China Entertainment King of Science Fiction

Chapter 422 "Kung Fu Panda" landed in North America

"Kung Fu Panda" held a grand premiere in Los Angeles, attracting the attention of dozens of well-known media, and adding a lot of color to the premiere of this animated film.

Chen Jingxing, who had not come to the United States for several months, was surrounded by media reporters.

"...I am not disappointed with the box office of "Operation Red Sea" in North America. Its box office in North America has surpassed "Wolf Tooth II". This theme has been filmed in Hollywood very maturely. We are just starting out. The box office is now available.

I'm very satisfied."

"Some people accused Operation Red Sea of ​​Operations for being full of ideological propaganda and a red film that promotes patriotism. What do you think?"

"The person who said this has either never watched "Operation Red Sea" or watched with tinted glasses. What kind of work is "between life and death"? What kind of work is "Operation Red Sea"? Today is "Kung Fu Panda".

》 premiere, please ask questions about this movie.”

"Do you compare "Operation Red Sea" and "Between Life and Death", do you mean that these two movies are the same level of work? Are you saying this to suppress "Between Life and Death" and for "Mars Rescue" at the Oscars

Reduce the pressure on competition?”

Chen Jingxing took a deep breath: "I just said that these two works are excellent military action movies. Even if I am an Oscar judge, I only have one vote. The Oscar awards were voted for more than 7,000 votes, I don't understand

Why can I suppress "Between Life and Death" with just one word? The academy is not something I can control, and "Martian Rescue" was not shortlisted for the best film. There are only two technical awards in competition with "Martian" and "Between Life and Death"

That's it."

"Martian Rescue" was shortlisted for five Oscars, you're right..."

Chen Jingxing finally managed to deal with the reporter and walked to Jason Todd, the head of Firefly Distribution Company, and complained angrily: "You America is a paradise for conspiracy theories. If I could rule the academy, I would also pay for the distribution fee of "Kung Fu Panda"

Why are you so vigorous?”

This market is still very large and has the potential to explore.

"Operation Red Sea is already difficult to expand, and the attendance rate in non-Chinese cinemas is not very high."

Moreover, Chen Jingxing had long said that he did not plan to make a movie in Hollywood, so Hollywood actresses did not try to "test" him. Of course, it also has something to do with the type of movie he made. Basically, the protagonists of the movie are all big men.

Even some domestic media say that he was filming a man's drama.

Since the kung fu craze faded, the appeal of Stephen Chow and Brother Cheng Long has weakened, and Chinese movies have become worse and worse in North America, and have even fallen to the point where only 10 or 20 Chinese cinemas in the Bay Area have been released in North America.

After watching the finished film, Universal decided to release it on a large scale. Although DreamWorks and Universal are partners, not all DreamWorks movies will be distributed or even made great efforts to promote them.

Other countries do not have fixed issuance partners in the United States, nor have the ability to export the North American market stably, and their ethnic base in North America is not large.

Moreover, movies from several Western European countries, as well as southern Europe and Latin America and other countries actually have relatively fixed cooperative distributors in North America. Usually, movies from one company or a country cannot afford a distribution company with strong distribution capabilities in North America.

of.

This sex scandal shocked many pure Americans last year and made many people pretend to be shocked for several months.

Now Firefly has built up pretty good distribution capabilities through Chen Jingxing's movies and cooperation with Global. Firefly is also a holding subsidiary of DreamWorks. If DreamWorks cheat people, it will lose its reputation. After all, DreamWorks' basic foundation

It's in China, in East Asia.

The growth of fireflies is also a win-win situation for the Chinese film industry.

The growth of fireflies allows them to create triple-digit theater paintings even if they leave the world alone.

The conspiracy theory that angered Chen Jingxing was "Chen Jingxing, a Chinese, is the second Harvey Weinstein who can manipulate the film school's ups and downs."

Another one is the main image of the male protagonist Abao and the little panda master, adding elements of Chinese Kung Fu to promote it. Panda always has traffic in Europe and the United States.

However, Chen Jingxing did not regret it. Even if he was nominated, he would not be able to win the best film. It was of little significance. What annoyed him was that these brainless conspiracy theories compared him to the yellow-skinned Harvey Weinstein.

Compared to "Red Sea" where Fireflies are released alone, the scene of "Kung Fu Panda" is much bigger.

For example, "Operation Red Sea", which is still being released, is currently being released in more than 400 theaters on the east and west coasts. Although there is no potential for expansion, the final box office is expected to reach 60,000 US dollars.

Except for Chen Jingxing's science fiction blockbusters, all other movies must be released on a large scale after watching them.

With the strong promotion of Global, we finally gathered 2,400 cinemas to start painting. Of course, the reason why Global is willing to place a heavy bet on this animated movie was that Chen Jingxing distributed some of the benefits of "Panda"'s peripheral development in North America to Global.

