China Entertainment King of Science Fiction

Chapter 497 Valentine’s Day Marketing and Landing in Japan

“WALL-E dominates Valentine’s Day, and netizens call it the best dog food!”

"In previous years, the Valentine's Day period was a time for the audience to overcome the tribulation, but this year it is finally the Valentine's Day movie's turn to overcome the tribulation itself!"

"Rare! Three new Valentine's Day films were completely wiped out, accounting for 40% of the film schedule and less than 20% of the box office!"

"Horror! Wall-E bucked the trend and rose on weekdays, with 350 million continuing to lead the daily crown, driving the Valentine's Day market to surge by 80%, with 680 million setting a Chinese workday box office record!"

"There is no suspense about 2.5 billion. Taopiaopiao has raised the box office target of "Wall-E" to 2.92 billion!"

"Behind the box office miracle of "Wall-E" is the progress of values!"

"How did a masterpiece of animation with a score of 9.3 come about? Director Xiang Xuan posted a message to thank the audience and reveal the production process of "Wall-E"!"

"The cutest robot in history has landed in Japan, and Japanese netizens are discussing it fiercely. DreamWorks has single-handedly brought my country's animation industry to the top of the world!"

"WALL-E is scheduled to be released in North America on the 22nd, which is too late. Curious netizens are urging them on social media."

Although the market size of 2D animation is far smaller than that of 3D animation, it is still enough to accommodate the animation industry of a country in Japan.

Just because the Japanese film market has a soft spot for two-dimensional animation doesn’t mean it doesn’t buy three-dimensional animation.

Of course, the most intense reaction was mainly from the media and the Japanese animation industry.

"Wall-E" became the biggest winner, attracting most of the couples' audiences, and achieved the second highest box office performance in the 10 days since its release with 350 million.

That’s why it’s said that Valentine’s Day movies are meant to make audiences survive.

Although this challenge seemed quite bizarre and retarded to Chen Jingxing, it was indeed very successful and set off a trend of static electricity challenges.

The piracy industry is just like agriculture for South Korea. It is a traditional industry. The number of piracy downloads in Seoul has always surpassed powerful opponents such as China, India, and Russia, and has won the world championship many times.

I am both looking forward to this movie and a little dissatisfied.

Japan will be the last big springboard for "Wall-E" to land in the North American market.

For this reason, South Korea's pirated resources have always been a serious problem for Hollywood, and of course it has now become a serious problem for DreamWorks.

It gets worse year by year, but the quality is very stable.

After a year, "WALL-E" has once again created such a huge momentum, which can't help but make people feel mixed emotions.

Japan is a rare film market in the world where animated films dominate the mainstream. Ninety-nine percent of the top box office rankings are animated films.

In addition to such earthy marketing rhetoric, they even launched an "electric spark" challenge - in the movie, two robots touched their "foreheads" twice, generating electric sparks, which became the embodiment of love.

"Kung Fu Panda" has already shocked them. It is easy to see the fact that DreamWorks' animation technology and creative capabilities have basically reached the level of Hollywood.

Of course, the three new Valentine's Day movies are obviously intended to be a one-day trip, and they only earn money for this day. They are basically low-cost love movies starring second- and third-tier young actors. It is not impossible to make money from a one-day trip.

Of course, don’t squeeze out the toothpaste too slowly.

The development of China's animation industry is now also a topic of great concern in Japan.

As a world-famous science fiction film master, Chen Jingxing is even called the King of Science Fiction. Coupled with the huge size of the Chinese film market, Japan is not particularly shocked by the rise of Chinese films.

Also known as St. Valentine's Day or St. Valentine's Day, it is a traditional festival in Western countries. Of course, it has now become a worldwide cross-cultural Valentine's Day.

It can only be said that the marketing department of DreamWorks is really going all out.

In addition to the animation industry in Japan, which mainly relies on the development of comics, there is also the American comic book movie that has been rising since the 1990s, which has also benefited from American comic book animation movies and exported them to the world.

The content of the "challenge" is that couples rub their foreheads or noses with furry clothing, and then touch each other to induce static electricity, symbolizing their love for each other.

The cumulative box office has also reached 2.08 billion, and it will soon break the box office record of animated movies set by "Kung Fu Panda".

Under the impact of new Valentine's Day movies, only one "old movie" is still on the rise, and that's "Wall-E."

DreamWorks' marketing has always been known for being subtle and silent, but in this animated film, it can be said to have gone all out.

Fortunately, Japan's animation industry is mainly based on two-dimensional hand-drawn animation, which is completely different from China and the United States.

The top movies every year are basically animated movies.

The market directly hit 680 million, which is even higher than the box office on the seventh day of the lunar month.

Therefore, the surprising reputation has already spread to Japan.

The box office on the first day exceeded 500 million yen, which is 4.5 million US dollars, and it topped the Japanese charts.

Trending searches before Valentine's Day Usually romance movies are marketed.

Of course, in fact, Japan itself is an important market in Chen Jingxing's eyes, especially for animated films.

The rise of Chinese animation will obviously make Japan feel threatened. Fortunately, both "Panda" and "Wall-E" are three-dimensional animations, which can still make people breathe a sigh of relief.

