China Entertainment King of Science Fiction

Chapter 420: DreamWorks wants to be China’s “Disney”?

"...I haven't watched "Monster Hunt II" yet. The so-called black hot searches, black drafts, and black water army have never done anything to smear DreamWorks, and I don't agree with Mr. Zhou's use of the audience's reputation and

The feedback is regarded as a slander against the movie. I think this is a kind of arrogance, arrogance towards the audience...

If a filmmaker views audience feedback in this way and expects to rely on marketing to try to fix the audience's consumption choices, then I think he may have some misunderstanding of the Chinese film market. Audiences are not stupid, and are very smart...

I think the era when content is king has arrived. Otherwise, how could DreamWorks have grown to this point with the support of the audience?

And when it comes to smearing, the audience’s eyes are sharp as to who is being smeared.”

"It's so well written! It's as if no one has ever watched "Monster Hunt 2" and still has the nerve to feel aggrieved!"

"It's just that the ads are overwhelming. If you have so much money, why don't you buy trolls to fight against the gangs? It's all the fault of gravity if you can't poop."

"Many short reviews of "Kung Fu Panda" on Douban are: 'The plot is old-fashioned and the laughs are far-fetched', 'What a great panda, it's such a 2B, and you still say yes, it's such a shame!','It's so embarrassing to have such a boring animation.

"Monster Hunt Ⅱ", watch Sanwu Xiaoxiao at 1:00 pm, DreamWorks is too soft, it has been smeared and framed."

"If I give it one more star, "Kung Fu Panda" will still get 8.5 points. "Monster Hunt II" still hasn't been rated yet. It probably won't even get 5 points. Anyway, after watching it, I felt it was more boring than the cartoon. There are only two

The story line is to replace the children with little monsters, one takes care of the baby, and the other looks for the baby, it would be better to watch "Where Are We Going, Dad?"

He Yinglin exchanged words with her friends. Although He Yinglin was a fan of Chen Jingxing's movies, she was also a fan, and she was still very excited about this kind of thing where the protagonists of the two sides ended up fighting each other in person.

He Yinglin and her best friend were high school classmates and lived in the same community. Although they didn't see each other very often after going to college, they still chatted on WeChat for a long time. They often got together when they went home during holidays, and their relationship became even better.

These two movies themselves are two of the three most discussed movies during the Spring Festival, and "Kung Fu Panda" is now more popular than "Monster Hunt II" which has lost its stamina and is close to being outdated.

"Why is it gone? It's been taken off the shelves? When I bought it the day before yesterday, there were not only Po's ones, but also those of the brave tiger, the pretty little dragon, and the little panda master. It's strange."

In China, before the film is released, no derivatives manufacturer dares to spend a lot of money to purchase the film license or invest large amounts of money to develop peripheral products.

DreamWorks did not disappoint the masses. Chen Jingxing immediately responded to a Weibo post saying, "I am in the United States and just got off the plane."

My best friend said with admiration: "I wonder if "Kung Fu Panda 2" will be released during the Spring Festival next year. I like the tough tiger. Are Po and the tough tiger a couple?"

But it is not easy to achieve. If you want to do well in the peripheral market of animated movies, the timing of the release of peripheral products to match the film must catch up with Bu Dian. And if you want to catch up with Bu Dian, you must plan and authorize it in advance. But if you want to authorize it in advance,

And the franchisor must have confidence.

Before "Kung Fu Panda" was released, DreamWorks contacted many manufacturers, but the price gap between the two sides was relatively large. Chen Jingxing positioned "Kung Fu Panda" as a popular animation that is a hit in China and a hit around the world.

"Dream fans" and "Mango essences" - fans of Mango TV - are the two largest non-star fan groups now. Of course, "dream fans" usually also work part-time as fans of Chen Jingxing. Don't underestimate these TV stations or studios.

The fanaticism of fans is not necessarily inferior to that of fans of celebrity idols, and these fans are all career fans. They pay most attention to data such as box office and broadcast face.

After searching online, I found out that DreamWorks has officially sued several merchants selling "Kung Fu Panda" peripheral products, and issued numerous warnings and legal letters.

Therefore, after "Kung Fu Panda" was released, the contacts with manufacturers became smoother and smoother. Just after the seven-day holiday, DreamWorks signed licensing agreements with several manufacturers.

During the Spring Festival, there were dozens of movie tickets, so she didn’t have to waste money. He also teased her that when she gets married and has a grandson in the future, they can go watch it with her grandson, but she has no choice but to go watch it with her best friend.

Although she also felt that "Kung Fu Panda" was inferior to last year's "The Return of the Monkey King", mainly because it was weaker in mobilizing emotions. "The Monkey King" really made her blood boil, but "Panda" was also very exciting.

It was joyful and humorous, making her cry, laugh and be moved, and as an adult, she didn't feel childish after watching it.

The problem of copycat piracy has existed in China for a long time, and movie derivatives are easy to imitate. Coupled with the rapid production capacity of China's manufacturing industry, this problem is simply unsolvable in the short term.

She went to the cinema to watch "Kung Fu Panda" with her best friend, and she also wanted to watch it with her parents. "Operation Red Sea" was watched as a family, mainly because her father also likes military-themed film and television dramas, but after hearing "Operation Red Sea"

"Kung Fu Panda" is a cartoon, and my parents are reluctant to watch it.

