China Entertainment: Director’s happiness is so simple

There are currently three TV series on Stars.

"Beauty's Scheming" is still being filmed and will be completed soon.

"Shun Liu" and "My Group" were released in early July and early August respectively.

The former has good ratings and is currently ranked fifth in the country. It is expected to maintain its top ten position by the end of the year.

The latter's words are the same as the original time and space. The first broadcast ratings were lower than expected. Even though this drama boasts the original cast of "Soldier Assault", the plot is too flat and too boring at first glance, so the ratings will inevitably be affected. .

But similarly, the show also has a good reputation like the original time and space.

The current Douban rating is 9.2, almost becoming the "Best Anti-Japanese War Drama".

Lu Ping'an knows that the ratings of this drama will continue to rise in the future.

This drama with a score of 9.6 is one of the representative dramas of 2009, even the most representative drama, and it can stand the test of time.

So the show is officially a big hit, and it should start from the second round.

It's just that the current results are not as good as expected, and it is indeed a small Waterloo for Xingchen.

However, neither Lu Ping'an nor Han Sanpin looked down upon this kind of "Waterloo".

Both of them know that the TV drama business is just beginning for Xingchen, and a poor performance in a work means nothing.

What matters is what you do next.

The TV drama market is huge, no smaller than the movie market, and it will be the same in the future.

Therefore, after the TV series business is officially unlocked, Xingchen’s market value will have a lot more room to grow.

Currently working on TV series.

The star is divided into two parts.

One is traditional, that is, relying on TV stations.

The other is the future web drama part.

At the moment, of course, I will stick to traditional dramas first.

In this regard, "Shun Liu" and others are already blazing a trail, and Xingchen has also acquired many copyrights, such as "The Legend of Zhen Huan", etc., so there is no need to worry about not having hit projects in the next few years.

As for online dramas, Lu Ping An is still planning to use traditional broadcast channels combined with the form of online dramas, using a fierce drama to build the reputation of the website first.

In fact, the "AYT" video website is now considered one of the preferred websites in the eyes of netizens.

After all, this website has a lot of copyright reserves, no ads, and smooth video images, which is much better than ordinary websites.

But really speaking, everyone’s first choice during this period is of course “Quick Broadcast”.

With "Qvod", you can watch everything.

Until domestic online film and television copyrights are completely established, "Quick Broadcast" will not disappear.

Calculating the time, there are about four years left.

During this period, other video websites basically had no way to survive.

However, Lu Ping An's plan for his own video website is not like that of Aiyouteng in the original time and space.

Instead, it’s benchmarking against Netflix.

Strictly speaking, platforms such as Netflix and Aiyuton are fundamentally different.

Aiyouteng is a video UGC platform, which is the type of work uploaded by ordinary users. Its opponent should be YouTube, not movie distributors.

In the industrial structure, Aiyouteng is a broadcasting unit, so it also has production companies such as iQiyi Pictures, Tencent Pictures, Youku Pictures, etc., but they are often jointly produced, and are rarely exclusively produced by Aiyouteng. .

Naturally, our own production technology cannot be compared with that of major companies such as Hollywood.

Netflix is ​​the world's first streaming media website. It is a production company and a broadcast unit, but it only produces its own content.

Both have their pros and cons.

This is also related to the habits of the market in which it is located.

The main reason why Aiyouten does not follow Netflix in China is not only to reduce risks, but also related to the differences in consumption concepts between China and the United States.

Old and American users are more likely to accept payment for content. However, in the current domestic market, copyright laws and regulations are not perfect. How can we still pay to watch videos? It's obviously not going to work in a short time.

In addition, the technical strength limitation of the platform is also an important reason.

From quality control to playback, Netflix is ​​obviously more professional.

Among Netflix's self-produced dramas, from "House of Cards" to "Squidward", all of them are excellent.

Aiyouteng participates in the production of a TV series, and more than a dozen producers participate together. It is difficult to form a unified opinion. It is no wonder that bad TV series are all over the world.

However, later Aiyouteng did try to move towards high-end drama series, such as "Mist Theater" and so on.

But now, several platforms are still far from truly benchmarking Netflix.

In addition to the above two reasons, there is another reason, which is market coverage.

Aiyouten's basic market is basically domestic, while Netflix is ​​looking at the world.

Such a combination of three points.

This is very similar to the difference between Star Film and Television and other current mainland entertainment companies.

Xingchen is both a production unit and a broadcast unit.

The technical level is world-leading.

The market scope covers the whole world.

Other mainland entertainment companies basically only operate on their own three-thirds of an acre of land.

Therefore, Xingchen’s streaming website is obviously more suitable to compete with Netflix.

However, Netflix’s charging model is not something Xingchen can learn if he wants to.

Their basic base is in North America, with prices starting from disc rentals. Their base is solid and legal.

In our own country, piracy is rampant and free is the rule.

So if you want to completely learn Netflix, it is obviously not suitable.

But overall, it's not a big problem.

Xingchen’s video website can first combine the two.

By cooperating with TV stations and others for broadcasting in the early stage, and then relying on the resource reserves of countless high-quality dramas, even if it is hard to chew, it should be able to build a scale that is unique in the country and on par with the six major ones like Star Film and Television is now.

So the next step for the website is to test the market with a high-quality drama.

As for this first wave of trials, we have to target a larger market.

Focusing on the mainland and radiating to Asia is the goal set by Lupin.

So "Star You" is quite suitable.

Therefore, Lu Pingan directly announced that "Star You" can enter the preparation state.

Everyone in the "Star You" project team's eyes lit up after hearing this, and their expressions instantly switched to "It's finally my turn" and they were very excited.

Seeing this, Han Sanpin was also a little curious about the play and decided to ask back.

At the end of the meeting, Lu Pingan raised the issue of reading the market during working hours.

There is no explicit prohibition, but a reminder is given: "You are so excited now that you are only 200 yuan. In the future, the market value will exceed 200 billion, and you are still not allowed to explode on the spot?"

Everyone laughed, but they also understood that this matter must be taken care of.

Lu Ping An didn't really care. He took this opportunity to ask the company to conduct a comprehensive self-examination in all aspects to suppress this impetuous atmosphere.

After it is over, officially connect to the new management model, and then officially start a new journey.

At the end of the meeting, Han Sanpin also asked about "Star You".

Lu Ping'an just said that he wanted to make a high-quality fashion drama to explore the global strategy of the future Star TV series.

But after hearing that Lu Ping'an was going to film a TV series in person, Han Sanpin's reaction was the same as most people: "The first TV series you filmed yourself is actually an idol drama. Isn't it a bit..."

"A bit down?"

"That's for sure."

"What if it can also become popular in Asia or the world and achieve a great cultural export?"

"If you can really do it, it would be in line with your status."

"Then just wait and see."