China Entertainment: Director’s happiness is so simple

The distribution rights were finalized, and for a while the popularity of "Source Code" was completely overwhelmed by "Heroes".

Lu Ping'an doesn't care much.

Because the two movies were released at different times.

The quality of "Source Code" is guaranteed.

And now even if it costs 3 million US dollars for distribution rights, the film has already paid back.

The most important thing is that the film will still be scheduled after it is released.

Lu Ping'an is not stupid either.

Why did "Hero" show up during the viewing of "Source Code"? The other party must have some intention of suppressing it.

They don't have to admit it, but how could Lu Ping'an, who knew the original time and space situation, not know?

So after the copyright was negotiated, he and Han Sanpin immediately cried, made trouble, and hanged themselves.

Children who cry are fed by milk.

Regardless of whether it makes sense or not, you must be able to cry!

You can't bully honest people like this!

Need to compensate!

As a result, there were even more film arrangements, announcements, and support.

In the end, matters such as mainland distribution, publicity, and anti-piracy were finalized.

It's easy to talk about publicity and anti-piracy. Producers such as Enlight, Star America, China Film, and Eagle King have already prepared plans these days. In a few days, the copyright will be negotiated and comprehensive publicity will begin.

Once released, the pattern will be set quickly.

"Source Code" will be distributed by China Film Group Corporation, with 12 mainland distributors assisting, covering all theaters across the country and cinemas in other regions. The big screen utilization rate will be no less than 85%, and the film schedule will be no less than 40%.

At the same time, there are guaranteed contracts. Each distributor has signed contracts with major theater chains across the country. The signing of this contract has enabled "Source Code" to have a guaranteed box office revenue of at least 60 million yuan.

This basic data is the same as that of "Hero", which is also 60 million, but "Hero" will require more in actual operations. For example, the big screen coverage will reach more than 95%, and the film schedule will also reach more than 80%. The number of films scheduled in many big cities can even reach a terrifying 100%.

Not only that, the unit price of movie tickets and theater chain shares will also increase.

Only under such high standards can the box office reach 250 million.

"Heroes" hasn't officially started talking about this yet, so in terms of the unit price of movie tickets and theater distribution, "Source Code" may still not be able to win, after all, it is too small.

. . . . . . . . . .

Once the matter is finalized, theater operators and film producers take the contracts and leave. Next, they will send their own teams to Beijing Film Studio to add subtitles and dubbing for the films in their respective countries.

In the future, "Source Code" will be released in more than 40 countries and regions around the world starting from October.

After the contract was finalized, Lu Ping'an didn't have much rest time.

There are still many things for him to do next.

The most important thing is the publicity work of "Source Code".

After several rounds of negotiations, it is now September 3rd.

The promotion of "Source Code" will be concentrated two weeks before the release, but now there are many tasks.

With the support of China Film Group, its movie channels, various TV stations it cooperates with, as well as various promotional channels of Enlight and StarMedia have to go through it.

Therefore, unless he really wins the prize in Venice, he will not go.

Over in Venice, Liu Qianqian and Dong Xuan had a great time walking on the red carpet a few days ago.

Soon the mainland also saw the photos of the old man and the young man on the red carpet. Through the exposure of light resources, the two became famous.

The two beauties attended the opening ceremony and then came back after spending two days in Venice. One was about to start school and the other was continuing to work on the set.

Dong Xuan expressed her full understanding of Lu Pingan's failure to go to Venice, but the meal was doubled to four meals. I don't know how she calculated it.

Liu Qianqian also expressed regret that Lu Pingan could not go to Venice, saying that she must give her tickets to the premiere of "Source Code" and she would come and watch it.

Lu Ping'an agreed to them all, and it didn't cost much anyway.

The next day, the copyright transaction for "Source Code" was also exposed.

"The total price is 3 million US dollars + 1.5 million video disc copyright fees."

""Source Code" breaks Lu Ping'an's personal film copyright transaction record!"

It shocked and envied countless people.

But with "Hero" in front of me, such envy and shock are obviously much smaller.

Not only that, many people in the industry are envious and are also discussing Lu Ping An's account sharing plan.

The media exposed it.

"Give up the five million copyright fee and choose the split-account model, Lu Ping An's sky-high price bet"

Three million is said to be five million, which attracts attention very much.

Needless to say, the result is that everyone feels that Lu Ping'an is very generous!

Just martial arts movies, science fiction? That’s the home base of the West!

So many people are already waiting to see the joke, including Zhang Weiping.

