China Entertainment King of Science Fiction

Chapter 325 A shot in the arm for the animation industry

Liu Hang watched the trailer of "Person of Interest" several times, and then turned to the anime forum where he hangs out most to see how fellow forum members discussed the trailer of the show.

Although "Anime Home" is indeed the largest animation exchange community in China, the topics are actually all-inclusive, but the users are mainly animation fans. In addition to animation, it is not prohibited to discuss other movies or songs, such as Japanese

TV series, songs or American comic-book movies are highly discussed.

Even because Chen Jingxing's works are very popular among young people, here, DreamWorks' films and television dramas are relatively highly discussed among domestic films.

However, as soon as I entered the homepage, I saw a high-hanging post - "The cumulative box office of the movie "Pujie" has reached 520 million, setting a new box office record for animated movies in the Chinese market!"

Liu Hang smiled knowingly. "Push Street Movie" is the nickname of "Your Name". It originated from "Animation Home", but it has also spread more and more widely on other online platforms.

The reason is that after the premiere box office of "Your Name" came out, many people who couldn't stand DreamWorks ridiculed that DreamWorks' halo was no longer around and new films were off the market.

When "Your Name" suddenly counterattacked to the second place in the Japanese box office two days later, and surpassed "Gravity" to win the Japanese crown the next day, the supporters of DreamWorks in the forum "counterattacked" and instead placed the film in the second place.

"Your Name" is directly called a blockbuster movie, and opponents are often slapped in the face with comments such as "The blockbuster movie hit the box office again today and once again won the box office championship on the day."

Although the main users of "Animation Home" are animation fans, not all of them like DreamWorks. On the contrary, because non-sub animation has been basically monopolized by the United States and Japan for a long time, the animation circle is comparable to movie fans/movies like Douban.

The fandom still worships foreign things.

Of course, there are many people who are looking forward to the rise of Chinese comics, but there are also many people who put Japanese animation and American comics on the altar. Either they have a chain of contempt formed by the long-term inability of domestic animation, or they love foreign animation to the point of losing their minds.

They have also been assimilated, or they are tired of the "Rise of Chinese Comics" and "The Light of Chinese Comics" that are shouted about every day or have a rebellious mentality.

In short, many people don't have any filters for DreamWorks. "Your Name" did not cause much response at the "Animation House" before its release. Even DreamWorks supporters were not very interested in it to be honest.

This interview is actually a win-win situation, as DreamWorks' next upcoming release of "The Matrix", the ongoing filming of "The Martian", and the next animated film "The Return of the Great Sage" have all received a lot of publicity.

"Huanshi.com interviewed Chen Jingxing face-to-face. The amount of information was huge, and it involved another of Mo's animated films, "The Return of the Great Sage"!"

"The name of the next animated film is "The Return of the Great Sage", but it is a 3D animated film. It tells the story of the Monkey King who caused havoc in the Heavenly Palace and was trapped under the Wuzhi Mountain for more than 400 years..."

This impact completely exceeds the praise last year when "Battleship" was defined by some mainstream voices as "exploring serious propositions in the form of animation."

And what shocked the 2D people on the forum the most is that "Your Name" really didn't rely on anime fans or anime enthusiasts to support the box office, but actually attracted a large number of non-anime audiences who contributed to the box office, and the impact it caused

It also broke through the circle and reached mainstream media and attention. It was even stripped of the animation label and treated directly as a science fiction romance movie.

After the camera was turned off, Chen Jingxing breathed a sigh of relief and took off the headset. This interview was quite long and covered a lot of content.

Liu Hang was actually complaining to DreamWorks at the time that the good "Battleship" and "Evolution" would not produce a second season, so why bother to let Mo invest resources and manpower into two original animated films? Maybe it is really an animated film.

The show doesn’t make money?

Not only did the media fall out quickly, but so did netizens. Soon the forums were full of praise for "Your Name" and DreamWorks. Even those who still looked down on domestic animation could only stop talking. Mainly

It’s hard to beat this animation in terms of box office and quality.

"...Maybe I have exhausted my talents? Haha, no, it's just that the subject matter is different, and "Gravity" and "The Martian" I am filming are not without creativity, but the creativity is not directly reflected in the narrative structure

Above, it is not reflected in brain-burning. As for whether there will be brain-burning movies in the future, yes, the next movie, ah, the story of the next movie may be more complicated... The next movie is "The Matrix II".

"

Wang Peng, vice president and production director of DreamWorks, followed him, his face flushed. Wang Peng started out as an assistant director and later became a producer. He has collaborated with Chen Jingxing on several films and is considered a veteran of DreamWorks.

, this time I came with the interview team.

