China Entertainment King of Science Fiction

Chapter 129 Detonating public opinion

The trailer for "Signal" unexpectedly gained a lot of attention from online public opinion in this online marketing.

Especially the attention of young netizens.

The younger generation of netizens have received a wider variety of cultural products and a larger number. They have grown up under the bombardment of comics and various imported blockbusters since childhood.

So they are naturally more interested in and more accepting works with more novelty and mind-boggling.

Young netizens, regardless of whether they are Chen Jingxing's fans or not, are attracted by the fresh concept of crossing the time line revealed in this trailer.

Therefore, the first version of "Signal" trailer was launched on major forums overnight.

"The genius director Chen Jingxing is here to make a living again."

"Signal trailer is interesting"

"The first trailer for the science fiction movie "Signal" has been released"

"Luo Chen Lei Jiayin staged a pursuit of the murderer in another world, and the trailer scene exploded"

Without "The Heart of Flowers", Zhang Weiping realized that "The White-Haired Witch" was the Monkey King.

"Can a trailer make it so popular?"

So what if there is Luo Chen in "Signal"?

The reason why Kyoto and his decision to set "The Witch of the White Hair" to the summer season does not mean that they are not greedy for the National Day season, but the market rumor that "The Flowers of Heart" may enter the National Day season, so he is just trying to avoid this movie.

His biggest worry was that he had confidence in the screening of the white-haired witch. Currently, the managers of the Chinese theater chain are deciding to premiere screenings attach great importance to the star effect. He thought that he had two big and small kings in his hand, and it would be no problem to suppress other competitors.

Zhang Weiping has been so popular in the world for more than ten years, but now he suddenly feels that the Chinese film market is a bit unfamiliar.

And this will definitely affect the judgment of theater managers. Once the premiere of "The Witch of White Hair" is suppressed, it is very likely that it will be lost.

What kind of virtue is Chen Jingxing and Luo Chen?

The head of the publicity and distribution department answered a bit embarrassingly, breaking the fantasy of everyone present: "Based on my observation, the online marketing of the trailer "Signal" is indeed very strong, and the coverage is quite large under the strong push of Fantasy World Network and Penguin Video Network.

Zhang Weiping frowned so much that he could kill a fly.

"The discussion on the trailer of "Signal" on the Internet... are all true?" Fu Sheng, the boss of Beijing Film Academy, asked a slightly silly question.

Could it be possible to take the counterattack?

Just "The Witch of the White Haired"?

Zhang Weiping did not have the special ability to reduce wisdom to the audience.

The grand occasion is comparable to Chen Jingxing's first film "The Comet" when it was played on the Internet, bored netizens were holding microscopes to interpret it.

So in Zhang Weiping's eyes, the most suitable schedule for "The White-Haired Witch" is the Spring Festival and National Day.

Not only that, even Zhihu has such problems:

[How to evaluate the trailer for Chen Jingxing’s new film "Signal" and what details are worth paying attention to?]

Huang Xiaoming and Yuan Bingbing pulled out one of them and could hold him down with one hand, which beat Luo Chen in both fame and box office results.

"Look at the trailer for the signal! It feels like another brain-burning movie"

However, in many online communities, the discussions that netizens spontaneously formed on this are unlikely to be achieved by the navy. I personally think that this trailer...or the science fiction concept revealed by this movie in the trailer is indeed very novel. In addition, the accumulation of the first two works in terms of reputation has been combined to create and trigger the discussion of topics among young netizens, forming a phenomenon of information topic dissemination similar to the release of "Fatal Identity" as "Tap Water".

"The White-Haired Witch" is the highlight of Beijing Film Academy this year, second only to "The True and False Monkey King" at the beginning of the year. The success of "The Monkey King" made Fu Sheng's heart soar. He also wanted to replicate the success of the Spring Festival in the National Day holiday. He personally inquired about such a big project.

"Tap water?!" Zhang Weiping felt that all this was too ridiculous: "It would be fine if a movie had the so-called 'tap water', but now even the trailer can be made into 'tap water'?"

