China Entertainment King of Science Fiction

Chapter 47 Orlando Fantasy Film Festival

By chance, "Fatal Identity" became the biggest victim of Jianghe's withdrawal from the Spring Festival.

Even a movie that was eliminated from the Spring Festival, it is definitely not something that a small and medium-sized movie like "Fatal Identity" can compete with. The result of its release on the same day is that it will be crushed. It can be said that Ren Bowei's efforts to travel through major theaters for more than ten days have been ruined.

The executives present at Fantasy World all felt a little ridiculous when they thought about it. Fantasy World's "Monsters" entered the Spring Festival, directly squeezed Jiang He's "Blood Knife Invincible" out of the first day of the Lunar New Year, and eventually influenced another Fantasy World's movie, which can be said to be a report for one time.

Zhang Jingyan, who was sitting next to Chen Jingxing, made a suggestion: "Why don't we try the screening?"

Previewing in Hollywood has become an important part of the distribution strategy, especially for some films such as art films or imported films with poor market prospects. Previewing has important market guiding significance for them.

Distributors can formulate and adjust the issuance strategy based on pre-distribution preview and questionnaire surveys before issuance. Through the first batch of audience reputation and box office data, they can gradually and orderly expand the target audience and the number of screens released, and conduct marketing for specific movie audience groups, expand the number of screens and distribution scale in a targeted manner, and place advertisements in a targeted manner.

However, all this is based on the theater structure of North America's perfect market segment.

There is no difference in the essentials of the more than 50 theaters in China. Because the films distributed across the country are the same, the market cannot form differences, nor has it developed into the audience segmentation market, nor has it corresponding art films and niche films spreading word-of-mouth channels. Therefore, it is mainly used to serve publicity in China in advance, and it has little significance to the distribution strategy.

If you are confident in the quality of your own films, you can create word-of-mouth marketing before large-scale release through pre-production, stimulate pre-sales, and improve screening.

Of course, there are also those movies that are not self-aware of the self-death.

The full name of the Orlando Film Festival is the Orlando International Fantasy Film Festival.

Everyone was shocked, and then Ren Bowei and Kang Hua showed thoughtful expressions on their faces.

Of course, the disadvantage is that the box office market in the first week of January is lost, and the closer it is to the Spring Festival, the more dismal the box office market is, and the box office market is often the lowest for the ten days before New Year's Eve.

The advantage of delaying a week later is that it can avoid a head-on collision with "Blood Knife". In terms of probability, more than half of the box office of 90% of commercial movies were obtained in the first week. This is also the reason why "Blood Knife" is scheduled to be divided into a week after the blockbuster "Martian Hunter". After a week, most of the films' single-day box office will drop to less than one-third of the premiere day.

Especially in recent years, movies in Japan, South Korea, Europe and Latin America have regarded the Orlando Fantasy Film Festival as a stepping stone to enter the North American market. Once they win the award, they will be reported by Hollywood media, creating favorable distribution conditions for movies to be on the North American theaters. Therefore, many media have also called Orlando, Golden Ball, and Oscar the three box office accelerators, meaning that once they win one of these three awards, they can gain greater popularity and stimulate box office growth.

The film itself is of excellent quality. Through preview and promotional promotion of Fantasy Network, it can create export monuments before it is officially released, and even force theaters to increase the screening schedule.

The box office curve of a movie is a parabola for Chinese filmmakers at this time. Screening is the most important element of film distribution. Even word-of-mouth marketing is a new thing at this time, and the concept of "tap water" has not yet appeared.

The Orlando Fantasy Film Festival mainly exhibits fantasy or science fiction movies. The science fiction themes in the European and American context are very wide, and most fantasy movies are commercial films. Therefore, compared with other international film festivals that are generally artistic, the Orlando Film Festival has extremely strong commercial attributes.

Kang Hua asked tentatively: "Otherwise, it will be delayed for another week? It will be postponed until January 7th?"

Chen Jingxing looked relatively calm. He had actually discussed with Xu Wenshen before coming. It would be his wish if he could postpone the period for one week.

"Fatal Identity" is not in the Spring Festival or in the summer season. Ren Bowei cannot allow it to be under the influence of other movies. He must make a good start, and it is even better to occupy one to two weeks to harvest the box office. This will only make the sign of Fantasy World.com, truly set a foothold in the film industry, and announce that I, Hu Hansan, is back again.