The problem caused by this is that it is easier to be cheated. After all, Hollywood manufacturers do not look down on your movies and are not interested in cooperating with you. The reputation of small and medium-sized distributors is unreliable. If you cheat, you can't do anything about him. At most, at most

Swear the liar and let out anger.

If Firefly can become the main cooperative distribution partner of the film industry in the North American market in East Asia and South Asia in the future, its future will be quite bright and it will definitely become another high-quality asset of DreamWorks in addition to Mo. After all, the mature channels cannot be achieved in one day or two days.

Built up.

Asia is more complicated, the IP of Japan animation is stronger, and the basic market in North America is larger, so there are distribution companies like Funimation Anime that specializes in publishing Japanese animation movies.

Jason Todd is an old friend of Chen Jingxing and a candidate recommended by Jeff Miller, senior vice president of Universal Pictures, and has built a Firefly distribution network.

The overseas subsidiary of DreamWorks has become increasingly larger in recent years. Originally, Chen Jingxing just wanted to put aside the copyright buyout method and directly issue it in North America. Firefly is a channel to achieve this goal.

It’s also a big blame for Chen Jingxing, the Oscar last year. To be honest, Chen Jingxing and Global were both surprised that their public relations could have such a great effect, not to mention outsiders. It’s really not that this kind of conspiracy theory emerges, although the industry doesn’t care about it.

Gu, but some American netizens are quite willing to believe it.

God is pitiful. Since time traveling, he has been very clean. Among all time travel directors, he may be able to get the archway. If he is really like Harvey, it would be fine. It would be too unfair to not take on this reputation without doing anything.

.

But according to the news from the Global Times, this conspiracy theory circulating among the Internet is not without its influence. Thousands of judges with voting rights will also be affected by this online conspiracy theory. "Martian Rescue" did not win the best

The video nomination is closely related to this.

Therefore, the money situation of "Kung Fu Panda" is still risky. After discussing with DreamWorks, Global decided to invite some well-known movie stars to dub them, and then use Chen Jingxing to promote it, so that North American audiences think this is an animated film directed by Chen Jingxing.

Arouse everyone's interest to the greatest extent.

Even film manufacturers in some Asian countries have begun to hand over the movies to Firefly. Although most of them have low box office, most of them are hundreds of thousands of dollars or even less, and millions are considered top-notch, but they cannot stand the amount. They were eliminated last year.

Dreamworks movies, other domestic and Asian movies released by Firefly also had a box office of over $25 million.

Facing the complaints of the parent company's boss, Jason Todd shrugged and expressed his regret: "Sorry, your achievements last year are really amazing. This conspiracy theory is indeed quite marketable. I also tried it when I discovered it.

It's been through PR, but it doesn't work."

In recent years, all the movies in DreamWorks have been handed over to Fireflies, and the box office has also been getting higher and higher. Especially with the popularity of Chen Jingxing's movies, many domestic companies have gradually handed over the movies to Fireflies for distribution in North America.

Although Americans have watched too many military action movies, their box offices of military-themed movies are getting worse and worse, but if they have strong distribution capabilities, movies like Operation Red Sea will not be only hundreds of thousands of dollars.

box office.

Last year's "Wolf Tooth II" also achieved a record of US$4.69 million.

So although everyone is a competitor in China, it does not affect other companies' tendencies to hand over their own movies to Fireflies to be released in North America.

Bollywood also has relatively fixed issuing companies like Reliance Big Pictures, and the basic foundation of the San Ge ethnic group is quite large.

Universal is a century-old Hollywood manufacturer. It has also produced animated movies and knows how much the peripheral benefits of a successful animated movie are, especially "Kung Fu Panda" is a kind of animation suitable for peripheral development.

In fact, in North America, the melting pot of ethnic groups, the basic proportion of foreign language films is of all ethnic groups. For example, the overall box office of Latin movies is larger than that of Asian movies, mainly because Latino people are relatively large.

Unlike the cold response to military-themed movies, high-level 3D animated movies, especially animated movies that combine two elements: panda and kung fu, are definitely worthwhile in the European and American markets.

In a sense, there is also a gambling element. The last animated movie "The Return of the Great Sage" only received a box office of 7 million US dollars. DreamWorks' brand image in animation is still relatively weak. North American people's impression of DreamWorks has always been

Professional science fiction account.

Jason Todd continues to report on Fireflies' recent release.

"The best director of the Oscar and science fiction master Chen Jingxing has landed in the United States with his new work "Kung Fu Panda" to see how a panda becomes Bruce Lee!"

"... Global has really put a good intention..." Chen Jingxing looked at the news title and was a little amused and crying.

In fact, Xiang Xuan, the director of "Kung Fu Panda", didn't mind too much: "No matter how marketing is done, it's good to be beneficial to the box office."

It’s not that Xiang Xuan doesn’t like to enjoy fame and fortune, but he knows that the greater the box office and influence of "Kung Fu Panda", the greater the fame and fortune he can get.

(End of this chapter)