China Entertainment: Director’s happiness is so simple

"Happy New Year, boss."

"Boss, have a great New Year."

"."

On February 1st, the day before New Year's Eve, Lu Ping'an came to the conference room and received New Year's greetings as soon as he entered the door.

"It's not the New Year yet, isn't it a little early?" Lu Pingping responded happily.

"I won't be able to see you again after the new year. I would like to wish you a happy new year today."

Wu Guohua gave a reasonable explanation.

Lu Ping'an will have to return to the United States after the new year to continue filming "Batman 3". He has already taken leave for nearly two weeks and cannot delay it any longer.

In fact, the most important thing is to go and see Li Zi and Gao Yuanyuan.

The two of them are currently pregnant with Liujia and are raising a baby in the United States. They have not told their family about the pregnancy for the time being. They are alone, so their husbands naturally have to accompany them.

Yan Danchen and his son will also go, and Shishi will also go there under the pretext of traveling. This will be the most gathering of the whole family during the New Year except for Sissi.

Having said that, after greeting each other with the company's senior executives, the meeting went straight to the point.

First of all, there are some matters related to the ending of "Star You".

Currently, the second round has been sold, and the third round has been negotiated. The price of the third round is far less than that of the second round, but it has also sold 500,000 episodes, and the number of TV stations that have bought the broadcast rights is also very large. The number of companies in the second round skyrocketed from 6 to 21, collecting more than 200 million in one wave.

In other words, after three rounds of broadcasts, "Star You" will also form an overwhelming momentum across the country.

The company predicts that the naturally declining popularity of "Star You" will continue for several months in the new year. If Stars continues to escort it, it is estimated that it will be no problem for half a year.

This is very similar to "The Return of the Pearl" at that time. One drama dominated the show for more than half a year.

Today's market in 2011 is much more complicated than that in 1998. It is indeed terrifying for "Star You" to achieve such an achievement.

Of course, there are also negative aspects to consider here.

"Star You" has just finished two days ago, and there are already sporadic negative comments from the outside.

The overall point is still the original sins of "Star You": idol drama, lack of nutrition, etc.

If the interests are too eye-catching, there will always be people who will be jealous, and Lu Ping'an is too powerful to resist.

Therefore, Xingchen’s next task is to try his best to grasp the direction of subsequent public opinion, maintain the process of popularity decay at the most appropriate speed, and achieve a balance in all aspects.

In addition, the overseas adaptation rights of "Star You" are also being negotiated.

In addition to the South Korean original version of "Star You" in the original time and space, there are also Thai and Japanese versions.

It’s the same this time, with Thailand, South Korea, Malaysia, and even India joining in the fun.

The film producers in India are old friends. They were the ones who bought the adaptation rights of "The Tuner" and made a lot of money.

But later, the price of the rights to adapt Lu Pingan's movies became higher and higher, and the film company Asan also opened up the TV drama battlefield, so later they only participated in the distribution business of Lu Pingan's movies in India.

Now, "Star You" is a TV series that matches his major again, and the price is not high. At least it is much lower than the adaptation rights of Lu Ping An's movies, so this time he is bound to win.

A total of five regional adaptations are expected to earn RMB 200 million if sold out.

In total, the total revenue of "Star You" so far has been close to 1.2 billion, which is as high as the revenue of a blockbuster film in Stars.

From the outside, this is still a shocking profit.

This can even match the annual profits of most listed companies.

But from within the stars, it's just fine.

At this time, Lao Fang, the leader of the "Stars" project team, could finally lean back in his chair and smiled at the people in the film team: "I finally don't have to look at your nostrils."

Laughter soon echoed in the conference room.

Let's continue chatting, and the next thing is about the artist Zhu Yilong.

After "Star You" became a hit, his popularity soared and he became a top male idol with countless female fans.

It is said that Xingchen now receives so many gifts and letters from fans that he has to use a separate office room to store them.

As for the people at Xingchen Headquarters, the so-called first-come-first-serve approach means that the young girls in the company spend all day long thinking about visiting Professor Du on the artist floor.

Tang Seng was jealous when he saw that scene.

Compared with his popularity, what makes everyone happy and concerned the most is his personal dividends.

This aspect mainly focuses on endorsements and various invitations.

In this regard, Xingchen is an international company after all, so after officially getting involved in "packaging", it will receive more resources than ordinary artists who become famous, and it will also be more high-end.

For example, in terms of invitations to various top international magazines such as Time, it is hard to say whether Zhu Yilong can be on the cover, but there is absolutely no problem in being on the supplement, and everyone will give Lu Ping'an face.

In terms of luxury endorsements, Zhu Yilong currently receives many more invitations than ordinary artists, and the endorsement level will not be lower than the "brand muse" level.

The current top luxury endorsement levels are roughly divided into four categories.

Global spokesperson: The brand will produce hard advertising, customize products and pay endorsement fees.

Image ambassador: Although you cannot earn endorsement fees, you can also customize products and attend brand events.

Brand muse: Does not enjoy any other treatment and can only appear in official press releases. Just like Sister Shitou later, she was the muse of the LV brand.

Brand Friend: There is no other title, but you can bring brand products to promotional events, which is a win-win relationship.

In 2011, various top luxury brands have not fully paid attention to the Chinese market, and the level of endorsements has not dropped as much as it did five or six years ago. Therefore, all the first-line celebrities in domestic entertainment are basically trying to reach out to "brand friends" to be able to Getting it means that the watershed of the commercial value of domestic entertainment has been passed.

There are only a few people who can win the "Brand Muse", and they are all leading in terms of commercial value and celebrity status. For example, Liu Qianqian won the "China Muse" of LV last year because of her status as an international actress. Next, The goal is to be an ambassador.

The International Chapter was also working hard to contact the ambassador before last year's "Splash Ink Gate".

Therefore, Zhu Yilong is above the high threshold, and the threshold is even higher.

Its own gold content is part of it, and Lu Ping'an's own face also plays a role.

This is something that no other company can do even if it completely replicates the success of "Star You".

However, Xingchen actually has plans for Zhu Yilong's next image creation.

As the first top player in the 10s, I have to set an example for those who come after me.

Therefore, in terms of endorsements, the most luxurious ones should be accepted, which shows the celebrity status.

Other brands should also be accepted. This is really profitable, but it cannot be accepted blindly.

There must be room for various national brands.

With these endorsements, there is no need to consider the issue of more money or less.

The entire company agrees with this.

After all, Xingchen is a leading enterprise and should have some social responsibility in what it does.

In this way, Zhu Yilong's next endorsement composition will be very clear.

Now he has accepted 13 endorsements, and he can still accept about 17 more before reaching endorsement saturation.

The artist department immediately started screening and negotiating and formulating a follow-up image management plan. (End of chapter)