China Entertainment King of Science Fiction

Chapter 312 Allies are surprised

Chen Jingxing looked at the schedule in his hand with a gloomy look on his face: "No, I still want to take a break. You don't know how much I wasted in the United States."

Zheng Hong, the head of the marketing and publicity department, looked at her boss with a smile on her face: "We have actually promoted most of the activities, but there is no way to promote these."

"Wu Yue can't go? Lei Jiayin can't go?"

"Boss, the two of them are busier than you. In the past few days, almost all programs and interviews have been running continuously." Zheng Hong still looked at Chen Jingxing happily: "And CCTV asked you to appear by name, otherwise this program will not be available.

The meaning of existence.”

The box office performance of "Gravity" at home and abroad made DreamWorks feel happy from top to bottom. The company's sense of honor is one thing, but it is illusory after all. The main reason is that Chen Jingxing decided to give out a red envelope. "Gravity"

Although China Film Group is responsible for most of the domestic distribution work, various departments of DreamWorks have been working overtime for more than a month for the film's national release and overseas promotion.

Everyone has a share of the red envelope this time. Of course, the amount received by each person is different according to different levels and divisions of labor, such as Mo's special effects production department, film business department, marketing and publicity department, domestic distribution department, international distribution department and other departments.

The red envelope amount is larger.

But the minimum red envelope is more than 10,000 yuan. The amount of red envelopes distributed this time alone exceeds 50 million. Of course, the total number of regular employees of DreamWorks Ink is only more than 700 people. If it is only given to them, it will definitely not be able to give out 50 million.

Other members of the "Gravity" crew, especially the two leading actors, also received generous red envelopes.

The film contract they signed before did not include box office splitting, so Wu Yue and Lei Jiayin got a complete windfall this time, which also made the two of them almost become desperate Saburos these days, full of energy, and completely transformed into a flying trapeze artist.

Master.

Chen Jingxing sighed: "Okay, what other news is there?"

What surprised many people was not just the score, but also the audience's feedback, admiration, and praise for the viewing experience, which completely exceeded Chen Jingxing's previous films.

Because this movie does not require the audience to think at all, it can directly capture the audience's attention and immerse them directly in the dream world of the movie. When the lights come on, they wake up like a dream.

In a sense, "Gravity" is actually China's first real heavy industry film in this country, and its visual effects have reached world-class, or even super-class, levels.

There are already voices on the Internet saying that DreamWorks is too overbearing and is squeezing the schedule of other films. There is even a producer of a film released at the same time who wrote a short essay online to complain, implying that DreamWorks "forced" theaters to cut the schedule of other films.

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If Chen Jingxing's previous films used wonderful ideas, wonderful stories or brain-burning plots to impress the audience, then "Gravity" uses visual and auditory spectacles to directly inject emotions into the hearts of the audience, even omitting the audience in the middle.

thinking.

Starting from "Mekong", two consecutive main theme movies have reached the high level of industrial movies, and each one is more groundbreaking than the last. Usually, heavy industry movies with space science fiction can only be made by Hollywood in the eyes of most people around the world.

The subject matter is a milestone for domestic films.

Watching "Gravity" on a computer screen or TV screen is definitely a different viewing experience than watching it in a cinema, not to mention that many people will watch the movie on their mobile phones.

It symbolizes the transformation of the domestic film industry from large to strong. Although there are no signs of convergence in terms of the number or the lower limit of bad films, the film industry depends on the upper limit. Not many people keep the lower limit in mind every day, so one beauty covers all the ugly here.

Also applicable.

The first one is that the film schedule of "Gravity" exceeded 75% on the fifth day of release. This number is terrible. In China, if a film's film schedule accounts for more than 60%, it is considered a dominant one. 70%

The film arrangement ratio can be called a monopoly.

Praise for "Gravity" is generally full of emotional exaggeration. Many of them are "incredible!", "I was so shocked that I got goosebumps all over my body!", "a great movie", "like

A wonderful dream to the extreme", "It's so shocking that it's indescribable!" Such words.

In addition to the fact that "Gravity" really didn't have any heavyweight films at the same time, this actually has a lot to do with the length of "Gravity". "Gravity" is a rare 90-minute movie in the current market. Although

This is a standard length, but most movies nowadays are over 100 minutes, and two hours is not uncommon.

This is actually an injustice to Chen Jingxing. DreamWorks does not operate theater chains, so how can it have the ability to "force theater chains" to schedule movies?

The 90-minute duration can create a great advantage in film arrangement, especially in the word-of-mouth communication of "Gravity". A very important label is the special effects. Most of the Amway reviews include the statement "You must see IMAX", which caused

There was a wave of movie watching craze.

Since last year's "Source Code" broke the record for the first time, after the peak battle of the Spring Festival, "Mekong" and "Gravity" were released as two popular and well-received industrial blockbusters. It can be said that the rise of domestic films has completely surpassed

From official to folk imagination.

