China Entertainment King of Science Fiction

Chapter 137 Crazy ticket replacement

"Signal" did not conduct large-scale preview screenings, but only held media previews in roadshows in various places.

It is considered a small-scale preview screen, but it doesn’t matter whether it is more preview screens or less. The most important thing is that it can market the export monument.

Chen Jingxing has an advantage in this regard.

First of all, it is still in 2014, and the export of previews is created - no matter whether the reputation is true or false, whether it is artificial or spontaneous, so as to increase pre-sales, force the screening, and trick the audience into entering the theaters have not been ruined.

After all, in theory, what is the movie? If you don’t watch it, you have no say. If the media and the Internet navy/tap water - these two are usually not necessarily clearly distinguished, and they both say good things overwhelmingly, and they all say it’s a piece of chocolate, then of course you want to try it.

Once there is a saying that this is a piece of shit, the audience will hesitate and hesitate. This is also the reason why many works have been slow to open Douban ratings.

Fortunately, the Chinese audience in 2014 were still very simple. Before they could see so many tricks, they were very fond of making reputation through preview screening, and then online marketing.

After all, the last one to play this online marketing was Chen Jingxing's "Fatal Identity", and the term "tap water" was born.

The audience was not deceived.

My daughter looked like a high school student, and she retorted disdainfully: "What's good about "The White-Haired Witch"? It must be a bad movie."

This amount is completely astronomical in the current film industry. In fact, it is already amazing for normal film projects, even the most popular first-line actors to get a pay of 20 million.

Chen Jingxing clapped his hands: "There is no need to be so frustrated. If Jingying wants to spend money, let him spend it. They make movies to make money, not to lose money. At most, they can maintain the advantage of screening tonight and tomorrow. There are China Film and United Theater, and unless they keep burning money, they can't hold on to the schedule."

Li Zihao browsed his phone: "Why haven't Douban scored yet? I've seen "Signal" with 50,000 people rated it. I wonder how many points will be there this time? Maybe it can reach 9 points. I heard that the last time "Fatal Identity" scored 9 points, which shocked a lot of people's chins."

The daughter said impatiently: "It's just the second brother and Yuan Bingbing who acted as bad movies. Watching movies is for happiness, and just to save the 10 yuan, it's not worth it."

The three of them were old and young. It was obvious that the family group was watching movies and walked out of the elevator. One of the middle-aged women in their forties and fifties complained to their daughter.

"I should buy tickets for "The White-Haired Witch."

However, under the powerful online marketing offensive of "Signal", Beijing Film Studio had to add a large amount of money to increase the ticketing efforts.

Zheng Hong, the head of the publicity and distribution department, sighed: "The tickets that Jingying spent on "The White-Haired Witch" may be beyond our imagination."

Secondly, Chen Jingxing's first two movies have established a strong reputation for him. Since your first two works are excellent works, the audience will also tend to think that your next work will also be a good movie.

Xu Wenshen looked at his phone again and seemed to want to confirm again: "The news just came that the schedule of "Green Hair Witch" may have exceeded 40% tonight, and it may even be higher tomorrow."

Li Zihao and her roommate Yang Fan couldn't help but laugh when they heard the conversation from the family of three.

The proportion of the film pay of "The White-Haired Witch" accounts for at least 70%. After all, Zhang Weiping formed the game to make quick money and did not intend to really make any big productions.

So at this time the audience will naturally believe that a movie was praised by many media and film critics in a small preview, as well as many netizens who don’t know whether it is a tap water or a water army. Then this movie should be really a piece of chocolate.

Obviously, the new actors Huang Xiaoming and Yuan Bingbing are not actors who can bring reliability and security to the audience.

"You haven't seen it before, why do you say it's a bad movie? Wasn't it played by Huang Xiaoming and Yuan Bingbing? I think many people bought tickets for "The White-Haired Witch", and it's cheap, only 9.9 yuan. The tickets for "Signal" you bought are twice as expensive, which is a waste of money."

Xu Wenshen continued, "It seems that Nine-Nine is not the only one in the Demon City."

According to information obtained by Chen Jingxing, the total pay for the two starring actors Huang Xiaoming and Yuan Bingbing may exceed 80 million.

At this point, "Signal" has completely surpassed its biggest competitor "The White-Haired Witch".

The popularity of "Signal" on the Internet crushes "The White-Haired Witch". It can be said that from the perspective of publicity alone, "Signal" is obviously the one who did better.

Under such a powerful vote-supporting offensive, even if Lianhe Cinemas is the producer of "Signal", it is completely impossible to beat the white-haired witch in the screening. It is already difficult to maintain 36% of the current screening.

"The main reason is that the "Signal" you told me feels terrifying, and it is a time-traveling and chasing the murderer. I'm not afraid that your dad and I can't understand it. And your dad likes to read martial arts novels. "The White-Haired Witch" isn't a martial arts movie? Your dad likes to watch it, too."

In Chen Jingxing's view, DreamWorks Fantasy Network and United Cinema have already made great efforts to supplement the "Signal" - although Guoying is the publisher, he does not participate in the "Signal" subsidy, so the one who provides the "Signal" subsidy is the producer and producer, and the average price after the subsidy is lower than 19.9.

"It's not that complicated. Don't you understand "Fatal Identity"? You have to watch interesting movies when you go to the cinema. My dad is a martial arts fan, which doesn't mean he loves watching bad martial arts movies..."

"How much did they reach the screening?"

Burning money is to "spread bricks and attract jade", and dividing the people's money from beginning to end, wouldn't it be a "selfless dedication to others" to theaters?

Especially the number of black fans of these two people is as prominent as their fame.

After all, the current pay has not expanded as well in a few years, and the growth rate of movie pay is far less than that of TV series pay.

Unexpectedly, the white-haired witch played even more exaggeratedly. When he heard the ticket price of 9.9, he couldn't believe his eyes. It was half sold and half given away.

Chen Jingxing rolled his eyes: "If this continues, he might as well give him a ticket directly... How can they burn so much money? Is the pay for it too low?"

...

Regarding these two heavyweight movies that will be staged like Mars colliding against the Earth on the night of September 30, online public opinion has formed a one-sided "praising one" and "striking one".

However, publicity and publicity sometimes do not necessarily determine the final issuance result.

"There are so many people watching movies today, but it seems that more people buy tickets for "Green-Haired Witch" than those who buy "Signal". Don't these people go online? Such an obvious bad movie has to contribute to the box office. No wonder there are so many bad movies in China." Yang Fan complained while looking at the trailer scrolling on the large screen of the theater.

As a fan of Chen Jingxing, Li Zihao is also a film and television drama lover. When he was on the Water Forum, he often argued over the status of a certain actor and director.

As his other idol, Stephen Chow has a stable position as Mount Tai, and he rarely needs to defend him as a keyboard warrior. Chen Jingxing's status as a young director who has only been emerging for a year is not very stable, which gives him many opportunities to charge forward.

What he likes to use out and smash opponents is Douban scores and the overseas box office of "Fatal Identity", which is the weakness of most domestic directors.

Roommate Yang Fan said, "Why are you anxious? How can you get a score on the day the film is released? But 9 points are not easy to achieve. That is all classics in film history... It's time, and someone has already entered the venue."

(End of this chapter)