China Entertainment King of Science Fiction

“‘Interstellar’ swept the Golden Rooster Awards, winning nine out of twelve awards, setting a record in the history of the Golden Rooster Awards.”

"Chen Jingxing won the Best Director Award at the 34th Golden Rooster Awards and became the biggest winner!"

""My 1949" won the Special Jury Award, and "Interstellar" won the Best Feature Film, demonstrating the national sentiment and the power of humanity!"

"Chen Jingxing was awarded the Golden Rooster Best Director three times, on par with Zhang Yimou. He bluntly said: filmmakers should bear historical responsibility for gift-themed films!"

"New Golden Rooster Best Director Chen Jingxing is suspected of connoting Beijing Film, and the scene is embarrassing offstage"

"After "Li Yannian", DreamWorks' masterpiece "1951", a tribute to the Korean War, is about to hit theaters. Can it continue the reputation of "Li Yannian"?"

"The new film is about to be released. I'll see Chen Jingxing in theaters on November 8. How many surprises and suspenses have you booked in advance?"

"The king of science fiction challenges new themes after winning three Golden Rooster awards. Will war movies be acclimated?"

"The story background of "1951" is also the fifth battle. DreamWorks and Jingying Film did not hesitate to fight."

"A breakdown of the battle between Chen Guan and Chen Guan, from "The Eight Hundred" VS "The Wandering Earth" to "1951" VS "King Kong River""

Looking back now, when Chen Jingxing delivered his speech on the award podium, the CEO of Jingying Film, Zhu Wenjiu and others in the audience could not maintain their composure for a moment, and their expressions became extremely ugly. It was probably because they understood what Chen Jingxing meant.

But first of all, DreamWorks refuses to admit it from top to bottom, and there is indeed no strong evidence to prove it.

In the bustling theater, Sina reporter Chu Tian looked at an interview on his mobile phone with some astonishment. "Benefit yourself at the expense of others... malicious competition... benefit yourself... make your peers suffer," the words are quite strong.

, basically just started scolding."

In addition to the above concerns and other reasons, this trick has not been abused.

Before the movie started, many reporters from the media, especially colleagues who were familiar with each other, gathered together in twos and threes to discuss the just past Golden Rooster Awards and the upcoming "1951".

Reporters from other media on the side shook their heads and said disapprovingly.

A reporter from the Beijing News also said: "I think this is probably a marketing strategy of DreamWorks.

Coupled with the rising emotions among netizens, the fermentation of negative emotions towards Jingying, Guan Hu, and "King Kong River", most netizens feel that Jingying's targeting of DreamWorks is unreasonable, diverting attention, and refusing to admit its mistakes.

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The media reporters attending the screening of "1951" are also looking forward to the meeting with the main creators after the screening of the film, so that they can ask relevant questions and see how Chen Jingxing responds.

Tsk, tsk, let’s put it this way, what Chen Jingxing said at the Golden Rooster Awards gala was probably a warm-up for "1951"! What a trick!"

In this way, including the "conflict" that DreamWorks and Jingying Film once forged:

From the National Day release of 2014, "Signal" counterattacked "The White-Haired Witch", to the year before last, "The Wandering Earth" stole the opening screening opportunity of "The Eight Hundred Revelation" at the Shanghai Film Festival, and then Jingying Film took it away from Chen Jingxing.

During the National Day holiday, "King Kong River" replaced the first part of "1951" which was previously rumored to be released during the National Day holiday.

"According to this, isn't DreamWorks taking advantage of Jingying by doing this? After suffering such a huge loss and being exploited a second time, how can Jingying be willing to cooperate?"

More and more people are also seeing that DreamWorks is indeed inseparable from the public opinion storm of "King Kong River". Some people indeed contributed to the recent public opinion storm that affected almost all social platforms.

It also made the public opinion hot not only continue after the Golden Rooster Awards, but also become more and more popular.

After Chen Jingxing made a big splash at the Golden Rooster Awards ceremony, this talented director who had just set a record fell into silence again, refusing various interviews and inquiries. It seemed that the public opinion was fermenting, and Jingying Film also asked DreamWorks

fire.

"Gold medal producer Zhu Wenjiu said in an interview that Jingying Film would not do anything to harm his peers, and pointed the finger at DreamWorks."

All kinds of feuds between the two parties have been dug up, and stories, whether true or false, are rampant.

Because with the passage of time, the initial extreme Internet sentiments on November 1 have dissipated, and after all, "King Kong River" has had its "retribution" and ended miserably, the Internet public opinion at this time has become more rational.

