China Entertainment King of Science Fiction

Chapter 188 Miraculous April

Thanks to its strong reputation and "Source Code" is closer to the attributes of commercial blockbusters. In a sense, this is even the first science fiction blockbuster in mainland China in a true sense - whether it is a train explosion or a demon city facing the threat of explosion, KBZZ, the intervention of the military, and an extremely futuristic science fiction setting, which is very new to Chinese audiences, and even a sense of excitement.

In short, "Source Code" actually supported the box office market driven by the young Avengers!

There is a relatively common operation in the Chinese film market, which is to schedule the account-sharing movies to the off-season, and Hollywood blockbusters drive a sluggish market.

Generally speaking, once the account sharing blockbuster comes to an end, the market will fall back to the normal off-season level.

For example, when "The Young Avengers" was first released, in addition to the 300 million box office on the premiere day, it even achieved a box office of 160 million on the first working day after the premiere day. The daily market for a whole week was at least 150 million, which is higher than the working days of last year's summer.

It can be said that "Young Avengers" has raised the off-season of April's film market to the summer season with their own efforts.

As "Young Avengers" began to stall two weeks after its release, the daily box office market also fell rapidly, and the release of "Source Code" actually raised the box office market, which means that a domestic film can also attract a large number of viewers to the cinema during the off-season.

In addition to the box office of 21 million on the evening of the 24th on the premiere, 140 million on the 25th, 170 million on the 26th, and 130 million on the working day on the 27th. The theaters across the country seemed to have returned to the week when "Young Avengers" was just released, which surprised the industry and even lost its voice for a moment.

Could it be that domestic audiences were attracted by "The Young Avengers" and completely fell in love with the cinema after setting a box office record of 190 million on weekdays?

DreamWorks' movies are already familiar with the release of North America, but the difference this time is that Chen Jingxing is no longer a bystander - a bystander at the box office.

However, before that, Chen Jingxing, producer Xu Wenshen of "Source Code", and the two starring actors have already arrived in Luocheng on the other side of the ocean, because "Source Code" will officially premiere in North American theaters on May 1.

Until April 30, "Source Code" won a total of 780 million yuan in six and a half days of release. Although this is still far from the 1.25 billion box office of "Young Avengers" in the first week of release, the May Day holiday is followed. In addition, if "Source Code" has a slightly smoother curve than "Young Avengers" - this is not impossible. After all, considering that its Douban score remains at a high of 8.9 points - then there is really no hope of approaching or even challenging the box office of "Young Avengers".

Some people even believe that the box office of Chinese movies will be out of control since April of this miracle, and shouted the slogan of the box office of movies exceeding 50 billion throughout the year.

Global treats this movie almost with a quasi-A-level production attitude, not only out of the importance of Chen Jingxing, but also the joint distribution agreement given by Chen Jingxing with the ultimate discount. In the joint distribution agreement signed between Firefly and Global, Global will be able to take 50% of the box office share.

In April, the box office off-season, the market can repeatedly reach more than 100 million on weekdays, which is extremely exaggerated.

As the first appearance of Fireflies, the spokesperson for DreamWorks in Hollywood, and with the strong support and public relations of Universal, "Source Code" held its premiere in Los Angeles. In addition to the senior executives of some film companies and celebrities in the film and television industry, major Hollywood media have not missed the premiere.

Or is Chen Jingxing's appeal comparable to that of Super English IP? "Source Code" is an original script movie.

This time DreamWorks will truly become a participant in North American distribution - co-distribution of "Source Code" with Hollywood's local snake Global.

However, the media no longer cares about this matter. All marketing accounts and entertainment media have now begun to analyze why "Source Code" can create such box office results, from reputation, theme, and the appeal of directors and actors. Some people have begun to analyze Hu Ge's box office potential in a decent manner, believing that the national favorability he had accumulated before was fulfilled in "Source Code", from different angles such as the changes in the audience's taste.

However, from Chen Jingxing's perspective, he believes that "Source Code" is indeed the highlight of "Young Avengers". "Young Avengers" has driven the entire movie market, thus causing the audience to feel excited about watching movies. This phenomenon has also happened in his previous life. After a movie drives the viewing wave, it will also allow movies released during the same period and even later to overflow traffic.

"Hollywood Reporter", "Empire", "Variety Show" and so on have excluded columnists, special film critics and film and television reporters.

It seems that there is no possibility of realization now. Without waiting for a year, the box office trend of "Source Code" is enough to make people think a lot.

Many people remembered what Chen Jingxing said in the media interview at the premiere of "Source Code". Originally, they did not agree with the so-called domestic films that would break the 1.9 billion box office record created by "Young Avengers" within a year, and they believed that Chen Jingxing's words were a bit sour and contained dissatisfaction.

Of course, it is also because of the extremely high quality of "Source Code" itself and its reputation of nearly 9 points made it smoothly take over the excitement of the film market created by "Young Avengers", creating a movie viewing frenzy that seems to be a movie month.

After selling off the copyright, no matter how box office performance is, he has no direct interest relationship with him. Although he is less worried, he does not like this way of distributing interests.

Think about it, Global does not need to bear production costs, nor does it need to bear any copyright costs, and it almost does not have to bear any risks. It only needs to promote the distribution of Source Code in North American theaters - the distribution fee is mainly Fireflies, but it is actually DreamWorks. Global has to pay more of its connections and mobilizes its distribution network - and can get half of the box office share. From a certain perspective, it is almost out of business.

If the share share ratio of such a joint release, even if "Source Code" can get nearly US$50 million in Chen Jingxing's previous work "Signal" box office, Firefly can only get about 13 million. After deducting the normal operating expenses of Firefly, DreamWorks' income is far lower than the profit of "Signal" selling off North American copyrights.

Of course, Firefly Company can independently promote DVD distribution, including North American TV copyright peripheral licenses and other incomes can be obtained directly by DreamWorks, but even adding these may not be comparable to the income of directly selling copyright.

However, Chen Jingxing was already very satisfied. After all, the meal had to be eaten at a bite. In North America, the theater chain monopoly, which far exceeds the Chinese market, it was a necessary process to pay tuition fees from large studios in the early stage.

(End of this chapter)