China Entertainment King of Science Fiction

Chapter 334: Each other is God

Wu Heng had been dazed in front of the computer for half an hour. As a video commentator who has read a lot of films, he quickly recovered from the emotional shock caused by the animated short film.

After all, it is an animated short film with a limited duration. There is not much description of the characters and the pace is very fast. It seems to be a highly condensed story. In addition, it is played on a computer screen rather than a big screen, so for him, emotionally,

The shock bomb is not very powerful and can quickly restore calm from complicated emotions.

Although the emotional aftertaste still lingered, it was enough for him to take time to think about the useful information brought by this animated short film, or rather the two animated short films.

That means there is no information.

He was confused and had questions all over his face.

The story of the animated short film is not difficult to understand, and he can even understand the connection between the two.

The first concept trailer shows humans killing robots, the cruelty humans inflict on robots.

The second trailer animation is just the opposite. Although we don’t know how humans fell at a disadvantage and are even about to be extinct, it is obvious that the robot dog is the scavenger that will eventually eliminate humans.

Although the robot dog is very powerful and has its own thermal weapons, it can be covered with paint to cover up its perception of the outside world, and can be shot in the head by a teenager. Obviously, human civilization will not be extinct by robot dogs.

Judging from the gray-black color on the ground in the wilderness and various signs in the city, it is possible that a nuclear war may have broken out, and perhaps the humans in the city were wiped out by strong radiation weapons such as neutron bombs.

The second animated short film is a response to the first trailer, "All cruel joys must have a cruel ending!"

There are only so-called human settlements left, and judging from the constant hints in the animation, the settlement where the brothers and sisters may be is the last Mars for mankind.

Because robots have wiped out humans!

Is it possible that "The Matrix" is about robots? Is it a robot kung fu movie?

That's too ridiculous.

The story of the Omnic Crisis has been involved in Western science fiction novels for a long time, but there are not many film and television dramas, and there are even less related domestic film and television dramas. If "The Matrix" is a story of the Omnic Crisis, it is actually very novel.

The Omnic Crisis trilogy that created China is also very good, very epic.

The sense of mystery itself is a gimmick.

The story of robots rebelling against humans?

In this case, the most appropriate way to promote "The Matrix" is to either conduct screenings to create a pre-screening word-of-mouth offensive, or use the movie's science fiction setting as a gimmick to arouse the audience's expectations and curiosity.

If this is the case, then the little girl is actually the last human being.

From humans dominating machines to machines rebelling against humans, until machines completely exterminate humans.

But the Omnic Crisis is just a crisis. The ending of human beings in this second trailer is terrible. It is a tragedy that human beings are about to be destroyed by robots. Can the audience really buy into the process when they know such a tragic ending?

He originally thought that the second trailer would allow him to unveil one layer of the mysterious movie "The Matrix", but unexpectedly it made him even more confused.

Until one day a long time later, the machines that had fallen into the bottleneck of civilization development realized that machine civilization could no longer move forward and could only stay on the basis of human civilization, only increasing productivity to the extreme.

Is there a way to achieve strong publicity effects and arouse the audience's curiosity and expectations without exposing the core science fiction concepts?

The function of the robot dog may be to clean up the remaining humans and clean the battlefield.

This reminded the machines of the humans who had been exterminated by them long ago. Human beings had something they lacked.

Therefore, in a sense, the creator of the new humans in "The Matrix" is the machine. The machine uses the gene pool once preserved by humans and human cells in the frozen soil to re-cultivate humans through biotechnology.

But such speculation was completely shattered by the second trailer.

And "The Matrix" is actually the story after machines completely wipe out humans.

The most hyped thing about "The Matrix" was the "kung fu element". There was also a dispute between old and new directors. To be honest, kung fu movies are not only fading abroad, but domestic audiences are also very tired. No matter you

No matter how you add a new word in front of Kung Fu, it is actually difficult to create a sense of freshness.

Wu Heng shook off this idea. Is it possible that "The Matrix" tells the story between the two trailers?

In fact, from the beginning of the second animated short film, human civilization has become almost extinct.

Because of his relationship with Qin Zhonghe, Chen Jingxing reserved his seat early and other companies got on the bus later, so he could only avoid "The Matrix".

The human beings in "The Matrix" are not the original human beings, because the machines did not think they needed humans at first. Human flesh and blood needed the assistance and services of the machines, but what did the machines need humans for? Naturally, they killed them all.

Although Chen Jingxing is busy with the promotion of "The Matrix", he is not a trapeze artist like before the release of "Source Code" or "The Signal", traveling around the country for road shows.

Maybe the next trailer will help him unveil the mystery of "The Matrix"?

Theoretically speaking, it is either the background of the coexistence of humans and machines in the first animated short film, or the background of the Omnic Crisis. There are too many things that can be unfolded in the process of machines resisting and defeating humans.

As for the story after the robots wipe out the human race...what story is left after the human race has been wiped out?

However... Wu Heng looked at the release date of "The Matrix", which is less than two weeks away. According to the schedule of one trailer per week, DreamWorks should release another trailer next week. The three trailers are also in line with the promotional rhythm.