Various media and marketing accounts began to hype the possible reasons behind the public opinion storm of "King Kong River". Conspiracy theories speculated that although many viewers and netizens still insisted that "King Kong River" deserved the hammering, after the extreme emotions came down, there was indeed a lot to eat.

The people in Gua are discussing this spat with great joy.

"Indeed, I think DreamWorks' focus this time should still be on the second part of "1951". Whether the second part can squeeze out those heavyweight gift films will be released in the Spring Festival next year."

Naturally, the heat was created again.

Two companies, two movies, and two great directors have entered the center of public attention like a needle.

Especially when it was revealed that the background of "1951" was also the fifth battle of the Korean War, this tit-for-tat atmosphere became even more intense.

But even so, DreamWorks didn't do that.

Chu Tian nodded and clucked his tongue: "That's true. I guess during the media meeting, the reporters were most concerned about what he said at the Golden Rooster Awards and his response to Jingying Film.

"I don't think that's necessarily the case. Wasn't "Li Yannian" filmed quite well? Maybe people don't expect us to deliberately say good things."

"Is the negative public opinion of "King Kong River" related to DreamWorks? Is it based on rumors or exaggerated?"

In the Chinese film industry where production and production are not separated, usually if there is a conflict between large companies, it is not an uncommon choice to suppress the other party's film schedule in one's own theater chain.

Ever since Chen Jingxing won the Best Director again at the Golden Rooster Awards ceremony, he made some innuendoes at the end of his acceptance speech about Jingying Film and "King Kong River", and it quickly became a hot topic of public opinion after the award ceremony.

It’s not released during a popular period. To re-hype the “King Kong River” thing, isn’t this also marketing? Otherwise, there might not be so many media present today. A rough look, there must be hundreds of media, right?

This is not a premiere, the number of media at the premiere of "King Kong River" is almost the same as today."

Once such a damaging move is used, not to mention that you will often be injured, it will also break the rules of the game, and it will easily attract the attention of the superiors. Once things get serious, it will be troublesome to issue a warning or make corrections.

The reporter from the Beijing News this time laughed and said: "This is the brilliance of DreamWorks. Chen Jingxing is probably sure that Beijing Film will definitely cooperate with this hype. On the one hand, it is a rare opportunity to whitewash, and on the other hand, it is for

The shelved "Assault on the White Tigers" strives for an early release.

There is also speculation that the second part of Chen Jingxing's "1951" and Guan Hu's "The White Tigers" will compete for the Spring Festival slot.

When "Li Yannian" was released, the Internet spontaneously praised "Li Yannian" and disparaged "Eight Hundred Revelation".

Chu Tian is already the editor-in-chief of Sina Entertainment, and he personally came to attend the screening and media meeting of "1951".

But "King Kong River" is different. Negative public opinion has fermented rapidly, and it has even reached the point where everyone on the Internet is calling for beatings. If DreamWorks deliberately lowers its film schedule in its own theaters, it will not actually suffer much loss. This kind of adding insult to injury may cause netizens to

It will also be applauded.

Take "King Kong River", which has already been released and is about to dissipate in public opinion, and use Beijing Movies as a tool to hype the upcoming "1951", and use it as waste.

"According to what you said, DreamWorks is really a bit ruthless this time. It's humiliating."

At this time, when Chen Jingxing was delivering his acceptance speech on the stage where he was sure to attract the attention of the national media and netizens after winning three Golden Rooster awards, he suddenly made a sarcastic comment about "King Kong River" and the creator of the film.

"Counterattack and counterattack? Where did the counterattack and counterattack come from? Can "King Kong River" be released in theaters again? Even if it is released again, it won't win any box office? In other words, while the storm of public opinion has subsided, just say something to vent your anger.

."

Even the film scheduling ratio is second only to theaters owned by Beijing Film Academy, and higher than other theaters such as United Cinemas.

"1951" almost completely took over the baton of "Li Yannian" and became the new rival and comparison object of "King Kong River". The difference is that "1951" has not been released yet, there is still suspense, and it is more

Makes people curious.

"DreamWorks is an expert in marketing. I feel that in this regard, other major companies have not kept up..."

This screening of "1951" is a perfect opportunity for reporters to ask relevant questions, so as to satisfy the media's professional mission of "fight! fight!" to create big news.

There was also a negative public opinion about "Sky Warriors" during its screening at the film festival last year. Beijing Movies was also involved in this, etc.

Even the popularity of Chen Jingxing's equaling the National Master's record and "Interstellar" sweeping nine Golden Rooster Awards were taken away from the popularity.

