China Entertainment: Director’s happiness is so simple

The second round of negotiations went very smoothly.

It’s still a secret auction, and the six companies with the highest prices win.

Lu Ping An can also sell according to market rules, such as selling to more than a dozen stores.

But there is also a balance to consider here.

If you sell more, the price will not be high.

Although "Star You" is now in the second round, it is actually similar to the first round.

So we finally settled on 6 companies.

In the end, Guangdong, Jiangsu, Henan, Shanghai, Shandong and Sichuan provinces won the second-round broadcast rights of "Star You".

After averaging, the price is just over 5 million.

Lu Ping'an wiped out a zero and sold the deal for 5 million per episode, for a total of 105 million, and it will be broadcast simultaneously on New Year's Day.

This price has surpassed the current price of all first-run dramas.

In the second-round market, it is unprecedentedly high.

Once the news is exposed, it will definitely hit the headlines and cause another stir.

But no one thought it was expensive, and a few felt they were making a profit.

6 companies paid 105 million. In total, each company paid 17.5 million, which was less than the first round purchase of other popular dramas.

In addition, although "Star You" has already premiered, it is also broadcast on the Internet.

But because it is a weekly broadcast and the current impact of the Internet on the traditional TV market is not great.

Coupled with the current popularity of "Star You", the second-round market is still huge.

This is not just their imagination, but it is well-founded. Each company has received countless broadcast requests from the public and advertisers these days.

Many advertisers have said that as long as you can win the second round, I will broadcast pre-advertisements. Money is not an issue. Many merchants have paid a deposit directly, and the amount is not low.

So the record-breaking second-wheel price is expensive, it’s not expensive at all.

Lu Ping'an didn't feel any loss either.

First of all, the number of episodes of "Star You" itself is small, so it cannot be sold at a particularly high price.

Secondly, this is the second round. It has already broken a big record. How can it be better?

Finally, the share of pre-roll advertising increased by 10% this time, from 37 to 28, which is 8 stars.

The current first round of pre-roll advertising revenue for "Star You" has exceeded 200 million in sales so far.

It is sold every Monday, and the price is rising with the rising first-round ratings.

There are currently 10 patch ads in the last episode. The starting price of a single patch is 5 million, and the supply exceeds the demand. Now the Star Commercial Department is busy processing it, and Wu Guohua is also talking about whether to add a few more.

So when everything is finalized tomorrow, the first round of pre-roll ads for "Star You" is estimated to be no less than 50 million for the last episode alone, and the total sales will steadily exceed 250 million! Xingchen gets 70% from it, which is much higher than selling movies.

So it’s no joke that the ratings are about to break 9.

In the second round of broadcast, the price of patches will definitely drop a lot.

But this time it was also replaced by a more flexible method.

For example, there are provincial and national patches.

If the advertiser chooses the provincial level, it will only appear in one of the six Taichung.

At the national level, it will be displayed when Channel 6 broadcasts it.

Therefore, this second round of patch revenue is estimated to still bring over 100 million in revenue to Xingchen.

Overall.

Now the second round of selling.

"Star You" has made 160 million yuan in sales in two rounds.

Including advertising, the final revenue is expected to be close to 500 million.

Plus 210 million from overseas sales.

A total of more than 700 million.

Okay.

Lu Ping'an smiled slightly and calmly signed the second-round sales contract.

People from the TV station were quite surprised to see Lu Ping'an being so calm.

The film sales alone in the two rounds were 160 million. Although everyone does not know the detailed figures for pre-roll advertising, they also know that the first round will not be less than 150 million.

This does not include various income from the second round.

In addition, there are overseas earnings.

It is said that the first wave of "Star You" was sold to 17 countries and regions, with a price of more than 200 million.

Rounding off, after these two rounds of Xingchen, minus the cost, we can definitely earn 5 to 6 billion.

This is five to six billion!

Lu Ping'an is so calm!

But after thinking about it again, everyone felt relieved.

The revenue of 500-600 million is quite a terrifying figure in a TV series, but compared with Xingchen's movies, it is really incomparable.

If other people's movies go international, they can easily make profits of more than ten to two billion.

This year's "Despicable Me" currently has a box office of 560 million U.S. dollars, and Xingchen's profit from box office splitting and distribution rights sales alone is more than 1.3 billion yuan.

"Star You" has exploded like this, and it still can't compare with the profits of Star Movies.

Therefore, Lu Ping'an acted calmly, as if he had just made a small sum of money, which was indeed excusable in the eyes of people from various TV stations.

Immediately, everyone couldn't help but sigh, Lu Ping'an is really awesome!

Then he decided that if Lu Ping An plays a TV series next time, he will win the first round no matter what.

Look at those three bastard shops, they are already making a lot of money!

So far, it is estimated that the advertising revenue of each of the three TV stations is no less than 200 million so far!

And the ratings of the recent series are about to break 9!

As a result, if the three of them sell advertisements before the finale next week, I'm afraid they will have to reap another pile of money!

Look at that person on the blue screen, how proud he was on the phone just now.

It's disgusting, disgusting!

Everyone swore viciously, despised, and envied him.

Lu Pingan's expression remained calm, but he was still quite happy in his heart.

Because the benefits brought by "Star You" are not just what we see now.

The money from selling the film is nothing compared to the rest of the income generated by "Star You".

Xiang Guoqiang will provide specific data after the first round of "Star You" ends. Lu Ping'an is also looking forward to how much money he can make this time.

But these are not enough for outsiders.

After the negotiation, Lu Ping'an became the host and invited everyone who came today to have dinner together.

Those who didn't get the second round will directly talk about the third round tomorrow, so although everyone has regrets, it's not much.

In addition, there are people accompanying me for drinks today.

Lu Pingan also called all the creators of "Star You" to have dinner together this time.

This is necessary entertainment.

First of all, in addition to selling the film, "Star You" will also go on to various shows, so it is necessary to bring everyone closer together in advance.

Secondly, "Star You" is extremely popular now, and the people in charge of these stations also brought their families here today. The purpose is self-evident, to use the convenience of work to chase stars.

Of course Lu Pingping will not stop him.

Those who work in this field can't push it to other places.

Of course if you want to do that, it is naturally impossible.

The people of the stars sell their art but not their body.

As for other families, Lu Ping'an doesn't care about it, and there is no need to care about it. They may enjoy it.

When they arrived at the dinner table, the managers present including Wang Yang and others were immediately excited.

In the past, let alone having dinner with the person in charge of the TV station, even being able to say a few words was something that could be shown off for days.

But now, the relevant persons in charge of so many TV stations are eating, drinking and chatting together, and even exchanging numbers with their family members. It's like a dream.

For a moment, the non-Xingchen personnel present were so impressed with Lu Ping'an that they almost called him "Dad" (End of Chapter)