China Entertainment: Director’s happiness is so simple

Lu Ping'an spends the Chinese New Year happily in the United States.

The domestic Spring Festival show has also officially started.

This year’s Spring Festival stalls attracted a lot of attention and were more lively than last year.

This year’s Spring Festival drama series also has the most movies in previous years.

But because of film scheduling issues.

Many movies feel that their own strength may be somewhat lacking, so they have dropped the gearbox one after another.

For example, "New Shaolin Temple" was released five days in advance.

The movie version of "Wulin Gaiden" also started to be released five days in advance.

"The Greatest Happiness 2011" was released three days in advance.

The movie version of "Love to the End" by Luo Fannan and Xu Cainv originally wanted to be released in advance, but after seeing that so many popular movies had given up on the Spring Festival schedule in advance, they simply changed the marketing method and changed it to "Strike Lovers" Festival, postponed to February 14th.

The above-mentioned movies should be said to be quite blockbuster in terms of their stuck lineups and IP strength.

The strongest among them is undoubtedly "New Shaolin Temple".

It goes without saying how awesome "Shaolin Temple" was at the time.

This time it is "New Shaolin Temple", let alone how high the starting point is.

In addition, Andy Lau, Cheng Long, Nicholas Tse and Fan Binbin, who became very popular across Asia at the end of the year, star.

Teacher Yu Hai from the original version of "Shaolin Temple" also stars.

Logically speaking, this kind of film should be the most important.

As a result, this film did not compete for the Lunar New Year slot, nor did it compete for the Spring Festival slot. Instead, it was placed in such an embarrassing schedule.

This immediately gave rise to many ideas.

Some people feel that this movie is "big thunder but little rain".

It's more because I feel that the quality of this year's Spring Festival release is extremely high, which is why this kind of film was changed to a new release.

This is actually the case.

The Spring Festival movie that can make the likes of "Shaolin Temple", "Wulin Gaiden", Xiangjiang Pee Pee Classic, Xu Cainv and others stay away is indeed very strong.

The first is "The Wonderful Heroes" adapted from a well-known IP, with Sandra Ng joining the cast, and popular niche actors such as Wen Zhang co-starring.

Although it seems to be a bit of a bad movie at first glance, it makes people take a high look at it for being a Spring Festival movie.

Next is "I Know Women's Hearts", with Andy and Gong Huang, a love theme.

Many movie fans immediately understood that it was no wonder that Xu Cainnu's love movies were avoided. It turned out to be because of it.

Then there is "Pleasant Goat and Big Big Wolf: The Year of the Rabbit". There is not much to say about this movie. Because of its subject matter, it can be said that it has no rivals during the Spring Festival. The only thing that can affect its box office is the film schedule.

It's just that in terms of film arrangement, there will be division among the "top four" next.

Ranking third and fourth are "Di Renjie's Empire" and "Let the Bullets Fly".

Both films have strong casts and good publicity and distribution.

Another thing they have in common is that the directors of the two films have had their previous films hit the streets.

This time they are also preparing for a "comeback".

Therefore, the two movies are very similar. It is difficult to say who ranks third. Fans think they are evenly matched.

The number one movie recognized by netizens is of course Xingchen's most blockbuster movie this year, and it is also the sequel to the iconic movie "Source Code" in Chinese film history, "Source Code 2: Edge of Tomorrow."

Still starring Guorong, it is a parallel world to the world of "Source Code 1".

Needless to say, the film has received a lot of attention. It is far ahead in the pre-sale box office, with a score of 350 million, nearly 200 million ahead of the second place "Warring States"!

Netizens commented that 250 million pre-sales is not the upper limit of "Source Code 2", but the upper limit of pre-sale rules.

If the pre-sale is open for half a month and the film schedule is increased, the pre-sale of "Source Code 2" can break the record in minutes.

It is enough to illustrate the importance of the film in the hearts of movie fans.

The second-ranked film is "Warring States", which has a huge reputation and is said to be a unique epic war blockbuster with a cost of 200 million.

People in the industry actually know why the film is so popular. It’s because in addition to being willing to spend money, the financial backers behind it are very energetic.

As for the quality of the film, so far, the industry and movie fans have high expectations for it.

Because first of all, the cast of this film includes Wu Zhengyu, Sun Meili, Jiang Moojin, Heishan, Nakai Kiichi and others.

Although they are not particularly powerful, they are all capable actors, and in earlier interviews, everyone expressed that they were quite satisfied with the script.

In addition, the producer of the film also revealed that in addition to using top teams from Hong Kong and Asia, the production team also attracted teams from Hollywood.

In short, various configurations and the actors' own evaluations give the film a feeling of being above the standard.

And being able to achieve "above the standard" is already very difficult in the eyes of most movie fans.

Coupled with the fact that "Warring States" was willing to spend a lot of money to promote and release "Warring States", "Warring States" became the second most popular.

It's just that the film studio seems not to be satisfied yet. As the Spring Festival approaches, the "Warring States" aspect has intensified its offensive.

Many media began to quote the title of "Warring States" and called this Spring Festival release, "The top seven of the Warring States period compete in the Central Plains. Who can rule the roost?"

It seems to be describing the entire Spring Festival period.

But the actual purpose can be seen by anyone with a discerning eye.

Not only that, "Warring States" actually has the taste of touching the stars.

For example, the name of the film company, "Xinghan Brilliant Film and Television Company", is very similar to Xingchen Film and Television.

The film also features a heroine, Jingtian, who has never played a leading role in a big-budget movie.

Although this is different from Xingchen's direct casting of Liu Qianqian earlier, Liu Qianqian had already played the leading role in several movies and had also accumulated high popularity in TV series.

However, some small media and bloggers who promote "Warring States" will more or less use the words "praising newcomers" and "copying the miracles of gods".

These reports are not numerous and not popular, but those who are interested will know at a glance that this is the film studio trying every means to gain popularity.

So what will happen if Lu Pingping sees it?

Many people in the industry are thinking about this issue.

In this regard, Lu Ping'an soon learned about this from Wu Guohua's phone call.

In fact, "Warring States" is also very restrained in its promotion of popularity. It does not use large-scale media, which makes it difficult for Xingchen to take the initiative to stop it.

However, Lu Ping'an is actually willing to spend more time on "Warring States".

How could he not know what happened to Da Tiantian?

Comparing her openly with Liu Qianqian, in the end Tiantian will just end up copying others.

For this reason, both Lu Ping'an and Wu Guohua believe that the production and publicity team of "Xinghan Brilliant Film and Television Company" are a bunch of novices.

And they are a bunch of incompetent rookies raised with enough money.

If you look at the announcement of "Warring States", it has great momentum before the Spring Festival.

All publicity and promotion routines that can be used are used.

For example, the main creators such as Wu Zhengyu and Sun Honglei were allowed to appear in various variety shows, appear on TV, and also engage in various massive publicity activities. (End of chapter)