China Entertainment King of Science Fiction

Chapter 16 Screen movie?

Zhang Jingyan was already moved.

Especially after reading the script, there is no doubt that although there are no big scenes, the scenes in the movie are much more open, the story is also very interesting, and it has very commercial characteristics. In terms of script quality alone, it is more than enough to go to theaters.

But what a big screen movie requires is not just a script, and even scripts are usually not the most important link.

The review of online movies is loose, and there is no need to report in advance, nor is it necessary to get the dragon logo. Moreover, the home distribution venue is a long video platform, which is completely no pressure for Fantasy World.com.

However, for screen movies, every step of setting up projects, reporting, attracting investment, shooting, getting dragon marks, setting up schedules, publishing, talking about screening, etc. is a level.

If it is a thrilling leap from production to sales, then screen movies need to go through multiple thrilling leaps from project establishment to theater screenings.

Among the ten film projects reported to the Film Bureau every year, there may be only one movie that can eventually meet the audience on the big screen.

And none of these movies that can make profits in the big screen.

The film industry can be said to be a success of one general.

Often people sit around and eat up all the cream in the middle, and then tell you that this movie has worked so hard that you can earn a loaf of bread. According to your investment ratio, you can share a little bread crumbs.

Today, in China, the TV drama industry has basically achieved separation of production and broadcasting.

The second trick is that the distribution of accounts is too slow. The theater chains in China are currently in rapid expansion. Not only does the national level support a high proportion of theater chains in order to expand the number of screens as soon as possible, but the theater chain itself has repeatedly delayed the distribution of accounts to the producers and distributors due to the rapid expansion. There are even more movies released for more than a year and the producers received the distribution of accounts from theaters. The five major groups are also more tolerant of the distribution of accounts that the theater chain has delayed for a year and a half because of their mutual holdings and interests.

The slag of production and distribution theaters has turned the profit of the movie itself into a huge black box. It can not only falsely report costs to deceive investors, but also falsely report tickets to make up for it. Even when the box office itself is fake, the title of falsified, the world is shifted, and even the box office is simply shrunk. In the case of imperfect regulatory mechanisms and collusion between distribution and theaters, these things are actually very common.

But the dormant of Internet capital is to stir up the storm in the future.

But it’s time to talk about the paste in the production and distribution theaters.

For this reason, Huanshi even posted a message to angrily criticize some theaters for deliberately lowering the screening and suppressing the mythical blockbusters, but it did not arouse public sympathy.

The Internet upstart in the previous life has truly gained a foothold in the film industry and even became an industry giant. He has paid a lot of tuition and has gone through many detours.

Fantasy.com has paid tuition fees. At the beginning of its listing, Fantasy.com, which is rich and wealthy, believes that it can go to the film industry. It does have this capital. As an Internet company, the darling of capital, its market value exceeded the sum of the five major studios at the beginning of its listing.

This is the second big pitfall that is simply investing in movies.

Huanshi.com suddenly discovered that the trick that burns money to occupy the market, which has been tried and done in the Internet industry is completely unsatisfactory in the film industry.

To be honest, even if the theaters are fair and just, this 200 million blockbuster will still fail.

These circles are surrounded by five major studios. Today, heavy industrial films are monopolized by imported blockbusters. Domestic films are often not expensive to produce. Even if you make a few costume blockbusters, the investment is not very large. Therefore, even if the five major studios are not as rich as Internet upstarts, they are not short of money for filming movies. They will not share the opportunity to invest in high-quality creative resources to outsiders. Even if they share risks, the five companies will be able to support each other. They will not attract wolves into the house and cultivate other competitors to grab food.

Even if Internet platforms such as Huanshi.com knock on a crack and send money to the door, they can only sign the lowest version of the investment agreement, including film production, distribution, schedule, and schedule. They can wait for the movie to be released and share the accounts according to the investment share!

If the accounts can be divided according to the investment share, Internet upstarts such as Fantasy World are not unacceptable.

Fantasy World.com was full of energy and venturing on the RMB to lure a lot of "talents" from the five majors, and then announced that it would shoot a mythical blockbuster with an investment of more than 200 million yuan, and invited a group of big names. In the end, 200 million yuan of funds made the director, producer, star and special effects company, and produced an eye-catching 50 cents special effects blockbuster. In the summer, it was crushed by a small-cost comedy film produced by a famous comedy director produced by Jianghe Culture.

That is, several circles formed with several major directors as the core and a stable team they often cooperate with. They almost monopolize the high-quality creators in the current film industry. Of course, they have also made bad movies, but they have produced many good movies. Overall, they are a film workshop with relatively stable production quality, and even if they are not bad, they are usually not as bad as outrageous.