Seeing the transaction price of 3 million US dollars, Zhang Weiping showed an expression of "I knew it a long time ago".

Lao Mouzi on the side frowned and said, "You went a little too far this time."

"Hero" held an advance press conference while watching "Source Code", which he disagreed with.

They are all domestic films with high hopes, so there is no need to engage in confrontation.

Zhang Weiping disagreed.

Lu Ping An advertised his "second blockbuster" and released it ahead of schedule, which made him unhappy.

This time it was just a small demonstration.

And it also gave me enough face, at least I didn’t hold a press conference on the same day.

Now the copyright fee cannot be sold at a high price, can you blame me?

It's because the film is not suitable for foreign markets, and Lu Ping'an is blindly arrogant and wants to share the accounts!

"If he didn't choose splitting, he could have sold four to five million, which is pretty good. Now splitting is pretty good, and maybe their box office is really high."

When Lao Mouzi heard this, he stopped talking.

Zhang Weiping knew that Lao Mouzi's silence meant that the topic was over, so he no longer paid attention to Lu Ping'an.

On September 7, news came from Venice that "Time and Space Vice" failed to receive an invitation to the awards ceremony.

Lu Ping An is not surprised by this, because among the three Chinese films shortlisted this time, "The Gun", "Time and Space Crime" and "Spring in a Small Town", only Mr. Tian Zhuangzhuang's "Spring in a Small Town" will win the award. Tian Zhuangzhuang is indeed ox.

"Time and Space Vice" did not win the award, but it did not affect the copyright transaction. On the 9th, Hu Qingquan received news that "Time and Space Vice" sold for 1.35 million US dollars, which was slightly lower than the 1.5 million for "The Gun".

Lu Ping'an invested 500,000 yuan in "Looking for a Gun", so he earned a total of 1.35 million + 107,000 US dollars from this copyright, before tax, plus the box office share of "Looking for a Gun" is about 360,000 yuan, which is Times were pretty good.

So so far, Lu Ping'an's three films have received a total copyright fee of 10 (minus the source code distribution transaction income after recovering 35% of the split distribution) + 135 + 10, totaling about 12.7 million yuan before tax.

This gave Lu Pingan, whose pockets were almost exhausted, a wave of blood. After getting the money, his whole body felt light, and he felt more comfortable than being served by Yan Danchen and Yu Feihong.

On September 12, before the official start of intensive promotion of "Source Code", Lu Ping'an flew to Xiangjiang again to attend Yuanshikong Guorong's last birthday to which only a few people were invited.

This time, the elements of "Source Code" are much more visible to the naked eye.

The promotion of "Source Code" began after the screening in August.

In the early stage, Lu Ping An appeared on various publicity platforms in the Mainland.

We have the support of China Film Group, the full assistance of the producer Enlight, the support of Nortel School, and the active cooperation of various theaters.

The key is that "Hero" will no longer act like a monster during this period.

In less than two weeks, the most watched movie in the mainland has become "Source Code."

The same is true in Xiangjiang.

Guorong's base camp is in Xiangjiang, and the film's distribution in Xiangjiang is led by Eagle King. The promotion momentum this time is very strong, and it has become the most watched film in Xiangjiang at the moment.

The most critical thing is that there are no good movies in September and October.

The only film that has attracted a lot of attention is Louis Koo's "The Bra", which is now tentatively scheduled for the end of October. This film will also rank sixth on the Hong Kong movie rankings this year.

Several other Hong Kong movies with high box office, such as this year's "Infernal Affairs" will be released in December. Then he will not only have to compete with "Heroes", but also the strongest rival "Harry Potter and the Chamber of Secrets".

There are also "Spider-Man", "Minority Report", "Lord of the Rings 1", etc., all of which have been released in the first half of the year or in the summer.

In other words, throughout October, "Source Code" had almost no opponents in the Xiangjiang area.

Of course, the November period is not a very good period in Xiangjiang.

But again, the protagonist of "Source Code" is Guorong!

Lu Ping'an got off the plane, bought a newspaper at the airport, and immediately saw the report of fans celebrating Guorong's birthday.

Looking at other newspapers, I found that fans of Neon Rong spontaneously bought an advertising space in Hong Kong's "Ming Pao" to wish Guorong a happy birthday.

In addition, fans in Wuhan and Shanghai are also holding spontaneous birthday parties.

There are also many birthday parties held in South Korea, Hong Kong, Bayan, and Southeast Asia, but they are just not reported.

When I got into the pick-up car, Guorong's "The Wind Keeps Blowing" was playing on the radio.

