China Entertainment King of Science Fiction

Chapter 276 "Gravity" Trailer

In this aspect, online dramas probably started to develop in 2013. In 2014, which was the year when Chen Jingxing founded DreamWorks, they entered an explosive period.

Not only has the number exploded, but investment costs have also begun to increase by leaps and bounds.

As of now, that is, in 2016, after several years of strategic transformation and large investments by major platforms, online dramas have begun to break away from the position of not being on the stage.

It has also published several works of good quality, which also have a certain influence among young netizens.

But in general, online dramas are still far behind compared to celebrity dramas. Their status has made great progress compared to the lowest-end online dramas in the contempt chain, but they are still in the status of marginal works and are not in the mainstream attention.

Basically, the big dramas that are heavyweight and can trigger large-scale topic discussions are network broadcasts.

DreamWorks' first TV series "The Signal" is a network broadcast. The actors are also first- and second-tier big names, and they even have ratings queen Sun Li. Although the number of episodes is short, the subject matter is novel and it is even a weekly broadcast mode, which is different from conventional tomes.

The show is a bit out of place, but it is definitely a mainstream production.

And "Black Mirror" is not broadcast on TV stations. Of course, it would be difficult to pass the censorship if it really wants to be a star. In fact, it is just a web drama, or a non-mainstream mini-web drama.

This is one of the reasons why many media and people were disappointed before the broadcast.

What I expected was a Manchu-Han banquet, but what you served was home-cooked stir-fry. The current status of online dramas in the media and the hearts of the people is that of home-cooked stir-fry, or even worse.

But after watching "The Jungle Book", you will know that the gap between us and Hollywood has not narrowed, but is actually widening...

There are no heavyweight films announced this year for May Day release. DreamWorks’ main competitors are the budget blockbuster "The Jungle Book", the theme blockbuster "The Master Xuanzang" produced by China Film, and the inland-Hong Kong co-production blockbuster "The Master".

"Phantom of the Devil", and the love movie "Love in Seattle".

I want to say that domestic filmmakers and domestic audiences should open their eyes and see the world!"

The blockbuster blockbuster "The Jungle Book" is a live-action version adapted from a classic animation from decades ago. It is a CG blockbuster like Chen Jingxing's "Gravity", but after all, it is not a classic animation that domestic audiences are familiar with, so its appeal is far inferior.

Comic-to-movie adaptation.

However, unlike in the past, the first comments after publishing an article were all fans' approval and praise. This time, there are some different voices.

[Hehe, didn't "Fantasy City" also claim to have invested 400 million, and also hired Captain T Studio, which produced "Young Avengers", to do the special effects? What was the result?

That is to say, special effects have evolved from 50-cent special effects to 1-dollar special effects. Si Da also wrote a special article to analyze the four special effects production companies of "Fantasy City". It turned out that except for Captain T, the remaining three are all domestic companies. They must be

Captain T was given a symbolic amount of money to do some modeling and other work, and most of them were handed over to domestic companies for production, which was equivalent to borrowing Captain T's reputation.】

Cheng Hongtao was about to refute, but soon saw one of his fans standing up.

Usually there are one or two online dramas a year that gain a lot of popularity and create some ripples on the Internet, which is good.

Cheng Hongtao is a film critic. Of course, due to the immature domestic film critic system, including the lack of professional film journals, it is still very difficult to turn this into a career unless you are at the top.

DreamWorks has also initially completed the transformation from a film company to an all-round media company. In the industry, there are only a handful of companies that can produce high-level works in movies, TV series and animations.

Xu Wenshen and the marketing department of DreamWorks are a little wary of "The Master Xuanzang". Although it is a main theme movie produced by National Film, and even a proposition composition, after "Mekong", the main theme movie has gradually changed from a negative buff to a positive buff.

.

"Signal: Mirage" will be released in less than a month. The title "Signal" itself is very appealing. It uses a magical communication tool to exchange information through time and space. This setting has already been established

It is a high-reputation movie and a drama, so the audience's expectations are still very high.

