China Entertainment King of Science Fiction

Chapter 327 Incompetent Furious

"The long trailer of "Suspect Tracking" reveals an amazing inside story!"

"Hu Go admits to guest appearance in DreamWorks web drama "Suspect Tracking""

"Dreamworks is creating the Source Code universe!"

"Your Name" has a box office of nearly 600 million, making it the highest box office anime movie in history"

"Suspect Tracking is suspected to be a derivative drama of "Source Code", and you can watch the six highlights first"

"Dreamworks keeps working, films and dramas are moving forward together, and they will dominate the big screen and small screen in the third quarter."

"If "Suspect Track" fails to be released, or is it because of its large scale? Will online dramas become a popular trend?"

"The cost of "Suspect Tracking" is over 100 million, making it the most expensive online drama in history, but the cost of a single episode has not exceeded that of "Black Mirror""

"Dreamworks' first three-dimensional animated movie "The Return of the Great Sage" has been completed, and Chen Jingxing's interview with micro spoilers"

...

Mango TV has been the best drama king in the year for many years, but perhaps the phenomenon of "Signal" last year overdrawn Mango TV's good luck, and it has passed most of this year, but Mango TV has not yet had a hit drama. If you don't wake up, I'm afraid that this year's drama king will give up.

Zhang Qingde's sense of crisis is getting stronger and stronger. From "Black Mirror" to "Search of Suspects" which has not been launched yet, the launch of series from DreamWorks is not just that first-tier satellite TV stations like Mango TV can't get a share of the pie.

Now the exclusive drama that has spent a lot of effort to promote has been directly stolen by another online drama of its own. I don’t know whether it is joy or sorrow.

But I didn't expect that it was easy to be in the future, and when DreamWorks became an opponent, it was also so troublesome.

When other first-tier satellite TV stations are constantly spending a lot of money to challenge the Mango TV throne, the drama king is extremely symbolic. Therefore, under heavy pressure, the TV station did not hesitate to rob the drama that the senior executives in the station were very optimistic about.

"Mr. Dai, since you are so anxious, why don't you let the "Blue Bird" drama also cut a trailer? "Blue Bird" has more than 60 episodes, and I'm afraid that I can't cut out a trailer that can arouse the audience's appetite?"

Speaking of this, Zhang Qingde's heart was once again dissatisfied with the review system of the Star TV drama and complained to Chen Jingxing. "Secretary Tracking" Mango TV has been in contact with it, and DreamWorks has no grudge against money, but it does not meet the review standards of the Star TV drama drama.

Advertisers will inevitably accelerate the transfer of resource allocation positions. This is not the business of Mango TV, but the entire radio and television industry.

What the implication is that hot searches do not equal popularity.

DreamWorks is unwilling to make changes to the script for this, so it can only make a few first-tier satellite TV stations watch a piece of fat but can do nothing.

Although from the perspective of foreign trends, the rise of online dramas is an inevitable trend, DreamWorks has played a catalytic or even boosted growth. As a senior executive of Mango TV and a senior practitioner of the TV station for decades, his greater concern is not that the TV industry cannot keep the drama king this year, and this honor has been taken away by other satellite TV stations.

But in Zhang Qingde's opinion, if it was DreamWorks' work that was cut by Mango Satellite TV, it would definitely be able to cut a more explosive trailer. When "Signal" was broadcast last year, the trailer cut by Mango Satellite TV and the weekly broadcast combined it torture the audience to death. The trailer was played more than the main movies of other dramas.

Some people finally couldn't suppress their resentment in their hearts when they were furious about Zhang Qingde's incompetence and retorted in discontently: "The trailer is also a blessing from DreamWorks who can make it. The plot of the trailer is obviously not a clip from "Source Code", but was remade by someone, so I won't talk about the plot. The train explosion and the city explosion. This special effect is completely at the level of the movie. I heard that the production cost is only 100 million."

"Five trailers! Not as good as one of them!"

The most watched drama so far this year is "Ode to Joy" broadcast by Donghai Satellite TV, but this drama is comparable to "Black Mirror" in terms of popularity and influence?

