China Entertainment King of Science Fiction

Chapter 504 Netflix ranks first in US ratings

In an office at Sina headquarters.

Sina Entertainment reporter Cheng Xingjia looked worried at the computer screen.

"What's wrong? What task is worthy of such sighs?" Yang Xiaoyu, the editor of the entertainment star group behind him, asked while checking the text of a manuscript.

"WALL-E..." Cheng Xingjia said without looking back.

Yang Xiaoyu was a little strange: "Is it because the box office exceeded 3.6 billion? Aren't you originally an animation lover? Can this stump you?"

Cheng Xingjia breathed out, shook his neck, and started typing: "I'm so tired of writing, 1 billion, 2 billion, 2.5 billion, 3 billion, who knows the popularity can continue to this day, milestone, record,

I have written these things more than once, and I really have nothing to write about anymore.”

The first month of 2019 has passed, the Spring Festival has come to an end, and most of the Spring Festival movies have been released.

But "WALL-E" is a special case. The popularity has not dissipated. It can be called a Spring Festival marathon. In the past month or so, all the new movies in theaters have been suppressed in topic and popularity by this phenomenal animated movie.

"WALL-E" still accounts for half of the high-frequency word searches for movies and TV series on the Internet.

And more and more media are getting involved.

Zombies themselves are a niche theme in Hollywood plasma films.

I just wrote a manuscript two days ago summarizing the overseas achievements of "WALL-E".

"WALL-E" has surpassed "Tang Detective III" at the box office, which has triggered a big discussion.

He already has a mixture of love and hate for Chen Jingxing and DreamWorks.

Not only the central media, but also financial and technology media have a high level of participation.

From plot analysis to director interviews, from the animation industry to the film industry, from space culture to box office significance, I have basically written about it all.

And it seems that the conclusion can be finalized.

DreamWorks' promotion of "The Walking Dead II" overseas is no less than that of a special effects blockbuster.

What also excites audiences at home and abroad is that "The Walking Dead II" does not continue the toothpaste-squeezing style of DreamWorks dramas this time.

Mainly because "The Walking Dead" is more popular overseas than in China.

It’s just that he has already written from the second day of the Lunar New Year to now.

Therefore, even though the domestic three-network corporate video and Huanshi.com are not very happy - station C has no objections and is conducive to selling its big members - they still have no choice but to accept this broadcast model.

The deletion of content is one thing, but the box office potential of zombie themes in the domestic film market is not high.

"The Walking Dead II" is a Chinese-language drama, even the work of subtitle translation is saved.

In the domestic TV drama market, including online dramas, the main audience is still women, and middle-aged and older female viewers also account for a large proportion.

After all, domestic video platforms offer more money than Netflix.

On the other hand, this kind of heavy-flavored drama series does have a narrower audience in China, mainly young people.

As of today, the total domestic box office of "Wall-E" has exceeded 3.6 billion.

Therefore, only toothpaste-like broadcasting can maximize advertising revenue.

All of DreamWorks' previous films have mainly been domestic box office, but the future movie version of "The Walking Dead" will be different.

Of course, 1 billion US dollars seems a bit exaggerated. The domestic film market still accounts for the majority, and 3.6 billion RMB is equivalent to 540 million US dollars if converted into US dollars.

Just like filling the shelves with goods at once, it will make users feel that the membership payment is worth it.

"Xiao Cheng, I have some information and interview manuscripts here. You can write out three "The Walking Dead" based on these materials. You have to come out in the afternoon before going to work and send them to my company WeChat!

Most members are not annual members, but monthly members, which is similar at home and abroad.

Of course, DreamWorks' decision to accommodate Netflix in "The Walking Dead II" was because of money.

Regardless of quality and content, the box office miracle of "Wall-E" itself has become a topic that has attracted analysis and discussion by major media. The strong box office curve has even shocked the theaters.

An animated film counterattacks a big live-action IP film at the box office. Even in terms of dark horses, "WALL-E" is definitely the biggest dark horse in the Chinese film market in recent years.

Of course, "The Walking Dead II" has a total of twelve episodes divided into the first nine episodes and the last three episodes, with more than a month in between. This of course also includes Netflix's sinister intentions.

A sci-fi cartoon beats almost all domestic and foreign movies, one piece below it, and ten thousand movies above it.

It is also DreamWorks' third film to enter the 1 billion club with global box office, the first two being "The Matrix II" and "Gravity."

Netflix is ​​a pure membership subscription system with no advertising.

Because Cheng Xingjia himself is an animation enthusiast, he also took over the follow-up reporting task of "WALL-E" from the team leader.

There were even three reports written on the foreign box office and influence.

So it’s not surprising that overseas popularity is higher.

Although there is no rating system in China, the closer a movie is to an R-rated movie, the lower the box office ceiling is. War movies like "Mekong" and "Red Sea" are of course another matter.

If a drama series does not have a broadcast cycle, there will be no time for the audience to digest the plot and discuss the series.