As a qualified fan, He Yinglin naturally knows all about DreamWorks' film and television projects. Even if she doesn't take the initiative to learn about it, there will be people in Tieba, fan QQ group or DreamWorks Weibo super chat who are tracking Chen Jingxing and DreamWorks' various dynamic information in real time.

Even with the success of "The Return of the Great Sage", domestic licensors still lack confidence in animated films. After all, Journey to the West and Monkey King are so famous. What the box office miracle of "The Return of the Great Sage" depends on is still a matter of opinion.

controversial topics.

He Yinglin is not an animation fan and has no special interest in animation. She is not very interested in so-called animation masterpieces such as "Sky Eagle Warrior" and "Special Mobile Team" that were blown up to the sky.

For a movie like "Kung Fu Panda", in theory, the profits from peripheral development will far exceed the box office split.

They even criticized Jianghe Culture, the producer of "Monster Hunt II", for not caring about audience feedback or word of mouth, raping the audience's will, and being too arrogant.

The domestic environment has not become a fertile ground for Disney at all. Even though more and more attention has been paid to copyright in recent years, it is still far behind the United States.

Except for the inevitable noise caused by the large number of children in the theater, the entire movie-watching experience was perfect.

The size of the peripheral derivatives market is several times that of the movie box office market.

The two of them started talking about whether Po and Tiger could fall in love and talked about the "Kung Fu Panda" doll pillow. Their best friend bought a panda Po pillow online. He Yinglin also became interested and wanted one. Unexpectedly, she went into the store.

All products related to "Kung Fu Panda" have been removed from the shelves.

She also felt that "Panda" was underpaid at the box office, and the animal character designs in it were quite cute.

But the manufacturers felt that DreamWorks was asking for high prices and did not dare to bet. If the bet was wrong, not only would they suffer huge losses, but they would also create a large backlog of inventory.

"What are you thinking about? We have different species, can we fall in love?" He Yinglin rolled her eyes, and then replied: "Next year it will definitely not be "Kung Fu Panda 2", it should be a science fiction movie called "WALL-E", ugh,

In fact, I still like the non-sci-fi animations produced by DreamWorks."

He Yinglin and her best friend looked at each other, secretly complaining that she thought DreamWorks was stupid and sweet. It didn't know how to market and was slandered. Good guy, the lawsuit, the lawyer's letter, and the warning were all issued very quickly. China's "Disney" is not a waste.

It’s a deserved reputation.

Chen Jingxing can only think of it as cultivating the market. Pioneers always have to put in more effort. In addition, DreamWorks is also very strict in the selection of licensees. The poor quality of derivatives will also damage DreamWorks' brand image.

"I didn't, I'm not, don't talk nonsense" denied three times.

Accused of using "Kung Fu Panda" to compete with "Monster Hunt II" and misleading the audience, implying that "Kung Fu Panda" gained its box office by undermining "Monster Hunt II" and stealing the audience of "Monster Hunt II".

"I would like to be Disney, but the problem is that I can't."

On the other hand, DreamWorks animated movies, "Your Name", "The Return of the Monkey King" and "Kung Fu Panda", she likes and appreciates every one of them.

Just when the box office of "Kung Fu Panda" was rising steadily, causing the media and netizens to discuss this first animated film in Chinese history with a box office of over 2 billion, the producer of "Monster Hunt II" suddenly posted on Weibo

Posted a story about the dark side of DreamWorks’ purchase of “Monster Hunt II”.

Chen Jingxing looked at the domestic netizens' ridicule of DreamWorks' various lawsuits and wholesale lawyer's letters in recent days, with an innocent expression on his face.

As a fan of Chen Jingxing, He Yinglin certainly feels that it is extremely ridiculous for "Monster Hunt II" to blame its box office failure on "Kung Fu Panda" and to blame DreamWorks for using the navy to smear it.

Especially the copyright protection for movie derivatives.

United States, Los Angeles.

The difference is that "Dream Fan" pays more attention to Douban ratings and IMDB ratings than "Mango Essence", unlike "Mango Essence" which regards ratings as its lifeblood.

He is quite envious of Hollywood's ability to develop movie peripherals. The box office revenue of Hollywood's big IP and animated movies accounts for less than 10% of the total revenue.

The producers of "Monster Hunt II" personally criticized DreamWorks, which really earned a lot of attention.

It's just that even if DreamWorks has completed the design drawings of some puppets, recording pens, keychains, mugs, character badges, tool boxes, etc., product development and distribution will still take at least half a month.

Therefore, DreamWorks can only turn into a legal madman, wholesale legal letters, and even actually sue several manufacturers, and also have contact with several shopping platforms. In short, it uses both hard and soft measures to deter the company in the short term and wait for the release of genuine products.

Fortunately, Chinese people were still relatively naive at this time, and the lawyer's letters issued by star companies like DreamWorks can be deceiving, and it can be regarded as a preliminary struggle for a period of time.

But there is no way to stop pirated goods. In China, DreamWorks can only try its best to compete with a large number of pirated manufacturers for cake, but in the United States, Chen Jingxing has a golden mountain in front of him.

(End of chapter)