The driver's Mandarin was not bad, and he said with some pride: "Every year on Guorong's birthday, many fans request songs. At that time, there are so many gifts."

Lu Ping smiled, thinking of "rice circle".

Shaking his head, he felt that these two words were insulting Guorong.

However, this does show that Guorong has a lot of fans, and while they are spread across a wide range of age groups, the majority are young people.

These are all ticket warehouses!

Of course, even with these people, if you want to create good box office results, you still have to look at the quality of the movie.

There are still many media questioning whether "Source Code" will work this way or that way.

It's the same as many paparazzi chasing Guorong and biting him.

Lu Ping An and the fans stand together on this.

For example, right now outside the car window, there are about a dozen girls holding banners next to the villa area, with traditional Chinese characters on them, which means: "Brother, come on, let's make a comeback!"

Now Guorong's film career has been criticized by some media as "box office poison" for many years.

Not only in movies, but also in music.

Many media outlets don’t care about anything, not even awards or artistry, they only care about how much they sell.

not much?

Okay, you're getting cold!

Then continue to pessimize.

"Source Code" looks pretty good this time around, and despite some skepticism, fans are still excited.

Therefore, the words "turn over" are quite appropriate.

When the car arrived, Guorong went out to greet him. Guorong was wearing sandals, a pair of burgundy pants, and gray long sleeves, looking very energetic.

A bunch of paparazzi were outside taking pictures.

But this time the attitude of the paparazzi was much better.

Everyone sent birthday wishes to Guorong.

Some also asked Lu Ping'an what birthday gifts he had prepared this time.

"Source Code" has been promoted in Xiangjiang for two weeks. Unless the reporters are very unprofessional, they already know Lu Ping'an's face.

When reporters asked about Lu Ping'an, Guorong introduced him to the reporters again: "This is my friend Lu Ping'an. You should all know it. He is the director of this movie. He is very powerful. I must come when the time comes." look."

"OK."

"no problem."

"..."

The reporter asked Guorong again about his birthday wish, and Guorong happily replied: "I hope everyone will be in good health. Hong Kong's economy will improve. It is best to prevent copycats and the entertainment industry can be more prosperous. My personal wish? All of them are good health. , a box office hit!”

Saying goodbye to the reporters, the two of them entered the apartment, where many people were already there.

This time Guorong's birthday party was not as grand as before, maybe because his friends felt that they would still have time in the future.

In the past, Guorong birthday parties were held in hotels and restaurants to facilitate guests and play mahjong.

But this time, Guorong's birthday party was held at home, and there was no mahjong fun.

At the birthday party, in addition to "good friend" Tang Hede, a number of friends from the industry were also invited.

Lu Ping'an saw several familiar people when he entered the door.

Karen Mok, and Guan Xi.

The rest of them were not very familiar, but after being introduced, they knew they were no small figures.

Shi Nansheng, Chen Jieling, Shangshan Shina, Chen Ziqiang, and Edison's father Chen Zemin and others.

After some introductions, everyone started the banquet. After cutting the cake, Guorong stretched out his hand: "Take out the money!"

Everyone smiled and took out the red envelopes. They were all about the same thickness. It seemed that Guorong had indeed said what he said in advance.

After receiving the red envelope, Guorong took it out and counted it, and said with great satisfaction: "This is your love. I will donate it for you. I won't write your name. It's my birthday, so I'm the oldest!"

Hahaha.

Everyone laughed, and then the banquet began.

During the meal, everyone talked and laughed. Lu Pingan and Guan Xi chatted a few more words.

This person's appearance is on par with mine, and his personality is actually quite good.

Edison asked: "Your movie, um, I mean, can I watch it?"

He speaks standard "Sang Baikuai" Mandarin, stumbling and stumbling, but he actually sounds very friendly.

"Of course. The premiere is in the capital. You come early and I will take you to have fun."

"OK, thank you."

Guan Xi laughed happily, and her appearance actually made Lu Ping'an feel the pressure.

Karen Mok also talked about the movie, and Lu Pingan directly invited her to sing at the premiere.

Guorong also added: "Come on, let's sing together."

Mok Wenwei also agreed on the spot, and then asked for a song and said he wanted to rehearse.

Guorong's interest was high, and he played much crazier than Lu Ping'an imagined. He directly pulled out the video player in the apartment and connected the microphone. Apparently, he used to play a lot.

Then various songs filled the apartment.

Lu Ping'an didn't speak Cantonese and wasn't very good at singing. Guorong thoughtfully took out a CD called "Xiao Fang" by a mainland singer.