In the words of a famous film critic, ""Gravity" is a purely immersive film that does not require you to think, only requires you to feel."

The government is naturally willing to give face to the "major hero" who caused all this. CCTV and movie channels have been paying attention to the repercussions of "Gravity" at home and abroad these days.

I didn’t expect that in just two or three years, we would be able to make a movie like this.

The difference in viewing experience is nothing too great. At that time, viewers who watched "Gravity" on their computers or mobile phones would find it difficult to give the movie a high score.

However, the audience's evaluation of "Gravity" is still beyond many people's expectations. Not only is the score extremely high - Douban scored 9.1, setting Chen Jingxing's own record. Of course, as time goes by, this score will definitely decline.

And the decline is not expected to be small.

In the past year, with the growth of DreamWorks and the rapid improvement of Chen Jingxing's status, it has been a long time since he participated in any program and appeared in front of the TV. Even interviews were basically with print media or telephone interviews. His fans

Still looking forward to him appearing on TV again.

When the China-U.S. Film Trade Agreement was signed a few years ago, we were still shouting that the Hollywood industry was crying wolf. If domestic films did not work hard, the market would be completely occupied by others. I was thinking about when China would be able to produce special effects blockbusters and war action blockbusters.

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Only after you calm down and detach yourself from your emotions can you re-view the movie from a more objective perspective.

Even though Chen Jingxing has never made a bad movie, and the four movies he has previously broadcast or released online have been shortlisted in the "Douban TOP250", he can be regarded as the highest quality film director in China.

Movies such as "Fatal Identity" and "Source Code" naturally have a large number of viewers who give praise after watching them, but most Amway are relatively rational and well-founded. After all, the main thing that shocks people about these movies is the story itself.

The audience's praise is the praise of a feature film.

This gives the audience a strong sense of immersion and directly injects intense emotions into the movie. People will still be immersed in the emotions and audio-visual shock created by the movie just after watching the movie, and will not think carefully about the specific plot and details of the movie.

performance in other aspects, thereby giving a completely emotional compliment.

The task assigned to him by the marketing and publicity department this time was to participate in a special interview organized by the movie channel. Hundreds of movie fans were invited to the scene to create an in-depth program through exclusive interviews and questions.

But no matter what, this kind of concentrated and large-scale irrational praise can not only arouse the curiosity of the audience, thereby setting off a movie-watching craze, but also make the media extremely excited and shocked.

"What about the others? Are they all positive?" Chen Jingxing pays close attention to domestic public opinion. For DreamWorks, which does not rely on celebrities, brand reputation itself is money. Many Chen Jingxing's scumbags say "DreamWorks attaches great importance to

"Marketing" really can't be wrong.

In particular, the media has made extensive reports tracking the response in North America and other overseas regions where it has been released, and has also achieved explosive box office results. It even cited Hollywood media reports that the North American box office of "Gravity" is likely to eventually exceed 200 million US dollars.

News of becoming the highest-grossing foreign film.

The Sixth Princess's reputation is hard to argue with, and she also has good intentions, which is also good for Chen Jingxing. It is said that after the movie channel announced the news on its official Weibo account, netizens' expectations were quite high.

This situation of "both internal and external blooming" that is not only fragrant inside the hospital but also outside the hospital has also stimulated the nerves of many netizens and the media.

Because in the end, the number of viewers who watched "Gravity" in theaters must still be a small number. Many viewers ended up watching it through online platforms. Not everyone is willing to pay dozens of dollars for a movie, especially "Gravity" is still 3D.

For movies, ticket replenishment has been banned now, and theaters want to take advantage of this movie-going craze to make more money, so the average ticket price of "Gravity" is even higher than other 3D movies.

Of course, the movie channel is willing to give such a big face because of the "gravity" of "Gravity". In addition to the popularity of the box office, the strong reputation is an even more important reason.

Zheng Hong, who is in charge of marketing and publicity work, naturally knows what her boss means. She does not report good news or bad news, and these are really not big things in her opinion, so she happily tells two "negative news".

Theater chains tend to allocate movies to "Gravity" as much as possible, and there are even many theaters that allocate all IMAX theaters throughout the day to "Gravity".

The attendance rate is high, but the duration is short. If a movie hall is fully booked with "Gravity", it will be able to schedule at least several more shows a day. It would be a fool not to make money.

These combined reasons allowed "Gravity" to reach an almost monopoly level of film scheduling data. DreamWorks really didn't put much effort into arranging films, or used official power and the name of a gift film to force theaters to arrange films.

"It's just that some colleagues in the industry are jealous and can't make any waves. The quality of "Gravity" is here. We don't need to clarify it. Fans and audiences have suppressed this voice. It's another matter.

It's quite ridiculous..." Zheng Hong couldn't help but laugh when she thought about it: "Some film critics and a group of fed-up netizens actually created the 'Friends were surprised' theory."

(End of chapter)