Of course, just because we were ready for a day trip, we harvested the couples who came to the theater today to socialize and then wait to book a room.

With such attention, "WALL-E" also achieved unprecedented success in its premiere in Japan.

Disney's three-dimensional animated films are among the top ten box office hits in Japan.

If it were "Kung Fu Panda II", let alone Chen Jingxing, Universal Pictures would have taken the initiative to release it simultaneously around the world.

Everywhere he went, there were cheers.

The central representative of China’s animation industry is naturally DreamWorks.

It makes the theater more crowded.

No matter how good the movie is, people may not watch it seriously. Even if it is watched seriously and disgusts the audience, it will only make a day or two of money anyway, so the movie itself becomes even more unscrupulous.

Except "Fate will make things difficult for us, but it cannot tear us apart."

When "WALL-E" went on a rampage on Valentine's Day, Chen Jingxing and Xiang Xuan also came to Tokyo on the same day.

Even the Spring Festival movie schedules like "Xinxi", "Lei Zhenzi" and "The Swordsman" have been reduced to the point where they are rounded to almost zero.

Although DreamWorks' brand awareness overseas and the distribution network of itself and its ally Universal Pictures, it is not difficult to release the film in major markets around the world.

An animated movie beat three real-life love movies in terms of Valentine's Day copywriting and love marketing. This has also become a hot topic of ridicule among netizens, which has further promoted the popularity of "Wall-E".

Coupled with DreamWorks' marketing on social media, "WALL-E" has become an animation masterpiece that is unprecedented in the world.

"The overseas version of Douyin TikTok has been authorized by copyright, and "Wall-E" ranked second in TikTok's popular tags overnight!"

Since you all play 3D animated movies, let China and the United States compete with each other.

Although there are various Valentine's Days in China, including May 20th, Chinese Valentine's Day, Christmas, and New Year's Day, the most influential one is Valentine's Day on February 14th.

South Korea is the only strong opponent on the United States’ Section 301 “priority watch list” regarding intellectual property infringement that can compete head-on with China.

And when China cracks down hard on piracy in terms of law and enforcement, South Korea becomes even more lonely and desperate for defeat.

As far as animation is concerned, Japan is an important market.

"Hundreds of years of loneliness, finally waiting for you"

To put it bluntly, the Japanese film industry itself is part of the animation industry.

On Valentine's Day, "Wall-E" will also be launched in an important market, Japan.

"WALL-E" has not only been released in China, but has also been released in many markets in East and South Asia. South Korea, opposite Japan, is one of them.

Even "Tang Detective III" once again released a lot of film schedules.

This has also squeezed Japan's animation industry, and made Japan focus more on two-dimensional hand-drawn animation, and even reduce investment in the three-dimensional animation industry to achieve mismatched competition with Hollywood.

Many Japanese media and animation industry insiders have even watched it in China, South Korea, Singapore and other places.

This is also true for the Valentine's Day movies that have been released closer to the Spring Festival in the past few years.

"May someone love you forever"

This is also the reason why he put down his work in China and came to Tokyo with Xiang Xuan, the director of "Wall-E". After all, Xiang Xuan is not well-known here.

Fan art of the two robots Wall-E and Ivar, including human images, directly dominated the hot searches related to Valentine's Day.

But the animated movie involves Japan’s old business, so no one can help but care about it.

But in that case, I'm afraid it won't be able to achieve box office results that match the quality of the movie itself. First of all, the number of theaters and film schedules cannot be guaranteed.

The successful marketing of Valentine’s Day also made February 14 this year the highest-selling working day in history.

Three romantic movies that are usually released every Valentine's Day to "put the audience through trouble" were released on February 14 this year.

DreamWorks' last animated film "Kung Fu Panda" grossed US$26 million at the box office in Japan, ranking 17th in the Japanese box office rankings last year, and also caused great repercussions in Japan.

The effect is laughable. All three Valentine's Day movies were suppressed by "WALL-E" and didn't make any splash.

Because of the lack of topic and IP of "WALL-E" itself, Chen Jingxing did not choose to hastily release it on a large scale in overseas markets.

Therefore, the pace must be accelerated and marketing must be stepped up.

After all, "WALL-E" has already been released in South Korea.

DreamWorks chose to advance step by step like squeezing toothpaste.

Let the word-of-mouth fermentation and marketing first cover the network in major European and American markets, and then directly land in a heavyweight position with the world-famous word-of-mouth and the expectations of the local market audience.

Japanese people are no stranger to Chen Jingxing's visit, because Chen Jingxing came last year during the "Inception" series, and Japan is also an important market for the "Matrix" series, so Chen Jingxing is an old acquaintance.

However, this year’s Valentine’s Day hot searches were dominated by “Wall-E”.

This result is basically equal to the first-day box office of "The Matrix II" in Japan.

It can only be said that it is indeed the country of animation.

This also brings the box office prospects of "WALL-E" in Japan to 5 billion yen, which is expected to set a box office record for DreamWorks works in Japan!

It has also brought the momentum of "WALL-E" to a new peak in the waiting market.

(End of chapter)