How could the five majors accept such a low share ratio in China studios? That's because the five majors themselves integrate production and distribution behaviors, so they can get the share of production and distribution. At the same time, they are entangled with theaters and hold shares, and even just one-stop production and distribution chains like United theaters. No matter how they divide the bill, the meat will be rotten in the pot.

No matter how much money you spend, you may not be able to make a small-cost movie made by others with 10 or 20 million yuan.

If the five major players accept it, it will be difficult for pure investors like Huanshi.com to accept it, but for Huanshi.com this is just the first pit.

Coupled with the handicraft characteristics of the film industry, this circle is very xenophobic. Even if foreign capital spends money, it can knock out a crack in half a day, and then happily become a sucker and pay enough tuition to find out the tricks inside.

In 2013, the Chinese film production was still in the hands of the five traditional film and television companies, namely Guo Film, Jing Film, Tianrun, Jianghe Culture, and United Cinemas, and there are more theater chains, and there are more than 50 theater chain companies of a certain scale. Behind these theater chains are connected to the five major intricate ones, and even one of the five largest theater chains has many theater chain companies.

In the past two years, the online platforms such as Fantasy have done is to be a rich boy, knocking on the doors everywhere for investment, and not trying anything else, they can familiarize themselves with the logo and opening of Fantasy.com when watching the movie.

The key is the process between a seemingly reliable project to a reliable movie. For foreign capital like Fantasy.com, it is simply a black box. All you can do is put the money in the box. When you open the box, whether it comes out with flowers or shit is something you can't control. Even if it comes out with flowers, whether it can be popular with the audience or whether the market buys it is another metaphysics.

This plane is similar. In China in 2013, if any capital wants to truly gain a foothold in the film industry and make money, you must personally participate in every link of the production, distribution and theater chain. Otherwise, others will close the door and eat it up and leave a little bread crumbs when they go out. In the plane of the previous life, it will take several years before all the chaos will be better.

Fantasy has also participated in investment in many film and television dramas in recent years. Although I didn’t eat meat and drank some soup, I also cultivated a group of more professional talents to poach. The production and distribution process of screen movies is not very problematic for Fantasy in terms of ability.

So is there a higher success rate of money into flowers?

have.

But in the film industry, production and distribution theaters are not separated. It is like a muddy water, and it is difficult for you to tell each other.

So for Fantasy Network, the top four long video platforms in China, is it difficult to operate a screen movie?

The answer is not easy.

The proportion of domestic theaters' accounts is very high. In 2013, the proportion of the distribution between China Cinema and production and distribution was 41:59. In other words, in addition to first dividing 10% of the movie box office as paying movie funds and paying taxes, the remaining theaters' accounts are 60% divided, and the remaining 40% of the production and distribution are also divided.

Before Chen Jingxing traveled through time, he heard the film practitioners complain that Internet investors were not like coal bosses in the past, and they were not a hand-off manager and intervened everywhere. But to be honest, film practitioners were not white lotus, and they treated lay investors as suckers and did many things after cheating one thing after another. It can only be said that this is the inevitable result of the uneven quality of the industry, the dancing of demons, the lack of supervision, and the serious shortage of industrialization.

Since Fantasy suffered a lot, she finally learned her lessons. The company's senior management realized that the film industry was deep and could not do it hard, so she had to slowly do it.

What about the Blue Eagle Federation on the other side of the ocean? Producers can usually take away more than 50% of the accounts, and for the blockbusters that the audience expects, the producers can even take away 60% of them.

It was not on a whim that Chen Jingxing proposed to cooperate in filming screen movies. He knew the current situation of Internet platforms such as Fantasy World.com, and there are also previous life planes to refer to.

The last pit is what really makes lay investors like Huanshi.com cry without tears.

What is missing now is reliable projects.

It’s not that there is no director and screenwriter asking for investment in Fantasy World, but Fantasy World is no longer a man of Wu. He has a lot of talents, and it is not that easy to cheat on projects that cheat money.

Moreover, Fantasy has known how deep the film industry is. The five majors have been operating in the film industry for many years and are mixed up. No filmmaker has nothing to do with them. Reliable projects will be filtered by the five majors at the first time. You can find online platforms such as Fantasy. All the five majors look down on the missing net residues. If you want to sift out gold and jade from the missing net residues, it is tantamount to picking up bargains in the Beijing Liuli Factory.

The failure of Liuli Factory to find a bargain is just a loss of hundreds or thousands or million yuan. If the failure of the bargain in the movie project is a loss of tens of millions of millions of millions of yuan. If Fantasy World does not count the workload and pays enough tuition, learn from Sony, who is in the previous life plane, and you can use the tuition to make a status in the martial arts world. However, although Fantasy World has been listed, there are still pursuers behind you. The Internet is the main battlefield, but you can't pay much money to pay tuition.

(End of this chapter)