Even if Chen Jingxing is a genius director and the quality of "Signal" is excellent, my "Green Hair Witch" is not a long-term movie, and it will be enough to make the box office a few days ago. It doesn't matter if your reputation after "Signal" is rushing to heaven.

Among those who can't understand it, Zhang Weiping, the producer of "The Witch of White Hair".

Even if he made this movie, he would watch it with tinted glasses of "seeing his own children", it would be really hard to say that it was a good movie.

Many people say they can't understand it.

So when Qin Zhonghe set "The Road to Flowers" to the summer season, Zhang Weiping and Jingying were actually "squeezed" to the National Day season.

Then, in the various answers below this question, I cling to the one-frame two-frame picture in the trailer, exerting the spirit of scientific research, and making various guesses.

But in fact, Zhang Weiping has always wanted the National Day holiday. In terms of size, the summer holiday is larger than the National Day holiday, but his explosive power is slightly insufficient, which is suitable for long-term videos.

"The White-Haired Witch" itself is the game he proposed to form, and invite two super first-tier stars, Huang Xiaoming and Yuan Bingbing, to harvest the explosive box office of China, and to raise the stock price.

Director Ye Liang made a suggestion: "Or we will also cut out another trailer? Then... please let the navy lead the rhythm?"

Of course, it’s not his sensitivity. A trailer can make netizens excited about discussions. He has only seen this phenomenon in Hollywood superhero blockbusters, and not every comic-adapted blockbuster has this treatment.

Moreover, this year's Spring Festival has proved that bad movies cannot go long. "The True and False Monkey King" produced by Beijing Film Academy was a great success in the Spring Festival. It can be seen that audiences may just watch the excitement when entering the theater, and do not necessarily have to enjoy high-quality movies in the theater.

Even if you underestimate the IQ of Chinese audiences, it is still a primate, and it would be good to be able to cheat for three days of box office.

Zhang Weiping was called to the meeting urgently. He has been visiting the managers of major theaters for a while and has not paid much attention to the trends of the Internet. After coming, he was told the bad news that his biggest competitor actually "stealed his home" on the Internet.

Moreover, if you can get this treatment for comic-adapted blockbusters, there are many young netizens in China who watch American comics, and they have this fan base.

Moreover, because "The White-Haired Witch" was originally scheduled for the summer season, the promotion and promotion began very early. In addition, holding two kings, Zhang Weiping was confident that the screening at the beginning of the National Day holiday would definitely surpass "Signal".

Zhang Weiping, who had a beautiful plan for his wishful thinking, was a little stunned at this time.

As a result, Chen Jingxing beat him up. If he posted a few more trailers, wouldn’t the popularity of "Signal" before National Day be so popular?

"What do your family think about Chen Jingxing's new film trailer?"

It can be said that the money is spent on this plate of vinegar, so of course there will be no more meat in the dumplings.

Sitting with him in the same conference room were Ye Liang, director of "The Witch of White Hair", and Fu Sheng, the boss of Jingying, and the head of the publicity and distribution department.

However, his family knows his own affairs. After all, Zhang Weiping has been a national teacher for a long time. Even though he was originally a movie layman, he has been influenced by some movie aesthetics over the years.

Although "The White-Haired Witch" was squeezed out of the summer season by "The Road to Flowers", Zhang Weiping believes that he is actually following the flow.

So what about the release of the National Film Studio? He also relies on the Beijing Film Studio. With a similar background, the theater managers checked the size of the card in the filming a few days before the premiere.

The head of the publicity and distribution department sighed: "The navy is not omnipotent, and it also takes an opportunity to set the pace. The science fiction concept of "Signal" is indeed novel. This is the basis for him to spark discussion heat. Can the trailer of "Grey Haired Witch" be cut out? "

What are the selling points of "The Witch of the White Hair"?

Fu Sheng, Zhang Weiping and others looked at each other and fell silent.

Isn’t the selling point of "The White-Haired Witch" Huang Xiaoming and Yuan Bingbing? The problem is that there are not many Yuan Bingbing in this movie...

If you want to spark large-scale topics, probably... it is relatively easy to let them announce their relationship on the spot?

Zhang Weiping thought with a frustrated mood in pain.

(End of this chapter)