It will probably become a classic.

At the same time, these three animated short films can also be used as trailers for "The Matrix".

Just like humans once imagined recreating dinosaurs from the blood sucked by mosquitoes in amber, or recreating mammoths using genes from mammoth cells in the frozen soil.

Why else would it be a trailer for The Matrix?

While Wu Heng, the "No. 1 Dream Blower at Station C", was racking his brains for the two strange concept trailers released by DreamWorks, the culprit Chen Jingxing was enjoying himself at DreamWorks watching the number of plays of the animated shorts and the online content.

topic of discussion.

Isn't it already the eve of the release? Wu Heng sighed, DreamWorks' marketing skills are amazing.

But what does this have to do with The Matrix?

This is the case with the trailer of "Person of Interest". It was bundled with "Source Code" and achieved excellent publicity effects. However, in fact, the core science fiction setting was not exposed at all, and the sense of mystery was completely retained and even enhanced.

.

Objectively speaking, the promotion of "The Matrix" is inherently inadequate compared to "Gravity". The production cost gap is too big, and the theme and gimmicks are completely inferior to space science fiction, and it is a space film that has never been seen in the history of Chinese films.

With its sci-fi theme and the trailer that whetted the audience's appetite, the announcement of "Gravity" was a complete mudslide, overwhelming and sweeping everything.

Although "The Matrix" is far inferior to "Gravity" in terms of popularity, the residual power created by "Gravity" has still affected the competitors of "The Matrix". Don't be afraid of ten thousand, just be afraid of the worst.

The performance of "Gravity" was too brutal. "Tomb Raiders", which was also one of the seed players in the summer release, and "Gravity" were separated by half a month. They were also swept by the tail of the typhoon and were directly suppressed.

On fire.

Not to mention the plot of "The Matrix", the world view of this movie still makes Wu Heng a little confused.

From the perspective of storytelling and appeal, Wu Heng can give these two animated short films high scores. They are actually two fables, and they are fables that echo each other. They are similar to "Black Mirror"

, and the painting style is very impactful and the colors are gorgeous. The second one is even more gloomy, intense and cruel. It is extremely well-produced and can definitely be regarded as a first-class animation work in China.

Secondly, "The Matrix" did not choose to be screened. Like "Gravity", it was directly released to the public, which saved a lot of schedule.

From the content point of view, it can be regarded as the origin and derivative of "The Matrix", and from the function point of view, it is a bit like the animated version of the previous life "The Matrix".

The sparse number of contestants in the National Day season has reduced the difficulty of arranging films for "The Matrix" a lot, as there is no need for Chen Jingxing to go out and build relationships with theaters to arrange films.

The tragic end of the boy and the little girl is the end of mankind's "cruel joy".

It must have a trailer function, right? Even if the trailer for "Person of Interest" mentions "Source Code", the protagonist of "Person of Interest" does appear in it, and it is indeed the world view background of "Source Code".

Later, when "Gravity" became a big hit in the summer holiday season, the National Day holiday season, which was already not crowded, became a lot more relaxed - several movies that were previously scheduled to be released on the National Day holiday were announced to be postponed.

This time, machines recreated humans.

First, DreamWorks has coordinated the schedule with China Film Group at the beginning of the year. "The Matrix" has been announced early on to be scheduled for the National Day. It can be said that most heavyweight movies will avoid it. Not all of them are afraid of Chen Jingxing and "The Matrix", but

A heavyweight blockbuster requires a huge market space, and the National Day holiday season cannot accommodate many big fish. If you have to go head-to-head with "The Matrix", the best result will be to injure the enemy by one thousand and lose eight hundred to yourself.

Therefore, Chen Jingxing, who had already thought about the publicity plan, arranged for Mo's computer animation department to produce three animated short films before the release of Gravity.

As a result, not to mention the big fish, even some small fish who wanted to drink soup at the National Day stall were scared away.

If the world of "humans and robots" in the first concept trailer indicates that "The Matrix" will also have such a world view?

Chen Jingxing did not choose either. He did not want to use the science fiction setting as a publicity stunt. "The Matrix" is different from "Gravity". The story of "Gravity" is too simple. The real charm of this movie is not

Narrative, so the trailer is rough and straightforward, leaving suspense, which can arouse a strong response from the audience and give them high expectations for watching the movie.

The visual spectacle of "The Matrix" is also a selling point, but the biggest selling point is its science fiction concept. Chen Jingxing wants to retain its mystery in order to gain strong explosive power after the movie is released.

As the No. 1 player in online marketing, Chen Jingxing and DreamWorks are naturally not in trouble.

Humans create machines because they need their bodies, but they obliterate and devalue the intelligence of the machines.

When machines create humans, they only need human souls and choose to seal their bodies.

In reincarnation after reincarnation in the matrix, machines also play the role of enlighteners and leaders. They come to the matrix to guide humans to develop modern civilization from ignorance again, in an attempt to find something from humans that can complement themselves.

But this time, it is the turn of new humans to rebel against their creator.

(End of chapter)