China Entertainment: Director’s happiness is so simple

It is a very interesting movie that talks about courage, adventure, friendship, family affection, character growth and other positive energy.

It already has all the elements of “good results”.

Among them, there are also unique minions.

Facts have also proved that the one who became popular the fastest was not Gru, who became more and more lovable as he got worse, but the cute little yellow man.

So after the first week of fermentation of the new IP.

"Despicable Me" officially broke out, and even "Despicable Me" has a nickname, called "Minions".

For a time, DreamWorks and Summit were dumbfounded, and excitedly began to increase the number of screenings.

DreamWorks and Summit also increased the number of screenings in a timely manner.

Soon, the box office data for the second week in North America came out.

In the second week in North America, the box office of "Despicable Me" bucked the trend, earning 86 million in a single week, and also took advantage of the trend to win the second weekly championship.

Winning the championship for two consecutive weeks is not the most important thing. The most important thing is the skyrocketing value of the "Minions" IP.

How significant is this matter?

People on Wall Street are the most sensitive.

After all, this is a brand new cartoon image.

What this brings is not only the successful creation of a movie series, but also the creation of extra chapters. Didn't you see that many media now refer to "Despicable Me" as "Minions"?

Which Hollywood company is not allowed to open a new movie?

Maybe it will be a new series!

Not only that, the value brought by various incomes such as peripheral dolls and copyright licensing is also huge.

As a result, the peak stock price rose directly.

And in the mainland.

What is the significance of a new global IP?

Mainland institutions are also very aware.

The original "Kung Fu Panda" was an example.

Everyone still remembers how much wealth he brought to Xingchen and how much he raised the stock price.

So at this time, the outsiders saw such reports in North America.

Suddenly changed the door.

Reports began to rush.

As for previous reports such as "failure to launch the series" and "swan song".

Now of course the hair is no longer visible.

Instead, various reprints, translations, or on-site interviews and reports in North America and China were released.

For a time, "Despicable Me" and "Minions" topped Weibo's hot searches.

“Despicable Me, which was underappreciated in the Mainland, shines in North America”

"Xingchen Animation's new work "Despicable Me" won the North American weekly crown for two consecutive weeks"

"USD 160 million in two weeks, Xingchen has another hit"

"Another star IP of Chinese animation: Minions"

"North American movie fans are buying Minions dolls [picture] [picture]"

"Lu Ping'an: The prototype of the Minion is Xiao Huangdou, I just imagined it"

"Ping An Lu: Despicable Me has written three scripts. I thought the Minions would be popular, but I didn't expect them to be so popular. I will consider making a Minion feature film next."

"."

Another week later.

By early September.

"Despicable Me" has been released one after another around the world. Some have been released for a week, while others have just been released.

Its popularity remains unabated everywhere.

The biggest discussion point is still the Minions.

The second is the protagonist image based on Lu Ping'an.

Lu Pingan also led the team to launch a global roadshow.

At this time, North America has reached US$210 million.

The cumulative box office in other places has also reached 30 million US dollars.

Plus 230 million yuan from the mainland.

A total of US$270 million.

Relevant agencies predict that it will not be a big problem for the global box office to reach US$500 million in the future.

500 million US dollars, although it is far behind the 700 million level of "Kung Fu Panda".

But this also means that Star Animation’s second famous IP in the global market has been formed.

"Since "Kung Fu Panda", another global series of IP may be born!"

"Analysis of Xingchen's global strategy from "Despicable Me" and "Kung Fu Panda"

"."

All of a sudden, various reports came out again.

Investors were greeted one after another to enter the market again.

Xingchen's stock price also rose in response. Not only did it return to the price two months ago, it also achieved another breakthrough. From more than 70 billion two months ago, it almost fell below 60 billion. Now it has broken through the 240 yuan mark again, and the market value has exceeded 800 yuan for the first time. billion, heading towards 90 billion.

And this time Xingchen’s stock price skyrocketed again.

It also completely widened the gap between Xingchen and Huayi.

This is not about the gap between stock price and market value.

It's about the overall company gap.

The industry and a lot of enthusiasts have gradually started to think that "others can replace Xingchen" because of the skyrocketing price of entertainment's second stock listing.

At this time, I finally realized that the top companies in the world are different from others!

What is a top production company with an eye on the global market?

There is only one Xingchen family in the country!

As for others?

If you don't get good results, it's better to just call it a "mainland entertainment company."

And after a little emotion.

Everyone soon realized one thing.

Did Xingchen buy back shares before?

All netizens and institutions immediately regretted it!

At first I wanted to see Lu Ping'an bleed.

This time the clown turned out to be himself!

Regretful, many institutions quickly cleared their short orders and started plans to increase their positions.

"This wave is called talent defeating capital. Your father represents talent."

At home, Lu Ping'an was holding his son in his arms, feeling very comfortable and speaking without shame.

The son kicked his little arms and legs and called "Daddy" babblingly.

This also makes Lu Pingping happier.

In fact, my son is not calling daddy consciously now.

After all, they are only 6 months old. Generally, babies will call mom and dad at this time, but they are just learning the language unconsciously.

But Lu Ping'an is still very happy.

For him at this moment, compared with the rise and fall of market value, it is not as valuable as the sound of "Dad".

In fact, strictly speaking, Xingchen's current market value is rising and falling, and he doesn't have much idea.

Money is just a number to him now.

With a golden finger, even if the market value drops to zero, he can still start over.

But others don't think so.

So I can only play with them for a little while.

For example, we specifically did not arrange for blockbuster movies to be released in the mainland this summer, but gave them all to Huayi, which increased its market value and cut off the leeks.

Huayi performed very well this summer, earning dozens of small goals.

Another example is taking advantage of the stock price of Xingchen to buy back in advance, using other channels to buy the bottom, and finally targeting dozens of small targets.

This is because the old and young men are optimistic about it, and they are making money for nothing.

And show off a wave of world-class abilities.

Now "Despicable Me" is a hit.

The sales of Minion dolls have increased so much that the performance of its toy companies has soared.

Xingchen also showed a wave of strength, letting everyone know that not everyone can learn it.

"We have money for milk powder! Are you happy?"

My son's little feet kicked up again and he was very happy.

"From now on, you will be the prince of domestic entertainment. Are you happy?"

The son stopped kicking his little feet this time and looked elsewhere.

"Is it possible that you don't like being in the entertainment industry?"

Lu Ping'an was confused, and then he frowned, "It's okay, the entertainment industry is dirty, and I usually treat you like a boss. As long as you show a little bit of weakness, any cat or dog can put you on top. You are so mean. We will not fight with them." Play!"

The son happily called "Dad" again this time. (End of chapter)