Less than a month ago, the world was still involved in the promotion and promotion of "The Jungle Book", trying to understand Hollywood's development and innovation of so-called "animal hair" technology in a pile of official promotional materials.

This praiseworthy review of "The Jungle Book" quickly attracted comments after it was posted.

"...It's unbelievable that foreign CG technology has actually achieved this level. The hair and expressions of animals are so lifelike...

Moreover, "The Jungle Book" was released in mid-April, nearly two weeks away from the premiere of "The Mirage," so it does not count as a head-on collision.

However, our industrial films still lack enterprising spirit. Last year there was "Monster Hunt" and "Operation Mekong" at the beginning of the year. We felt that we were about to catch up with the advanced level of Hollywood.

Since "Source Code", there has never been a serious science fiction movie released in theaters. Many science fiction fans and fans of suspense movies - "Mirage" was announced to focus on science fiction, suspense and romance.

——I have already expressed my impatience online.

After such calculations, Chen Jingxing and the senior executives of DreamWorks felt that they were firmly on the Diaoyutai and had nothing to worry about.

A month later, "The Jungle Prince" made its debut.

When the animals started talking to the little boy, they were so lifelike that almost every hair trembled to a precise shape, and their expressions fit so well into the script that it was staggering. It was so hard to tell whether they were real or fake that it was unbelievable.

The technology is so high, is this still a children's movie? Or is it a so-called "cartoon"?

Maybe our market is already the second largest ticket market, but our technology has not kept up. Of course, this is understandable. It takes time to cultivate the film industry.

Therefore, "Black Mirror" actually made history for web dramas.

Although there are still three months until "Gravity" is released, the promotion cycle for a blockbuster of this size is relatively long, so it is definitely not too early to release a trailer at this time.

Because "Mirage" is a May Day movie, the promotion and distribution work started long before "Black Mirror" was broadcast. Of course, because of the popularity of "Black Mirror", "Mirage" also benefited from a lot of glory, facing competitors.

The advantages are further enhanced.

Coupled with the popularity of the character Master Xuanzang, the audience still has some expectations. With the blessing of the National Film Festival, at least in the premiere schedule on the 29th, "Master Xuanzang" is the only one that can compete with "The Mirage"

In the Shang Xia movie, the negative buff may be that the starring role is Huang Xiaoming.

It also refreshed the brand image of DreamWorks, making DreamWorks one step closer to the image of a cutting-edge, fashionable, creative and very cool cultural enterprise in the minds of many people.

Cheng Hongtao typed the last word on the keyboard, checked it, then hit the Enter key and sent it.

[This is such a childish thing again. How many times has Si Dadu popularized science? Can good special effects be produced with money alone? Good special effects test the director’s understanding of technology. Is there such a director in China? Not to mention that even 1 billion is enough.

This is what DreamWorks said. According to the normal amount of water injection in China, there are 500 million Amitabha Buddhas!]

The works produced by DreamWorks cannot be described as high-level, they are even amazing and revolutionary works.

Every animal in the movie, leopards, wolves, monkeys, tigers, rhinos, whether they are dark swamps, dense jungles or rushing waterfalls, are extremely realistic on the big screen...

In addition to "Mirage" increasing its chances of winning through the popularity of "Black Mirror", DreamWorks also timely released the trailer for "Gravity" that Chen Jingxing had previously cut.

The improvement of the brand image not only brought more attention to "Person of Interest" and "Edge of Tomorrow" that are currently being filmed, but also benefited a lot from DreamWorks' next two movies that have entered the promotion and distribution track.

Just like "Comet" is to Internet majors, until now, "Comet" is still the brand name of domestic Internet majors, and coincidentally, both works are film and television dramas produced by DreamWorks. No matter how accurate it is, some of the scripts are

From Chen Jingxing.

Moreover, as the media begins to focus on DreamWorks and Chen Jingxing due to "Black Mirror", passers-by and movie fans begin to pay attention to DreamWorks' upcoming works, and releasing a trailer can be regarded as using the lowest cost to create buzz and start the first phase of publicity.

