China Entertainment King of Science Fiction

Chapter 98 Luochen’s anxiety

If a product can do something that others cannot do, it has special commercial value.

The box office of "Fatal Identity" exceeding 22 million in two weeks also means one thing, that is, Chen Jingxing's next movie will almost certainly be sold to a major Hollywood studio.

Hollywood believes in experience.

There are both successful experiences and failed experiences.

At that time, Guoshi's "Hero" was a box office success in North America, and the overseas copyright of "House of Flying Daggers" was also sold for US$20 million.

After "House of Flying Daggers" failed at the North American box office, it will be difficult for Guoshi's next films to sell at high prices.

At a time when it is difficult for other domestic filmmakers to make breakthroughs in the North American market, Chen Jingxing has become a rare exception, which gives him special value.

In a villa, Luo Chen and his agent were discussing matters related to Chen Jingxing.

"What did Xu Wenshen say?" Manager Yang Xiaohui looked a little anxious.

In fact, after "Fatal Identity" was released, Luo Chen had already talked to Chen Jingxing, but the reply he received was that the script was not ready yet.

Seeing that Luochen seemed to be interested, Yang Xiaohui dropped another piece of good news: "Dior has relaxed somewhat, and the title of Global Ambassador should be no problem."

Because with the rapid rise of several Chinese members in a certain Korean third-generation group, they have already grabbed the endorsement and fashion resources of many brands in China even before they return to China.

This is also the reason why so-called default events can be so huge.

But since "Fatal Identity" won the Orlando Gold Award, the trend has begun to change. The period after the movie was officially released made Luochen feel like he had returned to the time when he first returned to China, with stars holding the moon, overwhelming praise, and high spirits.

Fans, even the official media reported that he was not a "popular idol", but an "outstanding young actor".

If possible, he would participate in Chen Jingxing's new drama even if he gets zero pay.

Luochen was in this embarrassing situation, where he, the front wave, had not yet successfully transformed, but the fierce back wave was already hitting him.

The biggest victim is Luo Chen. After all, he is taking the same route. Fans are so quick to climb the wall.

Yang Xiaohui advised: "You might as well read it first. Xiaofeng's vision is pretty good. If you think it's good, we can delay it. Anyway, Director Chen will be back soon."

This idea did not arise because of the recent hit release of "Fatal Identity" in North America, but its box office results in North America further strengthened Luochen and his agent's belief.

Asked DreamWorks, Xu Wenshen's reply was that we would have to wait until Chen Jingxing comes back.

Luo Chen originally thought it was unnecessary and it would take him as long as he could to read the script, but he didn't expect it to come in handy very quickly.

Although Dior already has three global brand ambassadors, including Luochen, there are four, which is not that rare and expensive, but it is still qualitatively different from the Chinese endorsement and the Dahua brand ambassador.

This means that millions of North American viewers will pay to watch Luochen's performance on the big screen in cinemas, and he is not a supporting actor but a leading actor.

After all, who relies solely on movie salaries these days? TV series salaries are much higher than movie salaries, and it is easier to earn money by appearing in variety shows and advertising.

If this matter is finalized, then Luochen will be "the only scorpion shitting person" among young celebrities.

In the current film market environment, if you want to make money, you usually have to get scolded. If you don't want to get scolded, you can't make money. It's really rare to be able to make money standing up.

The casting of Chen Jingxing's new film is currently the top priority for Luo Chen and his manager Yang Xiaohui.

Nowadays, the relationship between Chen Jingxing and Luo Chen has been completely reversed. When Chen Jingxing was filming "Fatal Identity", he still relied on the "seduce" of Huanshi.com to get Luo Chen, a popular idol, to star.

"Nuo, Xiaofeng and others said this script is good. Do you want to read it?"

Everyone understands this truth, which is why so many big-name stars are vying to star in big-directed films at the cost of reduced or even zero pay.

Luo Chen picked up the script and patted it in his hand, still a little uninterested: "I don't know when Director Chen's play will be filmed yet."

Although Chen Jingxing has not yet reached the level of director, he knows that there must be many actors staring at this pie now, and Luo Chen has also changed from the emperor's choice of concubine to the chosen one, which does bring him some anxiety.

In a sense, for an actor like him whose acting skills are not too strong, it is impossible to truly grasp his career, and he does not have the ability to "carve out a good character" in a bad movie.

It can be said that if the play is bad, he will be bad, and if the play is good, he will be good.

"Really?" Luo Chen showed some joy.

Luo Chen and his agent have already thought clearly that Chen Jingxing must hold on tight.

The implication is that this script should be used as a backup. If Chen Jingxing's new play is not performed, you can settle for the next best thing. You cannot lose both watermelon and sesame seeds.

Agent Yang Xiaohui also knew that this kind of thing could not be rushed, and she believed that Luo Chen still had the upper hand, so she changed the subject, took out a thick notebook from her bag and handed it to Luo Chen.

Dior's global ambassador is equivalent to sounding the clarion call for reversal.

The impact and changes brought about by success are very rapid. "Comet" has word-of-mouth and topicality, but not box office, while "Fatal Identity" has all three.

Although there is no shortage of global ambassadors for certain brands in China's entertainment industry, there is still a difference between third-rate brands and world-renowned luxury brands like Dior.

When the news that Chen Jingxing's new film was being prepared came out, I went to the United States and asked Fantasy World.com. Fantasy World said that DreamWorks was responsible for the casting and they would not interfere.

Luo Chen sighed: "Mr. Xu said that he would have to wait until Director Chen comes back to make the decision on this matter. But the good news is that he told me that Director Chen's role in the next movie has not yet been decided."

But movies, especially movies with good reputation and box office, can enhance an actor's status and bring high-quality resources.

To put it bluntly, this can be called a soaring increase in Luochen's fashion resources and endorsement resources.

And from the outside world, in the eyes of his fans, Luo Chen is considered lowly, especially when he refused the award-winning drama directed by Li Junping. Fans supported him verbally, but in fact they were secretly worried about him. Everyone else was probably waiting.

Watching his jokes.

And the creator of all this is Chen Jingxing.

Fashion resources, advertising resources and even film and television drama resources, and this benefit is long-term.

Hollywood media predicts that the box office of "Fatal Identity" will almost certainly exceed the 50 million mark.

With the success of two consecutive movies, DreamWorks' next movie will definitely receive widespread attention, which is enough for many actors to flock to it.

And how did all this come about?

This is due to the outstanding performance of "Fatal Identity" in North American theaters.

Since Luo Chen left Jiang He to establish his own studio, at Yang Xiaohui's suggestion, he hired two staff members who specialize in screening scripts. All scripts sent to Luo Chen will be reviewed by the staff first.

Since the release of "Fatal Identity", the number of scripts and roles Luochen received has increased by an order of magnitude, and he and Yang Xiaohui can't finish them all.

This is the fundamental reason why he was selected as the fourth global brand ambassador by Dior over another Korean pop star.

And this is the value of "Fatal Identity" and the value of Chen Jingxing.

It is difficult to find another director or movie in China that can provide such commercial value, and the top Korean Wave can also enter the European and American markets, but he is an idol, and he knows how hard stage performances are, and whether high-intensity touring performances can be difficult.

Are you injured or not? Performing on the K-pop stage is not as simple as just standing and singing.

Even Li Xiaolong, Cheng Long, and Li Lianjie were willing to risk their lives. Being a star is more difficult and dangerous than being a Korean idol. How can it be so satisfying to film a movie so easily that it can be seen in thousands of households in Europe and the United States?

(End of chapter)