If the most popular dramas in the first half of the year and the second half of the year were online dramas, that would be too ridiculous and too terrifying - for TV stations.

Another gentle middle-aged man wearing glasses retorted after hearing this: "Mr. Zhang's words are bad. "Blue Bird" is the solo drama we purchased, which costs 110 million yuan. In terms of image metaphor, it is considered a real son. "Secretary Tracking" is a three-network broadcast, and can only be considered a godson. "Secretary Tracking" is now popular over the popularity of "Blue Bird" that will be released soon, which is not a good thing for us."

"Director Zhang, I wonder if you have any plans on the TV series at DreamWorks?"

But as soon as the fifth trailer was released, I happened to run into the long trailer of "Suspect Tracking" released by DreamWorks. It was originally accumulating energy to reach its climax before the broadcast was launched, but it was directly short and cut off the momentum by "Suspect Tracking". The Internet was discussing DreamWorks' new drama. If Mango TV and Fantasy Network had not bought the hot search, they would have been completely squeezed down now and could not find any sound of "Blue Bird".

In fact, Fantasy Network has indeed invested the most resources to promote the spy idol drama "Blue Bird". "Search of Suspicion" is a work of DreamWorks, which is of course a highlight, but for Fantasy Network, it is naturally promoting its own exclusive drama. After all, the exclusive copyright of "Blue Bird" is over 100 million yuan, and "Fatal Identity" only spent 45 million yuan because it is not an exclusive copyright.

"Blue Bird" is a spy war drama starring two top-notch players. To be precise, it is a spy war idol drama. Spy war dramas have always been a major mainstream genre of domestic TV series, and are also moving more and more towards idol dramas, with an audience of more and more widespread.

Zhang Qingde seemed to hear everyone's voice and retorted: "I know what you are thinking. The highlight moment of "Black Mirror" was also after the broadcast. Can the popularity before the broadcast be comparable to "Soul Returns to the Qing Dynasty"? Moreover, "Blue Bird" is the biggest highlight of our station this year. The production cost exceeds 170 million yuan, which is much higher than "Suspect Tracking". Our station alone spent 120 million yuan to purchase! It is to compete for the drama king this year... The drama king of the star drama was stolen by an online drama before the broadcast, but I can't explain it to the above."

Not to mention whether the drama king was born the previous year, it has a great influence on the advertising investment the next year.

Just as the front-line TV TV was worried about the popularity of "Suspect Tracking" online, Fantasy Network was also both happy and outstanding.

Zhang Qingde's mood for DreamWorks was very complicated at this time. Last year's "Signal" was an exclusive copyright he and the director of the film purchasing department at that time, and it did bring rare glory to Mango TV in recent years, and even revitalized the weekly broadcast theater, which he himself benefited a lot.

Zhang Qingde, the editor-in-chief's outdoor propaganda director and deputy director of the program trading center, turned his pen in his hand, clicked on the table in the conference room, and said, "Has our hot search been arranged?"

Zhang Qingde snorted impatiently, and the pen in his hand turned faster: "I'm so embarrassed to say, is it because there is no popularity, or is it because the popularity is stolen by others? Such a good actor configuration in "Blue Bird", the two top streamers' pay has broken records. Is it normal for you to have no popularity? You are all old people, and our Taiwan's ace drama was actually stolen by an online drama in the promotion? Don't you feel ashamed?"

The two traffic and other actors in the drama also participated in various variety shows, page views, and CP speculation.

Although "Black Mirror" created a very high popularity and topic in the first half of the year, it was not available after all. Mainstream TV series still speaks based on ratings, and the number of online clicks and playbacks is ranked under ratings.

The people in the conference room did not show the honor of the TV station "the master was humiliated and the minister died", and it seemed that DreamWorks was indeed qualified to be the special one.

Mango TV spent 120 million to buy the exclusive TV broadcast rights, and the audience was looking forward to it. From the start of filming to the end of filming, this drama has been active in the public eye. Mango TV also spent a huge amount of money to grab it from the mouths of the other two first-tier satellite TV stations, preparing to start broadcasting at the end of August, aiming at the king of dramas that will be launched this year.

