China Entertainment King of Science Fiction

Chapter 141 Word of mouth explodes

On September 30, the results of the Golden Market box office battle after 6 pm were released.

"The White-Haired Witch", which won 41% of the films, won the box office championship of the day with a score of 28 million.

"Signal" hit a box office of 26 million with a 36% scheduling.

Although the filming schedule is at a disadvantage, the attendance rate of "Signal" is obviously higher than that of the white-haired witch, even though Beijing Film Academy has invested more efforts to make up for the votes.

In terms of reputation, "Signal" achieved comprehensive victory and amazing success.

Just as the premiere ended, Douban gave a score - the more confident the quality of the film, the more I hope the score will be earlier. In addition to the previous preview and small-scale preview audience evaluations, of course, Chen Jingxing's fans and

Luo Chen's fans, "Signal" scored 8.9.

Although it will definitely continue to decline in the future, it is not as amazing as the score of 9.0 when "The Deadly Identity" was first released.

But its transmission effect is far beyond "Fatal Identity".

After all, the National Day holiday is completely incomparable to the next week of New Year’s Day.

The fame of DreamWorks and Chen Jingxing has also improved qualitatively compared to "The Deadly Identity" before it was released.

For a time, public opinion on the Internet formed a world of ice and fire, and he praised "Signal" and cursed "The Witch of the White Hair". Of course, netizens who expressed their opinions may not have watched this movie.

Judging from the early publicity, "Signal" itself is the most popular star in the National Day holiday, so after Douban opened, it quickly became the title of various media and marketing accounts.

Zhang Weiping's face was pale, and he was still incredible about it: "Impossible, how could it be so fast? Aren't we still continuing to make up for the tickets? And it was agreed that those theater managers of the dog ri promised me in person!

”

The reputation of "Signal" continues to ferment, while "The White-Haired Witch" has not yet reached a new record, its reputation has completely collapsed, which has brought disastrous results to the producer Jing Film Studio and producer Zhang Weiping.

On the National Day of October 1, "Signal" once again won 86 million yuan with a 37% scheduling, while "The Witch of the White Haired" only received 65 million yuan, which is still the basis for the screening that is higher than "Signal"

superior.

Zhang Weiping smiled bitterly: "Reputation of mouth... Of course I know that word of mouth is effective, but it's only one day, how could it be so fast?"

Of course, if "The White-Haired Witch" really gets a score, it might be a negative and reverse heat, so it would be wise for Zhang Weiping to hold back the choice of not being able to get a score. While the media praised "Signal" for its high score, it was still wise.

It is impossible to compare "The Witch of the White Hair" to make a comparison.

The media is not good at reporting negative news about "The Witch of the White Hair", so they can only put all their strength into praising "Signal", as if "The Signal" was the box office champion of the day, and "The Witch of the White Hair" became unwilling

It's very transparent.

The positive reports are also public relations articles such as "Huang Xiaoming and Yuan Bingbing hugged each other passionately", "The white-haired witch reveals her two-faced love, Yuan Bingbing and Huang Xiaoming falls in love and kills each other".

"The premiere of "Signal" exceeded 10 million, Douban scored 8.9, and the reputation and box office doubled."

"Luo Chen Lei Jiayin's acting skills explode, science fiction movie ceiling"

"Just just now, the movie "Signal" scored 8.9 on Douban. Do you think it's reasonable?"

For a time, the Douban score of "Signal" actually caused a hot topic. In contrast, "The White-Haired Witch", which was both on the screen and on the box office, did not score, and could only be "in this topic"

Signal》 is the leader.

"High scores and high productivity, DreamWorks once again creates fine movies"

However, it is mainly because Zhang Weiping's public relations efforts towards the media are indeed quite strong. At least he has not seen any press releases that belittled the White-Haired Witch.

In the conference room of Beijing Film Academy, under the solemn air, the head of publicity and distribution said bad news in a deep voice: "According to the statistics just released, our screening schedule should not exceed 30% tomorrow, and the day after tomorrow... I'm afraid it will be again.

Leave half of it…”

The media took the hush money and it was difficult for them to detract from "The White-Haired Witch", so netizens had no such concern.

The person in charge of publicity and distribution looked up at the face of Fu Sheng, the boss of the Beijing Film Academy, and shook his head: "Mr. Zhang, "Signal" is not an ordinary opponent. United Cinema is its producer, and Guoying is its

Distributor, if we have a good reputation, we can still hold on to the film schedule, but... we can't keep it. Under the pressure of the Chinese Film Festival, especially the attendance rate of "Signal" is indeed far greater than that of us. Even other movies, theaters must

We will significantly reduce our screening schedule, and the promise is unreliable."

"This year another domestic film has broken 8 points, and the director is actually the same person."

"The genius director Chen Jingxing is tragic again!"

"The popular movie "Signal" scored 8.9, why did he get such a high score?"

"Mr. Zhang, it's the Internet era now." The person in charge of publicity and distribution looked at Fu Sheng again: "Mr. Fu, I have made suggestions before, and now I want to mention them again. I have noticed it since "Comet".

DreamWorks is extremely good at online marketing, or there are indeed marketing experts on Fantasy.com. From "Fatal Identity" to "Signal" now, its power is getting stronger and stronger.

However, it only took two days, and it has even been spread from social media to offline, forming a wide coverage of topics. Of course, the important reason is that the quality of "Signal" does exceed the market and our expectations, but we

We need to pay attention to it. Marketing methods must begin to transform. Media does not have that much effect at all. Social media is the key to word-of-mouth marketing..."

If the number of viewers of "Signal" in the golden field on the evening of September 30 is still relatively limited, and the spread of reputation is mainly media and film critics, then after the release of the first day, more viewers will watch it

After the movie, a large number of well-known praises were finally formed on social networks and major forums. It was no longer awesome about Douban scores or reprints of media reports, or to vent their negative opinions on "The Witch of the White Hair"

The emotional comparison group is a real and informative discussion and interpretation of the plot and characters.

[This is the best movie I've seen this year, yes, it seems to me better than "The Deadly Identity" (no refutation), and when I saw the trailer I knew the movie would be special

, but the actual viewing experience of the film exceeded my expectations. Chen Jingxing, as always, incorporated a wonderful science fiction idea into an excellent story, and the story in "Signal" is the most interesting and romantic of his three movies.

Compared to "The Fatal Identity", Chen Jingxing's work has more humanistic care. Although the label is still a thriller and suspense film, his tone is sunny and warm, and his performance on the butterfly effect is quite good.

It's wonderful, especially the climax scene where the murderer was killed in the end. I don't want to spoil it, but I'm really imaginative...

By the way, cigarettes are harmful, this is an excellent quit smoking movie. I am already persuading my father to quit smoking]

(End of this chapter)