Of course, if Jiang He's "Blood Knife" has a bad reputation, "Fatal Identity" may be able to take advantage of its excellent quality to take off the counterattack curve and turn over to suppress its competitors.

At the same time, the Orlando Film Festival is also the fastest-growing film festival. The most important reason is that in the past decade, many comic-adapted blockbusters will come to the Orlando Fantasy Film Festival for official screenings before they are released. Although most comic-adapted movies will not enter the main competition unit - the organizer's requirement for participating in the main competition unit is that they have not obtained North American distribution rights, and they mainly support low-cost fantasy movies, but superhero blockbusters often regard the Orlando Fantasy Film Festival as a channel for pre-releasing in advance, which has also allowed the influence of the film festival to expand rapidly around the world.

Entering the second week, the daily box office of "Blood Knife" will drop significantly compared with the first week. "Fatal Identity" will be very likely to win the pre-production screening that beats "Blood Knife" on the premiere day and win the daily box office championship.

"The five major studios have a deep-rooted influence on major mainstream theaters. Even if they can achieve word-of-mouth marketing before the official release, they will definitely not be able to grab much "Blood Knife" schedule on the first day of their release. Jiang He attaches great importance to this movie. He will stick to the premiere schedule or even the first three days of the schedule."

In this area, it is the most influential fantasy film festival in the world, and even the holy place for global science fiction films. Although it is far inferior to the three major European and North American Sundance Film Festivals and Montreal Film Festivals, it is even better than that in terms of commerciality and influence.

Since the marketization of Chinese films to 2013, how many movies have emerged from the counterattack curve in more than ten years? At this time, the word "counter-down" has not yet been born in the Chinese film market. Movies with "counter-down" box offices are not uncommon across the ocean, and can be counted clearly in China with one hand.

Ren Bowei thought for a while and nodded slightly: "It's a solution, but it's not enough."

"Mr. Ren, it would be impossible to postpone the schedule to the 7th. I had some communication with Mr. Xu before coming. We plan to participate in the Orlando Fantasy Film Festival."

The Orlando Fantasy Film Festival is held at the end of December every year and lasts for 10 days.

The release of two movies, including "The Deadly Identity", was led by Ren Bowei. He has focused on negotiating with major theaters these days to build relationships, so he is very familiar with the situation of domestic theaters.

Ren Bowei frowned and looked at Chen Jingxing: "Director Chen, what do you think?"

But the counterattack is a popular plot for movie audiences. For Ren Bowei and for businessmen, he is absolutely unwilling to put his bet on the counterattack.

All the executives present were very excited about Zhang Jingyan's proposal, because after watching the movie, even if they evaluate it with a harsh eye, "Fatal Identity" is a high-quality work that is absolutely above the level.

Everyone present was an executive who was responsible for film and television content or related to film and television content in Fantasy.com, so it is impossible for him not to know about this film festival.

"Fatal Identity" and "Monsters" are projects that Fantasy Network once again entered into film production and distribution after hitting a wall two years ago. Ren Bowei attaches great importance to this. "Monsters" has no choice during the Spring Festival. There are too many big shots and cannot make the first place. If you can be a disruptor, Fantasy Network will be satisfied.

The Orlando Fantasy Film Festival has become the largest film trading market in North America. Countless fantasy films around the world have found distributors who are willing to pay for it. Even other movies with no connection to fantasy often come here to find buyers. For this reason, the film festival has also set up screening units for movies with themes other than fantasy, but they just do not participate in the awards.

“Orlando Film Festival?”

The date of this year has been set, starting on December 27 and awards will be presented on January 5. If "Fatal Identity" is postponed to January 7, it will be seamless.

Chen Jingxing's ambition shocked the executives of Huanshiwang.com a little.

I made up the Orlando Fantasy Film Festival in this plane where the protagonist in the novel is fictional.

In addition, in reality, film festivals are rarely held in winter, but Florida has a subtropical monsoon climate, and the daytime temperature in Orlando is above 20 degrees during the winter, so it is theoretically reasonable to hold them in winter.

(End of this chapter)