For DreamWorks supporters like Liu Hang, it is more appropriate to say that they are fans of Mo. What they really support is Mo and Mo's animation studio. In their eyes, DreamWorks is the sponsor of the animation studio.

"... Of course, "The Martian" is still a hard science fiction... How hard is it? Haha, it won't be softer than "Gravity"... The story of "The Martian" is just as the name suggests, the plot is all in the name,

It's not complicated... "Gravity" isn't complicated either, which doesn't hinder whether it can be a good movie."

Many media wanted to contact him for an interview, but in the end he chose Huanshi.com, his close partner.

Even animation fans who are still biased against domestic animation have to admit the strength and status of DreamWorks. Even some "dream fans" put DreamWorks alongside several well-known foreign animation companies, but there is not a lot of ridicule and opposition.

's voice.

Liu Hang immediately clicked in and watched the interview video.

It can even be called a landmark. The most direct reaction is that all animation-related concept stocks in the financial market have risen across the board. Obviously, the success of "Your Name" has directly opened up everyone's perception of animation themes.

The traditional impression of movie box office space is a shot in the arm for China's animation industry, and its influence far exceeds the three highly acclaimed animated series launched by DreamWorks last year.

After Chen Jingxing sent the Huanshi.com interview team away, he returned to the "tent" - it was still the filming location near the Devil City in Xijiang. This interview was sent by Huanshi.com all the way.

"Director Chen, you revealed a lot of information in this interview!" The host of the interview came up with a smile on his face and complimented him. He was extremely excited. In fact, Chen Jingxing rarely accepts interviews anymore, even for the promotion of "Gravity"

Basically, the two leading actors were interviewed. This time they really made a lot of money.

In fact, the reason for this interview was "Your Name". Although the box office was not high - compared to other DreamWorks movies - it was considered a miraculous achievement in the animation genre.

""The Matrix" will definitely be a trilogy, because the script has been written long ago, and the complete script is a trilogy..."

Therefore, they are still a little resentful about not being able to watch the second seasons of "Star God III" and two other animated dramas this year. Many people even feel that "Your Name" and another so-called 3D animated movie

It would be better if it was rejected. It would allow DreamWorks to stop thinking about unrealistic animated films and focus on the three animated series headed by "Star God".

DreamWorks is full of joy from top to bottom recently, not only because of the super counterattack of "Your Name".

"...I am not very shocked by the box office of "Your Name". If you regard it as a science fiction love movie, like the previous "Mirage"? It is not surprising to achieve such a box office..."

Liu Hang browsed the posts about the box office results of "The Street Movie" and "Your Name" with great interest. After watching Rainbow Fart, he left with satisfaction. He was about to search for "suspect tracking" in the search bar to see if anyone had posted.

I saw a red pinned post suddenly appear.

Many people even made posts to ridicule DreamWorks, which has just released a few animated series, and is now trying to make money with animated movies. Even if you want to make money, you have to be sincere. "Star God" will not be made into a theatrical version, and "Battleship"

And "Evolution" does not produce a theatrical version, but an original cartoon about youth love also wants to take money out of the pockets of animation fans? The patriotic brand supporting the domestic brand does not work here in animation.

This is something that many popular theatrical versions of Japanese anime have not been able to do in the Chinese film market. No matter how famous they are, the dimensional wall cannot be broken.

Especially "The Return of the Great Sage", which is both an animated film and was jointly launched with "Your Name". "Your Name" unexpectedly achieved such a huge success, and "The Return of the Great Sage" naturally became more popular and attracted a lot of people.

people's attention.

When Liu Hang went to the theater to watch "Your Name" with this idea in mind, he was shocked and pleasantly surprised. Later, the entire forum was shocked by the box office miracle of "Your Name".

When an animated film that has always been regarded as a niche or even subculture can dominate the daily box office for many days in a row, and can cause mainstream media to report on it, and even the official media to cheer it up, this makes many animation fans feel mixed emotions.

The failure of "Your Name" at the box office at the premiere did make DreamWorks a little disappointed. It is difficult to transition from luxury to frugality. Under the leadership of Chen Jingxing, DreamWorks people are accustomed to going from victory to victory, even though they know that such box office results are purely limited by the subject matter.

, there are various objective reasons, but this fact is not easy to accept.

In particular, there are public opinion and media hypes and reports that are just a joke. Everyone is holding their breath in their hearts. In this way, they will naturally be doubly excited after a counterattack.

But what makes Wang Peng so happy now is another thing.

"Director Chen, the trailer of "Person of Interest" can be said to be an unprecedented success! The number of views of the trailer on the three network platforms has exploded. All major media and marketing accounts are reporting on it, and netizens are also discussing it enthusiastically. We have

None of the marketing methods I prepared were used!”

(End of chapter)