For domestic video websites, advertising revenue exceeds membership revenue, and the majority of advertising revenue is from pre-roll ads and pre-roll ads.

Of course, DreamWorks is considering adapting to Netflix’s broadcast model mainly for the sake of overseas markets.

Without this process, other passerby viewers will not be attracted to watch. Compared with the traditional weekly drama series, the communication effect and intensity are flawed.

DreamWorks' reputation and distribution capabilities are still far behind those of Hollywood giants.

The significance of this number is that it surpassed "The Matrix II" and "Gravity" and became the second highest-grossing movie in China.

Although the Chinese film market has repeatedly created miracles in recent years, and dark horses are not uncommon, this sci-fi animated film still makes many people lament that if you live long enough, you can encounter anything.

And it is at the same broadcast schedule at home and abroad - this is natural. As a globally popular drama series, any delay in the broadcast schedule at home and abroad will only cause losses to itself.

More than a dozen manuscripts, large and small, were published.

The last three episodes will be broadcast one month apart.

Since the first season of "The Walking Dead" was released on Netflix, the total number of on-demand users - who watched more than 2 minutes - has exceeded 121 million.

I'm afraid it won't even take half a day, and pirated resources will spread rapidly.

It's far more shocking than "Mekong"'s counterattack on "Mermaid" three years ago.

Obviously, nine episodes will be released first to attract members, and then a suspense will be created at the end of the ninth episode. The last three episodes will be updated after more than a month. This is to force monthly members to renew for another month, or simply to subscribe for a season or a year.

.

The hustle and bustle of the Spring Festival has just ended, and "The Walking Dead II" that fans around the world have been waiting for for a long time will soon be released.

Second only to "Wolf Fang II".

After standing out as the well-deserved protagonist with "Wall-E" during the Spring Festival, DreamWorks seems not to want to give up the hot spots of public opinion.

By the way, we must take into account accuracy, timeliness, and original news points!”

After all, it is impossible to surpass "Spike II", and there is not much potential left. If the key is extended for the remaining one month, it will be able to get another 100 million box office.

This is actually accommodating Netflix.

And releasing the entire drama or most of the drama at once is considered a hot spot, which is conducive to impulse consumption and membership.

Therefore, DreamWorks' previous dramas were actually adapted to domestic video websites. Whether it was "Person of Interest" or the first season of "The Walking Dead" on Netflix, they also adopted the toothpaste-squeezing method of broadcasting.

This achievement has also allowed its popularity to continue to spread.

Because the scale of TV series is small, the Chinese people's acceptance of heavy-hit TV series like "The Walking Dead" is lower than that of many foreign countries - the scale of "The Walking Dead" is also the level of American cable TV networks.

And female audiences are less receptive to heavy-flavored fantasy dramas like "The Walking Dead" than men, let alone older female audiences.

Cheng Xingjia was left wanting to cry but without tears.

First of all, the one-and-done system is not without its shortcomings.

This is not to say that it is not popular in China. On the one hand, there are indeed differences between the Netflix version and the domestic version, as some scenes have been deleted.

This kind of heavy-hitting, large-scale movie itself has blocked many movie-watching groups from entering theaters.

Including the main creative staff of "The Walking Dead II", starring actors such as Yin Fang and Zhao Jinmai have gone abroad in advance for promotion.

Regardless of whether the movie version of "The Walking Dead" can be introduced to the mainland in the name of a separate film, the development of this IP must rely on overseas markets.

The intentions are quite vicious.

He himself can be considered a fan of Chen Jingxing's movies, and he is also a so-called "dream blower", but only at this time will he realize that once what he likes becomes a job, it will not be so good.

Instead, the first nine episodes were released directly in one go.

89% of Netflix members have watched at least one episode, and 66% of Netflix members have watched the entire season.

Therefore, the themes of domestic TV dramas are mainly heroines and idol dramas.

The leader of Sina Entertainment's film and television team hurried over, put down a pile of information, gave instructions, and left in a hurry.

The mentality of users is different if they can watch the entire episode after paying a fee and if they can only watch one or two episodes, although the end result is the same.

The global box office of "Wall-E" has exceeded 950 million US dollars and is sprinting towards the 1 billion mark, and it is obvious that the 1 billion mark cannot stop it.

This would place it among the top eight highest-grossing animated films in the world.

Of course, Netflix is ​​more concerned about selling memberships.

This concept is quite scary.

Compared with "The Walking Dead", "Person of Interest" and "Black Mirror" are trivial. The number of viewers of these two series is far less than "The Walking Dead".

Universal has also invested a lot of resources in publicity. After all, the more popular this IP is, the brighter the financial prospects of its "The Walking Dead: Resident Evil" series of film projects will be.

The launch results of "The Walking Dead II" are not worthy of the intense publicity and the popularity of the IP itself.

On the day it was launched on Netflix, it immediately became the most popular foreign language film in the United States, and even directly won the first place in Netflix's U.S. ratings ranking.

The third update is in the early morning

(End of chapter)