China Entertainment King of Science Fiction

Chapter 253 The Year of the Rise of Domestic Animation

The broadcast of "Battleship" on CCTV indeed aroused a great response. In fact, the audiences targeted by the Internet and TV stations are very different.

Although the current smartphone penetration rate is close to 50%, and it is generally more than 90% in cities, in the era when short video platforms and recommendation engine products based on data mining (such as Toutiao) have not yet become popular, most people actually

They do not participate in the dissemination of information on the Internet. The creation of online public opinion depends on a small group of heavy Internet users.

Therefore, even though "Battleship" has caused a lot of waves on the Internet, it did not really gain wide spread across regions, identities and classes until it was broadcast on CCTV.

At the same time, it has entered the mainstream attention because of its unique temperament and excellent content.

Not only have many professional film critics come forward to discuss this animation, but even some mainstream media have made in-depth interpretations and reports on "Battleship".

"Many people talk about his wild imagination, the sense of urgency and expectation brought by the setting of human orphans, the magnificent scenes of stars and sea, and the tense rhythm of constant crises.

But this strange animation hides a deeper ambition underneath, exploring propositions that are rarely explored in most live-action film and television dramas, and even literary works.

The thinking and assumptions about extraterrestrial life in "Battleship" have completely reached the level of making a documentary. Whether it is strange radiation source life, atmospheric life in giant planets, or Zerg life that uses methane instead of water as the source of life, in

In the water world, there is an intelligent civilization that establishes a language system based on skin color, and a silicon-based life that enlightens life consciousness with electrical signals.

These various extraterrestrial civilizations not only have wild imaginations, but also have solid and deducible logical deductions. Their hard-core level is eye-catching.

There is even hidden under this fascinating iceberg is the psychology of the universe, the moral deduction of civilizations that have entered space, and the discussion of related social models. In particular, this animation also presupposes a universal life through the mouth of the brain.

The Great Filter universe model that exists is so hard-core that it’s amazing.

The beautiful and gorgeous pictures, the perspective of the inhuman protagonist, and the wild imagination make this "Evolution" an alternative masterpiece.

Without the appeal and star power of the cast, the box office appeal of animated films is actually concentrated on the subject matter and the brand effect of the production company.

An animation work that is only for children, no matter how old it is, even teenagers, actually explores serious and grand propositions in its plot for teenagers, and discusses topics that are only covered in philosophical works and even professional books.

A topic that is of no interest to most adults.

This contrast is even more shocking than the real thoughts and serious propositions involved in the animation.

When the creative team of Chen Jingxing and Mo Mo were fine-tuning the script, they adhered to a "popular science" attitude towards the early stage of this work.

From a certain perspective, this is an even weirder animation work than "Battleship".

In short, the quality of the second season of "Star God" can be said to have surpassed the first season nearly five years ago.

And that's not all. The explosion of the earth is not just a gimmick to advance the plot. From the ten episodes of the first season, we can see that there is a hidden thread that runs through the entire animation.

This reputation reached its peak after the second season of "Star God" was broadcast.

People who don't like it rarely catch a cold, and of course they won't give too many bad reviews, while people who like it love it enthusiastically and even worship it.

"Space Battleship" is of cross-epochal significance for Chinese animation. It is a work with such a unique temperament. It is not children who should watch this animation, but adults.

This is actually the reason why many animation companies are rushing to sell their works to CCTV.

One after another, the continuous broadcast of three high-level animations with a score of 9 or above has completely established the brand effect of DreamWorks in the animation field.

Not only did it perfectly save the "Light of Chinese Comics" that many animation fans can't forget, but it also launched two original animation works that were beyond imagination. DreamWorks' animation strategy got off to a good start.

Compared with the alternative and uniqueness of the first two animations, "Star God Chronicles" is a standard hot-blooded comic. Perhaps Wu Han's brain developed the story of "Star God Chronicles" during the years of dormancy after Tianhe Animation almost went bankrupt.

Carefully polished.

After thinking about it carefully, he realized that the significance of "Battleship" to Chinese animation is actually a bit like the significance of "Neon Genesis Evangelion" or "Ghost in the Shell" to Japanese animation in the previous life.

Even if it is a documentary, as long as it is well shot, many audiences will love it.

Although there have been creatures like bees and ants with different internal divisions of labor in the previous episodes, as well as aerial jellyfish that rely on the internal production of hydrogen to fly, the audience still did not expect that the subsequent plot would be so high-energy.

The dividends of CCTV’s broadcast are not just the praise from mainstream media and the large-scale discussion that has been triggered again on the Internet. In the first round of broadcast on the online platform, it was simply praise and amway for a well-made Chinese comic. Suddenly,

"Discover" that "Battleship" is actually so hidden

After reading the connotation and significance of the film, this round of topics is a bit like Chinese reading comprehension, focusing on the exploration and excavation of "magic works". After Chen Jingxing read several film reviews on Douban and several answers on Zhihu

They can only remain silent, fully demonstrating that "after a work is exposed to the public,

It no longer belongs to the author."

In the journey of the teenagers on the Homeworld in pursuit of the meaning of rebuilding human civilization, among the human tombstones on Pluto, and on the majestic stage that spans light years, the reflection and discussion of human civilization itself are presented to the audience.

audience.

