China Entertainment King of Science Fiction

Chapter 59 Jiang He’s little moves

""Fatal Identity" likes to mention the progress of Chinese commercial films behind Orlando."

"'Fatal Identity' caused a sensation in Orlando and won the Best Screenplay and Golden Spruce Awards!"

"China's youngest director, Orlando, has won double awards!"

"Chen Jingxing shines in Orlando, are Chinese science fiction movies about to take off?"

"The black and red idols relied on this movie to make a comeback!"

"Luochen was blackmailed by the whole internet. Who did he offend?"

If you want to ask who is the biggest beneficiary of "Fatal Identity" winning the award, Luo Chen would even be better than Chen Jingxing as the director.

Being shortlisted for the main competition unit is equivalent to blowing the clarion call for Luochen fans. The moment they win the grand prize, the clarion call for counterattack is sounded. Fans of popular idols suddenly emerge from the corner and start a counterattack. Idols are everywhere.

The new movie calls on everyone to go to the cinema to support it.

As the second largest beneficiary, Chen Jingxing's Weibo fans increased by nearly 100,000 overnight. The number of fans is close to 700,000 and is still growing rapidly. The number of fans is second only to Feng Xiaogang and Wang Molin in the film director industry.

Of course, it's not that his popularity has surpassed that of other directors, but that most directors are middle-aged and elderly. No matter how famous they are, they can't attract many fans. Chen Jingxing takes advantage of his age and appearance.

As for where the cut films went, there is no need to ask, they must have gone to "Fatal Identity".

Player Tian Shen rubbed his temples: "Is it to make room for "Fatal Identity"?"

Zhao Qiming said solemnly: "According to the information I have now, the total film schedule of "Blood Sword Warriors" on the 8th will drop to about 23%, and the film schedule of "Fatal Identity" will be at least 30%, and "Martian Manhunter" will also be affected by this.

Due to the impact, the film schedule will drop below 12%, and Jingying Film's "Private Customization" will also enter garbage time."

For a big-money, long-term investment like a movie, if you don’t make a profit, you will suffer a big loss, and if you make a small profit, you will suffer a small loss.

Just as the Internet was arousing an uproar over the award for "Fatal Identity", Tian Shenxuan, the CEO of Jangho Culture, fell into irritation.

Tian Shenxuan sighed: "Man's calculation is not as good as God's calculation."

"Blood Sword Warriors" claims to have invested 100 million, but the 180 million has not even been returned. Even based on the dehydrated investment, the movie would have to earn more than 220 million at the box office to be able to make back the money. The original box office expectation set by Jianghe was 4-

500 million, but according to current estimates, I am afraid that 300 million will not be reached. If "Fatal Identity" further squeezes the film schedule, 250 million may not be available.

"Cathay Cinemas has decided to reduce the film schedule of "Blood Sword Warriors" to 24%." Zhao Qiming, the head of the publicity and planning department, sounded a little frustrated.

However, Zhao Qiming can also understand Tian Shenxuan's regret. It is true that the box office of "Blood Sword Warriors" is somewhat unsatisfactory. After the box office of 48 million on the first day of New Year's Day, it quickly plunged, and the box office in the first week ended at 180 million. On New Year's Day

The market was also slightly sluggish in the first week, without the rapid growth expected by the industry. It seems that the audience wants to save time and money before the Spring Festival breakout.

No matter how deep-rooted Jangho Culture is in the film industry, it can't force its mouth on theater chains. The rapid expansion of theater chains in recent years has caused the major traditional studios to lose a lot of control over theater chains. Although

He can still control the wind and rain, but he can no longer cover the sky with one hand.

"Issuance error, issuance error."

Relying on Jiang He's strong promotion, the residual influence of the Spring Festival film and the appeal of the sequel film, "Blood Sword Warriors" only took 37% of the film schedule on the New Year's Day premiere. This result is already quite remarkable, considering that the super movie introduced by the National Film Festival

The hero movie "Martian Manhunter" is still in theaters.

In fact, Tian Shenxuan had anticipated such a situation. When he first heard that "Fatal Identity" had been shortlisted for the main competition of the Orlando Film Festival, Jangho Culture decided to send people to Orlando to spy on the enemy. Although Huanshi.com did not approve of "Fatal Identity"

"The confidentiality level of "The Movie" is relatively high, but it will definitely be screened in Orlando, and Jangho will respond in a timely manner depending on its quality.

However, Jiang He was shocked when his competitor directly won the Golden Spruce Award. Coupled with the overwhelming publicity carried out by Fantasy World Network, several theater chains that had already negotiated with him began to lower their schedules for January 7th and 8th.

The film schedule of "Blood Knife Warriors".

"So in the schedule for January 8th, "Fatal Identity" will definitely surpass us?" Tian Shenxuan asked this question in a declarative tone.

What Jiang He wants is not to recoup the investment cost, but to make a fortune. The investment recovery cycle for blockbusters is inherently long. The filming of "Blood Knife Warriors" was completed at the end of 2012, and it took two years to invest tens of millions.

Will the cost be recovered, or a small profit will be obtained. Isn't this the same as taking off your pants and farting?

Why bother making a movie? If you invest this money in the stock market, your income will double now. Even if you put it in the bank, you can negotiate a good interest rate.

Originally, according to Jiang He's estimation, a small-to-medium-budget movie like "Fatal Identity" would be labeled as police and criminal suspense science fiction, a proper niche theme, and the main distributor would be a newcomer to the film industry like Huanshi.com, plus Jiang He's support for the film.

The theaters exert some moderate pressure, and "Fatal Identity"'s No. 8 film schedule can reach 20% at most. By then, "Blood Sword Warriors" will still be able to firmly keep it under pressure.

Zhao Qiming looked up at Tian Shenxuan in astonishment. You must know that it was Tian Shenxuan who made the decision to change "Blood Knife Warriors" from the summer season of 2013 to the Spring Festival season of 2014. He admits that he made a publishing mistake, which is his own fault.

Unexpectedly, Fantasy World actually allowed "Fatal Identity" to participate in the Orlando Fantasy Film Festival, and it made breakthroughs and won awards along the way, directly raising its reputation to the level of a domestic blockbuster.

Zhao Qiming nodded silently.

However, the news coming from the United States is not optimistic. Several employees sent by Jangho to watch the screening gave feedback about "Fatal Identity" and they all believed that the film has the potential to become a dark horse.

Tian Shenxuan thought about this, a stern look flashed in his eyes, he looked at Zhao Qiming and whispered: "You make an appointment with the bosses of Xingguang and Tianhe. I have something to talk to them tonight."

Zhao Qiming is so excited. Xingguang and Tianhe are both theaters in the Jianghe system. They have already agreed to maintain the film schedule of "Blood Knife Warriors". Why does Tian Shenxuan need to personally take action? I'm afraid...

Zhao Qiming quickly advised: "Mr. Tian, ​​things are different now than two years ago. If you do this, it will be easy for Huanshi.com to get you caught."

"So what if we catch something? It's not like Huanshi.com has never been caught before. Besides, Tianrun, United Cinemas and Jingying Film have rarely done this kind of thing?" Tian Shenxuan did not hide his thoughts in front of his confidants.

And the intention: "You go and make an appointment now, and I will talk about the rest. If you want to blame it, blame Huanshi.com for being unlucky enough to keep bumping into me. If you don't teach them a lesson, they don't know how to abide by the rules."

(End of chapter)