China Entertainment King of Science Fiction

Chapter 265 Reclaiming the No. 1 spot in film history

"I watched "Mekong River" and it was really good. To convey our values ​​and spread our ideas, we also need good stories as carriers and good forms as support...

Movies like this that promote the main theme and deliver positive energy should become mainstream.

Not only mainstream in the sense of values, but also mainstream at the market level. Not only can we better integrate our moral requirements and value expectations at the ideological level, but more importantly, be able to deal with it at the narrative level in a way that people are willing to accept.

Packaging the story content can use new technologies and new methods at the formal level to create audio-visual effects that the audience loves to see..."

"The leader was so complimentary. In fact, Chairman Qin Zhonghe has been personally following up on "Mekong River". Our DreamWorks actually made some investments..."

"Director Xiao Chen, you are too modest. The contribution DreamWorks has made to China's cultural undertakings in the past two years is obvious to all, and it has also created considerable influence abroad. With "Mekong", you are so humble,

"Source Code" is always your movie, right? And that "Signal", in my opinion, these are all movies that promote the main theme and convey positive energy..."

Regarding the leader's praise, Chen Jingxing was actually modest in words but pleased with himself in his heart. He accepted these official affirmations in full.

Although "Source Code" is not a proposition composition arranged by the official department, it is not a problem to say that it is the main theme of the movie. The identity of the male protagonist (consciousness) is an air force pilot, and it is the military department that is dedicated to solving the KB attack, and it is basically

It is a positive description, and it is not inconsistent to be included in the main theme of the movie by the leader.

Since the end of February, DreamWorks has received inspections from leaders at all levels, first from the leaders of the radio and television system and the film bureau, and then from the top leaders of the Beijing City Government. As the chairman of DreamWorks, Chen Jingxing naturally had to accompany him.

It actually kept him busy for a while.

"The box office of "Mekong" should be expected to become my country's new box office champion, right?"

Chen Jingxing had a calm expression: "According to predictions, the box office should reach 2.5 billion. We are actually very surprised by the audience's love for "Mekong". We had not expected it before."

"Mekong" is not only the only non-comedy film in the Spring Festival schedule, it is also quite large in scale, with many violent and bloody scenes, and it was only ranked third in the initial schedule.

They are both military action films, the only ones with non-comedy themes, which do not seem to fit the tone of the Spring Festival schedule, and the film schedule is not advantageous. The biggest rival is not only very famous and has high audience expectations, but the quality is also passable, and it is not a real film.

Bad movie.

Whether the total box office of "Mekong" can exceed that of "Mermaid" is also the focus of media and audience attention.

Since "Mekong" surpassed "Mermaid" to become the daily box office champion for the first time on the seventh day of the Lunar New Year, it has basically never fallen from the top spot throughout the second half of February, and "Mermaid" has also maintained its runner-up position.

The public attention and discussion caused by the counterattack of "Mekong" has exceeded the quality of the film itself. This kind of competition has created unprecedented popularity.

The shock and freshness that "Mekong" brought to the audience in terms of viewing experience, together with its counterattack performance at the box office, won the attention and support of online public opinion.

Even when "Mekong" became the single-day box office champion for the first time and went off an astonishing curve, even the most optimistic people at DreamWorks thought it was possible to reach 2 billion, or a little over 2 billion.

An "atypical" Spring Festival movie that was previously only ranked third or even fourth in box office performance according to various media and platform predictions, not only counterattacked "Lion and Camel Kingdom" and "Mermaid" all the way to become the daily box office champion,

And the cumulative box office is very likely to surpass "Mermaid", the work that Xingye has been working on for three years.

In this way, with the media's follow-up and hype and the attention of the melon-eating masses who are like the spiritual shareholders of DreamWorks, "Mekong" surpassed "Mermaid" in the cumulative box office in early March, reaching 2.3 billion, while "Mermaid" surpassed "Mekong"

40 million less.

"Mekong" is actually an attempt to localize a Hollywood-style military action film, and the quality is not low.

There is no shortage of action films in China. Not to mention films from the mainland, Hong Kong films were one of the mainstream commercial genres when they were at their peak.

And in this atmosphere, it also inspired many people who don't watch movies to go to the cinema to see what's going on, including many fans of DreamWorks' Chen Jingxing, supporters of "Mekong", fans of Star Wars, and supporters of "Mermaid"

In this competitive atmosphere, keep doing two, three, and more.

Therefore, the counterattack of "Mekong River" seems more difficult, but it also takes advantage of "Tou Tang".

But military action movies are very rare. They are considered industrial movies, especially military action movies with strong commercial characteristics exported by Hollywood. They were basically blank in China before.

After the cumulative box office crossover point, "Mermaid" has no hope of overtaking "Mekong". Also due to the fierce competition between the two heavyweight movies, the box office for the whole month of February reached 6.5 billion, setting a single-month record

box office record.

Of course, Chen Jingxing still believes that the opponent in "Mermaid" is more powerful than the previous version of "Tang Detective II".

But this is just like a track and field competition. A high-level opponent can also bring out your own potential.

The Mainland also made military-themed movies before marketization, and there are also some high-quality military movies after market-oriented reforms.

Of course, because the box office capacity in the days before the Spring Festival was too high, the total box office of "Mermaid" still surpassed that of "Mekong" for a long time.

To be honest, this result really exceeded the expectations of producers like DreamWorks China Film and many media.

In fact, not many Hollywood military action movies can score above 8 on Douban.

Moreover, there have been box office counterattacks that the melon-eaters found very enjoyable and inspiring.

In Chen Jingxing's view, the box office battle between "Mermaid" and "Mekong" is actually a bit like "Tang Detective II" and "Operation Red Sea" in previous lives.

If you put it in the film market, it will stimulate the potential of the market.

Human nature is like this. As long as this competitive atmosphere can be stimulated, there will be no shortage of spiritual shareholders.

Therefore, "Mekong" did not have to wait for the unit to book the theater to win the Spring Festival season, and at the same time, it also regained the record of box office champion in Chinese film history for DreamWorks.

Of course, it stands to reason that "Mermaid" should also be a beneficiary, but the number of screens limits the entire market. Just because there is one more movie, the market will not have one more movie capacity. The Spring Festival period is already almost saturated with moviegoers.

, the potential that can be developed is limited.

This resulted in "Mermaid" having a box office loss of nearly 1 billion compared to Chen Jingxing's previous life. It can definitely be regarded as the biggest victim of "Mekong" appearing in the Spring Festival release.

(End of chapter)