However, because of its large market share, United Cinemas will suffer even greater losses if it uses this trick to resist movies that have higher attendance rates, better reputations, and are popular in the market.

But October has passed, and the dismal ending of "King Kong River" has basically dissipated along with the public attention.

The last time he attended a movie premiere or screening was a month ago when two blockbusters were released as a tribute to the National Day.

After all, what most fans love to see is when the rightful owner goes off to compete in person.

And it seems that in response to Chen Jingxing's sarcasm at the Golden Rooster Awards ceremony, or seeing an opportunity to clear his name, Jingying Film began to speak out frequently and once again attacked DreamWorks.

Fortunately, Fu Sheng was able to sit still and endure it, and he also gritted his teeth and cooperated with Chen Jingxing's hype, which is amazing!"

Naturally, the media will not take Chen Jingxing's works lightly. All major media, whether mainstream media or online media, have sent elite troops to support them. Although it is not a premiere, the number and lineup of media coming are no less than

The National Day premiere of "King Kong River" surpassed that of "Li Yannian".

"Such hype is a bit too vicious..."

Today is the screening and media meeting of the tribute war movie "1951". To be precise, it is the screening of the first part of "1951".

Moreover, DreamWorks’ reputation for rebuttal is very strong. Even if the incident has begun to unfold, DreamWorks’ theaters have not given any special treatment to the filming of “King Kong River”.

"That's for sure. We have been used as a tool to promote "1951" these days, so we have to give something in return."

"Indeed, the first part of "1951" is placed in this kind of schedule, and the theme of the Korean War cannot express his imagination. It is estimated that the movie may not be that amazing. If you want us to say good things, you have to give it some sweetness."

"After all, this is Chen Jingxing's first war movie. Who knows what it will be like? There are still risks, and it's not a big production. Naturally, the attention from the media and his fans is a little less. Of course, there are risks.

Which means should be used?"

Tsk, tsk, if I were Mr. Fu, I would be furious. The word "bullying" is not enough to describe it, and I would probably leave the table on the spot.

Other directors from DreamWorks, including Chen Jingxing, who attended the premiere of "King Kong River" also gave mainly praise to the media.

When "King Kong River" faced an overwhelming storm of public opinion during the National Day holiday, although some people at Beijing Film Academy spoke out and pointed the finger at DreamWorks as the initiator of everything.

"Good guy, is Jingying going to counterattack?"

In terms of investment and cast, "1951" is indeed not a big production like "King Kong River" or "Fenghuo Yunshan". In addition, this is not a science fiction theme that Chen Jingxing is good at. Many of his fans and dreams

The supporters of the factory were not particularly interested in "1951".

And companies like United Cinemas, which have a relatively large market share, use this trick more often and more effectively.

Therefore, this trick is usually used when the other party's movie does not have a good reputation, is even a bad movie, or the attendance rate is not high.

Of course, if the other party's movies are of better quality, have a good reputation, or have a high attendance rate, such an operation will not only harm the interests of the own theater chain, but also attract public criticism, and the gain outweighs the loss.

Although the biggest winner of this hype is "1951", what can we do? Just admit it while pinching your nose.

Chu Tian said nonchalantly: "He is cruel to him, and we are happy to see it like this. I wish they would tear it up louder, but this time Chen Jingxing has to give me a satisfactory answer at the media meeting. If he responds to "

"King Kong River" and Jingying avoid talking about the accusations, but I won't buy it, and I will keep the report on "1951" for a while."

"'Li Yannian' took advantage of being the first to take advantage of it. If '1951' were still shot like this, it wouldn't have the same impact. It's basically impossible to get the box office of 'Li Yannian'."

The production cost is not big, it is similar to that of "Li Yannian". In these days, the production cost is not enough to shoot the big scenes in "King Kong River".

I feel that "1951" may not be that great. People always have their own strengths and weaknesses, and it would be difficult for him, a science fiction professional, to shoot such a war-themed essay."

"I'm quite looking forward to it. I still think there will be surprises with Chen Jingxing's brains. His imagination has always been his strong point."

"Hey, what kind of imagination does he have to play with "1951" so that it can be fun to watch? What he said at the Golden Rooster Award Ceremony is still ringing in my ears, and can he still lick it back?

What is sincerity means being loyal to the historical truth and the spirit behind it? What is it that should bear due responsibility when filming this kind of subject matter? If he dares to play tricks, wouldn't this become a boomerang?

Don’t talk about you and me, even Jingying who hates him so much will not let go of this opportunity easily."