Perfect timing.

But after all, the themes are very different, so DreamWorks doesn't have much to worry about.

[I quite agree with Si Da’s evaluation of the content of the movie, but I think the last paragraph is too absolute. In the past year, DreamWorks has only made industrial movies, such as "Gravity", "Edge of Tomorrow" and "Edge of Tomorrow".

"The Matrix" has not been released yet and I don't know the effect, but it is quite ambitious. "Gravity" even invested nearly 1 billion. Not to mention other companies, I think DreamWorks is still very bold and pursuing.

】

No online drama can really compete with the popularity of those dramas simulcast by high-profile internet channels.

Neither Chen Jingxing nor Xu Wenshen thought this was such a strong competitor during the phone call. In fact, the theme of "Phantom of the Magic City" actually conflicted a bit with "Mirage", which focuses on suspense and science fiction. However, Chen Jingxing was not convinced that the quality of "Mirage" was comparable to that of domestically produced films.

We have firm confidence in the quality of ghost films, and we don’t think “Phantom of the Devil” will be a rival to our own films.

It can be said that every step DreamWorks takes from its first TV series "The Signal" last year, its first animation "Battleship", to its first mini web series launched this year is pioneering for the industry and the market, and

All have achieved extraordinary success and frequently bring unexpected surprises to the audience.

Whether it is "Signal", "Battleship" and other three animations or "Black Mirror", it is not an exaggeration to say that they are milestones in their respective fields.

"Phantom of the Devil" has the strongest cast, but it is a horror thriller. It was promoted as the ghost film with the largest investment... If it is an online movie, it must be real ghosts. Since it is a theater movie,

That must be a fake ghost and will definitely be complained about.

…

This achievement not only caused the media to once again set off a wave of reports digging into DreamWorks and Chen Jingxing's life history in an attempt to find the "creative password", it also caused the industry and capital to once again focus on DreamWorks' profitability and future financial prospects.

With the development of the mobile Internet and the rise of various network information distribution platforms, Cheng Hongtao was lucky enough to seize the opportunity and became the blogger of the information distribution platform "Headline News". Riding on the booming development of the film and television industry, Cheng Hongtao relied on

His sharp and outspoken style of film criticism has won him a group of supporters and fans, and he has made a fortune from film criticism.

"Love in Seattle" has a good cast, and the love theme is slightly conflicting with "Mirage". However, "Mirage" has the label of science fiction suspense in addition to love, so it is not afraid of the competition of this love movie. After all, it is simple

There is a ceiling for the box office of romance movies.

But the influence and popularity of "Black Mirror" is much greater than that of "Comet."

A cartoon about a spaceship has made many people marvel that our 3D animation technology is not that bad.

[On the encyclopedia, there are two special effects companies for "Gravity". In addition to Universal's special effects studio, there is also Mo. This company produced "Source Code" and was ranked first in the country.

It’s Hollywood. “Source Code” is all on a train. Are there any big scenes? I guess it’s a similar pattern. Domestic special effects companies must be responsible for most of the special effects work.]

[DreamWorks's scene should be better than Jiang He's. I guess the special effects of "Gravity" should not be bad in China. However, Chinese people are not knowledgeable. A 3D animation can make people climax. It's hilarious. The story of "Battleship" is just that.

It’s okay, those who are boasting about 3D effects have probably never seen American 3D animated movies, right?

As long as "Gravity" can stand out among the dwarfs in China, there will be no need to worry about the media and fans touting it. However, those who have watched "The Jungle Book" will not be deceived. It is a pity that most people do not read Si Da's film reviews and recommendations.

There are so many people who are taken advantage of without appreciation. I can’t blame domestic films for breaking records every day. There is still a long way to go to open up public awareness...]

Just when Cheng Hongtao saw the fans' rebuttal and smiled knowingly, he suddenly saw a new entry appear in the hot list on the right side of the "Headline News" page.

"The trailer of "Gravity" is released! Be the first to watch the most expensive domestic film in history!"

(End of chapter)