China Entertainment King of Science Fiction

Chapter 172 Animated Movie Icebreaker

Universal has promised that if "Source Code" is of good quality and agrees to be released on May 1st, it can hope to open it in 3,000 theaters.

Chen Jingxing is still very excited about this condition, and if "Source Code" is released early in North America, it would be inappropriate to have to wait until the summer release in the Chinese market. By the time the film is released, pirated copies will be spread all over the Internet.

Therefore, it will be released in the last week of April in China, and it will be released on May Day at the same time. In North America, it will be released on May Day. This is a relatively compromise choice.

After convincing others to set the schedule for "Source Code", the publicity plan was immediately finalized. The publicity department will come up with a marketing plan for "Source Code" within a few days, and it can be launched directly after the year.

Now is not the right time to start the promotion of "Source Code". This is the time when the Spring Festival movies are showing off their magic. All promotional channels are much more expensive than usual. "Source Code" is not released during the Spring Festival. Now with

Spring Festival movies rush for exposure, and the gain outweighs the gain.

After the topic of "Source Code", there was a discussion about the animation project. Mo's CEO Xu Sheng also participated in a high-level meeting of DreamWorks for the first time.

At this time, Mo is no longer more vfx, it has become a special effects and animation company, so the English name has been removed from vfx.

After the annexation of Tianhe Animation and the recruitment of troops during this period, several animation project teams in the computer animation department have been basically formed, and even Wuhan's leading "Star God" project team has started "Star God"

Animation production for the second season.

The scripts and production plans for the other two animation projects have also been prepared, because the other executives of DreamWorks are basically industry insiders in the film and television industry. Most of them are relatively unfamiliar with animation projects and cannot make any valuable suggestions for the time being.

Later, the meeting became a duo between Chen Jingxing and Xu Sheng.

If the market response is good, of course you can continue to work on it and form an IP. If the market response is lukewarm, then there will be no follow-up and you can go straight to "Neon Genesis Evangelion" and "Ghost in the Shell."

Most people can only guess that Chen Jingxing is an animation fan himself. For the sake of feelings and ideals, this is not unacceptable. Anyway, the total production cost of these three animated series does not exceed 70 million. By then, they will hit a wall in the market.

Just let the boss spend money to teach you a lesson.

This is what Xu Wenshen really thinks in his heart. Of course, Chen Jingxing is not ignorant of what other senior executives in the company think of him, and he doesn't care. He is not doing all these things just to make money, and he does have feelings and ideals.

He is causing trouble, but his confidence is still very high. Only time will prove everything about other people's opinions.

Obviously, China cannot find so many cost-effective 2D animators. This is Benzi’s unique talent. Even in Chen Jingxing’s previous life, many 2D animations in China in the later period began to be outsourced to Japanese sweatshops. Young animators

Industry practitioners have chosen the 3D field where salaries are relatively high.

Moreover, the cost of producing high-quality animation works is very considerable, and the cost is often higher than that of live-action movies. So small and medium-sized animation works are almost non-existent in animated movies.

If 2D animation wants to be big and strong, it needs a large number of high-level 2D animators as the foundation of the pyramid, who can be exploited without complaint with wages lower than the social average. Otherwise, the production time and cost of excellent 2D animation will be high.

To an incredible point, it completely loses its cost performance compared to 3D animated movies.

And instead of letting Director Chen come up with some unbelievable idea and make a desperate investment of hundreds of millions, it would be better to let him spend the extra effort on animation. After all, it doesn't cost much.

In fact, whether it was the acquisition of Tianhe Animation or the establishment of three animation projects, it was Chen Jingxing's own decision, and Chen Jingxing was also in charge of the operation. Therefore, other senior executives of the company were still a little confused. Xu Wenshen even muttered to himself more than once.

, could it be that the diversified development PPT made by his subordinates to deal with errands before the second financing also deceived the boss.

In addition to confirming the production plan for three animated series with Xu Sheng, the two also communicated about the plan for an animated film.

It was followed by "The Return of the Great Sage", which grossed 900 million at the box office.

The success of these two animated films has made all film companies begin to re-examine animated films, a niche film subject that has not been valued for a long time, marking that animated films have become capable of competing with live-action films in the Chinese film market.

It is one of the mainstream themes that surpasses many live-action movies.

Unlike "Star God", which is a 2D animation, "Evolved 4.6 Billion Repeat" and "Space Battleship" are both 3D animations. At the same time, they are also laying a technical foundation for subsequent 3D animated films, which are popular in China and even in the world.

The films that can achieve relatively high box office results within the scope are all 3D animated films. In fact, China is also the most suitable country to take the path of 3D films.

Animated movies are no longer just for children to watch. Adults, the main audience in China, are also his audience.

Whether it is "Evolution" or "Battleship", the number of episodes released in the first season is only 10 - each episode is 30 minutes, so the production cost of a single episode is much higher than that of the second season of "Star Gods".

The reason for the small number of episodes is that Chen Jingxing does not have strong market confidence in the two animation projects "Evolution" and "Battleship". After all, there is no precedent for success in the previous life plane.

Of course, the 3D animated movies that DreamWorks will launch will definitely not be inferior 3D. In fact, there is no difference between 3D animation and 2D animation. The production difficulty and cost of good 3D animation will only be higher than that of 2D animation of the same level.

Compared with "Gravity", which Chen Jingxing pushed forward against all opinions, the money spent on the animation hobby is really not worth mentioning. If young people let him work hard, there will always be times when it won't stop.

In the past life, the box office success of animated films in the mainstream market was "Kung Fu Panda 2", which grossed more than 600 million, surpassing most live-action films at the time.

The so-called separation is like a mountain. The gap between live-action movies and animation is really too big. They even have two completely different operating logics. Even though the movie market has grown rapidly in the past two years, the box office of animated movies is still very impressive. Even in the United States and Japan

If the number of animated films imported into China exceeds 100 million, it is considered a ceiling.

In this aspect, Hollywood did not produce "Kung Fu Panda", but China produced a theatrical version of "Star God" a few years ago. The result was so tragic that it almost bankrupted Tianhe Animation, resulting in no more films for several years.

Any animation company involved in producing animated films to a high standard.

The performance of other Hollywood animated films and Japanese animated films in the domestic market is tepid, with the highest box office just over 100 million, which makes capital even less interested in animated films.

Chen Jingxing doesn’t think there is any difference between the Chinese audience in this dimension and the Chinese audience in the previous dimension. He feels that the Chinese film market just lacks an animation icebreaker.

The icebreakers for animation in previous lives were "Kung Fu Panda" and "The Return of the Monkey King". Both of these movies have something in common, that is, the traditional culture of China can resonate with adults and make them willing to

Go into a movie theater and watch an animated movie.

(End of chapter)