind of management has indeed eliminated many unpredictable risks.

So now that Xingchen is on the market, countless people in the industry have begun to focus on how to use scientific methods for team building and management.

Of course, from the listing of Xingchen, it is only the second reaction of many companies in the industry to review their own management model, learn from it and make relevant adjustments.

The first reaction is naturally: I want to go public too!

It doubled in one day.

Lu Ping An made tens of billions in one day.

Who is not jealous?

Although our company may not be as good as Xingchen in many aspects.

But you have to look at financial markets from a different angle.

"China's first entertainment stock" was successfully listed and achieved a miracle of wealth.

This is actually another groundbreaking achievement.

This in itself is a huge benefit to the entire industry.

Just like Lu Ping An opened the Spring Festival stalls, future Spring Festival stalls may not be as good as the first Spring Festival stall, but the slot has already opened, which is of great significance.

With the stars taking the lead.

Subsequent listings of companies will encounter less resistance.

At the same time, after the hot money in the market missed the first wave of dividends from Xingchen, they will naturally not miss the subsequent dividends.

The market has opened, attention has surged, hot money is ready to move, and follow-up funds are flowing in.

At this moment, several companies such as Huayi are also entering the sprint stage of listing.

A new era has begun.

Today's stars are beautiful.

The happiest people are the Xingchen employees.

"Mom, my son is rich. Yes, he will buy a house in a few days. You can come to the capital to live with him."

"Minmin, it was the biggest mistake of your life when you abandoned me!"

"Dad, yes, it's on the market, not much, just 6 million, hahaha."

"Sister, if you really can't do it, just divorce that person. Your brother is rich!"

"."

A company goes public and creates hundreds of millionaires.

Every new millionaire has his or her own personal bible.

And a feast of wealth also completely wiped away the bitterness and bitterness of the past.

Tonight is a sleepless night for internal entertainment, and it is also a sleepless night for the stars.

And after the carnival, everyone did not forget what was most important.