Lu Pingan shouted loudly, and then pulled Guanxi to sing together.

The birthday party lasted until midnight, and everyone was having a great time.

When the show was over, Lu Ping An was the last to leave. Guorong and Lu Ping An talked about the upcoming promotion. After confirming a few words, he asked: "Ping An, this movie will be successful, right?"

After drinking, Guorong showed some sensitive thoughts.

This is right.

It's not okay to always pretend to be strong.

Lu Pingan smiled and said firmly: "Yes!"

"real?"

"Of course, I have always been confident that all doubts from the outside world will be shattered the moment it is released!"

"Huh~"

Guorong breathed out, then smiled and started chasing people away, "You go back to bed quickly, I also want to go to bed early, the war will start tomorrow."

"Haha, see you tomorrow then!"

"See you tomorrow!"

Next, the publicity work of "Source Code" officially entered intensive mode.

On September 15th, the main creative team gathered in Beijing.

Guorong, Yu Feihong, Yan Danchen, Xie Yuan, as well as Lu Ping'an behind the scenes and some teachers from Nortel and China Film, started from the capital, connected to various programs, Six Princesses, Beijing Multiple Channels, the three major portals, and then all the way Going south, I visited many variety shows such as Xiangnan Channel, Modu Channel, Blue Channel, and Fujian Channel.

Media from all parties also followed and spread propaganda slogans.

“Absolutely no peeing spots throughout the entire journey!”

"This is a movie that is different from all previous Chinese-language films!"

"The early copyright of "Source Code" has been profitable!"

"."

At the same time, the trailer of "Source Code" was also fully broadcast on nearly 200 TV stations across the country through the cooperation between Enlight Media and TV stations.

At this time, the new students at Nortel have been enrolled for more than half a month.

One of the most talked about topics in the school right now is "Source Code" written by junior Lu Ping'an.

It was highly hyped and publicized, and the film producers received unanimous praise after watching it.

It's fascinating.

But it is still accompanied by a lot of controversy.

All in all, the biggest doubt at the moment is that the film was shot too fast, and the copyright is far different from that of "Hero".

Is the quality good?

In addition, some media also broke the news that Lu Ping An will be released overseas in the form of split accounts.

This makes many media optimistic, but also makes more people feel that Lu Ping is too worried.

If you are greedy, the snake swallows the elephant!

It's a safe road.

The director's personal image sometimes affects the desire to watch movies.

So currently many people are actually not optimistic about "Source Code".

However, for students and most people outside, the biggest doubt is what is this film about and how was it filmed?

At present, everyone only knows that "Hero" is related to Qin Shihuang.

But I know very little about "Source Code".

All I know is that it is a science fiction film, which is said to be different from all previous Chinese films.

There isn’t much information about the plot or anything like that.

Dong Xuan was asked more than once today what this film is about.

"Huanhuan, some people on the Internet still say that Director Lu's film is a scam, what do you think?"

"Yes, yes, you took the photo then, please tell me about it."

In the past, Dong Xuan would not speak up when faced with questions from classmates, but it was different today.

"Let's go to the cafeteria. There will be a trailer today."

Dong Xuan looked confident.

The other students looked surprised and delighted: "Trailer? This kind of format is rare in China."

Trailers are indeed not common in China, or very rare.

Because the era of commercial movies has not yet begun, people will not actively embrace this obvious commercial behavior.

In addition, there are not many media that can support the playback of trailers, the Internet is not developed, and there are very few video playback software.

Of course, there is also a model of relying on advance videos to promote film and television dramas, but most of them intercept a few clips, sometimes none, and rely heavily on behind-the-scenes interviews with actors and directors.

To put it bluntly, it means that when you are on TV, you still rely on your words, rather than directly seducing your soul in the form of a trailer.

Now Lu Ping'an goes directly to the trailer.

This explains a lot of problems.

First, Ping An Lu is fashionable enough.

Second, I am confident enough in the quality of the video!

Of course, it is possible that it is still a scam. After all, Nortel students all understand the role of editing.

Dong Xuan, however, looked confident: "That's Ping An Lu's... film! Don't worry, the quality is absolutely guaranteed!"

Everyone immediately came to the cafeteria. At this time, the newly installed TV above the cafeteria had already locked on the Sixth Princess. This was specially designed by the school.

After waiting for a while, when the time came, the Six Princess' movie viewing report program came.

Soon, more and more students gathered under the TV.

Soon, the trailer for "Source Code" will be released