That is, what kind of reaction will it cause when an animated work really explores serious issues in a decent way?

Because China itself has a deeper stereotype of animation, this reaction is even stronger.

In addition to the protagonist Lin as a consciousness that can control all cells to form various life forms, and has the ability to "evolve independently" or "plagiarize and imitate evolution", which proves that this is a science fiction story, other backgrounds and events, as well as the ocean

The rest of life is very "documentary".

This is an animation bursting with imagination, and its temperament is more unique than that of "Battleship".

Although the stunning debuts of "Battleship" and "Evolution" have reassured anime fans who have been waiting for many years to a certain extent, after the first few episodes of the second season of "Star God" were aired, many people still have a vague feeling in their hearts.

All the worries of "the dog's tail will follow the mink" disappeared.

The first few episodes can basically be regarded as documentaries, but they are well-produced animated documentaries. Except for the "mythical creature" Lin as the protagonist, the representation of the barbaric era she experienced at the beginning of life is quite hard-core.

The magical world map such as the wonderful forest of pointed pillars, the gorgeous shining forest, and the strange twisted jungle gradually unfolds. Although the effect is definitely not as good as "Avatar", the animation exudes a more fascinating charm, which is comparable to "Avatar".

Battleship's visual spectacle rivals or even surpasses it.

Chen Jingxing can even predict that in a few years, "Evolution" will probably become the main video material library for many biological science popularization creators.

This was extremely beneficial to DreamWorks and Mo's future animated film layout. Chen Jingxing even held a big celebration party for this, and he also generously paid a huge bonus to all Mo's employees.

Many popular science writers and even teachers use screenshots or playback clips of the first few episodes of "Evolution" for teaching tasks.

However, because of the beautiful and exquisite pictures, the gorgeous painting style of primitive times, and the hard-core popular science content, some viewers may find it boring, but generally the ratings are relatively high.

However, hard-core popular science soon changed.

"Evolution" does not have the drama, conflict, sense of crisis and anticipation that amplified "Battleship" from the very beginning, and its rhythm is far less compact than "Battleship".

Animated movies do not have a star cast. Even if a big star is invited to dub for promotion, few people will go to the cinema to support the movie just because their favorite star is dubbing.

In the opening chapter, Homeland became an orphan of human civilization, and other various intelligent civilizations, some showed their claws, and some performed a civilizational tragedy for us.

Although this minor masterpiece did not bring as many plays and ratings as "Battleships", and it did not attract much mainstream attention and discussion, the reputational bonus it brought to DreamWorks and Mo was not small.

After the comet impact and mass extinction, Lin, who had been sleeping for hundreds of millions of years, reawakened and landed on the mainland. The entire animation took a magical turn.

Or perhaps more funds, a more generous creative environment and richer experience allowed Wu Han to take another step forward.

That is the meaning of civilization and the definition of civilization.

However, this animation is not as popular as "Battleship", but it is also very different and has also triggered widespread discussions and complaints.

When "Battleship" was fermented on the Internet platform, it did not enter the mainstream attention. It was only after it was broadcast on CCTV that it really attracted the attention and discussion of serious media.

Therefore, the Archaeal Age, the Great Oxidation Event, the Great Ice Age, the Ediacaran-like faunal explosion, the Cambrian Explosion, and the mass extinction caused by comet impacts experienced in the previous episodes can all be found in the geological era of the earth.

prototype.

And the depth involved is not shallow.

After experiencing the baptism of "Battleship" and "Evolution", two alternative animations that are completely different from mainstream animation, DreamWorks has established itself as a trendy and high-end image in the hearts of animation fans and young audiences.

The appearance of brainworms, the giant worms that Lin called the Deep Sand Bus, and the powerful and incredible Aztec Zerg brought the audience into a bizarre world.

Another big bonus is that many toy manufacturers have contacted DreamWorks to discuss copyright licensing, and book publishers have also come to discuss printing "Battleship" into color children's books.

I also want to thank DreamWorks for dedicating this alternative and special animation work. From this animation, I can see that a great cultural and creative enterprise is rising." - "Youth Digest"

Taking advantage of the success of "Battleship" in triggering in-depth reading comprehension, Mo's second animated series "Evolution of 4.6 Billion" was also launched on CCTV and video websites.

It can only be said that the deal negotiated with CCTV was indeed a bargain that exceeded the expectations of everyone at DreamWorks.

Of course it is a documentary with beautiful images.

To be honest, Chen Jingxing was also a little surprised that "Battleship" could attract mainstream attention and discussion. This was something he had not expected before.

An animation produced by an animation company that has established a good reputation and brand image will have fans who are happy to support it.

Even the image and reputation of the animation company itself can bring about as much appeal as the star actors in live-action films and TV shows.

The reputation accumulation brought by three consecutive animated series is enough to put DreamWorks' two animated films next year at an advantageous starting position.

The continuous bombardment of these three high-quality animation works in the second half of 2015, and the discussions they triggered, also made many people in the animation industry shout the slogan "This year is the first year of the rise of domestic animation"!

(End of chapter)