Zhang Qingde also knew that he was incompetent and furious. To be fair, Mango TV is full of talents and editing is even more skillful. Whether it is cutting trailers or breaking up fifty episodes into seventy episodes, it is like magic. All TV series bought by Mango TV is equivalent to Mango buying half of the editing rights.

Although the drama king is just a title, and the ratings are ranked first and second, the advertising fee may not be much different, but this title is quite substantial and the benefits involved are also very huge.

Zhang Jingyan sarcastically sarcastically. She knew that the other party was so anxious, both her own son and her godson, because "Blue Bird" was the one who insisted on snatching the exclusive online copyright from Penguin Video. She also insisted on "fighting the arena" with "Suspect Tracking". Although the two were a week apart, in Zhang Jingyan's eyes, the TV series broadcast at the same time as "Suspect Tracking" would inevitably be suppressed.

The way of combining top stars with a group of veteran actors makes "Blue Bird" a high-quality and high-traffic double-high drama, at least in the eyes of Fantasy World.com and Mango TV.

If it weren't for the DreamWorks trailer like the Tathagata's palm falling from the sky, she wouldn't have been able to explain to her old friend Chen Jingxing. Penguin Video and Station C both threw the publicity resources into "Suspect Tracking", but Fantasy World.com, the most loyal partner, did not invest much publicity.

Mango TV, a conference room.

The two of them had no match for the projects "Fatal Identity" and "Poplars" two years ago. Although Zhang Jingyan won several times, it seemed to have inspired the other party to be dissatisfied. Even though she knew that "Suspect Tracking" was about to start, she still convinced the presidential office and insisted on snatching "Blue Bird" and snatching all the publicity resources in the name of the excessive purchase amount and the solemn drama.

Zhang Jingyan said with a relaxed expression: "This is also a good thing. We did not use much publicity resources in "Search of the Suspects". DreamWorks can achieve this publicity efforts, which also saves us a lot of effort." She is currently the director of the content production department of Fantasy World. It can be said that she has gained a lot of attention from Chen Jingxing. At this time, she naturally has to express her support for DreamWorks.

"It's arranged, but... it's not hot." Someone answered Zhang Qingde's questionable question, with a hint of helplessness in his tone.

In order to promote "Blue Bird", Mango TV and the online platform cooperated tacitly to release trailers two months in advance. So far, they have released a trailer almost every ten days, including love line, spy front line, brotherhood line, dog food line and patriotism line. Almost every line has a trailer.

But it really corresponds to the saying "A good cook cannot cook without rice". It is said that DreamWorks are good at marketing and promotion and cutting trailers. The trailer for "Gravity" and the trailer for "Suspect Tracking" these two days can be written into the trailer marketing textbook.

Did you hit yourself in the foot?

"That's right, even if you know how to cut it, there must be material to cut..."

Zhang Qingde replied unhappily at his subordinates' test: "Don't think about it, the next drama of DreamWorks is a zombie theme. It has not been finished yet. "Search of the Suspects" can't be starred. Can the zombie drama be starred?"

It’s not the first time I’ve been robbed. How long has it been since "Black Mirror" been?

"And "Search for Suspects" has brought a lot of benefits." Zhang Jingyan said leisurely: "The on-demand broadcast of "Source Code" has skyrocketed a lot."

The trailer for "Suspect Tracking" not only aroused the audience's interest, but also triggered a craze for viewing "Source Code". Many people even searched for easter eggs from the movie one by one - Did Pan Yueming in "Suspect Tracking" really appear in "Source Code".

Kang Hua, the vice president of online video business, shook his head and smiled: "Okay, don't argue, Mr. Zhang, you have a good relationship with Director Chen, and I would like to ask you to follow up on "The Walking Dead". It is best to win the exclusive copyright of this drama. We can accept it within 250 million!"

Because of his close relationship with DreamWorks, Kang Hua knew that the title of the zombie drama that had been buzzing on the Internet had been confirmed, called "The Walking Dead". With "Suspect Tracking", it has attracted a lot of popularity, and the competition among several major online platforms for this unproduction has also become increasingly fierce.

(End of this chapter)