China Entertainment: Director’s happiness is so simple

The director of the original film, Teng Huatao, made a TV series. The original film is not very famous, and the subject matter is also niche. Although the actors are relatively famous, most of them are not movie stars, and their ability to handle the box office is considered very limited by the outside world.

The most important thing is that in 2011, blockbusters severely squeezed the promotion channels of small films. It was almost wishful thinking for a film with a limited budget like "Broken Love" to win a considerable share in traditional promotion channels.

This is also a common dilemma encountered by many small-budget films at this time.

The above-mentioned difficulties were added up, which led "Lost Love" to find a new way and adopt social media matrix marketing. In the end, "Lost Love" ended up with a box office of more than 300 million yuan at a cost of less than 9 million, and won the box office in one fell swoop. Box office record for domestic romance movies.

At the same time, the film has become a classic case in the history of Chinese film that uses a small amount to make a big difference.

With this achievement, Yi Zhi Chan suddenly became a top-notch flower.

In fact, as a Star movie, "Broken Love" doesn't need to play this way. As long as it is "produced by Star and supervised by Lu Ping'an" and marketed casually, it can achieve good results.

But who can have trouble with money?

Lu Pingan's copying of the original marketing plan can have a better impact and further stimulate the box office.

It also allows Yang Mi to truly achieve the success of carrying the box office with his small talent.

Most importantly, the film pioneered matrix marketing on social media.

Although the Xingchen Publicity team is strong, it must keep pace with the times and adapt to the new era. At the same time, it can also use this case to set a pattern for future low-budget films, rather than just blindly taking all the big fish and making money. .

"So in general, "Broken Love" is not a simple movie that helps you improve your performance. It has a more profound meaning."

After finishing speaking, although Yang Mi still didn't understand a lot of things, it didn't stop Lu Ping'an's image in her heart from becoming more brilliant.

"Brother, you are so powerful!"

"It's not certain whether it will work or not. You can't take it lightly until the results come out. What you have to do now is to play the role well. Any marketing needs to be based on the quality of the film, do you understand?"

"knew."

Secretary Yang nodded obediently.

The car will arrive home soon.

After entering the door, his son giggled and called his aunt when he saw Yang Mi, without paying any attention to his father.

Yang Mi looked proud, smiled and went up to love her hard.

Lu Ping'an is not jealous either.

Aunt sounds like "goo".

Children like to use funny names. They say "coo coo coo" and it's so interesting to call them. So it's not necessarily because they recognize their aunt but not their father.

But when he saw his son patting his big breasts happily, Lu Pingan suddenly realized that he seemed to have guessed wrong.

The next day, Lu Ping An left Beijing again and went to Wanwan to attend the launch ceremony of "Those Years".

Because "Those Years" is the original work of author Wanwan, it also involves "puppy love".

So in the end, Lu Pingan decided to respect the story background of the original work.

As for the fact that neither of the two protagonists are from Wanwan, this is not a problem. The commercial value of "Liu Qianqian + Brother Hu" can already surpass everything.

If it were changed to another combination, the producer wouldn't agree.

Of course, in addition to the two protagonists, the rest of the actors still found many actors from Wanwan, such as Hao Shaowen, who was in the original version.

Ke Zhendong was also recommended by his sponsor during the casting process, but it turned out that it was not possible and he was not even given a cameo.

The reason is simple, too handsome and eye-catching.

When the other party heard this, he left happily and satisfied, and then another person came up.

This time, Lu Ping'an gave the supporting actor a chance as a response to the other party's sponsorship of the crew's food and accommodation.

During the opening ceremony, a large number of Taiwanese stars came to support, including good brother Jaylen.

Jay's "The Green Hornet" was released in February.

Domestically, it was crushed by the two strongest companies during the Spring Festival.

The box office abroad is pretty good.

The cost was US$120 million, and the total box office revenue was US$250 million.

The data looks pretty decent.

But in fact the project definitely failed.

For this reason, when Jay saw Lu Ping'an, he once again regretted not being able to forcefully ask the film crew to wait.

Waiting for someone, of course, waiting for a safe journey.

At that time, the movie showed that Zhou Xingxing was hired to direct, and Zhou Xingxing played Kato.

Later, due to script issues, Zhou Xingxing withdrew and Jay took over.

Jaylen's first reaction was to bring in the strong support of Lu Ping An.

Of course, the film crew also knew Lu Ping An's name, but at that time Lu Ping An was filming "Star You" and had to wait another six months or a year to get a schedule.

Of course the film crew couldn't wait any longer and had no choice but to give up.

Because of this, Jaylen felt uncomfortable everywhere during filming.

Sure enough, I jumped at the movie when it came out.

Lu Ping An just expressed regret for this, not to mention more, Hollywood is like that, what else can be said.

Of course, comfort is still needed. Lu Pingan told him: "come and visit me later."

""Wonderful Night 3", right? You know, I have time reserved for you."

"Good brother, I'll spare you a few hats when we play tomorrow!"

"Stop bragging."

After chatting with Jay, then came the celebrities who came to support us today.

The biggest one among them is Ling Zhiling, of course she is little Karami in front of Lu Ping An.

After a brief chat, the next step was the booting ceremony.

After the opening ceremony is the opening banquet.

After a lively opening banquet, Ling Chiling’s boss warmly invited Lu Pingan to drive to the next show.

Lu Pingan refused. He had something to do tonight and wanted to make an appointment tomorrow. He would stay in Wanwan for five days, which was plenty of time.

Lu Ping'an had already said this, so the other party would naturally not force him any more, but he still mentioned it in the end: You can let Ling Chiling accompany you tonight.

Ling Chiling also happily agreed and said that she had long wanted to talk about movies with Director Lu.

Emotional intelligence, conversational skills, deportment, etc. all look impeccable.

At first glance, I thought it was a business invitation, but I couldn't tell that it was a resource exchange exchange involving Xia San Road.

Therefore, when it comes to the competition for top resources in the industry, blood is not the norm, but saltiness is. Even if she is Ling Chiling, she is not exempt from this convention.

It's a pity that this little bargaining chip can't bring peace of mind.

What's more, tonight, he has important things that he has to do even if the sky falls.

After politely rejecting Ling Chiling, Lu Pingping went straight to the hotel.

Tonight was a rare opportunity. Liu Xiaoli went to see her friends in Wanwan. On the way, Ping An arranged a rear-end car accident for her, so there would be a total of about two hours of safe time tonight without Liu Qianqian.

But this short two hours was the longest in more than a year.

Of course we should pay attention to the safety of the road.

If he misses this, Liu Qianqian will bite him alive!

Fortunately, everything is going well now.

At the hotel, after receiving the news that everything was normal during the security check, Liu Qianqian slipped into Lu Ping'an's suite and began to clean up.

Lu Ping'an also arrived five minutes later, then locked the door and went straight to the big bed. (End of chapter)