China Entertainment: Director’s happiness is so simple

This winter, Burger King is experiencing peak customer flow.

And those who also benefited are the vast number of self-employed people.

Never underestimate the adaptability of vendors.

Don’t underestimate the foodie nature of Chinese people.

As the "fried chicken milk tea" meme becomes popular, ordinary vendors of all kinds are also directly benefiting.

From the very beginning, vendors from all over the world asked, "What? Fried chicken and milk tea? What kind of combination is this?"

It soon evolved into "Fried chicken milk tea with the same flavor as "My Love from the Star"!"

And the reason why this popularity can rise so quickly is that there are indispensable promoters behind it.

Xingchen's publicity team worked with Weibo official, Penguin and other production companies, as well as the film's main creators and other related accounts to create momentum at the same time.

The cooperation in all aspects is so seamless and natural.

Eventually, a “fried chicken wave” was launched online.

Of course, the marketing hype is also inseparable from the popularity of "Star You" itself.

Without Lu Ping'an's super popularity, there would be no quality of the series itself.

It’s not easy to hype a topic. Even if it is hyped, it won’t have much stamina.

In Lu Ping'an's opinion, this is actually closely related to the weekly broadcast format of the series.

If it were broadcast daily, it really wouldn't be able to create such a buzz in one day.

Switching to a weekly broadcast, there is plenty of time, giving Xingchen enough marketing time, and also giving the audience more time to learn about "Star You".

Moreover, such attention can also create synchronization and cumulative effects.

Those who started watching the show a week ago and those who started watching the show a few days ago have similar expectations.

Because there are only four episodes of the series so far, whether on TV or online.

This also caused the popularity of "Star You" to gather together, making it easier for the popularity to be fueled and then explode in a unified way.

And such attention was fed back to the TV ratings, making the heads of the three TV stations burst into laughter again.

After the end of the second week, the third and fourth episodes of "Star You" had ratings of 4 on two of the three TV stations. Beijing TV was just a little behind, with only 3.96.

This is the difference in the number of viewers of the TV station itself. Beijing TV is slightly ashamed of this, but mostly happy.

After all, this kind of mass-based thing can be cultivated.

For example, now that "Star You" is released, although there is a slight gap between Blue Channel and Mango Channel, at the same time, the gap between itself and other channels will also be widened. After all, there are only three channels that play "Star You".

The ratings exceeded 4, which once again boosted the popularity of "Star You".

But some people are happy and some are worried.

For example, colleagues on video websites are a little unhappy now.

At this time, people from Youku and several other companies had just finished watching the series on StarNet.

Then people from various website production centers frowned.

The quality of "Star You" in all aspects is much more refined than the idol dramas on the market, and even more refined than many high-quality dramas.

The plot is compact, the costumes are excellent and exquisite, the narrative techniques are superb, the visual and sound effects match the drama very well, and the actors' performances are also quite outstanding.

In terms of playback volume.

Currently, "Star You" only has four episodes and has only been released for two weeks.

But the cumulative number of views has almost exceeded 300 million, which is the result announced by Star Network itself.

As for Youku, the overall results are pretty much the same.

This shocked everyone.

Four episodes with 300 million views!

This is much higher than the number of single episodes of "New Three Kingdoms", which is currently the most played on the Internet.

Although "New Three Kingdoms" has 86 episodes, the number of episodes seems to be dominant.

But "Star You" is broadcast weekly.

And the quality of future episodes of this show will get higher and higher.

After the time is extended, the playback volume will not be bad in the future.

This is troublesome for these websites.

Because "Star You" is now exclusively broadcast on Star Network, and Star Network's product is very mature.

In addition to "Star You", Star Network has also accumulated the copyrights of many film and television dramas.

All kinds of familiar works are exclusive to Star Network.

That is to say, no special attention is paid to piracy now, and the remaining companies can still use it.

But what about the future?

The heads of Youku and other companies, like the heads of many TV stations, have begun to pray that the popularity of "Star You" will decrease in the future.

However, what they didn't know was that the popularity of "Star You" had just begun.

In the following days, as the snow line across the country continued to move south, the fried chicken and milk tea craze also continued to spread southward, sweeping the country.

Starting from the third week, the ratings of "Star You" continued to be out of control.

In the third week, the story stayed with Professor Dou using his time-stopping ability to prevent himself from listening to Fan Songyi's answer to the second male lead's confession.

Another big hook, the ratings almost broke 5

By the fourth week, the opening ratings exceeded 5.

Next, a famous scene appears.

The villain wanted to kill Fan Songyi, but Fan Songyi was trapped in the car and almost fell off a cliff.

In the midst of the crisis, Professor Dou fell from the sky!

boom!

Lightning flashed.

Accompanied by Fan Songyi's screams and intense BGM.

The front of the car slammed into the ground.

Fan Songyi saw that man in his peripheral vision!

And the seventh episode also ended abruptly at this scene!

"No more, no more!"

"Fortunately, there is still one more episode, haha!"

"Professor Du is finally exposed!"

"Falling from the sky, handsome!"

"Woc is so handsome! I want a boyfriend like this too!"

"Professor Du!!!"

"."

At this moment, the audience in front of the TV sets across the country collectively climaxed.

Professor Dou has also completely become the "best boyfriend!"

And this week is much more than just this famous scene.

By the eighth episode, Professor Dou finally concealed his intention to save the heroine.

The heroine is still suspicious, and the relationship between the two has entered an ambiguous state.

The heroine suggested having a drink together, but the hero remembered that he misused his magic power many years ago when he was drunk, and refused the heroine.

The heroine doesn't believe that she is not attractive to the hero, so she wants the hero to give him 15 seconds to show her charm.

At this time, the famous scene reappears, looking at each other for 15 seconds, the camera is separated from the two ends, the man is handsome and the woman is beautiful, and the picture gradually becomes ambiguous and beautiful.

At first the male protagonist was unmoved, but in the end he was completely defeated and couldn't help but kiss the female protagonist. As the BGM sounded just right, the cp fans in front of the TV also had a collective orgasm.

"Finally together!"

"Aliens can't stop Fan Binbin's charm!"

"Professor Du has fallen!"

"Throw flowers!!!"

"."

After two episodes, there are many famous scenes, making this week's episode particularly enjoyable.

In terms of ratings, the leaders of Channel 3 could no longer sit still.

Beijing Channel, average ratings 6.01, market share 17.1%

Blue channel, average ratings 6.08, market share 18.7%

Mango Channel, with an average rating of 6.19 and a market share of 20.6%

The highest ratings of the three channels all exceeded 6. This was not only the first in the same period, but also broke the annual ratings record in the past five years.

What's even more terrifying is the viewership share, which exceeds 50%. This is a result that has not been seen in the past ten years since "Returning the Pearl".

"My Love from the Star" has only taken eight episodes to tell everyone.

The phenomenon-level hit is really here! (End of chapter)